Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. New to keyword research? Need a second opinion on a headline?

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

SmartBug Media

SEPTEMBER 6, 2019

It’s not as simple as a magical button on your browser homepage—but it is a very real set of data analytics based on consumer behavior across the web (not just on your website) that: Gives you a front-row seat to live buyer activity, shows you the buyer’s pain points. That, in a nutshell, is “intent data.”.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Ledger Bennett

MARCH 25, 2020

Several companies argue that they do support user privacy, but that third party cookies help them with tracking and analytics – an integral part of their targeting and retargeting campaigns. While this change has been met with a lot of criticism, there are several positive takeaways. What Can B2B Companies Do To Adapt?

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. Trickery is a fool’s game!

Sales Qualified Leads 28

Sales Qualified Leads Lead Ranking Lead Scoring Keywords 28

Hubspot

NOVEMBER 24, 2017

You'll need access to Google Analytics and SEMrush to follow these steps. Google Analytics (GA) doesn’t pull the “[link] part of a URL, so make sure you manually enter it. Position: Average ranking for all the different queries this page shows up for. Is the search term itself losing traction? People also ask (PAA).

Lead Ranking 77

Lead Ranking Lead Scoring CTR SEO 77

Hubspot

APRIL 10, 2012

This is an adapted excerpt from our new ebook, How to Unlock the ROI of Your Marketing Analytics. And don't forget to join today's #inboundchat on Twitter at 3:00pm EST , where we'll discuss these juicy marketing analytics topics! So without further ado, here's how you can use marketing analytics to improve your SEO!

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Hubspot

MARCH 22, 2012

For example, not all of the traffic that lands on HubSpot's site actually knows that we sell inbound marketing software. So while it's important to target a search term like "inbound marketing," it's crucial to also target a long-tail term like "how to get leads with social media." CTR for position 3.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

MARCH 29, 2013

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. So to add to Lieberman's already stellar list, here are ten more ways you can borrow from inbound marketing to see immediate positive changes in your marketing. 4) Newsjack.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. As is often the case with things like this, in the long run, it also helps to establish your brand as a trustworthy and reliable source of content your audience can rely on. 1) User Intent Tells You What Users Are Looking For.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

SEPTEMBER 24, 2010

Once again, the importance of ranking in the top three positions is increasing. This makes it even more important to do thorough keyword research before you start your campaign and to constantly monitor your keywords and analytics to adapt to the ever-evolving search ecosystem. Should I optimize for short tail or long tail keywords?

Cost Per Click 28

Cost Per Click Google Webinar Metrics Long Tail Marketing 28

Hubspot

OCTOBER 15, 2015

HubSpot Marketing Blog. Before you get your hands dirty with SEO, you need to have your analytics tools all set up and ready to go. Day 7: Set up your analytics. Take the time to set up your analytics package of choice. Google Analytics tends to be the most popular choice of in terms of analytics packages. (If

SEO 28

SEO Inbound Marketing Marketing Analytics Tools Link Building 28

Hubspot

MARCH 26, 2013

Once you've thought this all through, you'll be in the best position to move on to the next step of your competitive SEO audit if you have a list of keywords and topics that you think are most important to reaching your buyer persona, and generating leads. Have a full understanding of who appears below you and on subsequent pages, as well.

SEO 28

SEO SERP Buyer Personas Allocation 28

Hubspot

DECEMBER 13, 2012

A higher score leads to better positioning of your ad -- and again, a better CTR. So instead, look for long-tail keywords that are less popular, more relevant to your ad, and easier to nab. The higher your quality score, the less you have to pay for each bid for the same position on Google! Still not convinced?

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Valasys

AUGUST 19, 2019

Most brands still confuse content marketing with campaign & suppose that there exists a stop date, whereas they need to define & act upon the long & short term goals associated with their content marketing endeavors. 74% of the companies stated that converting leads into customers was their top priority .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

chiefmartech

APRIL 22, 2020

For the record, here’s the complete progression of the overall landscape since 2011: Or, for those of you who prefer a more analytical rendering: Just a take a moment to reflect on that: 5,233% growth of this landscape since 2011. Or perhaps being sheltered-in-place a bit too long. Maybe not always positive emotions.).

Work Management 145

Work Management Marketing Management Long Tail Marketing Paid Search Agency 145

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Hubspot

OCTOBER 11, 2010

Most recently, we covered the website redesign topic in a webinar with HubSpot’s VP of Marketing, Mike Volpe. At HubSpot, we recommend that your blog is part of your site so that it attracts maximum SEO juices, e.g. www.yourdomain.com/blog or blog.yourdomain.com. What analytics of competitors should we watch?

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Single Grain

JUNE 26, 2020

Mixed sentence lengths: Long sentences are hard to follow on a computer or mobile device, but they can work well when used sparingly — particularly when mixed with shorter sentences. Along the same lines, Optimize by Google Analytics also assists marketers in maximizing engagement and conversions. Google Optimize. how to wash a car”).

Traffic 145

Traffic Paid Content SEO Organization 145

Single Grain

OCTOBER 6, 2020

HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. The tools I used are: ClickFlow (our own SaaS tool), Ahrefs , Wayback Machine and Google Analytics. Why You Should Use Long-Tail Keywords in Your SEO Campaign. * Here at Single Grain, we also update our content.

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

Hubspot

MARCH 15, 2018

Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Focus on 1–2 long-tail keywords that match the intent of your ideal reader. A good rule of thumb is to focus on one or two long-tail keywords per blog post. Why long-tail keywords?

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

OCTOBER 15, 2018

Where a few years ago there were maybe 10-20 “big keywords” that would be sought after for ranking within a topic, there are now hundreds or thousands of long-tail variations that are regularly searched within a topic and change based on location. The traditional view of “keywords” in search has changed.

Lead Ranking 77

Lead Ranking Marketing & Strategy Content Long Tail Marketing 77

Single Grain

MAY 22, 2023

Artificial intelligence-powered analytics can analyze vast amounts of customer data, demographic information, purchase history, and online behavior to identify distinct market segments. It can generate insights for product ideation, design optimization, and predictive analytics for quality control.

Marketing AI 52

Marketing AI Work Management Marketing Automation Services Marketing Management 52

Conductor

JULY 6, 2022

Landing these high-value positions is extremely competitive, but the Conductor platform can give you an edge. Even moderate gains in position can yield significant increases in traffic. Our analysis found a five-position increase from 21 to 16 led to a 50% increase in traffic. See the example below.

Enterprise Management 59

Enterprise Management SEO Lead Ranking Lead Scoring 59

accelerate agency

FEBRUARY 12, 2023

With proper analytics and experience on your side, you can anticipate the results of your SEO actions. That makes it easier to assess ROI and budget for a long-term SEO strategy. What it will do, though, is set you up for the long-term. Long-term cost-efficiency. A SaaS SEO strategy, then, won’t deliver instant returns.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

ATAK Interactive

AUGUST 8, 2019

a position of agreement or alliance. . Even entities like HubSpot, which frequently make up terms like “The Buyer’s Journey,” consistently change how they define each step. . The world has been taken over by the Long Tail. If 200 other HubSpot agency partners hate us, that’s fantastic. a·lign·ment. / ??

Paid Search Agency 94

Paid Search Agency B2B Thought Leadership Planning Enterprise Management 94

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Google Analytics Academy. Advanced Google Analytics.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

ATAK Interactive

AUGUST 8, 2019

a position of agreement or alliance. . Even entities like HubSpot, which frequently make up terms like “The Buyer’s Journey,” consistently change how they define each step. . The world has been taken over by the Long Tail. If 200 other HubSpot agency partners hate us, that’s fantastic. a·lign·ment. / ??

Paid Search Agency 78

Paid Search Agency Planning B2B Thought Leadership Enterprise Management 78

SmartBug Media

MARCH 18, 2020

Keywords: There is only so much information we can put into ads, but in the keywords section, we can add multiple single keywords, phrases, and even long tail keywords. The cost per click often heavily relates to the positioning of an ad. Google Analytics. Google Ads Secret Features that You Don’t Know About But Should.

Paid Content 73

Paid Content Cost Per Click Google Ads 73

ATAK Interactive

AUGUST 8, 2019

a position of agreement or alliance. . Even entities like HubSpot, which frequently make up terms like “The Buyer’s Journey,” consistently change how they define each step. . The world has been taken over by the Long Tail. If 200 other HubSpot agency partners hate us, that’s fantastic. a·lign·ment. / ??

Paid Search Agency 60

Paid Search Agency Planning B2B Thought Leadership Enterprise Management 60

Hubspot

FEBRUARY 20, 2020

In fact, marketers who prioritize blogging efforts are 13 times more likely to see positive ROI. Creating content can have a powerful long-term impact, too: over its lifetime, one compounding blog post creates as much traffic as six decaying posts. Pages with long load times. Long introductions. Robots.txt file.

Organic Leads 97

Organic Leads Lead Ranking Lead Scoring SEO 97

Hubspot

JANUARY 3, 2012

You should dedicate time to researching which keywords are important to target using keyword research tools like HubSpot's Keyword Grader or Google's Keyword Tool. Get a good handle on your inbound marketing analytics. Connect with HubSpot : Use PPC strategically. and knowing what actions you can take to meet these goals.

Small Business Marketing 28

Small Business Marketing Long Tail Marketing Planning Business 28

Hubspot

DECEMBER 17, 2010

Metric to watch: Ensure your blog analytics are integrated with your eCommerce funnel to track blog-to-transaction visits. Create remarkable, strong-minded, or novel content about your products or industry to better position yourself for sharing and inbound links. are fantastically creative positioning of a potentially dull product.

eCommerce 28

eCommerce Webinar Metrics Top of Funnel Long Tail Marketing 28

Single Grain

JANUARY 16, 2023

for the 10th position. more backlinks compared to positions #2-#10. ( Long-form content receives 77% more links compared to shorter content pieces. Long-tail keywords are more specific and are known to provide better conversions. Why You Should Use Long-Tail Keywords in Your SEO Campaign. *

Lead Ranking 59

Lead Ranking Lead Scoring Statistics SEO 59

Hubspot

NOVEMBER 23, 2011

As long as your design efforts don't distract visitors from reading, sharing, or interacting with your site, your design is fine as it is. If you don't create content that is helpful to real life people, you'll lose ranking positions, traffic, and leads fast because no one will link to you, share your content, or convert on your landing page.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Landing Pages 28

ClearVoice

JULY 17, 2023

These can come in the form of: Blog posts White papers eBooks Videos Podcasts Interactive content By consistently publishing helpful and engaging content, fintech companies can position themselves as industry thought leaders. Other types are long-form and live videos, user-generated content, podcasts, and infographics.

Work Management 94

Work Management Marketing Management Content Marketing Peer-to-peer 94