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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

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Top 10 Digital Marketing Books to Read for 2020

Martech Advisor

Digital marketing consists of channels such as search engine optimization (SEO), content marketing, email marketing, digital advertising, social media marketing, and web analytics. In this nifty book called Google AdWords for Beginners, Corey Rabazinski gives a bird’s eye view of Google AdWords and its key concepts.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

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How to implement a conversion rate optimization (CRO) process

Unbounce

Or, to put it another way— you need a framework you can follow to keep your CRO efforts on track and running smoothly. Image courtesy RedEye CRO is a way of combining different elements to produce a repeatable system of continual testing and analysis, where you’re constantly benchmarking your performance. Why, you ask?

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You’re Doing Landing Page Testing Wrong: These Are the 5 Rules to Do It Right

Unbounce

Nearly every article on landing page testing lists the following culprits as the main reasons why tests fail: Poor insights: Too many landing pages don’t collect data via heatmaps, session recordings, form analytics, or conversion tracking. Plus, it does all the analysis for you. It sounds too good to be true.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics.

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16 Hotjar Alternatives for CROs in 2025

Convert

Hotjar is one of the most popular tools for user experience research and behavioral analytics. Alongside tools like GA4 and Convert, its a linchpin in many conversion optimization tech stacks. However, its not for everyone. Hotjar Alternatives Comparison Chart Product Starting Price Free Trial?