Marketing Insider Group

JULY 11, 2023

Fine-tune your landing pages, remarket to people who visit your site, and improve your ads through analytics. If you sell to other businesses, advertise online through Facebook and LinkedIn. Success with Facebook comes from mastering bids for keywords. On LinkedIn, target people by job title, function, or industry.

Paid Content 184

Paid Content Advertisements Advertising Paid Search Agency 184

Hubspot

OCTOBER 17, 2019

I'm willing to bet you've already heard about the importance of Instagram, Facebook, and Twitter -- and if you use all three as part of your lead generation strategy, you might think you're all set. In fact, studies have shown that 80% of B2B leads come from LinkedIn , and 94% of B2B marketers use LinkedIn to distribute content.

Linkedin 98

Linkedin Generation Marketing Budget Leads 98

Webbiquity

OCTOBER 11, 2022

Improve Your SEO. Search Engine Optimization (SEO) is, of course, a set of techniques that improve the visibility of your website and other digital assets in search results. SEO helps generate traffic created from people who come to your site from organic search results, which often has one of the highest conversion rates.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Hubspot

MARCH 18, 2020

Well, it requires social media analytics and reporting. What is social media analytics? Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. Social Media Analytics Reports. Types of Social Media Analytics Reports.

Social Media 100

Social Media Analytics Media Work Management 100

Directive Agency

OCTOBER 2, 2019

Let’s look at a few examples and how much we can efficiently increase our reach by: In the screenshot below, you can see the original list of marketing qualified leads that were uploaded into Facebook was below 1,000. Google, Linkedin, and Facebook allow you to upload customer email lists. Further engagement.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Webbiquity

FEBRUARY 21, 2023

That’s why when I started developing the BuzzGuru analytical platform. We showcased the platform on Product Hunt; implemented SEO practices; prepared a press-release published in 59 media outlets. It appears that 85% of marketers and agencies evaluate finding relevant influencers from medium-difficult to very difficult.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

The Marketing Blender

JULY 11, 2022

Your Simple Guide to B2B Marketing Analytics. Paying attention to marketing analytics is crucial for B2B companies. B2B marketing analytics can provide immense data; however, making sense of it all can be a complex process. What is B2B marketing analytics? What B2B data analytics are important to track?

Analytics 52

Analytics B2B Marketing Paid Search Agency Work Management 52

Martech

JUNE 3, 2022

Purdue Digital Marketing Training Duke Digital Marketing Program LinkedIn Learning’s Marketing Tutorials Georgia State University’s Marketing M.S. The Purdue Digital Marketing Training course , powered by Simplilearn, was created by Purdue University in partnership with Facebook/Meta. Simplilearn’s Digital Marketing Specialist.

Course 105

Course Paid Content Marketing Analytics Tools Work Management 105

nDash

APRIL 7, 2022

But, do you know which analytics tools to use to enhance those efforts? Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Should I invest more time on LinkedIn? Google Analytics. Top Five Social Media Analytics Tools.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Sprout Social

JULY 20, 2020

Trying to wrap your head around YouTube SEO? By learning the basics of video SEO, you can make your videos more discoverable and expand your channels’ reach. By learning the basics of video SEO, you can make your videos more discoverable and expand your channels’ reach. Descriptions.

Youtube 133

Youtube SEO Video Marketing Keywords 133

KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Go Beyond SEO

MARCH 13, 2024

For instance, Facebook allows for longer-form content and provides opportunities for direct communication through comments and messages. LinkedIn is ideal for connecting with professionals in your industry and sharing thought leadership content. Here are some popular platforms to consider: Facebook Ads: With over 2.8

Social Media 78

Social Media Media Brand Identity Branding 78

Spiralytics

FEBRUARY 7, 2024

This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Today, these can be several, such as Instagram, Facebook, X (formerly Twitter), TikTok, and others. Dominos is the perfect example here with their Facebook chatbot, working as a great assistant in pizza selection.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Sprout Social

MARCH 16, 2022

Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Facebook video metrics to watch. While videos on Facebook generally autoplay, this feature can be turned off.

Video Marketing 122

Video Marketing Youtube Click Rate Allocation 122

Marketing Insider Group

APRIL 12, 2021

The top pick for paid social media was LinkedIn with Facebook and Twitter coming in second and third. For example, on LinkedIn and other social media sites, you can target by geography, industry, job title, or interests. For every one dollar spent on email marketing and SEO , your ROI is $40 and $22.24, respectively.

Paid Content 362

Paid Content ROI Paid Search Agency Media 362

KoMarketing Associates

AUGUST 22, 2017

A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. There is very little low hanging fruit in the SEO landscape. Established sites lacking SEO focus may benefit from a refined keyword strategy coupled with on-page optimization.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Go Beyond SEO

FEBRUARY 20, 2023

According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform. This is because LinkedIn allows lawyers to promote themselves professionally, and because of its popularity within the legal profession.

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

Webbiquity

JUNE 7, 2018

SEO has the potential to drive torrents of traffic and new leads. Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. Use LinkedIn Ads.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Valasys

MARCH 13, 2020

LinkedIn is the progenitor of 97% of the total leads on several social media platforms. Having said that, one of the most obvious questions on the minds of B2B marketers would be how to increase followers on LinkedIn Business Page. We have put together tips that will help you increase followers on LinkedIn business page: 1.

Linkedin 66

Linkedin Business Ideal Customer Profiles Word of Mouth 66

Integrated B2B

JUNE 16, 2020

This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform. Using hashtags on LinkedIn.

Linkedin 52

Linkedin Practices Best Practices B2B Thought Leadership 52

Optinmonster

JANUARY 29, 2024

Before we get started, you’ll need to have Google Analytics set up on your site. If you’re using WordPress, you’ll definitely want to check out one of these awesome Google Analytics plugins for WordPress. SEO Improvement : Boosting organic search rankings. Track views using Google Analytics 4 (GA4).

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Sprout Social

SEPTEMBER 2, 2022

Social Media Marketing Foundations (LinkedIn Learning). Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics. Introduction to Social Media Strategy (LinkedIn Learning). Diversity and Inclusion in Marketing (LinkedIn Learning). Level: Beginner. Type: Course.

Social Media 115

Social Media Training Course Resources 115

Launch Marketing

MAY 25, 2022

It raises the question, “Do my social media efforts impact my search engine optimization (SEO) performance?”. In short, many things impact SEO, and it is always a good idea to keep SEO best practices in mind when planning and executing other marketing activities, including social media. LinkedIn, Facebook, Twitter ).

Social Media 125

Social Media Optimization Media Keywords 125

Top Rank Marketing

DECEMBER 20, 2023

Then, compare it to what you find in SEO tools, and include both in your next content piece. X/Twitter is only 15-20 minutes, and Facebook is 5-6 hours. Try it out yourself and then check the referral traffic in your particular analytics tool. Consider starting with Pinterest to find keywords.

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

Digilant

APRIL 13, 2021

Effective digital marketing analytics companies define leading campaigns. Research shows that today, digital advertising and marketing analytics companies are the most sought-after specializations in the industry. The best indicator of quality, when it comes to digital marketing analytics companies, is their digital presence.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Analytics Demand 52

Martech Advisor

AUGUST 22, 2019

Find out how to optimize your website for greater visibility on search engine results pages (SERPS) using 19 of the best free SEO tools. Smarter search engine optimization (SEO) can help your website rank higher on Google search and drive high organic traffic volumes. This is where dedicated SEO tools can help.

SEO 85

SEO Long Tail Marketing Tools SERP 85

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Go Beyond SEO

FEBRUARY 20, 2023

According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform. This is because LinkedIn allows lawyers to promote themselves professionally, and because of its popularity within the legal profession.

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

SalesGrape

OCTOBER 10, 2023

Digital marketing encompasses various tactics including search engine optimization (SEO), content marketing, social media advertising, email campaigns, and more. By optimizing websites for search engines or running targeted ads on social media platforms like LinkedIn or Facebook, companies can generate leads from different regions.

Telemarketing 86

Telemarketing Paid Content Sales Qualified Leads B2B Marketing 86

Directive Agency

APRIL 15, 2022

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. In addition, we will focus on integration opportunities and the advantages of combining a company’s efforts at SEO and PPC. What is SEO? Benefits of SEO. Hold those horses!

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Sprout Social

APRIL 12, 2022

Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Web analytics tools like Google Analytics and Twitter Analytics are common PR aids, along with SEO platforms like Moz and Ahrefs. How data and analytics impact public relations.

Public Relations 105

Public Relations Stats Work Management PR 105

SmartBug Media

AUGUST 2, 2021

Pulling data from web analytics, SEO rankings, blog traffic, marketing campaigns, email sends, and more can take out valuable time that, as a marketer, you could spend optimizing other pieces of strategy. Databox Campaign Report 2: Google Analytics Template. Databox Campaign Report 3: SEO Template. Pageview rankings.

Template 98

Template Campaigns Marketing Analytics Tools Lead Scoring 98

ActiveDEMAND

DECEMBER 13, 2021

These analytics can now be integrated into ActiveDEMAND dashboards and scheduled reports to better include Organic SEO performance in broader ActiveDEMAND reports. ActiveDEMAND makes it easy to perform high-level channel-specific reporting as well, such as: Social media: Facebook Page performance, Twitter Performance, LinkedIn.

Google 68

Google Lead Gen Marketing Analytics Tools PPC 68

SocialPilot

JANUARY 26, 2024

” “Create a Facebook post draft showcasing a recent customer testimonial about [Product/Service]. ” “Generate a LinkedIn post discussing a recent trend in [Industry]. Ensure it’s engaging and includes keywords for SEO.” Share data points, charts, and actionable takeaways in a thread format.”

Examples 78

Examples ROI Planning Work Management 78

Top Rank Marketing

JULY 21, 2023

SEO Roundtable Thought Leadership Produces High ROI, Business Leaders Say 97 percent of U.S. SEO Roundtable Thought Leadership Produces High ROI, Business Leaders Say 97 percent of U.S. Ellis — This Week in Marketing: The Capabilities (and Limits) of AI — LinkedIn (client) Lee Odden — Is prompt engineering really worth $335,000?

Marketing AI 68

Marketing AI B2B Marketing B2B Thought Leadership B2B 68

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. LinkedIn ) 97% of marketers who use ABM say it delivers a higher ROI than other marketing activities. Combining AI and other advanced analytics techniques to improve decision-making.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Adobe Experience Cloud Blog

JANUARY 15, 2020

Digital tools such as Google Analytics, Google Search Console, SEMRush, and SurveyMonkey can help you identify what your ideal customers’ interests are, what keeps them up at night, and how you can approach them with a highly-personalized, warm proposal and, eventually, convert them into buying customers. Facebook and Google ads.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174