Remove email-campaign landing-page

Navigate the Channel

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What Are Content KPIs and Why Do They Matter?

Navigate the Channel

It can be further divided into metrics such as page views, unique visitors and return visitors. If users go beyond the landing page and visit other pages within the site, it probably means what’s offered is a story well-told to that targeted audience. No second page. No deep dive. Except for the exception.

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What Comes After Sales Enablement?

Navigate the Channel

We know many marketers who spend time creating highly detailed marketing campaigns, lead-scoring systems and special trade show events, but who never develop follow-up plans to determine what will be done in real life with the leads produced from their efforts. And it’s more common than you might suspect.