Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. ChatGPT: Fine-tune your copy and targeting ChatGPT is a tool you can use pretty much for anything, including improving your social media advertising campaigns.

Social Media 105

Social Media Advertisements Advertising Tools 105

Hubspot

JUNE 26, 2019

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. Although PPC sounds like a great opportunity, creating profitable campaigns can cost you time, effort, and money. If you don’t have a strong strategy or monitor your campaigns, you could lose precious dollars. PPC Management Tools.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it. That’s life.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

SmartBug Media

OCTOBER 28, 2019

Landing pages form the backbone of any PPC campaign. All the keywords, ad copy, and targeting in your PPC account are instrumental in getting visitors to your landing page, but are you keeping visitors engaged? PPC Landing Page Best Practices. Establish Landing Page Goals.

Landing Pages 56

Landing Pages PPC Optimization Conversion Rate 56

Scoop.it

AUGUST 30, 2022

The e-commerce market entails testing, modifying ad campaigns, and optimizing your pages for conversation. E-commerce marketing can be done using various strategies, including page SEO and paid advertising, among many more. More importantly, the site shrinks its pages to make sure it is viewable on mobile devices.

Paid Content 87

Paid Content Marketing & Strategy Marketing Strategy Work Management 87

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? Tracking for campaigns. These online marketing analytics tools get the job done: Moat Analytics. This platform offers an integration with Google Analytics. Forecasting.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? Tracking for campaigns. These online marketing analytics tools get the job done: Moat Analytics. This platform offers an integration with Google Analytics. Forecasting.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Velocity Partners

FEBRUARY 20, 2024

However, for those of us deeply immersed in the day-to-day realities of managing B2B marketing audits & campaigns, the nuances between theory and practice are as profound as the gap between your MQL and SQL conversion rate (ouch). Effectively running always-on, full-funnel campaigns.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Optinmonster

MARCH 4, 2024

Split testing is a method used to compare two versions of a web page, email, or other marketing asset to determine which one performs better. Here are scenarios where split testing shines: Website Redesigns: Before overhauling your entire site, test page elements individually to understand their impact on user behavior.

Multivariate analysis 82

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 82

Marketing Insider Group

AUGUST 19, 2020

Receiving an email with their first name or other generic customizations simply doesn’t impress customers anymore. Rather than trying to appeal to the masses with wide campaigns that eventually trickle down to only the most relevant leads, AMB starts small with hyper-focused efforts that nurture relationships.

Account Based Marketing 267

Account Based Marketing Personalization Paid Search Agency Work Management 267

Valasys

MARCH 1, 2024

This information is invaluable in crafting personalized marketing campaigns that resonate with the target audience. Tools like email marketing, social media advertising, and search engine optimization (SEO) require lower upfront costs while offering the potential for substantial returns.

Advertising Agencies 40

Advertising Agencies Tools Paid Search Agency Terms and Conditions 40

SmartBug Media

NOVEMBER 17, 2020

From the success of email campaigns to the turnout of a live event or tradeshow, it’s crucial to be able to show how your campaigns have performed. Luckily, Marketo has a myriad of reporting options that make it easy for you to showcase your team’s success, from email campaigns to landing pages to engagement streams.

Marketo 98

Marketo Landing Pages Privacy Policies Click Rate 98

Optinmonster

MAY 4, 2021

You should set up a few discounts and run “optin campaigns” across your site. That’s because OptinMonster gives you a variety of campaign types to spread the word about your discounts, including: Popups. Inline Campaigns. And adding these to your campaign couldn’t be easier. Floating Bars.

Promotion 101

Promotion Budget Programs Tools Landing Pages 101

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. The foundation of any great digital marketing campaign requires a solid understanding of general inbound marketing concepts, ideas, and best practices. marketing campaigns.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Optinmonster

MARCH 21, 2024

The Benefits of Google Ads Retargeting How To Set Up Google Ads Retargeting Best Practices for Google Ads Retargeting Advanced Retargeting Strategies Google Ads Retargeting: Things to Remember Enhance Your Campaigns with OptinMonster What Is Google Ads Retargeting? You can do this with either, the Google tag or Google Tag Manager setups.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

TrustRadius Marketing

JANUARY 17, 2023

You also get access to analytics that track sales performance. . Design your product pages with functionality and ease of use in mind. Customers love novelty items, so if a new product comes in, highlight it on your home page. Automate Your Campaigns. Optimize Your Web Content.

eCommerce 80

eCommerce Digital Asset Management Paid Content Marketing Automation Services 80

SmartBug Media

MARCH 4, 2020

Great marketers are able to gather data and use it to weave a powerful story—one that informs decisions, spending initiatives, and future campaigns. But when you have data pouring in from multi-layered campaigns, it can be hard to piece the details of the story together. Now, you may be wondering what to do if your source is email.

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

Unbounce

JUNE 24, 2020

So handing over your marketing campaigns—or, gulp, your job—to an AI is decades or centuries away. AI-Enhanced PPC Campaigns. In a couple of years, Google’s Smart Bidding technology has gone from a curiosity that, at best, once ruffled a few feathers to something that has PPC experts rethinking how they’re spending their time.

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145

QuanticMind

NOVEMBER 20, 2019

There are numerous changes businesses have to make to their marketing campaigns to stay ahead of the competition during key holiday shopping weeks. These tactics are not yet mainstream in the PPC marketing fraternity, though, and only a few marketing managers know how to prioritize seasonal advertising tactics to maximize results.

PPC 40

PPC Campaigns Optimization Allocation 40

Hubspot

SEPTEMBER 30, 2020

The marketing technology landscape is expanding rapidly , and it's becoming cheaper and easier for marketers to run powerful campaigns on their website or other channels. It also helps to have dedicated landing pages, sales pages, splash pages, and lead capture forms. Sales pages. Squeeze pages.

Marketing Automation Services 101

Marketing Automation Services Paid Search Agency Work Management Landing Pages 101

Directive Agency

FEBRUARY 22, 2019

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . It involves collecting consumer data such as names, email addresses, phone numbers, and other firmographic data. How Does it Work With PPC? What is Database Marketing? Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Optinmonster

JUNE 23, 2022

Revenue Attribution for Email Marketing. In other words, revenue attribution helps you understand how much money each of your marketing strategies or campaigns are making for you. Revenue attribution is more important than other metrics like the open and clickthrough rate of your email marketing or ad campaigns.

Small Business Marketing 75

Small Business Marketing Marketing Attribution eCommerce Business 75

BOP Design

NOVEMBER 27, 2017

This article is a follow-up to Google Analytics Part 1: An Introduction for New Users. Careful analysis of user traffic, performance, and engagement is critical to understanding the true ROI of a B2B website design and marketing campaign. If you need a quick recap of Google Analytics (GA), check out Part 1 , otherwise, let’s dive in.

Marketing Analytics Tools 51

Marketing Analytics Tools Analytics Google Marketing Budget Creation 51

Meerkat Marketing

FEBRUARY 6, 2023

Data-driven marketing is a process that uses data and analytics to inform marketing decisions and measure the success of marketing campaigns. Data-driven marketing allows businesses to identify which campaigns are performing well, which ones need improvement, and which ones should no longer be performed.

Paid Content 52

Paid Content Marketing Analytics Tools Marketing Automation Services Marketing Management 52

Only B2B

FEBRUARY 1, 2024

Evolution of Email Effectiveness: Email’s effectiveness in B2B channels is diminishing due to privacy changes impacting open rates. You can utilize B2B intent analytics and lead scoring to prioritize the lead that is most likely to convert. Personalization will play a pivotal role in standing out amid vast content.

Intent Data 71

Intent Data Intent Marketing & Strategy Marketing Strategy 71

Optinmonster

JUNE 10, 2021

And the best tool for creating this kind of campaign is hands down OptinMonster : OptinMonster is the #1 lead generation tool on the market. It allows anyone to quickly and easily create optin campaigns (popups, floating bars, gamified wheels, and more) in just a few minutes. Build a Stunning Landing Page.

Promotion 69

Promotion Landing Pages Template eCommerce 69

Huptech Web

SEPTEMBER 22, 2023

In this comprehensive guide, you’ll learn how to leverage UTM parameters to track your website traffic effectively and achieve a valuable understanding of your marketing campaigns. Running a marketing campaign, you want to know which ads or links bring you the most customers. So, let’s get started! What are UTM Parameters?

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Circle Studio

NOVEMBER 24, 2020

For SEO, marketers are shifting towards a true convergence of content strategy and both on-page and off-page SEO strategies. And similar to SEO, SEM and PPC will also be added to many online marketing strategies or simply play a larger role in driving website traffic. Marketing automation and email marketing.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

QuanticMind

OCTOBER 9, 2023

Such tactics may not pull at the heartstrings quite like big-budget brand-building initiatives—the ones you might see illuminating Times Square or running throughout the Olympics—yet for many advertisers, they are the bread and butter of growth and nurture campaign programs. What benefits does it offer brands?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Unbounce

MAY 8, 2019

By offering landing page and conversion optimization services, you can create wicked new growth opportunities for both you and your clients. According to Jonathan Nacchache of Montreal’s Webistry , offering landing page services let them accelerate client success: It was a very natural decision that was born out of necessity.

Landing Pages 111

Landing Pages Paid Search Agency Advertising Agencies Marketing Automation Services 111

Outgrow

JANUARY 11, 2021

5) Dedicated dashboard for end-to-end analytics. 6) Embed ‘like’ and ‘follow’ buttons to boost your social sharing and add enticing CTAs on the results page. It understands that growing an email list is crucial and thus has a range of lead generation tools curated just for you. Pricing: 7-day free trial. 2 Constant Contact.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

TrustRadius Marketing

JANUARY 17, 2023

You also get access to analytics that track sales performance. Optimize Your Web Content Content marketing is crucial for anyone looking to grow their online presence. Design your product pages with functionality and ease of use in mind. They can then be scored to identify the best targets for a given campaign.

eCommerce 52

eCommerce Digital Asset Management Paid Content Marketing Automation Services 52

TrustRadius Marketing

JANUARY 17, 2023

You also get access to analytics that track sales performance. Optimize Your Web Content Content marketing is crucial for anyone looking to grow their online presence. Design your product pages with functionality and ease of use in mind. They can then be scored to identify the best targets for a given campaign.

eCommerce 52

eCommerce Digital Asset Management Paid Content Marketing Automation Services 52

Binary Demand

MAY 4, 2023

Marketers use PPC ads, social media, email marketing, and other methods to deliver many leads to their sales team. Getting specific with your definition of a qualified lead can ensure that your entire team is on the same page. You can consider drawing some tactics from the ABM campaign that work.

Lead Ranking 52

Lead Ranking Sales Qualified Leads Lead Scoring Paid Content 52

Valasys

MAY 25, 2023

The Ultimate Guide to Creating an Online Marketing Campaign That Drives Conversions: 10 Expert Tips for Success In today’s digital age, creating an online marketing campaign that drives conversions is essential for businesses striving to thrive in the highly competitive online landscape.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

Sharpspring

FEBRUARY 13, 2020

Here are five key mobile marketing tactics for business that will drive conversions for your next campaign: Promote your offers with paid mobile ads. Create mobile-ready email campaigns. Optimize your mobile campaign with data. Pay-per-click (PPC) advertising is a great way for brands to amplify their reach on mobile.

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

LeadsRX

MARCH 9, 2022

Attribution refers to giving credit to a particular advertising campaign or collection of campaigns for conversions. Customer Journey Analytics. Optimize conversion paths across marketing programs and content with customer journey analytics. The number of conversions divided by the number of campaign participants.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84