Google Analytics- Calculated Metrics for Lead Generation Websites


Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. I love the new feature and allows so much more reporting opportunity. Let’s review some sample calculations you can use right now to take advantage of the new feature.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing


Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. The best way to learn is to try new features yourself; which is what I did with my WordPress website.

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Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing


Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. The best way to learn is to try new features yourself; which is what I did with my WordPress website.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns


Your organic keywords obtained from your analytics program. Mid-managers are more into specific features or benefits (efficiency, cost-savings, and productivity). Related Posts: Lead Nurturing How Labels works in Google Adwords; benefits of the new feature NuSpark Search.

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B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation


Great for product or service demonstrations, especially for a complicated solution that needs video to explain key features and benefits. Determine message focus and tone: metrics, process, features, benefits. A B2B Video Marketing Strategy Overview. Name a memorable ad in the past.

How LinkedIn Sales Navigator Can Generate Qualified Leads


This enables you to build data on them, and if you’re using a robust predictive analytics program you’ll be able to identify precisely what the best marketing approach would be. Sales Navigator has extremely helpful tools and features: · Getting leads all in one place.

Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.


The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. Google continues to add features and options to its search and display advertising platform with the goal to continually help its advertisers generate leads and produce efficient conversions. It’s my job to stay abreast of these new features and recommend to clients where appropriate.

Types of Website and Landing Page Conversions you can Track with Google Adwords


A newer feature, once set up this will show you how many people used the advertised number for longer than whatever duration you consider appropriate. In recent years Google has worked to add fresh new tools for tracking conversion metrics into Adwords. Whether you’re tracking conversions on a standard website, within mobile apps, via phone call, or across multiple devices, Adwords has much more to offer today than it did even one year ago.

How to Do a Landing Page A/B Test and Measure Results


To conduct an A/B Test, a business must first develop alternative versions of a landing page, which feature differing copy, images and design on key components of the page. Related Posts: Conversion Rate Optimization Conversion Services Landing Pages Conversion Optimization; Landing Page Optimization Book,… Implementing a Content Experiment from Google Analytics with.

How to Assess Your B2B Website to Increase Lead Conversions


You’ll see many of these promotions featured in pop-up boxes (as they can be tested for lead capture). The cart-to-purchase process is something us conversion optimizers look at carefully with a fine tooth comb via analytics.

Account-Based Marketing Ad Targeting: Cookie or IP-Address?


The ad may feature a call to action to send for samples of products or it can include a request for a phone call appointment. They are combined with other sales enablement tools that use predictive analytics to target the people with the power and authority to purchase the product or service. It is made possible through predictive analytic software and related automated technologies that can store the most important information necessary for successful sales.

VEST Report: Analytics Tops List of Upgraded Marketing Automation Features

Customer Experience Matrix

But when I looked at the most common items (those which had been upgraded by three or more vendors), it immediately became clear that changes related to analytics were heavily represented.

The 29 Best Web Analytics Tools


Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.

5 Twitter Analytics Features You Might Not Know About (But Should)


The good news is you've got a great tool at your disposal: Twitter's free analytics. Not sure which Twitter analytics features you should be using? 4) Check analytics on your mobile phone. Social Media Analytics Daily

The Top 5 YouTube Analytics Every Marketer Should Know


OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well?

Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.

Customer Experience Matrix

I’ve been writing a paper on the stages that marketers go through when deploying their marketing automation systems, the basic point being it’s important not to stop with just one feature. Where they differ is how frequently they report the different features are used.

The Top 10 Free Content Analytics Tools


Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report.

VEST Report: Competition in B2B Marketing Automation Isn't About Features

Customer Experience Matrix

The VEST entries showed very little change in the features reported by the various vendors since the last report. This isn't bad: it's simply that the standard features are now widely understood and vendors have had time to add them.

6 New LinkedIn Features You May Have Missed


2) More analytics. LinkedIn now provides more analytics about how other users interact with the content you share -- not just who views your profile or who likes one of your posts. 3) New (and missing) search features. LinkedIn also now features a slick new publishing platform.

3 Features Content Marketing Technology Needs to Provide

Modern Marketing

Here are 3 key features a content marketing technology tool needs to provide: 1. A key feature of a content marketing system that is often undervalued is an integrated editorial calendar. Analytics.

9 Ways B2B Analytics Can Optimize Marketing Strategies


Attempting B2B marketing optimizations without accurate analytics is like flying blind. But which B2B analytics platforms are best equipped for certain types of measurement? We’ll discuss nine methods that B2B analytics can be used to optimize marketing strategies.

12 Excel Formulas, Features & Keyboard Shortcuts Everyone Should Know


Excel's Auto Fill feature is designed to minimize the work required on your end by making it easy to repeat values you've already input. Marketing Data Analytics Daily Weekly CanonicalEver find yourself elbows deep in an Excel worksheet with seemingly no end in sight?

Demand Generation’s Secret Weapon: Google Analytics


Most of us use Google Analytics, but you would be surprised at how many B2B demand generation marketers do not use it to its potential. (Or Google Analytics only shows you the activity on your website. So here are a few ABM tricks and ways in which you can measure them using Analytics.

How CMOs Can Monetize With Real-Time Integrated Data (featuring Ann Sung Ruckstuhl, CMO of SOASTA)

Crimson Marketing

So says Ann Sung Ruckstuhl, CMO of performance analytics leader SOASTA. Ann says you “start with tagging (your) website in javascript,” citing the surprisingly low 1% that she says Google Analytics uses as a traffic sample size. SOASTA is the leader in performance analytics.

Datorama Applies Machine Intelligence to Speed Marketing Analytics

Customer Experience Matrix

At first glance, you’d think Datorama is definitely not a CDP: it positions itself as a “marketing analytics platform” and makes clear that its primary clients are agencies, publishers, and corporate marketers who want to measure advertising performance. And it integrates with advertising and Web analytics data on one hand and social listening, marketing automation, and CRM on the other.

5 Overlooked Features of Your Facebook Marketing Strategy

Content Standard

You find yourself obsessively refreshing your analytics, hoping the strategy you put in place will begin yielding meaningful results, but you know it won’t without making a change. These five overlooked features will breathe life into your 2017 Facebook marketing.

B2B Analytics: Accessing And Using Advanced B2B Marketing Metrics


We get to test new product features each month and it’s like being the test driver for every new Ferrari model. How do we gather, analyze and implement improvements based on B2B analytics in marketing? Building B2B Revenue Analytics With Attribution. Marketing Analytics

10 case studies show how web analytics prove ROI


Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. Here are 10 case studies of companies that used insights from web analytics and drove ROI.

Flooded with Data but Lacking Insight? Consider Usage Analytics

Aberdeen CMO Essentials

Guest Post by Martha Stuart, VP, Software Analytics, Revulytics. Software usage analytics can help provide a boost to your marketing technology stack, leading to deeper customer engagement and real business results. Supercharge Web Analytics.

5 Overlooked Features of Your LinkedIn Marketing Strategy

Content Standard

Here are five of the most overlooked features of your LinkedIn marketing strategy—plus a few tricks to jump-start your efforts. Marketers can use LinkedIn’s built-in analytics to get a better feel for who is viewing and engaging with your content.

15 Free Resources to Discover & Learn Google Analytics (from Google)

KoMarketing Associates

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? To answer these and the many other questions you may have about Google Analytics, I’ve compiled a list of 15 free resources offered by Google to help you learn how to implement GA and develop data-driven marketing strategy using all the features it has to offer.

11 Lesser-Known LinkedIn Features You Should Be Using


I tapped into the knowledge of LinkedIn expert Wayne Breitbarth , who shared a few tips on the following features that you should be utilizing. Consider using these features to your advantage by giving your profile a professional makeover.

How Location Analytics is Helping Retailers Reinvent Themselves

Content Standard

She may not have made a purchase, but the retailer has collected data that can be linked to that specific user—possibly through the brand’s retail app that shares location analytics data from her phone. Featured image attribution: Heidi Sandstrom.

How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics).

5 Essential Insights You Can Uncover Using Twitter Analytics


When it launched last year , Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for users. And since then, Twitter has continued to make upgrades to the tool, most recently by adding analytics access in its mobile app.

57 Basic Marketing Analytics Terms Everyone Should Know


Never mind when you start using several different analytics platforms, you''ll find different terms for the same metric. So, we decided to put together a handy glossary of the most common marketing analytics terms you''ll find in your analytics software. Analytics Daily Weekly

Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool

Vertical Response

Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use.

Analytics CEO makes a passionate case against marketing attribution


Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). Digital analytics may then be what you need.

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Twitter’s New Analytics: What You Need to Know

Vertical Response

Twitter Analytics is now offering users more tools than ever before to manage, organize and analyze their tweets and followers. Their latest feature release, Audience Insights, is designed to help users understand the demographics on Twitter as a whole as well as their own followers.

Google Gives Road Map to Retailers With New Analytics


All they’d tell you was what you found in your Google Analytics report. Google added a new feature to their analytics. Make the Most of Your Analytics. The latest analytics from Google will allow you to recognize those “I want to buy…” moments so you can act quickly.