The 29 Best Web Analytics Tools

Webbiquity

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.

The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well?

Trending Sources

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS.

Video ads: Facebook or YouTube?

Vidyard

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube.

Marketing Technology Needs to be Facebook-ized

Webbiquity

The recent Big Data Tech 2017 event in Minneapolis drew more than 1,000 attendees from across the business spectrum—IT, marketing, finance, operations—to learn about trends in data management and analytics. And Be Like Mark: Take the Facebook Approach. Think about Facebook for a moment.

Why You're Thinking About Digital Marketing Analytics All Wrong

Hubspot

The trouble is, when most marketers hear 'digital marketing analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. So why exactly do digital marketing analytics matter?

Study: No One Uses Facebook Reactions

Contently

If any emoji could represent Facebook right now, it would be. According to a new study by quintly, a social analytics platform, Facebook’s hullabalooed Reactions buttons account for only three percent of all interactions on the social network.

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Facebook Marketing Tips and Tactics.

Salesforce Simplifying B2B Facebook Marketing?

Navigate the Channel

Perhaps unjustly, Facebook has never been known as a hub for B2B lead generation. This is not for lack of potential – plenty of companies use Facebook for surfacing contact info. No longer – Salesforce Lead Analytics for Facebook brings the sales funnel together.

The Impact of Facebook’s Algorithm Change, in 5 Charts

Contently

Last week, Facebook dropped a stink bomb in the media locker room when it announced that its algorithm would start prioritizing the posts of friends and family in the News Feed over those of publishers. But Facebook shares—a decent barometer for organic reach—have fallen ever since.

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Social Media Metrics & Analytics; Measuring Success

NuSpark

So I was speaking at a conference this week, when a marketer from a non-profit asked me a question we’ve all heard before, just in different words- whether from someone else, or to ourselves; “I’ve been doing Facebook posts for 6 months now, but I can’t determine if it’s increase our donations.” .

Facebook’s Algorithm: 3 Must-Know Changes

Modern B2B Marketing

Facebook is always tinkering with its algorithms and it can be challenging to keep track of everything. This summer, Facebook’s key updates included demoting spammers, screening out fake news, testing AI with a personal assistant “M,” as well as bringing emojis and new filters to Facebook Messenger. The name of the game for Facebook advertising is quickly becoming Facebook Messenger. directly through their Facebook messenger app.

3 Steps To Highly Targeted B2B Facebook Ads With Predictive

Radius

Enter Facebook + Radius. Building A Highly Targeted B2B Facebook Ad Campaign. Since we were looking to target a broader audience, we decided to leverage the massive social presence of Facebook and their larger audience base. Making dynamic updates to Facebook ads.

16 Remarkable Web Analytics Guides, Tips and Techniques

Webbiquity

There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing. Which Google Analytics (GA) metrics are most important? How can you take action on analytics reports?

Facebook's Miscalculated Metrics: What Marketers Need to Know

Hubspot

Over the past couple of months, you may have heard some things about Facebook's metrics. How was Facebook going to respond? Instead, Facebook was dividing those 300 minutes by 700, resulting in a larger metric of nearly 43%. Source: Facebook. Facebook’s Response.

A Marketer’s Guide to Advertising on Facebook and Instagram with Video

Vidyard

Audiences have become more visually inclined with platforms today like Facebook and Instagram, which both offer great ad platforms for marketers. Facebook Video Advertising. Facebook videos now get more reach than any other post on the network. Analytics. Analytics.

Video 113

What Could Kill Google and Facebook

Webbiquity

A potential Google killer , Facebook killer or even Twitter killer may not do it with superior technology, but simply with a better user experience. Facebook. One of the biggest complaints about Facebook is of course its constantly changing interface , and its convoluted privacy settings have also repeatedly come under fire (as have changes to its privacy settings ). Granted, even with its never-ending UI changes, Facebook is easy enough to use even for technophobic grandmas.

7 Ways Facebook’s Big Algorithm Change Will Affect Marketers and Publishers

Contently

The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. We’re worried that a lot of people using Facebook are not able to connect to friends and family as well because of that.”

Video 60

Why You Need Marketing Analytics, Not Web Analytics

Hubspot

The trouble is, when most marketers hear the word 'analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. Enter marketing analytics. Via Facebook?

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

NuSpark

Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. All Facebook pages can like related business pages.

What We Learned From Spending $100k On Facebook Ads

Hubspot

So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy. In May of 2016, we had the honor of working with Facebook Canada. Other than working with the Facebook team, we are completely in-house. Lesson 6: Create video specifically for Facebook Ads.

3 Ways To Use Video To Get Tactical On Facebook

Modern Marketing

Here's 3 ways to use video to get tactical on Facebook. Post videos directly to Facebook rather than via YouTube, Vimeo, etc. This is a great way to greet visitors to your Facebook page. Couple of final thoughts on the topic of Facebook and video.

How to Use Facebook Audience Insights: A Beginner's Guide

Hubspot

Facebook Audience Insights is one of the most powerful analytical tools at your disposal -- that is, if you know how to use it. So in this post, we're going to give you an overview of how Facebook Audience Insights works and give you tips on using it in your marketing.

Why Top Publishers and Brands Are Creating Dozens of New Facebook Pages

Contently

As Facebook has evolved, so have the publishers that rely on it for traffic. Instead of building one company page and amassing millions of likes, views, and shares, major publishers have increasingly sliced their audience into separate Facebook pages to boost engagement.

8 (of the) Best Web Analytics Guides of 2010

Webbiquity

Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? What common analytics mistakes should you avoid? How can you use GA to track visits to a Facebook page? 5 Simple Google Analytics Tips You Should Be Using by The Daily SEO Blog.

Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon

Contently

In ad tech, there’s Facebook and Google, and then there’s everyone else. In the first quarter of 2016, revenue rose 21 percent year over year, according to the Interactive Advertising Bureau—but 90 percent of that growth went to Facebook and Google.

Can Facebook’s Research on 2-Second Videos Be Trusted?

Content Standard

Either way, Facebook is jumping on what it sees as a new ad opportunity, launching short-view video ads that will be a mere two seconds in length. The more immediate question is whether the hype generated by Facebook’s research is backed up by the evidence.

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What Web Analytics Don’t Tell You

Modern Marketing

by Nick Dennis | Tweet this Marketers love web analytics. Thanks to analytics we know how are sites and content are performing now – not just a month or quarter from now. But as valuable as these analytics can be, they only feed you numbers in the aggregate. With that in mind, I’ve drawn up a sampling of analytics we have today and where they fall short. Analytics are providing the kind of insight marketers would have begged for not all that long ago.

Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics

Infer

Press Release: New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI.

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Open Research: A Framework for Social Analytics

delicious b2bmarketing

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.]

How to Use Facebook Live: A Complete Guide

Hubspot

In their continued effort to promote video content in the News Feed, Facebook recently launched Facebook Live , a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed. How to Broadcast on Facebook Live.

Video 59

3 Facebook Rollouts Every Marketer Should Know About

Modern Marketing

by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. Here are some tips on how marketers can manage 3 of the platform’s most recent additions: Facebook hashtags were rolled out this week.

Video Content: Facebook VS. YouTube in the Ring

Opentopic

Facebook Vs. YouTube video content. While YouTube has been dubbed the second largest search engine in the world, many signs point to the power of Facebook as the winning platform to publish videos. News that Facebook has released an update quantifying video activity has been released , but the same question still exists. Here are a few things to keep in mind when betting on Facebook VS. YouTube in the ring: Round 1: Content Consumption. Facebook. Facebook.

5 Overlooked Features of Your Facebook Marketing Strategy

Content Standard

For months, your Facebook marketing strategy has been lagging—ignored and set aside—other marketing initiatives taking priority, your current strategy half-baked. These five overlooked features will breathe life into your 2017 Facebook marketing. Facebook Live. Facebook Pixel.

The Impact of Facebook’s Algorithm Change, in 5 Charts

Contently

Last week, Facebook dropped a stink bomb in the media locker room when it announced that its algorithm would start prioritizing the posts of friends and family in the News Feed over those of publishers. But Facebook shares—a decent barometer for organic reach—have fallen ever since.

Video 29

Predictive Analytics: The Next Piece of the Social Puzzle

Modern B2B Marketing

Take, for example, Facebook’s recent decision to shift its feed algorithm to focus on actual audience engagement, or Google’s recent updates to its search algorithm, or the popularity of new social platforms like SnapChat, Instagram, and Vine. Marketing’s Move to Predictive Social Analytics.

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Facebook Marketing Tips and Guides. 2: My New Favorite Facebook Page by Inkling Media.

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How to Create Facebook Video Ads

Hubspot

During the last year, Facebook has emerged as a real contender for the online video platform throne. Facebook’s increased focus on video isn’t only because users like to watch it (although they clearly do) -- it's also because more marketers are shifting their budgets from TV to mobile video.

How to Tell if Your Facebook Campaign Was Actually Worth It

Hubspot

As of March 2017, Facebook had 1.28 With such a large portion of the world using Facebook, marketers everywhere know Facebook is an ideal place to reach and engage new audiences. After all, Facebook is a no-brainer for marketers. Facebook Ads Daily

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