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4 Key Marketing Technology Takeaways From A Forrester Wave

It's All About Revenue

report entitled “The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014.”. Here are our 4 takeaways from the Forrester report around driving change and progress in technology adoption, as well as some added tips: 1.

Forrester Sounds the Digital Marketing Alarm

Vidyard

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. ” – Forrester Research. ” – Forrester Research. How to use analytics to improve digital execution.

Forrester Research Names Oracle Marketing Cloud a Leader

It's All About Revenue

That’s according to Forrester Research’s newest Enterprise Marketing Software Suite (EMSS) Wave, a market assessment that looks at vendors who compete in the “marketing cloud” landscape.

Act-On’s a Leader in the Forrester Wave™ and What That Means to You

Act-On

So, with that said, we were pretty excited to see Act-On Software named a Leader among lead-to-revenue management (L2RM) platform vendors in the Forrester Research, Inc., report: The Forrester Wave™: Lead-to-Revenue Management Platform Vendors, Q4 2016. “… What Act-On might miss in depth, it reaches in breadth,” writes author Lori Wizdo, Principal Analyst for Forrester Research in the report. It is about analytics, and about predictive analytics.

What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon

The Point

He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. Even Salesforce announced their own Analytics cloud.

Joint Forrester, ITSMA, and VisionEdge Marketing Survey Finds Marketers are Operationally Proficient but Strategically Stalled

Fearless Competitor

AUSTIN, Texas —May 21, 2013—VisionEdge Marketing (VEM), ITSMA, and Forrester, organizations committed to helping marketers improve their effectiveness, released the findings from their 2013 Marketing Performance Management (MPM) Survey.

Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)

Fathom

It’s written for companies that are evaluating their investment options in a Lead to Revenue Management (L2RM) strategy , a term first coined by Forrester in 2010, categorizing the marketing processes involved from lead generation to sales close.

Why You Should Rethink the Purpose of Your Marketing Analytics

Content Standard

There’s always a plan to go along with this vision, but with the exception of some rare cases, it’s unlikely that this plan includes specifics about marketing analytics, garnering audience relationships, or even KPIs of interest.

How to Choose the Right Predictive Analytics Tool for Account-Based Marketing

NuSpark

Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. Benefits of Using Predictive Analytics.

Forrester Report: 3 Pillars of B2B Marketing’s New Mission

6sense

To wrap up 2015, Forrester Research, Inc. The report highlights new marketing strategies, predictive analytics, marketing automation tools and content messaging. According to Forrester, all of these developments add up to a lot of change: B2B marketers will have to accept a fundamentally different role in the modern enterprise, reimagine their relationship with sales and change their approach to demand generation.

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Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

Using third party content (a Forrester research report), our client showed proof that tech companies are unable to make the value connection despite major branding overhauls.

Predictive Analytics Takes CMOs From Survive to Thrive

LEADership

Predictive analytics are the hot new trend helping marketers to identify risks and opportunities by looking at existing data, but how well do they really work? This infographic was created through a partnership between CustomerThink and Forrester, and is based on surveys and conversations with the CMOs of over 100 B2B companies over the course of 3 months. Only 2% of those polled denied having any interest in predictive analytics.

The Whimsical Nature of Data Analytics

Synecore

The Wired post based its analysis on a recent survey conducted by Forrester Research of 4,500 U.S. I started with the Forrester one. The one thing I did know was that I was too cheap to pony up the $499 Forrester was asking to access the full study and clarify this question.

Open Research: A Framework for Social Analytics

delicious b2bmarketing

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.]

[Infographic] What 100 B2B CMOs Have to Say About Predictive Analytics

Radius

We’re not sure if even we could have predicted the massive momentum of predictive analytics that has happened in the past few years. Since 2009, when Radius was founded and when the term “predictive analytics” began to gain traction in business and technology circles, what began as a topic of experts or an ambiguous idea lost in the macro concept of data is now a mainstream topic and has become a standard layer in the modern marketing technology stack.

Why CMOs Should Align With Their CFOs

ANNUITAS

In Forrester’s Report – B2B CMOs Must Evolve or Move On , 97% of CMOs either agreed or strongly agreed that “marketing must do things it hasn’t done ever before to be successful.” However, only 14% of CMOs state that their relationship with the CFO has increased over the last two years according to Forrester. Blog alignment Analytics B2B big data CFOs Chief Financial Officer Chief Marketing Officer CMOs Forrester Report

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New Report Confirms Immaturity of Most Marketing Automation Deployments

The Point

In the report, “ Automation: Redefining Marketing’s Game Plan ,” Forrester details the results of their surveying 155 US-based senior marketing professionals on their use of, results from, and attitudes towards marketing automation.

20 (More of the) Best SEO Guides, Tips and Insights of 2011

Webbiquity

Ray “Catfish” Comstock explains how to divide the SEO data analytics process into three main phases–performance reporting, opportunity identification (e.g., SEO remains the most cost-effective way to drive website traffic.

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Predictive Analytics a Valuable Tool for B2B Marketers

KEO Marketing

If your organization isn’t utilizing predictive analytics to guide your marketing planning and decisions, and the execution of both, you may be missing out on a valuable resource that can help you meet your most critical goals. Among the findings: Marketers who use predictive analytics are 2.9

Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence

6sense

So in effect the approach of look-alike modeling via a solution that can understand a ton of firmographics of an account and automate the math would able to accomplish segmentation analytics at scale. Takeaway: Segmentation analytics are NOT predictions.

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

In the less digitally savvy days, brands and their teams of analytics “experts” would navigate through Excel spreadsheets with massive amounts of data.

57% of US Marketers Say Predictive Analytics Will Be a Primary Martech Tool in 2017

KoMarketing Associates

marketers said that they believe predictive analytics will be the primary technology resource they use to engage customers this year. Just 11 percent of international marketers agreed that predictive analytics would be their primary technology resource in 2017. B2B Marketing and Predictive Analytics Benefits. In terms of B2B marketing, the use of predictive analytics may prove beneficial for marketers.

Branding as a full funnel journey

Biznology

But content creation born of surveying, content engagement analytics, and plain old person to person interactions is informative. Talking to your audience early and often always has a benefit greater than analytics can show.

Storytelling Is Not a Strategy

Contently

And one Forrester analyst estimated that global content spend topped $40 billion last year. Through Contently’s analytics platform, our clients can measure how their stories influence and generate leads , and keep track of how much each lead costs.

Don't be Late to the Predictive Marketing Party

SalesPredict

According to Forrester Research, 67%-90% of the buyer's journey is complete before a prospect reaches out to you. Predictive Analytics Predictive Lead Scoring All Predictive Marketing Webinar B2BmarketingWatch the online panel discussion on-demand.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Forrester Research has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor.&#. Until fairly recently, keeping track of your organization’s online presence was relatively easy.

Tools 35

Marketing’s Role in the Age of the Customer

Lattice

In fact, Forrester thinks this age of the customer is a 20-year business cycle, and that this power shift towards customer will continue for a while. Image courtesy of Forrester Research, Inc. customer insight customer intelligence predictive analytics

Aging 35

10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014

It's All About Revenue

The shift is a result of the evolution of CRM, marketing automation, cross-channel analytics, and data management. Jenny Wise , Mobile Marketing Analyst, Forrester Research.

Is Your B2B Marketing Provider Showing Jazz Hands or Results?

B2B Marketing Traction

If you’re not getting analytical reports on your marketing results, it’s time to re-evaluate your marketing provider. The dashboards help manage the technology and then activity is captured in analytical data, graphics and reports.

3 Ways To Connect With Today’s B2B Buyers

Tony Zambito

Depending on surveys from such sources as IDC , IDG Connect, DemandGen Report , Forrester , and more, we know that buyers are remaining invisible to B2B businesses and spend only a quarter of their time talking directly to sales when making purchase decisions. Image via Wikipedia.

3 Seismic B2B Marketing Trends Seen At Dreamforce 2016

Radius

Digging a bit deeper into the details, though, three key themes emerged from the year’s biggest technology event that are relevant for B2B marketers: 1) Artificial intelligence = Predictive analytics. If this is not the next big thing, I don’t know what is.

3 Seismic B2B Marketing Trends Seen At Dreamforce 2016

Radius

Digging a bit deeper into the details, though, three key themes emerged from the year’s biggest technology event that are relevant for B2B marketers: 1) Artificial intelligence = Predictive analytics. “If this is not the next big thing, I don’t know what is.”.

Where is ROI Best Applied in the Sales Process?

The ROI Guy

This was presented at the latest Forrester Sales Enablement Forum, and is a marked increase from the 65/35% split of just two years ago.

Customer Lifecycle Metrics, Part 4: Convert, and Create a Customer

Act-On

In a 2013 survey, Forrester Research asked B2B marketing execs about the quality of collaboration between sales and marketing, and 57% reported weak or mixed collaboration with sales when “defining lead qualification criteria” and “administering leads and lead pipelines.”. Reports & Analytics conversion convert customer lifecycle Lead Lifecycle Analytics metrics

What is the Social Enterprise?

It's All About Revenue

“The ‘social enterprise’ to me refers to a business that connects employees to each other and to customers, through the power of social technologies,” says Zach Hofer-Shall , an analyst at Forrester Research.

Is Predictive Marketing Now Mainstream?

Radius

At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases.

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21 stats show CMOs leap before they look at ROI

Biznology

With all of the data out there now, many expect greater accountability from CMOs to demonstrate strong analytic skills and the ability to measure return on investment (ROI). source: Forrester ). source: Forrester). Photo credit: Wikipedia.

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