How to Identify Long-Tail Keywords to Fuel Your PPC Strategy
MARCH 15, 2012
For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Why Is Bidding on Long-Tail Keywords a Good Idea?
4 Mistakes People Make When Measuring Brand Awareness (And How to Avoid Them)
FEBRUARY 17, 2015
It''ll be a great setup to rank for long-tail keywords, but its newsworthiness will be stifled because of this. Approaching a brainstorm with a long checklist that each idea has to follow only makes it harder to ideate. How to Create an Attribution Report in HubSpot.
How to Find and Target High-Value Keywords for Your Business
AUGUST 27, 2015
Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. You’ll need to have a long long list of keywords in order to boil it down to the golden nuggets.
The ‘Less Is More’ Content Strategy
FEBRUARY 21, 2017
Long form content. I personally believe Mark Schaefer got it right when he talked of ‘ content shock ’. Research from Hubspot to Neil Patel has also found that increasing content can increase both traffic and leads. Long form content. Long Form Content.
The Top 8 Priorities for Any One-Man Marketing Team
APRIL 5, 2013
HubSpot customers can easily do that with our closed-loop software, but if you’re not using HubSpot software, see how your marketing tools work to measure this and other goals you set. Here at HubSpot, for instance, we have five core personas!
6 Tips for Creating Content That Spreads Naturally
DECEMBER 6, 2012
If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012 , December 10th at 2PM EST. 6 Ways to Create Content That Markets Itself.
Why You Should Create More "Boring" Content
MAY 1, 2015
I run a quiz building platform, and the person had asked, “How do I make one of these personality quizzes I see on Facebook?” However, when I hit that point of desperation, I decided to try writing a response “ How to Make a Personality Quiz." Start by Going Long.
How to Conduct a Competitive SEO Audit to Outrank Industry Rivals
MARCH 26, 2013
Search for your top keyword phrases -- short and long tail -- to see who else is listed with you in the SERPs for those phrases. For example, you can easily identify which websites use shopping carts, what type of analytics they're using, etc.
17 Brilliant Sources of Content Hiding Right Under Your Nose
SEPTEMBER 21, 2012
And there's this whole slew of people working at your company -- the sales and services pros -- that are fielding people's questions all day long. In April, we launched a new ebook, How to Unlock the ROI of Your Marketing Analytics. Creating content is a pain in the puppy.
Best SEO Guides, Tips and Resources of 2010
JANUARY 26, 2011
SEO 101: Defining the long tail by Conversation Marketing. How to optimize page Titles and improve click through rates by Web SEO Analytics. 12 Amazing SEO Infographics by HubSpot Blog. ** 5 Stars.
12 Critical Building Blocks to a Successful Digital Marketing Campaign
MARCH 2, 2016
For an overall look at your competition’s digital marketing efforts, use HubSpot’s Marketing Grader to see where everyone stands. Use either Google Adwords or HubSpot’s Keyword Tool for the actual research. Think back to the last digital marketing campaign that blew you off your feet.
87 New (Really) Marketing Automation Stats
JANUARY 5, 2015
Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Segmentation, Targeting & Personalization. Data & Analytics. In-person events (67%).
10 Ways Small Business Marketers Can Crush Big Competitors
JANUARY 3, 2012
You should dedicate time to researching which keywords are important to target using keyword research tools like HubSpot's Keyword Grader or Google's Keyword Tool. Get a good handle on your inbound marketing analytics. Have a social media personality. Connect with HubSpot
The ABCs of Content Marketing: A Glossary of Terms
JANUARY 13, 2014
Analytics. Making use of analytics is the only way you''ll have insight into which content is working -- or falling flat. Ideally, you''ll make use of a closed-loop analytics solution so you''re able to see what happens to all that site traffic. Personalize.
Are People Stealing Your Content? How (and When) to Fight Back [SlideShare]
MAY 21, 2013
How (and When) to Fight Back from HubSpot All-in-one Marketing Software. Referral Traffic : Dive into your marketing analytics to see which sites are sending you traffic. Here, a hint of a legal action can go a long way.
Google's SSL Change Actually Impacts 11% of Search Traffic [New Data]
NOVEMBER 11, 2011
This can sound really technical, but what it means is that, as a website owner, you lose visibility into which keywords a person logged into Google.com searched for before they arrived at your website. Google's Change Actually Affects 11.36% of HubSpot Customers' Organic Search Traffic.
Rick Short Explains How to Turn Staff Into Prolific Bloggers
JUNE 30, 2009
Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.
11 Ways to Totally Screw Up Your Inbound Marketing
NOVEMBER 23, 2011
As long as your design efforts don't distract visitors from reading, sharing, or interacting with your site, your design is fine as it is. If you have advanced landing page testing abilities at your disposal like in HubSpot's software , executing these tests takes just a couple minutes.
Starting a Blog: 20 Attainable Steps to Epic Success
JULY 31, 2013
Regardless of how well you know your buyer personas or Google analytics, putting effort into growing a business blog is critical in modern marketing. Image credit: HubSpot. Save the venting for your personal journal, and take as much time as you need to categorize your thoughts.
20 Variables Every Marketer Should Be Testing
OCTOBER 7, 2011
We talk a lot about how marketing analytics is key to inbound marketing success. Another concept that goes hand-in-hand with analytics is testing. Can you generate more traffic from a long tail keyword than you're generating from a more general keyword?
12 New Year's Marketing Resolutions You Can Actually Keep
DECEMBER 29, 2011
The key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic and users that are most likely further down their path of intent. Connect with HubSpot
Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
OCTOBER 18, 2011
Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). HubSpot had a remarkable presence at Dreamforce.
10 Almost Instant Responses to Your Google Instant Questions
SEPTEMBER 24, 2010
This makes it even more important to do thorough keyword research before you start your campaign and to constantly monitor your keywords and analytics to adapt to the ever-evolving search ecosystem. Should I optimize for short tail or long tail keywords?
How to Hire and Manage an SEO Consultant
MAY 26, 2010
A few of us at HubSpot sat down together and developed a guide and some questions to ask search engine marketing consultants that you are consider hiring. Are you looking for more long tail keyword rankings? How long did it take? By email, phone, in-person?