Matrix of 31 Marketing Funnel Metrics [Infographic]

bizible

Marketing funnel metrics are always at the forefront of a B2B marketer’s mind. Take a look at this matrix of 31 marketing funnel metrics to see which ones your team uses, as well as which ones would be worth adding to your reports. Top-of-Funnel Metrics. Middle-of-Funnel Metrics.

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Smart Agencies Don’t Neglect the Middle and Bottom of the Marketing Funnel

Act-On

One of the easiest ways to visualize the buyer’s journey is to apply it to a marketing funnel. What’s a Marketing Funnel? Knowing how to work the top of the buyer’s funnel to attract prospects is something that marketers typically do very well. Why Are Marketing Funnels Useful?

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Trending Sources

The 29 Best Web Analytics Tools

Webbiquity

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.

Infographic: 4 Marketing Analytics That Matter For Driving Revenue

Crimson Marketing

It’s not about the first “touch” that brings a prospect into the sales funnel, or the last “touch” before signing a deal. Here are four marketing analytics for demonstrating marketing’s ability to drive revenue.

Why the sales funnel is alive and well and living on the web

grow - Practical Marketing Solutions

Do a quick search for phrases around the death of the sales funnel. There’s article after article opining that the sales/marketing funnel is dead because the buyer’s journey is no longer linear. Ok, so let’s abandon the funnel since it’s dead.

How to Power Your Sales Funnel With Video Content

Modern Marketing

Top Of Funnel Video Content. Mid-funnel prospects want content that helps them evaluate your product’s fit for their organization, and help bring others onboard. Effective mid-funnel video content can be gated, as prospects this far in the sales cycle have already put up their hand.

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Are marketers getting lost in the Dark Funnel?

grow - Practical Marketing Solutions

The buyer’s journey has twisted and turned in a way which leaves many marketers struggling to find insight from within what we call the Dark Funnel. That’s what makes today’s sales funnel “dark.”. The Dark Parts of the Marketing Funnel. Emerging Solutions to the Dark Funnel.

Best Practices for Revenue Ops: Data & Analytics

bizible

As outlined in the ebook, The Rise of Revenue Ops , there are four key pillars to revenue ops: Management & Strategy, Process Optimization, Technology & Project Management, and Data & Analytics. What does Data & Analytics mean through the lens of B2B ops?

The Top 10 Free Content Analytics Tools

Contently

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report.

9 Ways B2B Analytics Can Optimize Marketing Strategies

bizible

Attempting B2B marketing optimizations without accurate analytics is like flying blind. But which B2B analytics platforms are best equipped for certain types of measurement? We’ll discuss nine methods that B2B analytics can be used to optimize marketing strategies.

Branding as a full funnel journey

Biznology

This approach uses old school pitches, usually incorporated into a multimedia vertical blast aimed at bottom funnel travelers. That’s especially true when compared to the awareness, consideration, and affirmation or upper parts of the funnel.

Account-Based & Top-of-the-Funnel Marketing

Captora

Engagio’s CEO Jon Miller collaborated with our CEO Paul Albright last week to highlight the importance of Account-Based and Top-of-the-Funnel Marketing. The GREEN asks us do I have analytics that give confidence to our marketing and c-level employees?

Adventures in Flipping Funnels

LeanData

Hence: Turn that traditional sales funnel upside down and concentrate on key accounts. The process of choosing target accounts with the help of predictive analytics company EverString.

TOPO Report: Successful ABM Marketers Focusing On Down-Funnel Metrics

bizible

Successful ABM Requires a Shift to Down-Funnel Metrics. It’s a total shift in focus to down-funnel metrics. In addition to pipeline, metrics like velocity, win rates, ACV, and LTV are all down-funnel and related to the opportunity stage.

Slow Death of the Funnel: Why Buyer Choice Matters to Revenue

Tony Zambito

While we have seen modifications, the idea of the traditional funnel is still at the core of many B2B organizations today. Evidence suggesting that buyers are behaving well out of the norm of our conventional views of the funnel as well as the buying process is abundant from surveys.

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Building a B2B Marketing Stack that Drives Full-Funnel Decision Making

bizible

Datapipe, a cloud management provider with a longer sales cycle, was relying on first-touch attribution to make decisions, but they knew that their single-touch model was undervaluing the nurturing and remarketing tactics used to progress leads through their funnel.

Why You're Thinking About Digital Marketing Analytics All Wrong

Hubspot

The trouble is, when most marketers hear 'digital marketing analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. So why exactly do digital marketing analytics matter?

10 Types of Videos You Need to Push Your Audience Through the Funnel

Vidyard

–from time to time about whether you’re making all the types of videos you need to really engage your audience all the way through the marketing and sales funnel. First things first: let’s talk about the funnel. The Demand Generator video sits at the very top of funnel.

10 case studies show how web analytics prove ROI

Biznology

Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. Here are 10 case studies of companies that used insights from web analytics and drove ROI.

Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems)

Crimson Marketing

The practice of using data analytics in go to market strategy, already par for the course online and in mobile, is finding its way into channel marketing and real world engagement. Marketing Technology Podcasts #advertising #digital display data analytics

18 (of the) Best Web Analytics Guides of 2011

Webbiquity

” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. Andrew Shotland concisely explains how to use Advanced Segments in Google Analytics (GA) to separately track mobile visitor behavior on your website—or even create specific segments by device (e.g.,

ABM Analytics: What Should You Focus On?

bizible

When it comes to measurement and analytics, if marketers continue to use the same metrics and goals that they used for demand generation, organizations will not see the success that they expect. ABM Analytics: Indicators vs. Goals.

Using Predictive Analytics in 2016 to Drive Full-Funnel Demand

Lattice

At Lattice, we believe that predictive analytics should be added to that list. Predictive analytics can tell you who will buy, what they’ll buy and when. It’s looking ahead so you can optimize your funnel earlier in the process – you don’t have to wait.

8 Myths People Believe About Analytics (But Shouldn't)

Hubspot

When many people start diving into their marketing analytics, they're nervous. If you have the data that needs to be analyzed, some helpful analytics resources , and a little confidence in yourself, you can report on your analytics. Analytics Daily

57 Basic Marketing Analytics Terms Everyone Should Know

Hubspot

Never mind when you start using several different analytics platforms, you''ll find different terms for the same metric. So, we decided to put together a handy glossary of the most common marketing analytics terms you''ll find in your analytics software. Funnel.

How to Use Google Analytics to Create More Effective Content

Marketing Action

What do you think of when you think of Google Analytics? But Analytics also holds a treasure trove of data and insights into how you can create better content. There are a dozen ways to slice and dice the data in your Google Analytics account to come up with killer content ideas.

Analytics CEO makes a passionate case against marketing attribution

chiefmartech

Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). Digital analytics may then be what you need.

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How to Achieve Exponential Growth With Marketing Analytics [Free Ebook]

Hubspot

Analytics can be a huge opportunity for both the growth of your business and of your career. According to a recent CMO Survey , CMOs report they spend 8% of their marketing budgets on marketing analytics, and spending on marketing analytics is expected to increase 60% by 2015.

16 Remarkable Web Analytics Guides, Tips and Techniques

Webbiquity

There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing. Which Google Analytics (GA) metrics are most important? How can you take action on analytics reports?

What Is Adaptive Analytics? And Why Does It Matter For B2B Marketers?

bizible

Adaptive analytics is a new term for most B2B marketers. I interviewed Dave Rigotti, VP of Marketing at Bizible, to get some insight into the newest technology in the B2B marketing analytics space. What is adaptive analytics? How is it different from predictive analytics?

Useful Google Analytics: Goals and Attribution Models

Vertical Response

Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge. This model is useful if your sales funnel doesn’t have a long consideration phase.

How To Adopt ABM Predictive Analytics at Your B2B Organization

bizible

Predictive ABM analytics take a typical ABM strategy a step further. Organizations across the globe are counting the cost and realizing the high ROI of predictive analytics, and account-based marketers are no exception. Organizational Readiness Checklist Predictive ABM Analytics.

How Context Strengthens Your Entire Marketing Funnel

Hubspot

When you think about your marketing funnel, how do you think about the work you do to optimize it? In the early days of online marketing, tools like Google Analytics helped us understand our audience in aggregate.

Why B2B Businesses Are Rapidly Waking Up to Predictive Analytics

Leadspace

By now most B2B marketers understand the importance of marketing analytics. No lead generation strategy would be complete without some kind of analytics tool behind it. A survey by Regalix earlier this year revealed that 82% of B2B companies use marketing analytics tools.

Mick Hollison, InsideSales.com CMO: How To Accelerate Sales Using Marketing Analytics [Podcast]

Crimson Marketing

This is the basic philosophy of sales acceleration platform InsideSales.com in a world where the marketing and sales ends of the customer acquisition funnel are looking more and more alike. Mick explains how marketing analytics are the key to accelerating and economizing sales.

An Overview of Google Analytics Goals & Conversion Metrics

NuSpark

It you’re monitoring Google analytics, you’re measuring goals. Google analytics measures website activity, with the goal to track visitor behavior. Many of these pages you can track anyway under the Content section of analytics as well. Google Analytics.

Marketing Analytics: 3 steps to help Sales and Marketing improve productivity

B2B Lead Generation Blog

Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. Lead Generation lead generation leads marketing analytics marketing automation universal lead definition

Christian Campagnuolo, Logi Analytics CMO: Three Ways To Create and Convert Technology Buyers [Podcast]

Crimson Marketing

Earned media is playing a bigger than ever role in drawing potential buyers into sales funnels. This discussion with Christian Campagnuolo, CMO of Business Intelligence software firm Logi Analytics, prescribes. The post Christian Campagnuolo, Logi Analytics CMO: Three Ways To Create and Convert Technology Buyers [Podcast] appeared first on. Marketing Technology Podcasts

Integrating mobile video branding into the auto purchase funnel

Biznology

We draw inference from Search interest analytics, internal site searches, database segmentation, and behavioral tracking. The What to Buy Moment (Top Funnel). Moment (Top Funnel). The Affordability Moment (Mid Funnel). Moment (Mid Funnel). Moment (Bottom Funnel).

Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement

Infer

A new Infer partnership with account-based marketing (ABM) platform Terminus extends the power of predictive analytics to business-to-business advertising. Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing. Infer Inc. ,