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The 29 Best Web Analytics Tools

Webbiquity

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.

The 15 Best Special-Purpose SEO Tools

Webbiquity

Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. 6) Google Mobile-Friendly Test.

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Trending Sources

Surefire Social introduces SurePulse “webmaster tools”

Biznology

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting.

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The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity

While social media marketing is optimized through the use of social media monitoring and management tools, social campaigns are most effectively built and managed through the types of tools in this post. Run various types of tests (e.g., Ad Monitoring Tools.

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The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Here are 14 of the best marketing automation tools based on their popularity with reviewers.

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Facebook’s Algorithm: 3 Must-Know Changes

Modern B2B Marketing

Facebook is always tinkering with its algorithms and it can be challenging to keep track of everything. This summer, Facebook’s key updates included demoting spammers, screening out fake news, testing AI with a personal assistant “M,” as well as bringing emojis and new filters to Facebook Messenger. The name of the game for Facebook advertising is quickly becoming Facebook Messenger. directly through their Facebook messenger app.

The 28 Best Miscellaneous Online Tools for Marketers

Webbiquity

Welcome to the 47 th , and final (for now at least) post in the Best Online Business Tools series. Hopefully you’ve found the posts helpful and have perhaps even implemented some of the tools covered. Password Tools. And the beauty in this tool? PDF Tools.

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LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week

Hubspot

LinkedIn Is Rolling Out Facebook-Style Linked Mentions of People and Companies in Status Updates, From The Next Web. LinkedIn has confirmed that it will be testing a new feature to add Facebook-style mentions of people and companies in status updates and conversations throughout LinkedIn.

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8 (of the) Best Web Analytics Guides of 2010

Webbiquity

Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? What common analytics mistakes should you avoid? How can you use GA to track visits to a Facebook page? Google Analytics Enhanced with SEO Site Tools by Wisdom IT Solutions.

Helpful Instagram Analytics Tools, and Other Marketing Stories of the Week

Hubspot

Facebook has a secret announcement coming up , hot new measurement tools are coming out for Instagram, Yahoo! Furthermore, Google’s Disavow tool can also help safeguard you against bad inbound links. Our Top Predictions for Facebook's Secret January 15th Announcement.

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16 Remarkable Web Analytics Guides, Tips and Techniques

Webbiquity

There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing. Which Google Analytics (GA) metrics are most important? How can you take action on analytics reports?

Why LinkedIn Is Now Such a Powerful Content Marketing Tool

ScribbleLive

In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. So do your content marketing efforts a favor and test out a few articles on the LinkedIn platform.

3 Facebook Rollouts Every Marketer Should Know About

Modern Marketing

by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. Here are some tips on how marketers can manage 3 of the platform’s most recent additions: Facebook hashtags were rolled out this week.

How Is Marketing Attribution Different Than Other Marketing Measurement Tools?

bizible

Many marketing tools -- ones that most B2B organizations already use -- claim to do attribution, or at least some version of it. For CMOs, it’s natural to want to use these tools for attribution as well, since they’ve already committed to the rest of the tool.

19 Things We Can Learn From Numerous Heatmap Tests

delicious b2bmarketing

Let’s look into key findings from different heatmap tests. On the other side, using eyetracking will give you results with close to 100% accuracy about the testing subjects, while the accuracy of mousetracking is around 85-90%. Tools for your own heatmap tests.

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How to Run an A/B Test [FAQs]

Hubspot

One of the best ways to get out of that conversion rut is to embrace your mathematical side and run an A/B test. Bonus: You can use A/B tests in a ton of different ways in your marketing, and they''re relatively simple to execute.). Ready to run an A/B test? A/B testing

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Don’t Be Overwhelmed by Facebook Advertising: 10 Tips to Use Any Time

Content Marketing Institute

Having a business relationship with Facebook is time consuming – there’s an update every few weeks, and it takes all your effort to keep up with the latest features. With more than 79% of American internet users on Facebook, the platform holds the keys to your potential customers’ hearts.

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Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Of the hundreds of third party Twitter tools out there, which are really worth utilizing? Twitter gets new, Facebook-like feeds & features by DevBeat. Twitter Tools.

3 Facebook Rollouts Every Marketer Should Know About

Modern Marketing

by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. Here are some tips on how marketers can manage 3 of the platform’s most recent additions: Facebook hashtags were rolled out this week.

The 26 Best WordPress Plugins

Webbiquity

Make it easy for your readers to join your email list, share your articles and optimize with analytics. There are lots of tools out there that do this, but the one we use is called SumoMe. A lead generation plugin for WordPress featuring A/B testing, customized targeting, and analytics.

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5 Overlooked Features of Your Facebook Marketing Strategy

Content Standard

For months, your Facebook marketing strategy has been lagging—ignored and set aside—other marketing initiatives taking priority, your current strategy half-baked. These five overlooked features will breathe life into your 2017 Facebook marketing. Facebook Live. Facebook Pixel.

12 Free Social Media and Brand Monitoring Tools We Love (and Why)

Hubspot

So, we've rounded up some of the best free social media and brand monitoring tools from around the vast web of social networks. Nearly all of these tools are free, but some offer paid versions with more features and capabilities. 12 Free Social Media and Brand Monitoring Tools to Try.

How to Use Facebook Live: A Complete Guide

Hubspot

In their continued effort to promote video content in the News Feed, Facebook recently launched Facebook Live , a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed. How to Broadcast on Facebook Live.

Herding cats? The Hidden Costs of Multiple Marketing Tools

Act-On

The number and variety of tools marketers can access to reach and work with potential prospects has grown exponentially, and many of them work exceedingly well. How do you use these tools so they augment each other? How do you reconcile the data different tools produce, so that you can accurately visualize where a lead is in the sales cycle? However, using multiple tools makes for a complicated technology environment … and where there’s complication, there’s cost.

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6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Interactive Marketing Online Testing Strategy. Instead of working on intuition, or crude analytics, you could use definitive evidence to design product pages that lure your best customers directly toward the shopping cart. It’s far more productive to adopt a “test and learn” philosophy.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Facebook Ads. Analytics.

Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns

Customer Experience Matrix

Which is pretty ironic, since they’re an almost perfect example of a Customer Data Platform – that is, a system that assembles customer data from multiple systems and makes it available for marketing and analytics. Zaius gives users tools to analyze the data it has captured, to create and export segments, and to run outbound marketing campaigns. Analytics include dashboards, attribution reports, and funnel analyses that track customers through a purchase process.

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41 Top Lead Generation Tools of 2017

Leadfeeder

The tools you need to be successful will depend on your specific goals. That’s why we’ve broken this list of tools into categories that will best fit your lead generation strategy (with a detailed explanation of how you can use each tool). Lead Data Collection Tools These tools help collect data on your prospects such as who visited your site or contact information so that you can follow up/reach out to potential prospects.

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The 28 Best Web Design Tools

Webbiquity

The 28 tools here will help web designers choose just the right colors, fonts, icons, patterns, and other visual design components to convey just the right brand image to the online world. Sample review: “Paletton is another great design tool for marketers who lack in overall design.

Facebook Advertising Advice: 10 Tips From Experts at Trello, WeWork & More

Hubspot

Facebook started as a way for college classmates to communicate, and it’s since evolved into a hub for content creation, sharing, and advertising. We decided to consult with a variety of successful social media marketers to learn more about their strategies for Facebook Ad targeting.

Instant Gratification: 5 Ways it Impacts Your Content Marketing Efforts

Navigate the Channel

Facebook Instant Articles : Loads a lightweight version of your blog when a visitor clicks on your link from the Facebook app. This allows for instant loading of your website to your Facebook following, offering a faster reading experience for your customers. To help personalize the user experience, consider these tools: Google Optimize 360 : Free A/B testing is available to all Google Analytics users.

The Ultimate Facebook Marketing Cheat Sheet

Hubspot

Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it. create what Facebook calls an “edge.”

ManageFlitter is my favorite follow/unfollow Twitter tool

Biznology

What I needed, to take it even further, was a tool that would allow me to bulk upload dozens, hundreds, thousands of Twitter. And, in terms of stress-testing, I dumped over 5,927 records in there at once and ManageFlitter just sucked it up and it worked like a dream.

Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try

Content Marketing Institute

The question came via Facebook Messenger from a friend who was coming over for dinner. You just have to know that there are AI-powered tools that do things you weren’t capable of doing before that can now start to inform your strategy,” Paul says. Paul gave IBM Watson Analytics a try.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Social Media Tools.

9 Client Reporting Tools That Will Save Your Agency Time

Hubspot

To create reports quickly and easily for many different clients with different KPIs, consider using one of the below marketing reporting tools. 9 Client Marketing Reporting Tools for Agencies. What tools do you use to speed up monthly reporting? You love data.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

A simple tool like Google Alerts would pick up most stray citations. The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. A rapidly proliferating collection of tools are being developed to meet the need. and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information.

Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed

Hubspot

The announcement marks a shift from Zuckerberg's previous statements that Facebook would not become a media company, and the significance is meaningful. 7 New Facebook Features You May Have Missed. Facebook Journalism Project. Here's what it will look like: Source: Facebook.

Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action

Hubspot

I've always considered myself quite the sneak when it comes to marketing on Facebook. But today, I learned that Facebook has been keeping secrets from me, too. So now, Facebook is making it even easier for businesses to take advantage of this growing visual platform to generate some.

The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale

Hubspot

If you're growing a company, chances are you're challenged with choosing the right tools to help you grow. Both at HubSpot and at other businesses I've helped advise, I've seen marketing and sales teams experiment with all sorts of different tools they've hoped would drive growth.