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The Nine Best Reputation Management, RSS, and Social Search Tools


Another key feature that Reputation has is the MyPrivacy tool. Tools to help businesses and individuals track and managage their online presence; get more control over search hits and supress negative results. RSS Readers. Feedspot is a modern RSS Reader.

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13 Brands Using LinkedIn Company Page Features the Right Way


Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Blog RSS Feed. Let's get a few low-hanging fruit features out of the way first.

Search isn’t about search anymore, it’s about social


Pinterest allows you to pin links and then choose photos that’re featured on that page. Be nice, be generous, be useful, be helpful, and make sure you tailor-fit your post to their site and their needs. Search will never be the same as it was as recently as a few years ago.

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

Similarly, Microsoft Dynamics CRM’s website claims “familiar and intelligent marketing capabilities” that help you “market more effectively, improve productivity, and gain actionable insight into your marketing efforts”. Workflow-oriented, highly detailed behavioral data, analytical queries.

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The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools


Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. 3) Agency Analytics.

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Two more Google Webmaster Tools tips and tricks


If you have been obsessing on your Google Analytics numbers, cruising the SEO boards, and picking through MOZ and Woorank , wondering what Google wants and needs from you while scratching your head, then let me enlighten you!

10 Amazing Blogging Insights Your Analytics Can Tell You


Blog post views can also help you identify other patterns and cues in your blog content. Use this information to identify deficiencies in your blog's visibility and to help diagnose why you may have low traffic to your blog. Knowing the number of leads attributed to your blog can also help you diagnose other deficiencies in your blog's performance, which we'll elaborate on in our 5th point below. What other valuable insights can you gather from your blog analytics ?

The 4 As of Sales Enablement Content Success

Modern Marketing

So how can marketers – particularly content marketers – enable their sales reps in a way that truly boosts productivity and helps drive more revenuer? Analytics - Finally, as with all content initiatives, sales enablement efforts need to be measurable.

Upgrade your lame agency website into your social media brand HQ


So, there’s a built-in aggregator that I can set up to suck in all the RSS feeds of all the blogs to which I contribute, including Twitter. What more, I’ve installed an SEO module which will help me further explain myself and every page I make to Google.

6 Tools for Automating B2B Social Media Marketing

KoMarketing Associates

Below are some tools that can help you research, schedule, and monitor. Most offer a free trial or freemium feature, but are monthly subscriptions to access all of the features. Using analytics can help you determine what type of content to create and share in the future.

The 21 Best Content Curation Tools


And there’s another handy new feature called Highlights. This works much like the highlighting feature in Kindle…it acts more like a news curator than a compiler — and there are plenty of aggregator apps out there — but it’s a fast way to check out what others are reading, too.

The 10 Best Customer Service and Customer Engagement Platforms


Email-based help desk software with performance reporting and integrations to popular web chat and voicemail apps. Sample review: “These top customer support tools will help you grow…(check out) HelpScout for nurturing and improving relationships with customers.”

The Eight Best Online Tools for Sales Professionals


Though these apps are designed primarily to improve sales productivity, they also support alignment by helping marketing teams supply their sales counterparts with the right social, email, and product/service content at the right time. 23: The 29 Best Web Analytics Tools. #24:

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Blog Design Blink Test: Simple, Easy Navigation

Writing on the Web

Layout and the use of colors (contrast), fonts, and features are critical for the blink test. The choices for adding features and widgets to your blog can be overwhelming. At the very least, your blog should have: An email subscription form, in addition to RSS options ( Feedburner ).

22 Essential Mobile Apps for Your CMO

Modern Marketing

The solution: Help your CMO manufacture more time. Following are 22 mobile apps that are sure to help your CMO get much more done in far less time, which, hopefully, translates to faster responses for your projects. Instapaper : Although Apple’s new Lion OS promises similar functionality in the operating system, experts maintain that a full-featured Instapaper app is still beneficial enough to justify the $4.99

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4 Tools to Make You a Content Curating Master

Modern B2B Marketing

Feedly enables me to subscribe to websites and blogs via RSS. HOW IT HELPS : To visit these 200+ sites individually would add several hours to my day, or several days to my week. HOW IT HELPS : It’s hard to find high-quality content, but the five minutes I spend each morning is golden.

26 Outstanding LinkedIn Tips and Tactics


Shelly Kramer recommends half a dozen key changes to power up your LinkedIn profile, such as adding an application: “LinkedIn offers a number of apps to help you add depth to your profile. LinkedIn can help by iMedia Connection.

How—and Why—to Break Social Media Marketing Out of Its Silo

Content Standard

We encouraged clients to create a social business page, have their appropriate branding and logo correctly displayed, and push content from their RSS feed directly to these newly created social channels. Social can help identify target audiences and user behavior.

Change or Die | Fast Company

Buzz Marketing for Technology

In highly successful change efforts, people find ways to help others see the problems or solutions in ways that influence emotions, not just thought.". Unfortunately, that kind of emotional persuasion isnt taught in business schools, and it doesnt come naturally to the technocrats who run things -- the engineers, scientists, lawyers, doctors, accountants, and managers who pride themselves on disciplined, analytical thinking. Featured Services. Featured Members: Careers ?

Best Twitter Tips, Tools and Tactics of 2011


Got a boring Twitter background and need some inspiration to help you liven it up? 10 Twitter Features You Might Be Missing by GigaOM. Hint: it helps to have a community manager. Twitter gets new, Facebook-like feeds & features by DevBeat.

Best LinkedIn Guides, Tips and Tactics of 2011


And while LinkedIn’s features remain focused primarily on activity at the individual professional level, the network has added several features for enterprises over the past year, including most recently the Follow Company button for business websites.

20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

” We use it on a daily basis to help visualize HTML titles and meta descriptions to make sure they fit nicely within Google’s parameters. Search Console is a free Google service that helps webmasters monitor and maintain a site’s presence in Google Search results.

The Business Blogger's Ultimate Guide to Mastering Lead Generation


Because these types of CTAs will be shown to visitors no matter what article they're reading, it's very important to either feature offers that you know are successful among a broader audience of visitors, or offer a variety of offers that most visitors would find at least one or two appealing.

B2B's Digital Evolution

delicious b2bmarketing

Featured Insights. The challenge for marketers is to be present in these channels at all times with content that educates buyers and helps guide commercial decisions. Other Featured Insights. We can help. Think with Google. Search. Research Library. Planning Tools.

Social Selling 101 – 3 Social Technologies To Get You Started

Marketing Action

It’s completely free for a single account and it allows you to create posts, schedule posts, and even gives you some basic analytics to show you how your posts are doing engagement-wise. Simple Buffer strategy : Add RSS feeds and pull in content that is geared towards your audience.

11 Reasons Your LinkedIn Company Page Sucks


Upon investigation of various LinkedIn Company Pages, though, it turns out that very few companies are actually leveraging this awesome new feature. Before company updates became a LinkedIn feature, followers were practically useless.

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Six Ways to Search-Optimize a Blog


Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. So while an editorial calendar can help your blog posts on track and on schedule, it’s crucial to also build in the flexibility to write posts responding to current events in your industry. In addition, there are hundreds of smaller blog directories and RSS submission sites that can further increase the reach and visibility of your blog.

31+ of the Coolest Social Media, Search and Web Tools of 2010


Interesting, though the “Who’s searching for you&# feature appears to be more a spammy sales tool than a functional offer. A feature-rich, realtime social media monitoring and engagement tool. Actionly also includes Twitter account management and analytics tools.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained


New applications launch every day, and existing applications continue to evolve and add new features. Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter.

13 Widgets, Plugins, and Add-Ons to Enhance Your Blog's Performance


2) RSS Feed (Must-Have). While RSS subscribers tend to be a little bit more passive than email subscribers, there are many people who prefer RSS subscription to email, and they can be beneficial in the same ways as email subscribers.

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11 Content Curation Tools Every Marketer Needs


And helping solve this problem through content curation presents a huge opportunity for brands to build a relationship with their audience. Which is why today’s progressive brands think beyond products or features.

How to Convert Casual Blog Visitors Into Dedicated Subscribers


You can also incorporate other elements -- like social proof -- to help boost conversion rates. Remember, there are two ways your visitors can subscribe to your blog -- via RSS, and via email. Both are valuable, but email subscription can have a much bigger impact than RSS subscription. Email boosts traffic to your blog, since subscribers get emailed whenever new content gets published (compared to RSS, which subscribers have to manually check on their own).

10 Clever Ways Your Email Signature Can Support Your Marketing


Encourage them to turn their email signatures into a marketing mechanism, and they will most likely leap at the chance to sound smarter and help you in your promotional efforts. Including your website's homepage in an email signature also helps to expand awareness of your brand.

A 50-Point Checklist For Creating The Ultimate Landing Page

delicious b2bmarketing

Features. Admitting you need help is the first step towards making your page better. Does the writing focus primarily on benefits rather than features? Are you seeking feedback from your customer to help develop a hypothesis for your next test? Features.

28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)


Catherine Lockey helpfully walks new Twitterers through the process of getting started and building a following on Twitter, from opening an account and creating lists through DMs, retweets, hashtags, post frequency, following back and more. Rachel Thompson offers 10 reasons for using Twitter lists, such as that you can use them to categorize up to 10,000 followers, they can help increase your Klout score, and “Lists are a perfect way to attract followers to your stream.

The 15 Best Content Distribution and Amplification Tools


These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. As with LinkedIn, it helps expose your content to a broader audience. A premium account provides analytics and wider exposure.

Best Twitter Guides, Tips and Tools of 2010


Which are the most helpful third-party tools for Twitter? 20 ways to increase the number of your followers on Twitter by Web SEO Analytics. Chris Lake shows you how to do all of this and much more with these helpful Twitter shortcuts.

6 Tips for Creating Content That Spreads Naturally


There needs to be some stuff built into your content itself that helps it stand out from the crowd and get found. To help set you up for success from the get-go, here are six ways to cut through all that noise and make sure your content comes out on top every time.


Facebook Fans Are Hiding Your Posts, and Other Marketing Stories of the Week


So instead of scrambling to read through hundreds of RSS feeds before work on Tuesday, take a look at this roundup of top marketing stories of the week. Tumblr Finally Gives Marketers Access to Analytics, From Mashable. Happy Columbus Day weekend, marketers!

Social Media Monitoring: The B2B Process

Marketing Envy

Whether you're gauging your own social media performance, competitors' or opinion leaders', better monitoring can help you leverage your social marketing activities and optimize your social media strategy to generate MQLs effectively. These are increasingly vital steps for B2B marketers that will help you elevate your campaigns from guesswork to social media success. One of the most effective tools to help you do this is Feedly. Reading Time: 10 unfelt mins.