A Structured Approach to Demand Generation Analytics
MARCH 1, 2016
One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. Demand generation leaders know it’s not true, though. So what is the key to better demand generation analytics? Big Data propaganda is rampant these days.
The 29 Best Web Analytics Tools
JANUARY 31, 2017
Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.
Google Analytics- Calculated Metrics for Lead Generation Websites
JANUARY 3, 2016
Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before.
Best Practices for Revenue Ops: Data & Analytics
MARCH 28, 2017
As outlined in the ebook, The Rise of Revenue Ops , there are four key pillars to revenue ops: Management & Strategy, Process Optimization, Technology & Project Management, and Data & Analytics. What does Data & Analytics mean through the lens of B2B ops?
9 Ways B2B Analytics Can Optimize Marketing Strategies
MARCH 10, 2017
Attempting B2B marketing optimizations without accurate analytics is like flying blind. But which B2B analytics platforms are best equipped for certain types of measurement? We’ll discuss nine methods that B2B analytics can be used to optimize marketing strategies.
The Top 10 Free Content Analytics Tools
AUGUST 2, 2016
Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report.
5 Ways Blog Analytics Improve Your Business Blog
Writing on the Web
APRIL 27, 2016
How do you use your blog analytics ? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly.
The Only Analytics That Matter Are Your Own
JULY 21, 2015
is a recommended day and time to drip your database with the next relevant email in a demand generation program. There is access to endless discussion groups and “best practices” that encourage us to follow what works for other marketers in terms of effective demand generation planning.
Leverage Web Analytics to Determine Lead Generation Goals
OCTOBER 29, 2014
How many monthly leads does your business need to generate to achieve monthly revenue goals? If you don’t have an exact numerical value as to the number of leads that need to be generated on a monthly basis to achieve revenue goals, you aren’t fulfilling the benefits of web analytics.
Which Content, Tactics & Technologies Are Driving Demand Generation ROI?
SEPTEMBER 15, 2015
More than 200 marketing VPs, directors and managers responded to the survey, which asked respondents to identify the crucial factors in driving demand generation ROI. The post Which Content, Tactics & Technologies Are Driving Demand Generation ROI?
Monitoring vs Analytics [Infographic]
Buzz Marketing for Technology
FEBRUARY 9, 2011
So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics. SENTIMENT BASED ANALYTICS.
B2B Analytics: Accessing And Using Advanced B2B Marketing Metrics
FEBRUARY 13, 2017
How do we gather, analyze and implement improvements based on B2B analytics in marketing? In this post we describe ways we use our multi-touch attribution product to manage performance, gather B2B analytics, and improve the customer journey. The units of B2B analytics is the touchpoint.
Are Millennial Marketers More Analytical?
Customer Experience Matrix
JULY 18, 2014
Then our conversation took an unexpected turn: the vendor speculated that younger marketers might be more analytical and hence more inclined to ROI measurement. Has anyone seen any information on how marketers’ behaviors differ by generation?
The 4 Laws of Predictive Analytics for the B2B Marketer
OCTOBER 26, 2015
New to predictive analytics? This guide gives you the do’s and don’ts of predictive analytics so that you don’t forget what it’s all about. It isn’t about getting more and more data or generating more and more campaigns.
Analytics That Matter
JANUARY 15, 2015
I must say that we as marketers have improved over the past several years in the analytics arena. There are web analytics, predictive analytics, business analytics, business intelligence (BI) tools….just To summarize, analytics that matter are much more than numbers.
12 Ways to Boost Your Website’s Lead Generation Performance
MARCH 30, 2017
But any way you cut it, it’s still all about lead generation. There’s no shortage of lead generation tactics. So if you’d really like to make 2017 the year your website becomes a lead generation machine, take a look at the suggestions below. If you’re doing lead generation, you’re using forms. The good news is that if you create even a couple of landing pages, you’re going to see a significant jump in how many leads you generate.
Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics
SEPTEMBER 7, 2016
Press Release: New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI.
Custom Reports: Measuring Lead Generation Conversions with Google Analytics
MARCH 9, 2013
Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. Analytics measures both visits and visitors in your account.
Why You're Thinking About Digital Marketing Analytics All Wrong
SEPTEMBER 13, 2016
The trouble is, when most marketers hear 'digital marketing analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. So why exactly do digital marketing analytics matter?
How Big Data and Marketing Analytics Help Sales
APRIL 21, 2015
Marketing analytics is the answer. In answer to this challenge, we have also seen impressive new marketing analytics solutions. Do big data marketing analytics really work? . Simply put, big data marketing analytics yield powerful and profitable results.
10 case studies show how web analytics prove ROI
SEPTEMBER 7, 2015
Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. Here are 10 case studies of companies that used insights from web analytics and drove ROI.
How Host Analytics Operationalizes Intelligent Workflows With Predictive Analytics
OCTOBER 11, 2016
One such business is veteran customer Host Analytics, who has achieved amazing business results over the years by leveraging predictive intelligence in their sales and marketing stack.
10 of the Best Web Analytics Guides and Tips of 2013
DECEMBER 30, 2013
Find the answers to those questions and many more here in ten of the best posts and articles about web analytics from the past year. 9 downloadable custom Google Analytics reports by iMedia Connection. ” How to Filter Bot Traffic From Your Google Analytics by LunaMetrics.
How High Growth Companies Use Marketing Analytics to Their Advantage
SEPTEMBER 26, 2014
Recent research on the efficacy of web and marketing analytics tools like Google Analytics for professional services marketers makes the lesson clear. And here you can see an interesting wrinkle in the story about web analytics. Image: Courtesy of Birmingham Business Journal.
Skyword Analytics Plus Google Analytics Make Us Better Storytellers
JANUARY 21, 2016
I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy.
Stacey Epstein, Banjo CMO: Keeping it Real with Big Data and Data Analytics
JULY 8, 2015
Data Analytics. The post Stacey Epstein, Banjo CMO: Keeping it Real with Big Data and Data Analytics appeared first on. Big Data. Predictive Data. MetaData. There’s no denying the buzzword status of data at the moment.
Marketing Analytics – Measuring What Matters in B2B
Great B2B Marketing
AUGUST 29, 2012
One of the things that drives me batty is when otherwise smart B2B marketers focus relentlessly on marketing analytics that measure things that are not important, while neglecting the big picture – a classic example of missing the forest for the trees. This may sound heretical to some marketing analytics proponents, but I don’t think it matters all that much. Create a dashboard to showcase your marketing analytics. B2B Marketing Analytics Marketing Metrics
How to Leverage Baidu Analytics to Grow Your Digital Presence in China
NOVEMBER 8, 2016
Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics).
How Document Analytics Became Our Secret Weapon
MARCH 9, 2017
When Contently acquired Docalytics—now called Document Analytics —a year ago, we knew it had the potential to change how businesses use downloadable content. Nowadays, Document Analytics is used across departments—from sales to accounts to marketing—to perform a variety of functions.
Tracking Email Analytics Outside of HubSpot
SEPTEMBER 4, 2015
HubSpot is a great tool for numerous reasons, but one of the biggest has to be the integrated analytics found within the platform. Now, click “Create New Tracking URL” on the top right and enter the webpage you are looking to generate a tracking URL for. HubSpot will generate both a shortened tracking URL along with a full tracking URL. Once you’ve done that, you have the choice to either generate another tracking URL or close the prompt.
Marketing Analytics: 3 steps to help Sales and Marketing improve productivity
B2B Lead Generation Blog
MARCH 11, 2013
Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. Furthermore, Sales should be focused on closing business and generating revenues, not updating forms.”.
Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool
JANUARY 6, 2016
Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use.
57 Basic Marketing Analytics Terms Everyone Should Know
FEBRUARY 6, 2015
Never mind when you start using several different analytics platforms, you''ll find different terms for the same metric. So, we decided to put together a handy glossary of the most common marketing analytics terms you''ll find in your analytics software. Analytics Daily Weekly
4 Things B2B Marketers Need to Know About Using Social Media for Online Lead Generation
NOVEMBER 9, 2015
Demand Generation Digital Marketing Lead Nurturing Marketing Analytics marketing insightIn the grand scheme of marketing, social media is an infant. If it were human, it wouldn’t even be sleeping through the night yet.
How to Answer 11 Common Marketing Questions Using Analytics
JUNE 29, 2015
To save you some time, we've put together a list of common marketing questions that you can answer with your analytics alongside tips on how to arrive at the answers you've been searching for. How to Get the Answers to These 11 Common Marketing Questions Using Analytics.
How to Use Google Analytics to Create More Effective Content
MAY 28, 2015
What do you think of when you think of Google Analytics? But Analytics also holds a treasure trove of data and insights into how you can create better content. There are a dozen ways to slice and dice the data in your Google Analytics account to come up with killer content ideas.