Biznology

JUNE 23, 2021

Better audience analytics. Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Greater flexibility to attend multiple sessions. Much lower production costs. Little or no T&E expense. Well, of course.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Zoominfo

JUNE 11, 2021

Exploring post-COVID-19 sales strategies will be necessary as we bounce back from economic hardships. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Sellers will look for more dynamic ways to earn buyers’ attention,” the Forrester team wrote. Automation’s advantages are vast.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Zoominfo

JUNE 11, 2021

Exploring post-COVID-19 sales strategies will be necessary as we bounce back from economic hardships. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Sellers will look for more dynamic ways to earn buyers’ attention,” the Forrester team wrote. Automation’s advantages are vast.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Conductor

SEPTEMBER 9, 2020

Organic search has always been a key pillar in every digital marketing strategy. 2020 has been a massive catalyst for buyers and consumers to search “from home,” exposing the extreme importance of your SEO strategy. For instance, does your technology seamlessly integrate into your web analytics? Are you being found?

Forrester 59

Forrester SEO Best Practices Marketing Proposals 59

Martech Advisor

APRIL 6, 2020

Michael Ethan, Manager of Blue Mail Media says, predictive analytics is powerful than any other email marketing technique in terms of creating a long-term relationship with the audience. Predictive analytics is one of the modern trends used by email marketers today. Understanding the Basics of Predictive Analytics.

Analytics 112

Analytics Marketing AI Email Marketing Planning 112

Only B2B

FEBRUARY 1, 2024

Understanding the benefits of intent data and diving deeper into customer behavior at each step of their journey helps you optimize your marketing strategies. Let’s get on: 10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024! But how do you figure out what your consumers want or need?

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Martech

JANUARY 23, 2024

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. In 2022, annual growth peaked at 16.7%, according to Forrester. Customer understanding (data management and analytics). A multi-year martech boom is underway. over the coming years.

Marketing Management 100

Marketing Management Marketing Budget Budget Programs Forrester 100

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. With such high expectations, the question of how to use AI effectively doesn’t just apply to the obvious deliverables.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Porch Group Media

DECEMBER 2, 2021

Customer retention plays a critical role in profitability and growth and is one of the most effective marketing strategies. In this webinar, V12 explores data-driven customer retention strategies that you should add to your playbook in 2022. Companies who prioritize customer experience see over 1.5x

Webinar Metrics 101

Webinar Metrics Demand Ad Building Marketing & Strategy 101

6sense

SEPTEMBER 29, 2021

6sense, the leading Account-Based Orchestration Platform , powered by AI, announces its rating as a leader in Forrester Research’s The Forrester Wave : B2B Customer Analytics, Q1 2019 report. The post 6sense Named A Leader in Forrester’s B2B Customer Analytics Report appeared first on 6sense.

Analytics 48

Analytics Forrester Marketing Management B2B 48

Valasys

MARCH 4, 2019

ProKarma’s strategy and design division, Lenati, was recently named the top B2B marketing agency by the B2B Marketing Agencies, North America, Q1 2019 report conducted by Forrester Research Inc.

Advertising Agencies 49

Advertising Agencies Forrester Paid Search Agency Enterprise Management 49

Heinz Marketing

MAY 17, 2023

Personalization has become a critical component of B2B marketing strategies. Content intelligence refers to the use of content AI, automation, and analytics to optimize B2B buyer journeys and customer experiences. It’s a constant battle to differentiate yourself, capture interest, and maintain it.

Analytics 52

Analytics Automation Personalization Optimization 52

Heinz Marketing

MAY 17, 2023

Personalization has become a critical component of B2B marketing strategies. Content intelligence refers to the use of content AI, automation, and analytics to optimize B2B buyer journeys and customer experiences. It’s a constant battle to differentiate yourself, capture interest, and maintain it.

Analytics 52

Analytics Personalization Automation Case Studies 52

Lead Forensics

APRIL 16, 2024

Example Tools: Salesforce Einstein Analytics: Uses machine learning to analyze sales data and generate intelligent forecasts. Zoho Analytics: Provides a comprehensive suite of business intelligence tools, including sales forecasting capabilities. Don’t wait to embrace the future of sales.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Thinkers360

MARCH 8, 2024

3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12 5 Dean Miles Bridgepoint Coaching & Strategy Group Contact Dean Miles Score: 67.69 Brian Reid Brison LLC Contact M. Brian Reid Score: 68.81 6 Mitchell Levy Credibility Nation Contact Mitchell Levy Score: 63.61

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Vision Edge Marketing

MAY 9, 2023

Inadequate resources : Many companies still lack the necessary resources and skills to analyze data and implement new strategies. This requires leaders to be able to use the insights to develop new strategies and formulate and implement actionable plans. Do these challenges resonate with you? Leadership : Leadership is active.

Business 159

Business Customer Satisfaction Acquisitions Forrester 159

6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. How this Wave went down. Next up: the contenders.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

Only B2B

SEPTEMBER 21, 2023

Lead scoring, a critical component of any successful sales and marketing strategy, can be the bridge that guides your leads towards conversion. In this comprehensive guide, we will unravel the lead scoring strategies, explore its key components, and delve into effective strategies that can skyrocket your conversion rates.

Lead Ranking 62

Lead Ranking Lead Scoring Conversion Rate Sales Qualified Leads 62

Conductor

SEPTEMBER 24, 2019

That’s why we commissioned leading market research firm Forrester to build the Conductor + Forrester ROI Calculator (live on September 24) through an independent study of Conductor customers. Read on for background on the Conductor + Forrester ROI Calculator and advice and best practices directly from Alex and Andrew.

Forrester 40

Forrester ROI SEO Paid Search Agency 40

Martech

OCTOBER 23, 2023

To keep up with new opportunities and strategies amid all the disruption, here — in alphabetical order — are the digital transformation thought leaders you need to know. Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth. LinkedIn: Tim Crawford (5.9K

Digital Transformation 120

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 120

Marketing Insider Group

OCTOBER 15, 2020

We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. Cheri joined ON24 earlier this year as Head of Strategy and Research. In-person events, long a staple of marketers, are not an option currently. Are there key skills they should focus upon?

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

6sense

MAY 31, 2018

The Forrester New Wave report lists 14 ABM platforms that matter the most and how they stack up. Forrester says: “6sense announced its acquisition of ZenIQ on April 11, 2018. 6sense was recognized as a leader in the predictive space in the Forrester Wave: Predictive Analytics Platforms for B2B marketers, as seen below.

Account Based Marketing 48

Account Based Marketing Forrester ABM Marketing AI 48

Vidyard

APRIL 12, 2016

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. ” – Forrester Research. Are these three strategies really working out for you? ” – Forrester Research. . ” – Forrester Research. Get the Report. Get the Report.

Forrester 50

Forrester Planning Budget Programs Work Management 50

Only B2B

FEBRUARY 16, 2022

But, in 2022, what are you going to do better to enhance your B2B lead generation strategies? Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. B2B marketers now have to copy this strategy from B2C marketers. Adopt An Omni-Channel Marketing Strategy.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Vidyard

DECEMBER 19, 2017

. “Millennials Show A Strong Preference For Short Videos, Compared With Other Generations Of Workers” – A Blueprint For Successful B2B Video Marketing -Forrester. ” – A Blueprint For Successful B2B Video Marketing -Forrester. ” – A Blueprint For Successful B2B Video Marketing -Forrester.

Webinar Metrics 118

Webinar Metrics Video Marketing B2B Marketing Multi-Touch Attribution 118

Only B2B

JULY 5, 2023

As we enter 2023, it is crucial to adapt to the evolving nature of B2B demand generation and discover effective strategies to generate demand and engage target audiences. Must Read: Top 6 Demand Generation Strategies Which Work! Data-Driven Decision Making: In 2023, data analytics plays a vital role in demand generation strategies.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

6sense

JANUARY 26, 2016

To wrap up 2015, Forrester Research, Inc. The report highlights new marketing strategies, predictive analytics, marketing automation tools and content messaging. published a report looking ahead to what they believe will be B2B marketing’s new mission in 2016.

Forrester 48

Forrester Lead Ranking Marketing Qualified Leads B2B 48

SmartBrief - Marketing

JANUARY 22, 2024

This, along with developing a strategy for its purposeful utilization, creates an environment in which marketer and machine get smarter together and empower the customer-obsessed future of work. Let’s take a look at three trends in AI for B2B marketing that Forrester sees.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Martech

JANUARY 4, 2024

followers) Instagram: MarshaCollier (5K followers) Jason Goldberg Jason — aka “Retailgeek” — is chief commerce strategy officer at Publicis Groupe and co-host of the ecommerce-focused podcast “The Jason & Scot Show.” LinkedIn: Marsha Collier (12.8K followers) X/Twitter: MarshaCollier (229.7K Business email address Subscribe Processing.

eCommerce 111

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 111

Only B2B

JUNE 30, 2023

However, with the advent of B2B purchase intent data, businesses now have access to valuable insights that can revolutionize their marketing and sales strategies. This involves analyzing various data points and signals to identify purchase intent and align marketing strategies accordingly. times higher conversion rate.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Biznology

DECEMBER 29, 2017

Predictive analytics becomes an essential tool in B2B. Data and modeling are nothing new in B2B, but the tools and strategies that have entered the tool set in the last few years are setting us up for a new kind of data-driven future. Self-service analytics. Customer experience will become a key discipline in B2B.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Madison Logic

NOVEMBER 30, 2023

You can’t do this at the very end of the customer journey—you need to catch their attention and increase awareness before they begin the research process with a unified brand-to-demand strategy. Most organizations want to drive immediate growth, and brand efforts take longer and are harder to measure and demonstrate ROI.

Demand 52

Demand Brand Identity Branding Work Management 52

Only B2B

FEBRUARY 6, 2024

First-Party Intent Data Collection: Website Analytics: Utilize tools like Google Analytics to track website visitor behavior, identify high-engagement content, and understand buying signals. CRM Data: Integrate your CRM with website analytics and marketing automation tools to create a holistic view of the buyer’s journey.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Full Circle Insights

OCTOBER 1, 2022

The growing popularity of account-based marketing among B2B marketers is well established — most B2B marketing teams have adopted an ABM strategy, though the maturity of the ABM model they use varies across marketing teams. A mature ABM marketing strategy requires well-defined marketing goals and metrics. from the previous year. .

Account Based Marketing 52

Account Based Marketing ABM Sales Management Webinar Metrics 52

Martech

JANUARY 17, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Here are some of the common use cases: Enhanced customer insights and predictive analytics : These are fairly common features in modern CDPs. It’s more commonly found in platforms that emphasize security and data integrity.

Marketing AI 96

Marketing AI Enterprise Management Features Marketing Management 96

Contently

NOVEMBER 10, 2022

.” Advancing to this level is difficult—like climbing the Mount Everest of marketing analytics difficult—but it gets a lot easier when you start using a platform to keep track of everything in one place: strategy, ideation, planning, creation, distribution, and analytics. ” Evaluate new ideas by potential revenue.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. Madison Logic received the highest possible score of 5.0 Madison Logic received the highest possible score of 5.0

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52