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The 29 Best Web Analytics Tools


While chief marketing officers are under increasing pressure to quantitatively demonstrate the ROI of marketing investments, most still struggle with it. ” Analytics tools can ultimately help measure ROI. 1) Google Analytics. ” — Blogging Wizard (Analytics).

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS.

Trending Sources

Generating Leads from a Facebook Fan/Business Page Engagement Strategy


Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. All Facebook pages can like related business pages.

Can Facebook’s Research on 2-Second Videos Be Trusted?

Content Standard

Either way, Facebook is jumping on what it sees as a new ad opportunity, launching short-view video ads that will be a mere two seconds in length. The more immediate question is whether the hype generated by Facebook’s research is backed up by the evidence.

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A High-Level B2B Marketing Budget Breakdown

Modern B2B Marketing

Therefore, marketers have to devote time to determining exactly how each marketing dollar will be spent so they can optimize the ROI. From the insights you gain from each investment, you can then adjust your understanding of your budget based on individual ROI metrics from campaigns.

9 Ways to Make Your Marketing Analytics Actionable


Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable.

The 29 Best Social Media Monitoring Tools


Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — RazorSocial (Analytics).

The 26 Best All-in-One SEO Tool Suites


Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. Sample review: “Get a complete local SEO report in just 15 minutes.

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The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog


The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares. Just to clarify, by "social shares" I mean total shares across all major platforms (Twitter, Facebook, Google+, LinkedIn, and Pinterest).

A Social Media Measurement Dashboard; One Approach


A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There are so many social media tools, platforms, and analytics hubs (many we use); so I wrote this to put in perspective my view on social media analytics and how I combine the various metrics into a measurement dashboard that makes sense to all parties as discussed above. Facebook. Facebook.

A Social Media Measurement Dashboard; One Approach


A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. This post includes a sample dashboard based on our real world approach to social media clients. Facebook. Facebook.

Contently Case Story: These 4 Engagement Metrics Proved HouseLogic’s Content ROI


” To drive more meaningful engagement, HouseLogic invested in a robust content strategy, partnering with Contently to access its editorial services, engagement analytics, and a network of 60,000 freelancers.

Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year


You can integrate Facebook, Twitter, and LinkedIn into a single publishing interface, easily schedule and share your content, and measure the results. Keep teams focused and clients informed about campaign performance with easy-to-understand dashboards and analytics. ROI Calculators.

Geofencing? And other ways to target ads to trade show attendees without being there.


However, trade shows are costly, and measuring ROI can be complicated. If the event has a Facebook page, post some compelling content in order to begin branding yourself as a thought leader. Here’s a sample promoted tweet we used recently; sending this out to a marketing conference.

Digital Does Not Mean "Just Build a Website"


You can use Google Analytics to measure bounce rate if you are not doing so already. Facebook and Google capitalize on user impatience with their Instant Articles and Accelerated Mobile Pages products. I can assure you the ROI is there.

THE HACKIES: Creating SCALE: Shared Content and Link Evaluation


You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Historically, content marketers and communicators have been frustrated by separate, disconnected content marketing analytics.

API 10

The Ultimate Guide to Hiring Effective Marketers


If he’s heavily involved in digital efforts, he might be knee-deep in his marketing analytics. Around the late 2000s, it was things like social media marketing , aiming to make use of sites such as Twitter and Facebook. Sample Job Ad. What is your understanding of ROI?

Here’s just a taste of what transpired at MarTech Europe this week


Dr. Dave Chaffey , the guy who literally wrote the book on digital marketing and the CEO of SmartInsights, shared a number of strategies for boosting the ROI of content marketing through technology. Shape our choice of analytics to run.

A 50-Point Checklist For Creating The Ultimate Landing Page

delicious b2bmarketing

Are you providing a sample (preview of first chapter etc.) Get free optimization and conversion tips in your inbox. --> Start a FREE trial now and build, publish and A/B test your marketing campaigns for a higher ROI and more creative freedom than youve ever had before. -->. Facebook.

What to expect when you’re expecting #MarTech next month


and advanced analytics techniques to assess probability of martech adoption at each major stage of company growth. We’re 6 weeks away from the next MarTech conference in San Francisco.

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For B2B Internet Marketers in the Industrial Sector: Bigger Opportunities But Greater Challenges Await

KoMarketing Associates

These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer. Social Media Analytics – Lastly, don’t ignore the metrics social media platforms are beginning to provide.

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

Develop customer relationships, automate marketing programs, measure marketing ROI. Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. Track program objectives, results, and costs to assess the program ROI. Analytics.

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Agencies: How to Build an Email Campaign – When Your Client Has No List

Marketing Action

Increased ROI. While visiting websites, some people are more visually oriented and prefer buttons to click, but others are more analytical and are prone to browsing the links, both in the drop-down tabs along the top menu bar and along the bottom of the page. Sample Content.

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Social Media Outsourcing Increases 128% in Two Years [New Report]


That way, if you do decide to outsource, you know what to look out for so you actually see ROI on your outsourced social media spend. Some of us are analytical, some are content creators, some are graphically inclined -- a lucky few are all three. Analytics.

Account-Based Marketing Ad Targeting: Cookie or IP-Address?


The ad may feature a call to action to send for samples of products or it can include a request for a phone call appointment. The ads you see on the right-hand side of your personal Facebook page, Twitter account or email often come from persistent cookies stored by consumer product and service websites you shopped.). They are combined with other sales enablement tools that use predictive analytics to target the people with the power and authority to purchase the product or service.

40 Bite-sized Insights from the 2010 Inbound Marketing Summit

MLT Creative

If you’ll pardon my narrow categorizations, here’s a sampling of the rich conversation: Customer Engagement • “You’ve got to have faith that customer engagement is the anchor that will hold your business together.”