The 29 Best Web Analytics Tools
JANUARY 31, 2017
While chief marketing officers are under increasing pressure to quantitatively demonstrate the ROI of marketing investments, most still struggle with it. ” Analytics tools can ultimately help measure ROI. 1) Google Analytics. ” — Blogging Wizard (Analytics).
Monitoring vs Analytics [Infographic]
Buzz Marketing for Technology
FEBRUARY 9, 2011
So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics. SENTIMENT BASED ANALYTICS.
A High-Level B2B Marketing Budget Breakdown
Modern B2B Marketing
AUGUST 16, 2016
Therefore, marketers have to devote time to determining exactly how each marketing dollar will be spent so they can optimize the ROI. From the insights you gain from each investment, you can then adjust your understanding of your budget based on individual ROI metrics from campaigns.
Generating Leads from a Facebook Fan/Business Page Engagement Strategy
MAY 19, 2012
Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. All Facebook pages can like related business pages.
THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey
MARCH 1, 2017
You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Integrating both web analytics and CRM account data will connect the dots and close the loop in longer sales cycles.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — RazorSocial (Analytics).
9 Ways to Make Your Marketing Analytics Actionable
FEBRUARY 17, 2012
Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable.
The 26 Best All-in-One SEO Tool Suites
JANUARY 19, 2017
Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. Sample review: “Get a complete local SEO report in just 15 minutes.
The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
SEPTEMBER 16, 2015
The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares. Just to clarify, by "social shares" I mean total shares across all major platforms (Twitter, Facebook, Google+, LinkedIn, and Pinterest).
Contently Case Story: These 4 Engagement Metrics Proved HouseLogic’s Content ROI
JULY 12, 2016
” To drive more meaningful engagement, HouseLogic invested in a robust content strategy, partnering with Contently to access its editorial services, engagement analytics, and a network of 60,000 freelancers.
A Social Media Measurement Dashboard; One Approach
AUGUST 9, 2012
A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There are so many social media tools, platforms, and analytics hubs (many we use); so I wrote this to put in perspective my view on social media analytics and how I combine the various metrics into a measurement dashboard that makes sense to all parties as discussed above. Facebook. Facebook.
A Social Media Measurement Dashboard; One Approach
AUGUST 9, 2012
A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. This post includes a sample dashboard based on our real world approach to social media clients. Facebook. Facebook.
Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
JANUARY 18, 2016
You can integrate Facebook, Twitter, and LinkedIn into a single publishing interface, easily schedule and share your content, and measure the results. Keep teams focused and clients informed about campaign performance with easy-to-understand dashboards and analytics. ROI Calculators.
THE HACKIES: Creating SCALE: Shared Content and Link Evaluation
APRIL 17, 2017
You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Historically, content marketers and communicators have been frustrated by separate, disconnected content marketing analytics.
Geofencing? And other ways to target ads to trade show attendees without being there.
MARCH 30, 2016
However, trade shows are costly, and measuring ROI can be complicated. If the event has a Facebook page, post some compelling content in order to begin branding yourself as a thought leader. Here’s a sample promoted tweet we used recently; sending this out to a marketing conference.
Digital Does Not Mean "Just Build a Website"
MAY 3, 2016
You can use Google Analytics to measure bounce rate if you are not doing so already. Facebook and Google capitalize on user impatience with their Instant Articles and Accelerated Mobile Pages products. I can assure you the ROI is there.
Here’s just a taste of what transpired at MarTech Europe this week
OCTOBER 23, 2015
Dr. Dave Chaffey , the guy who literally wrote the book on digital marketing and the CEO of SmartInsights, shared a number of strategies for boosting the ROI of content marketing through technology. Shape our choice of analytics to run.
What to expect when you’re expecting #MarTech next month
FEBRUARY 9, 2016
and advanced analytics techniques to assess probability of martech adoption at each major stage of company growth. We’re 6 weeks away from the next MarTech conference in San Francisco.
A 50-Point Checklist For Creating The Ultimate Landing Page
DECEMBER 11, 2012
Are you providing a sample (preview of first chapter etc.) Get free optimization and conversion tips in your inbox. --> Start a FREE trial now and build, publish and A/B test your marketing campaigns for a higher ROI and more creative freedom than youve ever had before. -->. Facebook.
The Ultimate Guide to Hiring Effective Marketers
OCTOBER 10, 2014
If he’s heavily involved in digital efforts, he might be knee-deep in his marketing analytics. Around the late 2000s, it was things like social media marketing , aiming to make use of sites such as Twitter and Facebook. Sample Job Ad. What is your understanding of ROI?
Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
Modern B2B Marketing
NOVEMBER 15, 2012
Develop customer relationships, automate marketing programs, measure marketing ROI. Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. Track program objectives, results, and costs to assess the program ROI. Analytics.
For B2B Internet Marketers in the Industrial Sector: Bigger Opportunities But Greater Challenges Await
AUGUST 29, 2013
These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer. Social Media Analytics – Lastly, don’t ignore the metrics social media platforms are beginning to provide.
Agencies: How to Build an Email Campaign – When Your Client Has No List
SEPTEMBER 8, 2015
Increased ROI. While visiting websites, some people are more visually oriented and prefer buttons to click, but others are more analytical and are prone to browsing the links, both in the drop-down tabs along the top menu bar and along the bottom of the page. Sample Content.
Social Media Outsourcing Increases 128% in Two Years [New Report]
APRIL 4, 2012
That way, if you do decide to outsource, you know what to look out for so you actually see ROI on your outsourced social media spend. Some of us are analytical, some are content creators, some are graphically inclined -- a lucky few are all three. Analytics.
Account-Based Marketing Ad Targeting: Cookie or IP-Address?
JANUARY 14, 2017
The ad may feature a call to action to send for samples of products or it can include a request for a phone call appointment. The ads you see on the right-hand side of your personal Facebook page, Twitter account or email often come from persistent cookies stored by consumer product and service websites you shopped.). They are combined with other sales enablement tools that use predictive analytics to target the people with the power and authority to purchase the product or service.
40 Bite-sized Insights from the 2010 Inbound Marketing Summit
OCTOBER 12, 2010
If you’ll pardon my narrow categorizations, here’s a sampling of the rich conversation: Customer Engagement • “You’ve got to have faith that customer engagement is the anchor that will hold your business together.”