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How to Use Data to Create More Relevant Content


Buyer-intent keywords. The majority of your link building and content efforts should be focused on buyer-intent keywords and keywords closely related to your product or service. Soovle pulls keyword ideas from Google, Bing, Yahoo,, Amazon, and Wikipedia.

A Keyword Primer: Finding and Using Keywords Effectively

Marketing Action

In the context of search engines, keywords help users find your website when their search intent and your keywords match well, and your site ranks well for that keyword. Keywords are important for every business online today.

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Mobile App vs Mobile Website? What’s better for you? 14 decision makers


Photo credit: Wikipedia. 85% report an intent to raise their mobile budgets in the near future (ANA). ANALYTICS FRIENDLY: Tracking clicks and behavior is as simple (and insightful) on a mobile site as it is on an old-fashioned webpage.

Optimize Your Content for Inbound Marketing: Part 1

Marketing Action

To create content that people (your target audience) and machines (the search engines) can easily discover, it’s essential to be crystal clear about the playing field, the game, and the rules. But can’t I just use Google Analytics to see what keywords people used to find my site?

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

Newmans (2001) social network analyses of scientific communities in biomedicine, physics, and computer science showed that each of these fields formed a well-interconnected or "small world" network (Watts & Strogatz, 1998). Nine broad disciplinary categories are represented using the National Science Foundations field of study classifications. Wikipedia uses community vetting in a different way. JCMC Home. Submit. Issues. Author Index. Editors. About JCMC.