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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. I found a graphic created by Zach Hofer-Shall from Forrester that was similar in concept so I adapted it for this report.

Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence

6sense

So in effect the approach of look-alike modeling via a solution that can understand a ton of firmographics of an account and automate the math would able to accomplish segmentation analytics at scale. Takeaway: Segmentation analytics are NOT predictions.

Trending Sources

Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)

Fathom

It’s written for companies that are evaluating their investment options in a Lead to Revenue Management (L2RM) strategy , a term first coined by Forrester in 2010, categorizing the marketing processes involved from lead generation to sales close.

Open Research: A Framework for Social Analytics

delicious b2bmarketing

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important?

10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014

Modern Marketing

The shift is a result of the evolution of CRM, marketing automation, cross-channel analytics, and data management. Research shows that marketers are not sure about the payoff of a segmented versus individualized approach. Start measuring somewhere or you’ll never know what works.

The Right Data Fuels the Artificial Intelligence Race

HG Data

Vendors are investing billions of dollars and years of R&D on what they see as the opportunity to change the way users work with their systems. Given the growing demand for better insights and faster decision-making, Forrester expects investments in AI to grow more than 300% over the 2016 numbers. It is why the largest B2B audience data marketplace in the world hand-selected HG Data’s segments to be included in their offering. In 1957, Army mathematician Wiliam D.

3 Mobile Marketing Trends You Can't Afford To Ignore

Modern Marketing

Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. You might want to sit down when reading this next sentence.

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Are marketers getting lost in the Dark Funnel?

grow - Practical Marketing Solutions

A Forrester Research report from way back in 2007 predicted a transformation of the buyer’s journey was underway and the traditional sales funnel had “outlived its usefulness.” Influence Marketing Analytics. By Krista LaRiviere, {grow} Community Member.

The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

ViewPoint

Better segmentation. They’ll be able to do more robust segmentation and leverage technology to better understand prospects’ needs, interest and demographics. This year I've been talking a lot about Nurturing.

Marketing and Artificial Intelligence: Make Your Job Robot-Proof

Modern B2B Marketing

Applying AI in marketing, through predictive analytics , data science, and natural language processing (NLP), is almost an expected outcome. It works by recognizing data patterns that prognosticate with a high level of certainty. Author: Jacob Shama “Hey, Siri!

7 Ways to Implement an Effective Omni-Channel Strategy

Sharpspring

2) Segment Your Audience. Once you’ve uncovered who’s buying what in which way, segment your audience for maximum impact. To provide a top-tier experience and drive high ROI from your marketing, segment your lists and target accordingly. Imagine a bike wheel. What do you see?

What the 2015 Holiday Shopping Season Can Teach Us about the New Buyer’s Journey

Act-On

The Internet analytics company comScore reported that Cyber Monday 2015 set a record as the biggest US shopping day of all time, with sales topping more than $3 billion. This graphic from Forrester shows how the buyer now moves freely (and unpredictably) throughout the Buyer’s Journey.

CMO Spotlight: 3 Trends That Will Drive Digital Transformation

Modern B2B Marketing

Marketers must pivot away from segmentation, since often (2 out of 3) customers are pulled into an incorrect segment. A 2015 study by Forrester Research, “The Contextual Marketing Imperative,” revealed large gaps in delivering personalization.

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87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Segmentation, Targeting & Personalization. Data & Analytics. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). DATA & ANALYTICS.

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Three reasons social media marketing favors small businesses

grow - Practical Marketing Solutions

For example, I sat through a Forrester presentation on new social web marketing analytics and their ideas on measurement took resources that were way out of reach of the small business owner, meaning … most of us. That’s how business works!

6 Essential Skills Every CMO Should Have in 2015

Hubspot

They’re tasked with proving their work has a real impact on driving business while managing staff, keeping up with technology advancements and dealing with more expectations than ever. Today’s CMOs work in a data-driven customer-empowered world.

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Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

There are no easy answers or instant solutions for creating personalization that works. According to Forrester, Web personalization is “creating experiences on websites or through interactive media that are unique to individuals or segments of consumers.”

Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. Note: if you’re looking for a Marketing Automation job, check out the positions below… Inspiration: Web Analytics 5 Years Ago. The situation with Marketing Automation reminds me most of Web Analytics. In the early days, Web Analytics was touted as the tool that has all the answers. Database management (segmentation, reporting and maintenance).

Top 3 Challenges in Reaching the BIG Small Business Market

Radius

However, many of the marketing leaders voiced challenges even as they honed in on this lucrative customer segment, including difficulties effectively targeting small and medium-sized businesses and using data to achieve business goals.

Is 2014 the Year of Marketing Automation? For SMBs, Signs Point to Yes.

Marketing Action

70% – reporting and analytics. Getting leads into the funnel, using data and analytics to gain incremental insights over time, nurturing and scoring leads effectively, measuring results, and iterating to improve … these are all essential and basic needs for any business.

Rise of the Marketing Platform

Modern B2B Marketing

Nearly half of the online adults globally are always addressable, and they expect marketers to meet their specific needs — always and everywhere — according to Forrester’s 2013 Interactive Marketing Predictions report. Author: Jon Miller I’m about to make a staggering statement. Ready for it?

Make Marketing Count in 2012

VisionEdge

According to Forrester, Forbes Insights and others, more companies will expand their marketing budgets in the coming year, with one very important caveat, marketers will need to justify the spending, prove the effects of marketing campaigns, and demonstrate program success…or risk losing budgets. Forrester suggests marketers focus measurable program elements that are designed around business objectives. Work from a marketing plan blueprint.

How important is contextual content in the B2B sales process?

Sales Engine

In a B2B context, that means that content marketers must stop thinking in terms of fragmented, segmented tactics and view the buyer’s journey holistically, unbound by an imperative to stick to only one approach. You have to build what Forrester calls a contextual marketing engine.

Nurturing Leads With Webinars: Awareness is Just the Beginning

Marketing Action

In fact, according to Forrester Research , webinars are the #1 marketing tactic at each stage of the sales funnel. For example, while demonstration webinars are appropriate for bottom-of-funnel stages, they do not work well for top-of-funnel lead generation programs.

B2B ESP Summit – Announcing the Full Speaker List and Agenda

6sense

From publisher networks and media campaigns to segmentation strategies and sales operations, B2B ESP’s aim is to help marketing and sales professionals grapple with how their world is changing. Here is a sneak peak of what you’ll see at B2B ESP: ABM in A Data-Driven World – Laura Ramos, VP at Forrester. Forrester’s research shows that “businesses who are the first to help customers solve their challenges outdistance their competition by a factor of 3:1.”.

Pump Up Your Video Marketing ROI

Content Standard

As covered by Convince & Convert , a Forrester report determined that the shotgunning approach to video delivery offered by these types of platforms fails to deliver video content dynamically through the buyer’s journey.

How Personalization Affects Lead Nurturing

PureB2B

Effective personalization takes time to achieve, so as a marketer, you have to do your target market research, which goes beyond segmenting by demographics. It’s highly beneficial to create a buyer persona profile and segment your database based on these categories. The way you segment your marketing communications is completely up to you. Some businesses choose to segment their messaging based on their persona profiles, while others may segment based on online behavior.

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The ROI of Influencer Marketing

Marketing Action

It’s a topic many businesses grapple with as they work to keep up with – and strategically harness – the power and possibility of digital technology. A Forrester Research report that 85% of B2B decision-makers rely on trusted online communities when researching business technologies.

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Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs

Marketing Action

According to Forrester Research , loyalty programs today are doing much more than driving more purchases and bigger profits. Once you’ve figured out what appeals to your most valuable customers, you’ll be able to customize rewards to specific segments of your audience.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us. Our B2B clients (and we ourselves) see this work all the time.

Using Buyer Intent to Drive Your Marketing Efforts

PureB2B

These days, marketers use data analytics tools to measure the success of every marketing effort. With the help of modern data analytics tools, marketers can map out buyer intent and determine where buyers are in the buyer’s journey, which helps improve targeting.

Predictive Acquisition: Get Up To Speed, Then Go After Those Promising Prospects

Radius

Radius’ predictive algorithm works from two sets of data: Your CRM. Radius delivers predictive acquisition with two powerful features: Recommended Segments and Segment Lift Scores. 1) View predicted lift and historical success for each recommended segment. (2)

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program.

How to Diagnose and Repair Rotten Lead Nurturing Workflows

Hubspot

Luckily, you can sniff them out with analytics. Using Analytics to Identify Rotten Lead Nurturing Workflows. Identify your poor performing campaigns by checking the following four metrics using your marketing analytics tools. Source 5: Audience Segment and Behavior.

The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech

Contently

” It’s work to really go through that process of identifying “where do we think the best investments are for what we want to achieve?” Laughs] It would be nice if it worked that way.

Mastering modern marketing technology leadership over 2 intense days

chiefmartech

If you’re working the intersection of marketing, technology, and management, this event has been lovingly hand-crafted for you — and I’m eager to give you a glimpse of what to expect. May 10: DATA & ANALYTICS TRACK.

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The Right Data Fuels the Artificial Intelligence Race

HG Data

Vendors are investing billions of dollars and years of R&D on what they see as the opportunity to change the way users work with their systems. Given the growing demand for better insights and faster decision-making, Forrester expects investments in AI to grow more than 300% over the 2016 numbers. It is why the largest B2B audience data marketplace in the world hand-selected HG Data’s segments to be included in their offering. In 1957, Army mathematician Wiliam D.

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

I’m working on a Fan Page that will be launching next month). This is one of the plug-ins that doesn’t sync well with Disqus, so it’s not working as well as it used to, pre-Disqus. It works like bit.ly, but incorporates all URL shorteners into the data mix.

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Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year.

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How to Measure the ROI of Your Marketing Programs

Modern B2B Marketing

Works well when the majority of investments are made in lead generation instead of lead nurturing. Here’s how it works. More sophisticated and analytical – reveals the true impact of a marketing program.