email-campaign landing-page Analytics Related Topics 
ViewPoint
MAY 5, 2015
To be clear, lead nurturing is not an isolated activity or stand-alone “campaign” as so many in the industry have described it. The welcome email. However, the welcome email should do far more than alert your prospect that he’s now subscribed to some type of service. What do I see in the future? Better segmentation.
ViewPoint
MAY 7, 2015
Email surfaced with the internet and the mixture of mail, calling and email became a standard for nurture models. People tried various combinations of email, mail, and calling. Thus, the strategy for effectively engaging and nurturing that segment is set well before the campaigns are even launched for maximum effectiveness.
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