Remove Analytics Remove Hubspot Remove Long Tail Remove Personalization

How to Identify Long-Tail Keywords to Fuel Your PPC Strategy


For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Why Is Bidding on Long-Tail Keywords a Good Idea?

4 Mistakes People Make When Measuring Brand Awareness (And How to Avoid Them)


It''ll be a great setup to rank for long-tail keywords, but its newsworthiness will be stifled because of this. Approaching a brainstorm with a long checklist that each idea has to follow only makes it harder to ideate. How to Create an Attribution Report in HubSpot.

Trending Sources

How to Find and Target High-Value Keywords for Your Business


Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. You’ll need to have a long long list of keywords in order to boil it down to the golden nuggets.

Got 5 Minutes? Use It to Find a New Prospect on Social Media


You can even take your Twitter-mining one step further with HubSpot’s Social Inbox. 1) In terms of finding the right leads for HubSpot, the first thing I do is write down my top 3 or 4 keywords I care about. Do you remember the children’s book Where’s Waldo?

The Ultimate Dictionary of Marketing Terms You Should Know


Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. 2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data.

6 Tips for Creating Content That Spreads Naturally


If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012 , December 10th at 2PM EST. 6 Ways to Create Content That Markets Itself.


Why You Should Create More "Boring" Content


I run a quiz building platform, and the person had asked, “How do I make one of these personality quizzes I see on Facebook?” However, when I hit that point of desperation, I decided to try writing a response “ How to Make a Personality Quiz." Start by Going Long.

87 New (Really) Marketing Automation Stats

Marketing Action

Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Segmentation, Targeting & Personalization. Data & Analytics. In-person events (67%).

Stats 55

How to Conduct a Competitive SEO Audit to Outrank Industry Rivals


Search for your top keyword phrases -- short and long tail -- to see who else is listed with you in the SERPs for those phrases. For example, you can easily identify which websites use shopping carts, what type of analytics they're using, etc.


17 Brilliant Sources of Content Hiding Right Under Your Nose


And there's this whole slew of people working at your company -- the sales and services pros -- that are fielding people's questions all day long. In April, we launched a new ebook, How to Unlock the ROI of Your Marketing Analytics. Creating content is a pain in the puppy.

Best SEO Guides, Tips and Resources of 2010


SEO 101: Defining the long tail by Conversation Marketing. How to optimize page Titles and improve click through rates by Web SEO Analytics. 12 Amazing SEO Infographics by HubSpot Blog. ** 5 Stars.

10 Ways Small Business Marketers Can Crush Big Competitors


You should dedicate time to researching which keywords are important to target using keyword research tools like HubSpot's Keyword Grader or Google's Keyword Tool. Get a good handle on your inbound marketing analytics. Have a social media personality. Connect with HubSpot

12 Critical Building Blocks to a Successful Digital Marketing Campaign


For an overall look at your competition’s digital marketing efforts, use HubSpot’s Marketing Grader to see where everyone stands. Use either Google Adwords or HubSpot’s Keyword Tool for the actual research. Think back to the last digital marketing campaign that blew you off your feet.

The ABCs of Content Marketing: A Glossary of Terms


Analytics. Making use of analytics is the only way you''ll have insight into which content is working -- or falling flat. Ideally, you''ll make use of a closed-loop analytics solution so you''re able to see what happens to all that site traffic. Personalize.

Are People Stealing Your Content? How (and When) to Fight Back [SlideShare]


How (and When) to Fight Back from HubSpot All-in-one Marketing Software. Referral Traffic : Dive into your marketing analytics to see which sites are sending you traffic. Here, a hint of a legal action can go a long way.

Google's SSL Change Actually Impacts 11% of Search Traffic [New Data]


This can sound really technical, but what it means is that, as a website owner, you lose visibility into which keywords a person logged into searched for before they arrived at your website. Google's Change Actually Affects 11.36% of HubSpot Customers' Organic Search Traffic.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

11 Ways to Totally Screw Up Your Inbound Marketing


As long as your design efforts don't distract visitors from reading, sharing, or interacting with your site, your design is fine as it is. If you have advanced landing page testing abilities at your disposal like in HubSpot's software , executing these tests takes just a couple minutes.

20 Variables Every Marketer Should Be Testing


We talk a lot about how marketing analytics is key to inbound marketing success. Another concept that goes hand-in-hand with analytics is testing. Can you generate more traffic from a long tail keyword than you're generating from a more general keyword?

12 New Year's Marketing Resolutions You Can Actually Keep


The key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic and users that are most likely further down their path of intent. Connect with HubSpot

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011


Way back in September (seems so long ago), I had the opportunity to speak at's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). HubSpot had a remarkable presence at Dreamforce.

10 Almost Instant Responses to Your Google Instant Questions


This makes it even more important to do thorough keyword research before you start your campaign and to constantly monitor your keywords and analytics to adapt to the ever-evolving search ecosystem. Should I optimize for short tail or long tail keywords?

How to Hire and Manage an SEO Consultant


A few of us at HubSpot sat down together and developed a guide and some questions to ask search engine marketing consultants that you are consider hiring. Are you looking for more long tail keyword rankings? How long did it take? By email, phone, in-person?