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The 17 Best Social Media Management Tools

Webbiquity

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Sprout Social. 4) Sprout Social.

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The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

Image credit: Buddy Media. In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. by Maximize Social Business.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? What will likely be the hot trends in social media over the next couple of years? HubSpot ).

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21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?”

Hubspot Inbound Conference Recap 8 of 9

Kaon

How to Measure Your Social Media Activities Using Google Analytics by Michael Stelzner of Social Media Examiner. Number one challenge all social media users face is measuring.

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs?

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Planning Social Media Content? Ask Yourself These 9 Questions

Hubspot

It's no mystery that social media is a crucial part of any marketing strategy -- regardless of industry, company size, product, or service. Back in the day, I had to make the case for some businesses to even have a social media presence in the first place.

25 social media listening aids to increase your hearing

Biznology

78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 74% rely on social networks to guide purchase decisions (source: Social Sprout ). To make sense of the noise, social media listening requires a process.

10 Time-Saving Tools for Managing Your Social Media Following

Hubspot

Keeping up with emerging social media networks is challenging. That said, maintaining a healthy social media following on all of your networks is even more challenging. To help, I've collected 10 tools that can help you keep on top of your social media following.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. Social Media Slant ).

20 Tremendous Digital Marketing Stats and Facts

Webbiquity

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. 5 General Digital Marketing Stats.

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April Social Media News: AR on Facebook, Ads on Snapchat & More

Hubspot

This April also brought an onslaught of augmented reality, or AR, from a few of your favorite social media apps. in April, with all three apps launching new products and features to keep more users and marketers spending their time there. So what does this mean for marketers?

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6 Essential Social Media Lessons From Top Executives

Hubspot

Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. Even though there is an overall lack of c-suite social media participation across industries, there are numerous execs who just plain get it.

6 Tips for Scaling Social Media Promotion With a One-Person Team

Hubspot

Creating and maintaining a presence for your brand on social media can be a 24/7 job for an entire team of people. How do you find time to dedicate to social media without neglecting your other responsibilities? Why Does Social Promotion Matter?

20 Common Social Media Marketing Myths BUSTED

Hubspot

As the former dark horse of the marketing world (I think we're past those days though, right?), social media has had plenty of time to accumulate some big, cuhraaaazy myths. and drudged up some of the most common social media myths out there.

54 Pearls of Marketing Wisdom from HubSpot

Webbiquity

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.”

Why You're Thinking About Digital Marketing Analytics All Wrong

Hubspot

Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations. According to HubSpot’s 2016 State of Inbound report , 46% of marketers cited "proving the ROI of our marketing activities" as one of the biggest challenge they face within their company.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Now that social media has advanced from the “should we do it?&# by Served Fresh Media.

The 23 Best Content Ideation Tools

Webbiquity

Showcase reviews: Online Marketing Institute, Anders Orsander, Shift Communications, BuzzBlogger, Perception, Katie Lance, B2B PR Sense Blog, Cent Muruganandam, Quick Sprout, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, Express Writers, Social Media Examiner, Robbie Richards.

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Want to be a Better Social Media Marketer? Listen to These 10 Podcasts

Hubspot

If you work in social media marketing, my guess is you know it all too well. Social media is constantly evolving, making today an exciting time to work in marketing. 10 Amazing Podcasts About Social Media. Social media should be social.".

Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ).

A Tale of Two Sittings: Best of Times with HubSpot and Teradata

Customer Experience Matrix

Ah yes, in Las Vegas, at ONE: Teradata Marketing Festival, which is Teradata's conference for users of its marketing applications. What the conference did offer was a detailed look at Teradata’s current marketing applications, vision, and product roadmap.

How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy

Hubspot

And while it's certainly not the cornerstone of every marketing strategy just yet, the channel has earned a reputation for fast growth and innovation. How to Use Snapchat for Business: 6 Tips From HubSpot's Snapchat Playbook. Another tricky part about Snapchat analytics?

Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. By Luke O’Kelly {grow} Community Member.

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The 5 Social Media Metrics Your CEO Actually Cares About

Hubspot

Aside from his outstanding taste in headwear, Brian is also known around HubSpot for his unwavering vision of what it will take to build HubSpot into a once-in-a-generation company. And when it comes to social media, in particular, vanity metrics abound.

30 Terrible Pieces of Social Media Advice You Should Ignore

Hubspot

There are a lot of so-called “ social media experts ” out there. Even the true social media experts sometimes share some misguided advice based on their beliefs and experiences. 30 Terrible Pieces of Social Media Advice to Ignore. or social network XYZ.

Twitter Rolls Out Tweet Performance Analytics to All Users

Hubspot

Back in July, Twitter rolled out early access to its new analytics dashboard to select advertisers and verified users -- and left the rest of us wondering whether we''d be able to access our own Twitter analytics dashboards, too. I can already hear marketers everywhere rejoicing.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars.

16 Essential educational resources for the marketing professional

grow - Practical Marketing Solutions

Being a marketer in the digital age is a matter of keeping up with the times. The dynamic world of social media and customer success require the modern marketer to seek out more knowledge constantly. Eight online destinations for marketers to congregate and learn.

57 Basic Marketing Analytics Terms Everyone Should Know

Hubspot

When you create a report or analyze your marketing metrics, does it ever feel like you are reading another language? Never mind when you start using several different analytics platforms, you''ll find different terms for the same metric. This metric is found in Google Analytics.

Coachella, Tomorrowland, Bonnaroo & More: How Top Music Festivals Use Social Media

Hubspot

He was talking about music artists here, but this can apply to any type of event host or marketer. Music festivals have a lot to teach social media marketers about using Twitter and YouTube to promote and enhance attendee experience for their own events.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know.

Got 5 Minutes? Use It to Find a New Prospect on Social Media

Hubspot

Well, social prospecting is a lot like Where’s Waldo? It’s 2013, and now, more than ever, the pressure on businesses to determine the exact value of social media marketing is high. You can even take your Twitter-mining one step further with HubSpot’s Social Inbox.

How to Answer 11 Common Marketing Questions Using Analytics

Hubspot

When it comes time to assess your marketing efforts, it's not uncommon for you to run into a ton of questions. Was the time you spent creating social media graphics for that campaign worth it? And what about your email marketing efforts? Marketing Data Analytics Daily

10 Analytics Red Flags All Marketers Should Look Out For

Hubspot

In the new Digital Age, Marketers are constantly bombarded with a sea of information. One of the first questions most new HubSpot users ask is "What report should I be viewing?" If you''re using HubSpot, you can find this information in the Keywords tool. Analytics

How to Achieve Exponential Growth With Marketing Analytics [Free Ebook]

Hubspot

Analytics can be a huge opportunity for both the growth of your business and of your career. According to a recent CMO Survey , CMOs report they spend 8% of their marketing budgets on marketing analytics, and spending on marketing analytics is expected to increase 60% by 2015.

18 (of the) Best Web Analytics Guides of 2011

Webbiquity

” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. Andrew Shotland concisely explains how to use Advanced Segments in Google Analytics (GA) to separately track mobile visitor behavior on your website—or even create specific segments by device (e.g.,

Social Media for Finance Marketers: 3 Steps to Getting Started

Hubspot

When we think of marketers, we often think of using social media to promote content and engage with consumers online. But this isn't the reality for all marketers (even though it should be). More and more, they're looking for that information on social media.

9 Takeaways from SME’s 2013 Social Media Marketing Report

Writtent

Ever wonder how your fellow marketers are using Facebook, Twitter, and Pinterest to generate brand awareness? Competitive analysis only goes so far, and leaves us wondering at the tools and tactics that make up our peers’ social media strategy. Social Media Is Still Growing.

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