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Mintigo InterestBase Harvests Web and Social Data for Marketing and Sales

Customer Experience Matrix

The foundation of InterestBase is a central repository of 30 million names and 3 million companies (and growing), built by scanning Web sites and social media for job postings, product and technology names, group memberships, accounts followed, hashtags, Javascript calls, and other information.

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What I Learned at Video Marketing Space Camp

Vidyard

With thought leaders from both Salesforce.com and DocuSign set to speak, I wasn’t the only one in the room geekin’ out at the prospect of learning about marketing strategy direct from Victor Haseman and Meagen Eisenberg – and they didn’t disappoint! As Salesforce.com discovered, CTAs outperform traditional banner ads.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Earlier this month, I released the 20 B2B Marketing Blogs you need to read.

Twitter 100
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6 Tactics for Turning Trade Show Interactions Into On-Site Sales

Hubspot

Other marketing software platforms do not allow users to do all their marketing in one place, but HubSpot integrates website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring tools. 3) Attract Trade Show Attendees With Content.

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How to Make Customer Experience the Heart of Your Internet Marketing Strategy

Hubspot

Customer data: This includes data from your sales and marketing databases, like HubSpot and Salesforce.com -- just take a look at all the rich data you can see from integrating your marketing software and CRM ! In fact, according to eConsultancy research , 88% of companies say social graph personalization generates results.

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The 29 Best Social Media Monitoring Tools

Webbiquity

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. Simply enter a hashtag and tagboard will pull in great content from across the web.

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The 17 Best Social Media Management Tools

Webbiquity

Publish posts across social networks and accounts; analyze trends and sentiment with analytics; monitor brand mentions; and automatically trigger customer service cases and tech support tickets. Now part of Salesforce.com Marketing Cloud. Google Review Count: 331. ” — StoreYa Blog. Pricing: $49 per month. 8) Commun.it.