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YouTube Views Don’t Matter – Here Are 5 Metrics That Do


“Wow, that YouTube video has got more than a million views already!” The YouTube view count is probably the most well-known statistic in social media. But the real truth is YouTube views don’t matter. But who would we target in this sample YouTube ad?

The 29 Best Web Analytics Tools


Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.

Trending Sources

30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year

KoMarketing Associates

Two-thirds of marketers turn to Facebook first for paid social media, and about one-third are leveraging YouTube and Twitter to advertise. We’re hopeful these resources help B2B marketers continue to define social media marketing initiatives this coming year and beyond.

18 (of the) Best Web Analytics Guides of 2011


Fortunately, there is help. ” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. 35+ tips and tricks for sexier Google analytics reports by Webdistortion. The New Google Analytics Available to Everyone by Google Analytics Blog.

YouTube Launches New and Improved YouTube Analytics


It looks like the marketer's cry for more data has reached YouTube's ears, and not too long after Facebook beefed up its analytics with new features for Facebook Insights. Here are the four latest features YouTube Analytics will tack on to the almost-defunked Insights.

SEO for YouTube: How to Search Optimize Video for B2B Marketing


Videos are an important part of content, and given that YouTube is by far the most popular video website, you should be publishing videos there -- even if you are a B2B company. This will help you generate additional views from people who were originally watching other videos.

87 More Vital Social Media Marketing Facts and Stats for 2012


Looking at five leading social networks (Twitter, Facebook, YouTube, Google+ and Pinterest), Fortune 100 company names are mentioned more than 10 million times per month. LinkedIn Statistics. YouTube and Video Marketing Trends. Mobile Marketing Statistics.

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47 Superb Social Media Marketing Stats and Facts


Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow. 84% of CEOs and VPs say they use social media to help make purchasing decisions.

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How to be “Future Ready” for a career in marketing

grow - Practical Marketing Solutions

We watch YouTube, consuming content passively like we did watching “ I Love Lucy ” in the 1960s. The post How to be “Future Ready” for a career in marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

37 Big Data Case Studies with Big Results

grow - Practical Marketing Solutions

AETNA : Looks at patient results on a series of metabolic syndrome-detecting tests, assesses patient risk factors and focuses on treating one or two things that will have the most impact (statistically speaking) on improving their health. Does your company need help putting Big Data to use?

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. 4 Ways to Find Legal Music for Your YouTube Videos by Mashable.

3 Ways To Use Video To Get Tactical On Facebook

Modern Marketing

About 3 weeks ago I wrote a post for Forbes re: video which included the following statistics: 70% of marketing professionals report that video converts better than any other medium. Post videos directly to Facebook rather than via YouTube, Vimeo, etc.

Why Your B2B Marketing Needs More Video [And How to Add It]


3) YouTube is still the second largest search engine. If you’re an email marketer, that statistic should sound somewhat familiar. 4) Get serious about optimizing your videos for YouTube’s version of SEO. As mentioned above, YouTube is the world’s second largest search engine.

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B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation


YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. The statistics are evident; B2B usage is on the rise. Analytics, hosting, and feature add-ons: Viewbix , Wistia , to name two I like.

23 Outstanding Social Media Marketing Guides


The benefits of social media marketing are no longer questioned much, but for those still dealing with skeptics and doubters, Jason Squires has put together this excellent infographic showcasing its utility, supported with statistics, facts, and mini case studies.

4 Advanced Tips to Optimizing Your LinkedIn Company Page

Vertical Response

Plus, Showcase Pages have their own analytics, so you’ll be able to track visitor interest. If you need a little help in the keyword department, you can use Google’s Keyword Planner to help you create a list of keywords to incorporate into your page.

14 Tips for a Hot Video Marketing Strategy


To help you out, we put together 14 actionable tips to get you started building video marketing campaigns. Having a clear vision of what you want from your video marketing will help to define the rest of your strategy and ensure it’s in line with your ultimate goals.

21 of the Best Social Media Marketing Guides of 2013 (So Far)


You’ve seen the statistics on social media marketing : 93% of marketers use social media for business. 7 steps to rank your video higher on YouTube by iMedia Connection. Jon Whiting lists seven tips for improving video rank on YouTube.

10 of the Best B2B Facebook Pages

KoMarketing Associates

Standout Tactic: Honeywell’s weekly “Fun Fact Friday” post drives significant engagement with its audience by featuring an industry-related statistic or fact that might be out of the ordinary.

The ‘Less Is More’ Content Strategy


This may be due to the regularity of content helping to build an audience and a brand. Brian has kindly shared his analytics data below so we can see how his traffic has grown consistently over time. Referenceable such as guides, statistics and reports.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 25 Social Media Facts and Statistics.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)


Whether it’s a local tweet-up or a major conference, this knowledge could be useful to help you plan what events you should sponsor or where you should set up your next booth&# ). For each step, he identifies the overall strategy, useful tools, and helpful tips for execution.

We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer


In an attempt to lift the veil a bit, John B onini is prepared to share some of Litmus' secrets that have helped them ensure a more relevant experience for their subscribers. For example, a YouTube video becomes a podcast, becomes a blog post, becomes a graphic, becomes a syndicated post.

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31+ of the Coolest Social Media, Search and Web Tools of 2010


Convert PowerPoint presentations to Flash, or into YouTube videos? A social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly.

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30 Amazing Marketing Tools, Tips & Tricks We're Thankful For


2) Facebook Global Pages - These are a pretty new development , but this is so helpful for global marketers. But also pretty -- or insanely -- helpful. 12) Google Webmaster Tools - Google has fantastic free tools that help marketers with their SEO. Analytics Tools.

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10 Tips to Plan B2B Content Marketing and Maximize Lead Generation


So here is a fairly obvious statistic from the B2B 2015 Content Marketing Benchmarks, Budgets and Trends Study by Content Marketing Institute and MarketingProfs: 70% of B2B marketers are producing more content this year than last year.

The Ultimate Facebook Marketing Cheat Sheet


And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. To help you stay ahead of the curve, we've put together a handy cheat sheet that businesses and marketers can use to make the most of Facebook. This will help you generate new fans!

38+ Cool Social Media and Web Tools and Reviews


Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. And when you log in to PingTags, you can view analytics like how many people scanned your card and which links they clicked.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained


Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. BackType - BackType is a social media analytics company that helps companies measure their social engagement.

39 Fantastic Inbound Marketing Blogs You Ought to Be Reading


This blog covers all aspects of inbound marketing -- from top-of-the-funnel tactics, to conversion optimization, to nurturing and analytics. 78 Delicious Blogging Statistics to Sink Your Teeth Into. Learn the 7 Tips to Help Small Business Market Better and Grow.

47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack


Marketing technology provides new research methods, helps scale your content production, and allows you to better promote and measure your campaigns across many different channels throughout the funnel. Buzzsumo can help you answer these important questions. Google Analytics.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1


You know the statistics : Facebook is the most popular method for sharing online content. through [[link] how to specify which of your friends’ photos display on your Facebook profile page, how to create quizzes, block ads and more in this helpful post.

90 Tips to Make Your Blog Rock

delicious b2bmarketing

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! This will again help spread your content by placing it on a highly trafficked site) 42.

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The Top #Nifty50 Women in Technology on Twitter for 2012


Among the women profiled below, Emily Gonzales notes that “women in tech are doing really cool things,” while Padmasree Warrior is “passionate about helping women in tech.” Lisa also recently authored a guest post here on web analytics and lead scoring.

A Small Biz Guide to Digital Marketing Acronyms

Vertical Response

GA: Google Analytics i s a website and analytics reporting service created by Google that gives you various statistics in regards to website traffic. We’ve got a helpful Beginner’s Guide to SEO here.


Best LinkedIn Guides, Tips and Tactics of 2011


Mark Walsh reports on the expanded options for audience targeting introduced in LinkedIn ads early last year, how LinkedIn ads work, how the enhanced options help marketers, and how they are likely to be received by LinkedIn users.

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. You can even track your registration page in Google Analytics.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017


I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us. For help, see What Makes People Share Content?

Pinterest Crash Course: Get Up and Running In One Day

Marketing Action

It drives more referral traffic than YouTube, Google+, and LinkedIn combined. You can now use Pinterest’s new business analytics, DIY Promoted Pins, and other features. Bonus: Use Google Analytics’ URL builder to add custom campaign parameters to your URLs.

87 New (Really) Marketing Automation Stats

Marketing Action

Data & Analytics. Direct Marketing Association, DMA 2013 Statistical Fact Book , 2013). These are exactly the types of communications that marketing automation helps make repeatable. DATA & ANALYTICS. This is a January 2015 update to the original April 2014 post.

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