Martech

OCTOBER 12, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. UTM codes are text you add to a link that gives your analytics tool more information about each link. via Google. Getting started with Google Analytics 4.

Marketing Analytics Tools 106

Marketing Analytics Tools Tagging Analytics Google 106

Marketing Insider Group

NOVEMBER 22, 2021

If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate. You can target your content more effectively by using web analytics to understand your audience.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

KoMarketing Associates

MAY 3, 2018

Google Analytics has over 100 different reports available out-of-the-box. That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers. This list is structured to work progressively down the left-hand navigation within Google Analytics.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

BOP Design

DECEMBER 29, 2022

Google Analytics is a crucial tool for understanding the performance of your website and identifying opportunities for improvement. Google Analytics enables you to gain a clear understanding of how your website is performing for current and prospective clients and take action to improve it for future success.

Marketing Analytics Tools 118

Marketing Analytics Tools Analytics Google Marketing Websites 118

BOP Design

JANUARY 25, 2022

Have you logged into your company’s Google Analytics and were unsure where to find the most useful reports? If you want to dive deeper into Google Analytics and learn more about the user’s journey on your B2B website, here are metrics we recommend you keep an eye on. Google Analytics Is a Great Resource.

Marketing Analytics Tools 107

Marketing Analytics Tools Analytics Marketing Websites Google 107

Visitor Queue

JULY 31, 2023

Understanding your website traffic is essential. With the change from Universal Analytics to Google Analytics 4, we need to understand how to utilize GA4 to get the most out of our marketing tactics.

Marketing Analytics Tools 84

Marketing Analytics Tools Analytics Google Traffic 84

FunnelEnvy

MAY 29, 2023

For most B2B marketers, Google Analytics (GA) is a foundational part of their stack. Google’s long-running web analytics platform emphasizes universal compatibility, meaning it often serves as the connective tissue between different elements and software applications you use in your marketing. New visual dashboard.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Google 76

BOP Design

MAY 16, 2022

Google Analytics is an extremely useful tool when it comes to SEO for your B2B website. Google is one of the most popular search engines in the world, and it makes sense that to rank well on Google, you want to do as much as you can to optimize your website for their search engine. Read more: GA4 vs Universal Analytics.

Marketing Analytics Tools 109

Marketing Analytics Tools Analytics SEO Google 109

The Daily Egg

MAY 11, 2021

Google Analytics is a powerful tool. It gives you access to critical information about your site traffic that can shape your entire strategy. Why Setting Up Google Analytics […]. The post 5 Easy Steps to Setup Google Analytics appeared first on The Daily Egg.

Analytics 129

Analytics Google Traffic Tools 129

The Daily Egg

JULY 13, 2021

Collecting important data such as how much traffic you have, where your visitors are coming from, and which pages are performing well can help you to improve your website’s attraction for users. Google Analytics can present all of this data and more to you right out of your WordPress dashboard. All you need is a […].

Analytics 128

Analytics Google Best Practices Traffic 128

Lead Forensics

DECEMBER 8, 2023

What is Google Analytics? Google Analytics is a comprehensive tool from Google that offers wide-ranging insights into website performance. Traffic sources and campaign tracking: Know where your traffic originates and how your campaigns perform.

Marketing Analytics Tools 52

Marketing Analytics Tools Comparison Lead Ranking Analytics 52

KoMarketing Associates

OCTOBER 12, 2022

Are you ready for the move to Google Analytics 4? It’s exciting, but maybe a little overwhelming, too—especially if you’re a Google Ad user and are trying to figure out what the shift means for your ad campaigns. How do I Connect GA4 and Google Ads? . Then, select Product Links , then Google Ads Link : .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

Search Engine Journal

DECEMBER 13, 2021

Google Analytics 4 is a powerful tool for understanding website traffic and how users behave on-site. The post Get to Know Google Analytics 4: A Complete Guide appeared first on Search Engine Journal. Learn more to make the most of it here.

Analytics 144

Analytics Google Traffic Tools 144

DAGMAR Marketing

FEBRUARY 8, 2021

Updated 2021— Whether you’re a business owner with a new website or a veteran webmaster, it always helps to understand the best practices for setting up your Google Analytics account. It’s best to understand Google analytics setup best practices from the start. Multiple analytics views for the win. To do this: 1.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Practices Google 98

KoMarketing Associates

JANUARY 3, 2017

Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device. Branded versus Non-Branded Search.

Analytics 243

Analytics CTR Google Reachforce 243

Search Engine Journal

JULY 21, 2021

Analyzing site traffic and understanding user behavior via Google Analytics will help. The post How to Understand User Behavior With Google Analytics appeared first on Search Engine Journal. Want to increase conversions and ROI? Here's how.

Marketing Analytics Tools 132

Marketing Analytics Tools Analytics Google ROI 132

Search Engine Journal

SEPTEMBER 13, 2022

Explore 3 different ways to add Google Analytics to WordPress to gain valuable insights into your website traffic. The post How To Add Google Analytics To WordPress appeared first on Search Engine Journal. Improve your content by collecting more data.

Analytics 93

Analytics Google Traffic Marketing Websites 93

Marketing Insider Group

AUGUST 18, 2020

It used to be easier to increase your website’s organic traffic, back when search engine optimization (SEO) was simply a set of rules you had to follow. Thankfully, if you follow some best practices, you can greatly improve your website’s organic traffic and work towards a higher ranking on Google. Well, you know what?

Traffic 328

Traffic Organization SEO Tips 328

Contently

APRIL 20, 2023

The analytics are crucial for providing insight into the value of your production. With the right tool, you can track metrics like organic traffic, reader engagement, and content conversions to understand how your assets are performing. So, why is organic traffic so important?

Lead Scoring 125

Lead Scoring Lead Ranking Traffic Organization 125

Martech

AUGUST 22, 2022

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, an analysis will always begin with a high-level overview of the data. Content interest. Wrapping up.

Marketing Analytics Tools 101

Marketing Analytics Tools Segmentation Analytics Google 101

Blue Flame Thinking

SEPTEMBER 8, 2023

Understanding your website demographics and analytics is a critical step in using data to make decisions. If you are using GA4, make sure you have Google Signals and enhanced measurement turned on to get the most user data possible. Where Is My Website Traffic Coming From?

Traffic 96

Traffic Analysis Marketing Websites Allocation 96

Optinmonster

JUNE 16, 2022

Are you looking for a way to exclude a WordPress URL in Google Analytics? By default, Google Analytics is supposed to track all your WordPress page and post links unless you exclude a particular link from tracking. In this article, you’ll learn an easy way to exclude a WordPress URL in Google Analytics.

Marketing Analytics Tools 81

Marketing Analytics Tools Analytics Google eCommerce 81

Marketing Insider Group

AUGUST 13, 2020

We are keenly aware that one of the biggest struggles any company deals with is generating more organic traffic. Quick Takeaways: You don’t need a huge budget to attract quality website traffic. The Problem: The Struggle to Get Traffic and Attention on Your Website Is Real. It’s a challenge to cut through the noise.

Traffic 286

Traffic Cost Per Click Organization Lead Scoring 286

Optinmonster

MARCH 11, 2021

Want to track your conversions using Google Analytics, but not sure where to start? Google Analytics can be intimidating if you are new to it, but it doesn’t have to be complicated. In this post, we’ll share how to track your conversions in Google Analytics, step-by-step. “Analytics.”

Marketing Analytics Tools 132

Marketing Analytics Tools Analytics Google Conversion 132

Martech

OCTOBER 11, 2022

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). What is Google Analytics 4? Google Analytics is a staple tool for marketers to track online activity. Yes and no.

Marketing Analytics Tools 83

Marketing Analytics Tools Paid Search Agency Advertising Agencies Analytics 83

Search Engine Journal

JULY 26, 2022

Google Analytics is updating reports for GA4 properties with a segment of data counting traffic from Performance Max and Smart Shopping campaigns. The post Google Analytics 4 Now Reports On Performance Max & Smart Shopping appeared first on Search Engine Journal.

Analytics 102

Analytics Google Segmentation Traffic 102

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? SEO analytics is a laser pointer.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Webbiquity

MARCH 5, 2020

Carrying out tasks like log file analysis can be done manually using a Google Sheet, but it’s far easier to draw on tools like Logz.io, Loggly, or Splunk. That’s where Google Data Studio (GDS) comes in. organic visibility, traffic acquisition, revenue, etc). Download Impression’s Technical SEO Google Data Studio Dashboard.

SEO 316

SEO Google Ad Building Marketing Analytics Tools 316

Content Marketing Institute

JULY 12, 2021

Instead, study and optimize your traffic champions, potential champions, falling stars, and conversion winners. Continue reading → The post How to Use Google Analytics to Find Your Unicorns (and Avoid Content Donkeys) appeared first on Content Marketing Institute. Try these tips from Andy Crestodina to find them.

Marketing Analytics Tools 139

Marketing Analytics Tools Analytics Google Content 139

Parse.ly

AUGUST 12, 2020

Getting the complete picture of your traffic has always been challenging. Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.” What is Shadow Traffic? What Causes Shadow Traffic? The Rise of Shadow Traffic. Want Parse.ly

Traffic 135

Traffic Work Management Marketing Management Privacy 135

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” And who can blame them?

Merchandising 105

Merchandising Marketing Analytics Tools Conversion Lead Ranking 105

RebelMouse

JANUARY 13, 2023

This is a full guide on how to set up Google Analytics 4 (GA4) and connect it to RebelMouse’s Stats Dashboard. Create a Google Analytics Account First, you will need to set up a Google Analytics account. To create a property: Are you continuing from the "Create a Google Analytics Account" step above?

Analytics 52

Analytics Google Stats Tagging 52

RebelMouse

JANUARY 13, 2023

This is a full guide on how to set up Google Analytics 4 (GA4) and connect it to RebelMouse’s. Create a Google Analytics Account. First, you will need to set up a Google Analytics account. data-sharing settings to control which data you share with Google. Create a Google Analytics 4 Property.

Analytics 52

Analytics Google Stats Tagging 52

Marketing Insider Group

AUGUST 20, 2020

’, which means placing high organically on Google for important keywords in your market. At the top was ‘increase traffic to site.’ Traffic generates demos and trials. Content that is of a high quality, uses SEO best practices, and is interesting wins traffic. Blog traffic continues to rise.

Paid Search Agency 272

Paid Search Agency Traffic Content Marketing Companies 272

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

SmartBug Media

JULY 30, 2021

The Value of Lead Tracking in Google Analytics. The flexibility of Google Analytics can be both a blessing and a curse. If you aren’t comfortable with website analytics services, it can be overwhelming just trying to figure out where to start. And soon you’ll be on your way to monitoring leads in Google Analytics.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98