29 LinkedIn Tips for Professional Networking, Business & Marketing

Hubspot

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential? What Is LinkedIn? About LinkedIn.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking?

Trending Sources

Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. Some of the approaches here use Google Analytics or WordPress statistics, the measurement solutions I use here on B2B Digital Marketing.

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. So how can companies most successfully use LinkedIn to generate more leads and sales? What’s the best way to start and grow a LinkedIn group?

6 New LinkedIn Features You May Have Missed

Hubspot

If you’ve logged into LinkedIn over the past few weeks, you may have noticed something different. Actually, everything is different, because LinkedIn completely overhauled its desktop site. However, LinkedIn members aren’t actually spending much time on the site.

No Time to Maintain a Business Blog? Use LinkedIn Instead

Vertical Response

If you don’t want to take the time to set up and contribute to a full-fledged blog, consider writing a few posts each month on your LinkedIn page. LinkedIn has a blog-like publishing feature that allows you to post content that is attached to your profile.

Should you stop (organic) social media activity?

Biznology

Instead, Avinash Kaushik , a well-known analytics guru and Digital Marketing Evangelist for Google , says it’s time to “ stop organic social media altogether.” There are a few reasons why this happens: Facebook dials back branded content. Look at your analytics.

5 Brands with Highly Successful LinkedIn Marketing Strategies

Content Standard

With 450 million users , LinkedIn is a powerful platform for brands looking to recruit top talent, generate leads, or shore up brand awareness. And given the current social media landscape, it’s no wonder many brands are doubling down on their LinkedIn marketing strategies.

10 Groups to Join on LinkedIn if You’re in Marketing

Act-On

With over 450 million users in 200 countries, LinkedIn is the world’s largest professional network. From growing your business connections, learning best practices, and staying up to date on trends, LinkedIn is a one-stop-shop for marketers looking to advance their skills and career.

What Could Kill Google and Facebook

Webbiquity

A potential Google killer , Facebook killer or even Twitter killer may not do it with superior technology, but simply with a better user experience. Facebook. One of the biggest complaints about Facebook is of course its constantly changing interface , and its convoluted privacy settings have also repeatedly come under fire (as have changes to its privacy settings ). Granted, even with its never-ending UI changes, Facebook is easy enough to use even for technophobic grandmas.

15 Tips for Getting the Most From LinkedIn Groups

Paul Gillin

I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. The best way to provoke discussion on LinkedIn is to ask questions. LinkedIn is the only major social network that doesn’t permit brands to interact as members. LinkedIn gives you 120 characters for a headline, which is pretty generous. There Are Three Parts Of Any LinkedIn Post. Facebook is more playful than LinkedIn.

What, How, and When to Measure Your LinkedIn Marketing

Content Standard

LinkedIn can be a powerful marketing and lead generation tool, particularly for B2B marketers. But, without a strategy for analyzing your LinkedIn marketing efforts, it’s impossible to know whether you’re on the right track or whether you need to shift course.

LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week

Hubspot

LinkedIn Is Rolling Out Facebook-Style Linked Mentions of People and Companies in Status Updates, From The Next Web. Just like it would with Twitter or Facebook, when you begin to mention a name or company, a drop-down menu appears with your options.

API 45

Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics

Infer

Press Release: New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI.

Get the Most out of Social Media Marketing with New LinkedIn Analytics

Content Standard

LinkedIn recently announced the launch of new analytics tools for social media marketing professionals—tools that promise to bring more data and insight into the process of positioning you or your brand as thought leadership.

Open Research: A Framework for Social Analytics

delicious b2bmarketing

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.]

What Web Analytics Don’t Tell You

Modern Marketing

by Nick Dennis | Tweet this Marketers love web analytics. Thanks to analytics we know how are sites and content are performing now – not just a month or quarter from now. But as valuable as these analytics can be, they only feed you numbers in the aggregate. With that in mind, I’ve drawn up a sampling of analytics we have today and where they fall short. Analytics are providing the kind of insight marketers would have begged for not all that long ago.

LinkedIn Launches "Content Marketing Score" and Trending Topics Site

Hubspot

Today, LinkedIn introduced two tools to help make your social media marketing a bit smarter: Content Marketing Score and Trending Content. LinkedIn''s new Content Marketing Score will help arm you with the data you need to help grow your company''s presence on Linkedin.

Sites 53

Internet marketing abhors a closed door so open a window

Biznology

Facebook. I have also connected my MailChimp account with Facebook, adding a Sign Up for Email Updates tab on my Facebook page as well, adding a form directly to Facebook. Summary : Never paint your visitor into a corner. Never leave your visitor hanging.

Buy domain names for all your pages, products, and services

Biznology

Infomercials and commercials have become smart. They’ve always given viewers unique promo codes 800-numbers, and “tell the operator you saw us on WXYZ.”

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

NuSpark

Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. All Facebook pages can like related business pages.

Content marketing metrics and analytics: it’s all about you

Biznology

Do your own analytics! Your decisions should be based on your analytics – data about your content and your audience. . Content Marketing analytics Content marketing linkedin marketing Measurement social media

LinkedIn is the New B2B Media Powerhouse

Digital B2B Marketing

For B2B marketers, LinkedIn cannot be ignored. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? Will the advertisers driving marketing revenue (approximately one-third of LinkedIn’s revenue) see results and continue investing? Across multiple clients, LinkedIn has consistently performed well. One thing that has stood out is the engagement of LinkedIn traffic. LinkedIn has tremendous B2B data for targeting advertising.

Top B2B Website Metrics to Monitor Using Google Analytics

Hinge Marketing

In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration?

The dashboard has finally been perfected

Biznology

I never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Facebook Pages. Google Analytics. Google Analytics (Real Time). LinkedIn. LinkedIn Company.

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon.

8 (of the) Best Web Analytics Guides of 2010

Webbiquity

Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? What common analytics mistakes should you avoid? How can you use GA to track visits to a Facebook page? 5 Simple Google Analytics Tips You Should Be Using by The Daily SEO Blog.

30 fascinating facts about organic vs paid social media

Biznology

66% of marketers cite Facebook as their preferred social network. 36% of businesses use social media analytics for more than competitor analysis. 30% of marketers cite LinkedIn as their preferred social network. 2% is organic reach of Facebook. Facebook ).

Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™

Captora

The good news is that there are an increasing number of SaaS reporting products that connect to the various inbound channels (Google Adwords, LinkedIn, Twitter, Facebook, etc.) This post was written by Kevin Joyce, VP Revenue Marketing Strategy at The Pedowitz Group.

You can only win search by winning social

Biznology

Robot armies of perfectly-tuned and websites, even if they control a zombie horde of blog, Facebook, Twitter, Pinterest, and Google+ posts, don’t quite propagate the same way that true community and customer interest does.

Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” of LinkedIn’s total revenue.

Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report

Contently

Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. Meanwhile, October was the first month when mobile and tablet devices accounted for more pageviews than desktops, according to analytics firm StatCounter.

12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. Google Analytics – 21,200 members. This LinkedIn group focuses on B2B lead generation and demand generation programs.

SEM 44

10 Things B2B Marketers Should be Doing on LinkedIn

Marketing Action

It’s no secret that LinkedIn is the world’s largest professional network on the Internet. With over 313 million members in over 200 countries, LinkedIn is a vital tool in conveying brand identity and increasing reach. Here are 10 things you should be doing on LinkedIn right now.

Register a domain name for every event on your calendar

Biznology

Nobody wants to key in a complicated URL. When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than bit.ly/1LIlaan 1LIlaan or www.capcitybrew.com/arlington.php to remember.

Slow and steady content-creation wins the Google Search race

Biznology

Now, it’s time to take it to the next step with optimization: connecting to Google Analytics , Bing, Yandex, Google Webmaster Tools and Bing Webmaster Tools , sitemaps, metadata and tags and all that fun stuff.

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Facebook Marketing Tips and Guides. 2: My New Favorite Facebook Page by Inkling Media.

Stats 67

Is LinkedIn Really for Sharing Content?

Digital B2B Marketing

As LinkedIn share buttons pop up across the web and share counts climb, it appears LinkedIn is quickly becoming a major platform for sharing articles and links. The truth is, LinkedIn isn’t where we share. Here is what does drive LinkedIn’s sharing counts: Twitter.

If you post it will they come?

Biznology

So, the moment I post this onto Biznology, I’ll do the following: I’ll run over to Facebook’s Sharing Debugger to make sure all my shares will look right. Then, I’ll do the same thing over at LinkedIn via their Write an Article tool.

13 Brands Using LinkedIn Company Page Features the Right Way

Hubspot

Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Well, it's been several months now, and I wanted to give you LinkedIn marketers out there another chance.