email-campaign landing-page Analytics Related Topics 
Anything Goes Marketing
FEBRUARY 25, 2007
If you read Anne Holland's weekly email newsletter, you will typically hear her preaching to e-marketers to TEST, TEST, TEST. Just for fun I went to the home page and saw the article: How to Test Email Landing Pages (More Easily). :) Testing in e-marketing is definitely important in terms of getting the most bang for your buck.
Anything Goes Marketing
MAY 12, 2007
Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? Don't just put the title of the webinar on your landing page with a "Download now!" Besides name and email, choose your registrations carefully! What does this mean? link beside it.
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