Remove Analytics Remove Hubspot Remove Keyword Remove Social

Hubspot Inbound Conference Recap 8 of 9

Kaon

How to Measure Your Social Media Activities Using Google Analytics by Michael Stelzner of Social Media Examiner. Number one challenge all social media users face is measuring.

Five Expert Guides to SEO Keyword Research

Webbiquity

Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. Fortunately, tools and methods for keyword discovery and analysis have advanced as well.

Trending Sources

The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. ” — Social Media Today.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Social Media in the Enterprise.

The Most Common Keywords Found in the Top-Shared Articles [New Data]

Hubspot

This post originally appeared on HubSpot's Agency Post. A great headline ensures that your post is found in search results and shared on social media, meaning more people will read and benefit from your article. The Most Common Keywords Found in the Top-Shared Articles.

16 Remarkable Web Analytics Guides, Tips and Techniques

Webbiquity

There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing. Which Google Analytics (GA) metrics are most important? How can you take action on analytics reports?

The 23 Best Content Ideation Tools

Webbiquity

Showcase reviews: Online Marketing Institute, Anders Orsander, Shift Communications, BuzzBlogger, Perception, Katie Lance, B2B PR Sense Blog, Cent Muruganandam, Quick Sprout, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, Express Writers, Social Media Examiner, Robbie Richards.

Tools 107

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. 26 Social Media Monitoring Tools [Reference Guide] by Razor Social. ** 5 STARS.

The 15 Best Special-Purpose SEO Tools

Webbiquity

Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. A browser plugin that displays, for any page visited, metrics for search results, markup, links, and social shares. ” — Buffer Social.

Tools 118

Which Marketing Analytics Should You Be Looking At?

Hubspot

Access to so much data has made marketing analytics overwhelming for many a marketer. We have traffic data, conversion data, lead data, email marketing data, social media data. Analytics can help you get to an answer to these questions. Look at social media reach.

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” by Social-Hire.

What is Hubspot? Marketing Automation Software Series

Reachforce

Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . HubSpot ’s inbound marketing methodology covers every stage of your marketing funnel. A keyword research dashboard and SEO tools. HubSpot is too big to fit into one blog post.

24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot

To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools. This tool is like Google Analytics meets SumoMe meets a CRM.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Social Media B2B ).

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). How do we demonstrate the ROI of social efforts?

Web Presence Optimization Software Review: gShift Labs

Webbiquity

Given that WPO is the fusion of SEO, social media, interactive PR , and online reputation management, that’s a tall order. Web CEO , SEO Powersuite ), social media monitoring tools (e.g., gShift has partnered with WordStream for its integrated keyword research functionality.

25 social media listening aids to increase your hearing

Biznology

78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 74% rely on social networks to guide purchase decisions (source: Social Sprout ). To make sense of the noise, social media listening requires a process.

6 Ways Social Data Can Inform Your Marketing Strategy

Hubspot

Social media has historically been a great conversational tool for businesses. Thankfully, we''ve learned that there''s a layer of science behind social media marketing, and we can actually extract highly valuable data that can inform our overall inbound marketing strategy.

Spot 44

New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions

Webbiquity

Every discipline within marketing and PR has its own tools, among them: Content development: CMS tools (WordPress, Joomla, HubSpot, 100s of others), Adobe CS, tools for creating infographics , etc. Web analytics: Omniture, WebTrends, Google Analytics, Clicky, and more.

7 Keyword Research Mistakes That Stifle Your SEO Strategy

Hubspot

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. there are kind of a lot of keywords out there.

The 32 Best Twitter Marketing Tools

Webbiquity

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Showcase reviews: Buffer Social, BuzzBlogger, Cent Muruganandam, Social Media Explorer. 11) Twitter Analytics.

Six Ways to Search-Optimize a Blog

Webbiquity

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But with a blog, you can create any (reasonable) number of top-level categories, and give these keyword-rich labels. This both increases the relevance of your blog and takes advantage of new-to-the-world search phrases that won’t show up in keyword tools.

Google+ to Launch Business Profiles with Analytics in Q3

Hubspot

Apparently, when business accounts launch in Q3 2011, they will have analytics as well as more sophisticated sharing options. It is reasonable to assume that they will be in some way connected to Google Analytics. Connect with HubSpot

The 28 Best Miscellaneous Online Tools for Marketers

Webbiquity

Publishers get moderation and analytics plus a way to monetize comments on their content. Sample review: “Bitly is a convenient URL shortener that allows you to include URLs in character-restricted social media sites like Twitter, or to use them as a citation in your infographics.”

9 Ways to Make Your Marketing Analytics Actionable

Hubspot

Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable.

The 28 Best Web Design Tools

Webbiquity

” — HubSpot. Showcase reviews: HubSpot, Likeable Media, Siasat. ” — HubSpot. Showcase reviews: HubSpot. Showcase reviews: HubSpot, Likeable Media. ” — Social Media Today. Showcase reviews: Social Media Today. ” — HubSpot.

Best Cool SEO Tools of 2011

Webbiquity

Identify promising keywords? Evaluate the impact of social media activities on search results? Keyword Research Tools. 12 Popular Keyword Organization Tips & Tools by SEO Book. 6 Free Steps to Practical SEM Keyword Development by Target Marketing Magazine.

Tools 45

The 5 Social Media Metrics Your CEO Actually Cares About

Hubspot

Aside from his outstanding taste in headwear, Brian is also known around HubSpot for his unwavering vision of what it will take to build HubSpot into a once-in-a-generation company. And when it comes to social media, in particular, vanity metrics abound. This is Brian , our CEO.

Hubspot Review

LeadSloth

UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners.

Got 5 Minutes? Use It to Find a New Prospect on Social Media

Hubspot

Well, social prospecting is a lot like Where’s Waldo? It’s 2013, and now, more than ever, the pressure on businesses to determine the exact value of social media marketing is high. You can even take your Twitter-mining one step further with HubSpot’s Social Inbox.

How to Use Data to Create More Relevant Content

Hubspot

Below I've detailed step-by-step instructions for conducting keyword research, selecting the right content format, and coming up with more strategic content topics and ideas. 1) Conducting Keyword Research. Buyer-intent keywords. The keywords that convert for your business.

Social Media Monitoring: The B2B Process

Marketing Envy

When it comes to B2B marketing, social media can bring so much more to the table than simply posting and sharing content. While social media is an important distribution tool, it's also a window into your audience's behavior and habits. Whether you're gauging your own social media performance, competitors' or opinion leaders', better monitoring can help you leverage your social marketing activities and optimize your social media strategy to generate MQLs effectively.

Coachella, Tomorrowland, Bonnaroo & More: How Top Music Festivals Use Social Media

Hubspot

Social media allows us to promote our events more strategically, listen to and engage with our fans, enhance attendee experience, help measure the event's overall success, and find areas for improvement in the next time you put it on. Feel the Social Media Vibes.

The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog

Hubspot

So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. The Effect of Word Count on Social Shares.

The 16 Best Sites for Free Stock Photos and Videos

Webbiquity

They improve information retention by up to 65% , increase engagement, and generate more likes and shares on social networks. ” — Social Media Today. Showcase reviews: Kathryn Aragon Media, Likeable Media, Nikki Woods, Social Media Today. 12) HubSpot Free Stock Photos.

Sites 18

10 Amazing Blogging Insights Your Analytics Can Tell You

Hubspot

Is the bulk of your traffic coming from social media sites per your heavy social media promotion, but few visitors are coming in from organic search -- or vice versa? Make sure you're optimizing your blog content with the keywords your target audience is searching for so it gets found in search engines , and allocate some resources to promoting your blog in social media on the sites your audience tends to populate. What Comments and Social Shares Can Tell You.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know.

How Authoritative Is Your Content? 7 Tools to Help You Find Out

Hubspot

Your analytics are a great place to start to look, but if you want even more metrics to gauge authorship, social, content, and SEO authority, check out the following tools. Social Influence Tools. SEO Analytics

HubSpot May Only Be 6, But Our Marketing Software Is Way More Mature

Hubspot

HubSpot started out of a desire to help companies leverage technology to get more out of their marketing. We built HubSpot software as a way to help marketers overcome those barriers. Using HubSpot to Get Found Online. Blogging and Social Media.

12 Realistic Ways to Make Your Social Media Data Actionable

Hubspot

Social media continues to rain data onto the market. Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. A Word on Social Data. 3) Improve keyword research.