[Analytics, Email Campaign] The 10 Commandments of Email Marketing
    But if you really want to grow your business, email marketing is the real MVP. According to Mckinsey, email marketing is 40 times more effective at acquiring new customers than Facebook or Twitter – but only if you do it correctly. If you’re considering email marketing for the first time or looking for ways to upgrade your current strategy, there are a few things you should know. Crafting the perfect email isn’t as easy as it sounds. How often will you send out emails?
  • EMEDIA  |  THURSDAY, AUGUST 10, 2017
    [Analytics, Email Campaign] Demand Generation’s Secret Weapon: Google Analytics
    Most of us use Google Analytics, but you would be surprised at how many B2B demand generation marketers do not use it to its potential. (Or This free website optimization tool that everyone has can be a powerful source of information for driving content development, campaign decisions, Account-Based Marketing initiatives, lead nurturing, and more. Google Analytics only shows you the activity on your website. Email Marketing. Don’t send a proposal in email.
    [Analytics, Email Campaign] Outsourcing Marketing for Professional Services Firms
    A marketing department uses an outside marketing firm to take over routine, repetitive or tedious tasks, such as designing and setting up email campaigns, so that they can focus on more strategic tasks. Today’s marketing, however, requires highly developed technical expertise such as search engine optimization, landing page design, offer development, website analytics, persuasive writing and marketing automation — to name just a few.
    [Analytics, Email Campaign] 3 Steps to Increasing Email Deliverability Performance
    Email marketing is consistently positioned among the highest ranking channels producing revenue and a strong return on investment. In fact, a Cvent study of marketing professionals worldwide found that the top three most effective marketing channels are email marketing, company website and social media. With those stats, you can see why brands of all sizes have adopted email marketing as part of their distributed marketing mix, just as you have.
  • ACT-ON  |  FRIDAY, APRIL 7, 2017
    [Analytics, Email Campaign] Email Marketing vs. MA Solutions: Which is Right for Your Business?
    It wasn’t long ago that many small-business marketers were deploying email marketing, but viewed marketing automation (MA) as a tool for mid-size and enterprise organizations only. If you’re considering transitioning from using a stand-alone email marketing solution to a more powerful marketing automation platform, it’s important you understand the advantages and disadvantages of making this step. Email marketing tools are primarily designed to be good at one thing: email.
    [Analytics, Email Campaign] How to Properly Diagnose a Failed Email Campaign
    As Mark Twain said after his latest marketing promotion, “The reports of the death of the email campaign are greatly exaggerated.” ” As any marketing maven knows, email lives, with a vengeance, and remains one of the biggest hammers in any marketer’s toolbox. But as you know all too well, bad email promotions are death warmed over: email done wrong does your promos and your products a lethal turn.
    [Analytics, Email Campaign] Let’s Celebrate the 2017 Markie Awards Finalists!
    They know their buyer profiles and have created targeted campaigns that drive engagement and ROI. DELL - As a result of the ABM framework, Dell has been able to drive cost efficient engagement with their most valuable accounts quarter over quarter, decreasing their Cost per Visit by 38% for their “Future Ready Workforce” campaign and 42% in the “Why Refresh” campaign. Digital marketing integration can often enhance processes or improve analytics.
    [Analytics, Email Campaign] How to Get the Most Out of Visitor Tracking
    Integrate Email Campaigns. We suggest including email, company, and name attributes. We can also help you measure the true ROI of your investment in a 3rd party email system. With Wistia, you’ll get business-level analytics and conversion tools, all of which are integrated with Lead Liaison, for better lead conversion and analytics. Development of web forms and landing pages without the need to involve IT. Run responsive marketing campaigns.
    [Analytics, Email Campaign] Top Webinars You Should Watch For Marketing Success in 2017
    Drive better conversions with email marketing. Select the right predictive analytics vendor. Whether you’re an active advertiser, exploring options, or experimented to no avail, this webinar will help you learn Facebook Advertising best practices and show you how Radius customers launch successful ad campaigns that deliver results. Ad placement is key – pick an option that aligns with your campaign goals. Focus on your campaign goal(s).
    [Analytics, Email Campaign] Lead Nurturing’s Biggest Challenges
    Technology has allowed marketers to scale their lead nurturing campaigns with readily available automation tools and easy-to-use CRM software. But just like any marketing plan, you need to launch a targeted lead nurturing campaign for it to work to your advantage. Using the wrong strategy can backfire and damage your brand, so it’s important to be aware of what to avoid when creating a nurture campaign. Challenges of Lead Nurturing in Marketing Campaigns.
    [Analytics, Email Campaign] Mobile marketing must-haves in 2017
    An emphasis on visual content, coupled with predictive analytics and agile testing , are three steps towards a victorious mobile strategy in 2017. Marketing automation has proved to be a productive approach to nurturing leads in email marketing campaigns (the #1 driver of conversions, online), and 2017 will continue to push sales forward. Predictive analytics. For every 1 second delay in page response, the average reduction in conversions is about 7%.
    [Analytics, Email Campaign] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    Email Marketing. Analytics. If you need more convincing, their blog has tons of information about marketing, how to use Facebook, the best ways to engage through email, and more. Recommended reading: The Ultimate Guide To eCommerce Email Marketing (Online Retailers, This One’s For You…). #6. You will learn to write amazing emails, blogs, articles, and other copy in a trustworthy manner. Recommended reading: 4 Tips on writing a website home page. #37.
  • ACT-ON  |  THURSDAY, DECEMBER 15, 2016
    [Analytics, Email Campaign] 63 Digital Advertising Terms Every Marketer Should Know
    A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. It describes the area of a web page that’s visible before the website visitor scrolls down the page. These ad units, which include static graphics, videos and/or interactive rich media, are displayed on a web page or in an application. Ad Inventory : Website publishers serve ads to visitors when they visit a web page.
    [Analytics, Email Campaign] The Best of the Best: 2016 Video Marketing Awards
    It’s not every day someone emails you to say ‘thank you’ for the campaign you’ve run, or the video you’ve made. All campaigns take effort, but really great video usually goes above and beyond. Video Marketing Campaign of the Year – Lenovo & Traction. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. Thus, the “Users Happen” campaign was born.
    [Analytics, Email Campaign] How To Decide Whether Marketo RCA Is Right For You
    In this article we’ll clarify some of the details around Marketo Revenue Cycle Analytics, i.e. Marketo RCA, so you can understand whether it is perfect for your needs, or whether a specialized marketing attribution solution fits the bill. What Is Revenue Cycle Analytics (i.e. Marketo Revenue Cycle Analytics (RCA) is a set of reporting tools that helps marketers analyze their campaigns (i.e. Marketo Revenue Cycle Analytics (RCA) Reporting Capabilities.
  • ACT-ON  |  MONDAY, SEPTEMBER 26, 2016
    [Analytics, Email Campaign] 5 Key Differences Between Email Marketing and Marketing Automation
    Even better, you have a direct way to talk to them, via their inboxes, and they’ve opted in to your email list, so they do expect to hear from you. Once you have enough potential customers and their very real email addresses, it’s time to gather the right tools to make sure your digital conversations with them run smoothly and effectively. If you’re thinking in terms of inbound and outbound marketing, an email marketing system is pretty much outbound only.
    [Analytics, Email Campaign] The 14 Best Marketing Automation Tools
    But “segmented prospect email followup sequence design and automation,” while a more accurate label for the category, certainly isn’t as catchy. Smaller firms often start off using email service providers , then implement marketing automation platforms as their prospect database grows, their segmentation becomes more complex, and they develop more granular marketing and sales content. Sample review: “The software, analytics, and support are amazing.
  • ACT-ON  |  FRIDAY, JUNE 10, 2016
    [Analytics, Email Campaign] Mid-Year Marketing Check-In with Measurement
    For marketers, June is the perfect month for a mid-year marketing assessment to examine how campaigns are progressing and pacing for the year. Next, review what was promised for the year: the types of campaigns, budgets, marketing channels, and high-level strategy. Finally, gather all appropriate access to data and metrics that may include: Website analytics: Google Analytics, Omniture, Webtrends, Clicky, etc. How many pages do they navigate to on average?
  • SNAPAPP  |  TUESDAY, MAY 24, 2016
    [Analytics, Email Campaign] Are You Leveraging Your Content for Sales Enablement?
    First things first: Let’s get on the same page about content for sales enablement. Onboarding/training (like a drip email campaign). Having specific content like assessments, roi calculators, and product pickers starts capturing that critical information as part of your content-enabled campaigns, pre-sales. Content results : 52% click rate on landing page.
  • HUBSPOT  |  TUESDAY, MAY 17, 2016
    [Analytics, Email Campaign] The A/B Testing Checklist You'll Want to Bookmark
    When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. To A/B test this change, you'd create another, alternative web page that reflected that CTA placement change. As you optimize your web pages and emails, you might find there are a number of variables you want to test.
  • KAPOST  |  WEDNESDAY, APRIL 20, 2016
    [Analytics, Email Campaign] Want to Generate More Leads? Try These 6 Tips
    As we continue to see improvements in marketing automation, demand generation, and analytics, marketers are being held more and more accountable for generating leads. Do a quick search of your business: run through the first few pages of results to see if your business is listed on any other website that you haven’t yet claimed. Both Twitter and Facebook now have ad campaigns specifically designed to help you acquire leads. But how do you land a good guest blogger?
    [Analytics, Email Campaign] Isaac Newton’s 3 Laws of Marketing Data for Revenue-Focused B2B Marketers
    It’s the age of analytics, but B2B marketers are drowning in data. This media campaign’s CTR is high, so it’s likely driving revenue.”. Events are effective because our post-event email open rates are high.”. “We Web analytics, marketing automation, the CRM, and B2B attribution are exceptional data sources, each in their own way. DATA & METRICS FROM WEB ANALYTICS. WEB ANALYTICS METRICS: Unique visitors. Lead-conversion of landing pages.
    [Analytics, Email Campaign] Businesses See 500% Lift in Email Conversion with Personalized Video
    Inboxes are becoming more cluttered with the average person interacting with 121 emails each day. Email response rates are abysmal – just 18 percent of marketing emails get opened, and recipients only click through 2 percent of them. It’s called personalized video and it’s proving to make a big impact, increasing email conversion by 500% or more! Act-On: 2x more engagement and 62% more time on page. Marketers live in challenging times.
    [Analytics, Email Campaign] Businesses See 500% Lift in Email Conversion with Personalized Video from Vidyard
    Personalization helps Act-On, Cetera Financial Group, Lenovo and Tradeshift get – and keep – audience attention in crowded email inboxes . By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent. Cetera Financial Group saw a 600-percent increase in email click-through rates. Tradeshift increased page views by 231 percent.
    [Analytics, Email Campaign] Break Through on Email with Easy-to-Use KPIs
    Author: Jamie Lewis While it may seem like there is a new marketing channel available almost every day (I’m devising my smart fridge strategy as we speak), email marketing, when done right, is still one of the most profitable acquisition and lead retention channels available. To clarify, by “done right” I mean permission-based email marketing with content that is personalized, relevant, timely, and highly optimized. What KPIs are you currently tracking for your email programs?
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Analytics, Email Campaign] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Content Marketing – This strategy is all about creating and distributing content (blog posts, eBooks, email, infographics, presentations, videos, whitepapers, etc.) Email Marketing – Great email marketing campaigns involve creating multi-stage, automated campaigns to generate and nurture leads and keep current customers coming back for more. This strategy is usually a component of a larger, multi-channel campaign aimed at generating leads for sales teams.
  • ACT-ON  |  WEDNESDAY, JANUARY 13, 2016
    [Analytics, Email Campaign] Three Ways to Increase Bottom-of-Funnel Leads Using Data-Driven Marketing
    Data-driven marketing is simply a broad strategy that places emphasis on audience analytics, consumer insights, and predictive intelligence. A more complex form of predictive analytics might involve using tools such as Everstring , who leverages your ideal customer profile against a directory of 11 million B2B companies to help you identify and target your next customer. Email marketing campaigns are a great way to reach your target audience.
    [Analytics, Email Campaign] Resolutions Your Publication Should Make in 2016
    No matter how engaged your email list might be, your performance benchmarks could still be better. Over time, email lists become clogged machines. 2) Commit to Sending Fewer Emails. You might feel many bursts of inspiration, along with a desire to fire off some new email campaigns. As interested as they might be in your company, their attention spans are spread thin across the hundreds of emails that they’re receiving each day.
    [Analytics, Email Campaign] 5 (+ 1) Questions to Ask Predictive Analytics Vendors: SiriusDecisions Edition
    Predictive analytics is a hot topic for B2B lead generation professionals, prominent on the event agenda and well represented by the sponsors in attendance. For anyone attending—and even for those not attending but who still have an interest in predictive analytics—I thought it would be useful to revisit these five questions to ask vendors. (I’ve Most predictive analytics and scoring vendors say they combine thousands of attributes to build a model.
  • ACT-ON  |  FRIDAY, NOVEMBER 6, 2015
    [Analytics, Email Campaign] 8 Tips and a Few More Resources for Holiday Marketing
    Gather as much historical data as you can from website analytics, vendors, Search Console, etc. Those landing pages could be repurposed or updated for 2015, as well as spark ideas for new campaigns. Advanced searchers will limit the results to the last year or two, and suddenly you’re left with the most recent holiday content and indexed landing pages. The sorted list will show you any landing pages that are duplicated. Email Segmentation.
    [Analytics, Email Campaign] Self-Reliance Is the Name of the Game: How Marketing Automation Empowers Marketers
    Look for these red flags which signify archaic practices: You have to enlist the help of engineering or IT to build and send an email campaign. Your “high-tech” campaigns cannot be 100% handled by marketing because you don’t have the right tools. You require a tech specialist to help you carry your email campaign over to other channels, such as social media or your website. Create, measure, and adjust emails that trigger based on user behavior, all on your own.
  • ACT-ON  |  WEDNESDAY, OCTOBER 28, 2015
    [Analytics, Email Campaign] Holiday Email Deliverability Checklist
    Have you started your holiday email campaigns yet? I know I’ve started scouring marketing emails in my own personal inbox – ones I’d previously been ignoring and deleting all year – in search of the perfect gifts for all my loved ones (and maybe something nice for myself!). So… If you haven’t started your holiday marketing campaigns yet, now is the time to start planning. Which campaigns were most effective? What campaigns fell flat and why?
  • ACT-ON  |  WEDNESDAY, OCTOBER 28, 2015
    [Analytics, Email Campaign] Holiday Email Deliverability Checklist
    Have you started your holiday email campaigns yet? I know I’ve started scouring marketing emails in my own personal inbox – ones I’d previously been ignoring and deleting all year – in search of the perfect gifts for all my loved ones (and maybe something nice for myself!). So… If you haven’t started your holiday marketing campaigns yet, now is the time to start planning. Which campaigns were most effective? What campaigns fell flat and why?
    [Analytics, Email Campaign] Agencies: How to Build an Email Campaign – When Your Client Has No List
    “Although I have many social media followers, if I had the choice, I would pick email all day long over a social media follower,” said Silicon Valley legend Guy Kawasaki, the keynote speaker at this year’s Email Experience Council Conference, thereby acknowledging the unbeatable power of email marketing. One of the biggest challenges agencies face in deploying email campaigns for clients is dealing with companies that have no contact lists. Land Ho!
    [Analytics, Email Campaign] 10 case studies show how web analytics prove ROI
    Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. This might sound intimidating to some, but the reason why companies do web analytics is simple: to find insights that help make better business decisions. Here are 10 case studies of companies that used insights from web analytics and drove ROI. Sign up for our emails here.
    [Analytics, Email Campaign] I’m a Marketer – Why Should I Care About Sales?
    Using the rich analytics available to you through automated programs helps marketing to optimize future sales enablement efforts based on what does, and doesn’t, connect with audiences. Use analytics tools and software functions to gather data about current customers to educate yourself about what they buy, read, share and respond to. Test your messaging, landing pages and email campaigns; what works for one segment may not work for another.
    [Analytics, Email Campaign] Avoid these 10 Marketing Automation Rookie Mistakes
    If you don’t define your lead scoring strategy correctly up front, or if you don’t know how to wash your data and improve your data hygiene, it will negatively impact the leads you pass to sales or advance to nurturing campaigns. Using marketing automation as a glorified email marketing tool Not using marketing automation to the fullest is the same as buying a Ferrari that you only drive to the grocery store on weekends.
    [Analytics, Email Campaign] Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score
    A sk demographic questions in the forms on your landing pages , and you can use your leads' answers to see how well they fit in with your target audience. You can ask questions like these on your landing page forms, too, so you can give points to leads who fit in with your target audience and take points away from leads who aren't at all what you're looking for. Which pages -- and how many pages -- did they visit on your site before becoming a customer?
  • FATHOM  |  MONDAY, AUGUST 24, 2015
    [Analytics, Email Campaign] Doing Quality Assurance Smarter … Fathom-Style
    Doing email smarter extends to our quality assurance process. While QA is not glamorous, it is critical to an effective email campaign. With the number of email clients available, it can be a challenge to make sure your email is rendering correctly. We thoroughly review the contents of your email to ensure the copy is aligned with your business and marketing strategy. Every email needs to be perfect before it’s launched. Landing Pages.
    [Analytics, Email Campaign] 63 Digital Advertising Terms Every Marketer Should Know
    A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. It describes the area of a web page that’s visible before the website visitor scrolls down the page. These ad units, which include static graphics, videos and/or interactive rich media, are displayed on a web page or in an application. Ad Inventory : Website publishers serve ads to visitors when they visit a web page.
    [Analytics, Email Campaign] 4 Ways to Marry Your Email Marketing and Website Optimization Strategies
    It’s the sound of millions of emails, targeted ads, and personalized web experiences fighting for relevance. According to Direct Marketing Association, for every $1 spent on email marketing , the average return-on-investment is $40.56. In many cases, data is being used to deliver personalized email campaigns with fantastic results. The Aberdeen Group says that personalized emails improve click-through rates by 14% and conversion rates by 10%.
    [Analytics, Email Campaign] An Introduction to Retargeting: What Is It and How Does It Work?
    Using your Google Analytics, you can determine which may be the best option for your firm. Is it through your email campaigns? SEM/SEO retargeting: This is a more complex form of retargeting that uses the search terms and actions taken when the visitor lands on your site. Email retargeting: This option targets people from your email campaigns and the actions they took within an email. Retargeting.
    [Analytics, Email Campaign] Good Forms, Great Leads: How to Use Web Forms Strategically
    To capture those prospects and turn them into leads, you need to elicit a submitted web form or an email click in order to change someone from an anonymous visitor to a real live potential buyer with a name, and an email address, and maybe even a bit more information. Before they decide they trust you and need what you sell enough to let you know who they are, your audience is made up of anonymous numbers in an analytics report.
    [Analytics, Email Campaign] 33 Inspiring B2B digital marketing case studies
    Here we go: CONTENT MARKETING ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare and $1 million in new business.
    [Analytics, Email Campaign] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    It brings together all of your online marketing channels into one centralized system for creating, managing, and measuring programs and campaigns. Your website is one critical piece of that puzzle – and email marketing is another. Targeted, analytics-driven email marketing campaigns allow you to deliver soft and hard offers for specific buyer roles, tailored to a buyer’s particular place in the buying process.
    [Analytics, Email Campaign] The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
    As we''ve grown, our strategies have had to grow with us -- especially on email. Here''s the inside story of how our email marketing strategy evolved as our company and database grew. Phase 0 (2006-2007): Building Our Opt-In Email List. Our email marketing program truly started a year before we had an email service provider (ESP) or even an email marketer. At this time, many marketers were relying on purchased email lists. Email Metrics.
    [Analytics, Email Campaign] Hiring a Marketer: What Skill Set Should You Look For?
    These days, when your prospect gets most of the way through the buying process without talking to your sales team (or another human on your team), the typical marketer is using email and website tactics to help your brand remain in consideration and warm up those prospects. Email marketing. When you begin writing that job description, here are the main components to be aware of: Email.
    [Analytics, Email Campaign] Which Marketing Software Applications Matter to B2B Marketers?
    Software for email marketing, customer relationship management, and web analytics can improve overall results by reducing manual processes, improving productivity, and providing much-needed insight into what works – and what doesn’t. Too many solutions – and a lack of integration – can increase complexity, putting more data into silos and reducing visibility across campaigns. It’s not too surprising that so many marketers depend on email to generate leads.
    [Analytics, Email Campaign] Marketing Automation: Lessons from 4 case studies
    Luckily, for B2B marketers there is a wide range of marketing automation options out there from relatively simple solutions that help streamline email marketing to full-blown packages that seem like they do everything but automate the lights and thermostat at the office. Automation in place, the team started slow with a few email campaigns, faced some internal challenges, but then quickly began to implement lead nurturing to handle a high volume of leads in different product groups.
    [Analytics, Email Campaign] 7 Questions to Ask Before Creating a Video Campaign
    However, setting up a video campaign doesn’t have to be difficult. The first thing you need to ask yourself is why you are creating a video campaign. While this sounds like the most obvious question, it’s the most important step in framing your campaign. An effective video campaign requires you to segment your audience and target your video content accordingly, by factors like age, industry type, stage in the buying cycle, etc.
    [Analytics, Email Campaign] Your Analytics Questions Answered (Interview)
    On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? I sat down with eMagine’s own VP of Digital Services and webinar presenter Alicia Hale to get the answers to some of your burning analytics questions! How accurate is the customer demographic data in analytics? How are bookmarks and traffic coming from a link sent via email categorized by Google Analytics? Semalt is an analytics tool.
    [Analytics, Email Campaign] How Axial Ramped Up Deliverability and Measurement Strategies
    When they first launched their service, the organization’s primary goals were to educate the market, promote the business, and establish a steady stream of new leads by running email campaigns. Email deliverability became a challenge because the vendor’s servers were on spam lists, so the result was a 96-98% to 75-88% decrease in deliverability. million email messages.
    [Analytics, Email Campaign] 3 Steps to Choosing the Right Marketing Automation Solution for Your Agency
    The marketing automation solution you choose should support: Asset creation, such as email messages, landing pages, and online forms. Easy, minimal-click campaign creation, management, and scheduling. Automated programs for lead nurturing, trigger email campaigns, etc. Campaign tracking, analytics, and reporting that aligns with what is important to you and your clients.
    [Analytics, Email Campaign] Intermediate Techniques to Build a Better Email Marketing Campaign
    You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Now it’s time to step up your game and make your campaigns as effective as possible. What action do you want leads to take when they read your emails? This lead nurturing strategy is the beating heart of a content marketing campaign, and calls-to-action through email are one of the primary vehicles for this nurture. Email open rates.
    [Analytics, Email Campaign] Now, Go and Do: Create standardized, well-understood metrics for your organization
    Tweet Last week’s MarketingSherpa Email Newsletter case study – Marketing Analytics: How a drip email campaign transformed National Instruments’ data management – covered an issue that affects many marketers in the digital marketing world: drowning in data that is potentially inaccurate. National Instruments, a global B2B company with a customer base of 30,000 companies in 91 countries, developed a drip email campaign around its signature product.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Analytics, Email Campaign] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    If you want to dig deeper in any one subject, the course pages are chock-full of links to supplemental reading material. And as you go through your 100 days, remember to check your analytics regularly and make appropriate adjustments to help you reach your goals. Create a landing page and a thank-you page for one of your existing offers. Pick your favorite offer and create a landing page and thank-you page for it. No more buying email lists.
  • FATHOM  |  TUESDAY, MARCH 25, 2014
    [Analytics, Email Campaign] Spring Cleaning for Google Analytics
    For everyone with a website and Google Analytics, it is time to do the same – clean out the old, get rid of the dirty data and get ready to grow. Such as a contact form which has a new thank you page or now there are multiple forms and the old thank you page no longer exists. Another common issue with goals that are not converting is that the page is no longer easily accessible. For example, a landing page put in place for a paid campaign that is no longer running.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Analytics, Email Campaign] How to Integrate Email Campaigns With the Rest of Your Marketing
    Email as a marketing channel isn’t going anywhere anytime soon. According to Nielsen , email is one of the most effective methods for mobilizing contacts. This suggests that if you hope to improve your clickthrough rates or increase your conversion rates, using a personalized email message could be one of the best avenues to explore. But it''s also important to note that email marketing is not a successful marketing strategy on its own. email marketing
    [Analytics, Email Campaign] Email Marketing Tips to Maximize Your Mobile Impact
    If you’ve discovered that your mobile phone is a great way to tackle a load of emails quickly, you’re not alone. People use their phone to screen email a lot.” You have to start by having a really strong presence before the email’s even opened,” says Krum. The following email marketing mobile tips can help maximize your email’s impact so messages are more likely to be read and clicked on small screens. Email previews.
    [Analytics, Email Campaign] How Should I Structure My Marketing Automation Team?
    If you’re using marketing automation software , you can do amazing things with as few as two employees – an admin (who also does analytics) and a content/lead nurturing manager. We have six marketing ops people who serve as admins and handle analytics, and 10 people in paid lead generation programs – three work as event managers, one does webinars, and one focuses on lead nurturing and engagement. Analytics specialist – Reporting and analytics management.
    [Analytics, Email Campaign] How Should I Structure My Marketing Automation Team?
    If you’re using marketing automation software , you can do amazing things with as few as two employees – an Admin (who also does Analytics) and a Content/Lead Nurturing Manager. We have six marketing ops people who serve as admins and handle analytics, and 10 people in paid lead generation programs – three work as Event Managers, one does webinars, and one focuses on lead nurturing and engagement. Web Team – Landing page/form creation for our multiple language websites. (1
    [Analytics, Email Campaign] Marketing Automation: 6 Examples of Success
    US Fleet Tracking achieves $30,000 revenue in Black Friday campaign. It’s that time of year, so this seemed an appropriate choice to kick off the list … As a provider of Internet-based GPS vehicle tracking and asset management, US Fleet Tracking began using Act-On to increase marketing campaign ROI across multiple systems in widespread markets , including leveraging the power of email and Salesforce integration across desktop and mobile users.
    [Analytics, Email Campaign] How to Capture New Customers – i?marketing (Part 3)
    The three core tactics of your capture strategy are forms and landing pages, calls to action, and the identification of website visitors. Let’s look at each in turn: Forms and landing pages. Most landing pages have one purpose: to turn a visitor to that page into a known lead. Effective pages are able to get a large number of visitors to the page to share information that allows you to identify who the person is and qualify them.
    [Analytics, Email Campaign] Inbound 101: Your One-Stop Shop for a Comprehensive Marketing Curriculum
    After months of sunny weather and hopefully a little vacation (come on, you deserve it), getting back to the grind can be difficult, and finding inspiration to create killer marketing campaigns can be a challenge. Keep this page handy and refer back to it throughout the “semester.”. Lesson 3: Marketing Analytics 101. Use this Introduction to Inbound Marketing Analytics to find out how to measure and analyze all of your marketing efforts from email campaigns to blogging.
    [Analytics, Email Campaign] How Context Strengthens Your Entire Marketing Funnel
    In the early days of online marketing, tools like Google Analytics helped us understand our audience in aggregate. We saw which pages our prospects were viewing, and we put calls-to-action on those pages. Web analytics fueled a revolution in marketing based on data, but it was marketing in aggregate. Wanted to infuse your CRM system with data from your latest email marketing campaign? Forms & Landing Pages.
    [Analytics, Email Campaign] How SnapApp Uses SnapApp: The Personality Test for Content Marketing
    As a result, we've created guides specifically targeted to these segments, but aside from running our own marketing automation email campaigns, getting this content out to the masses at scale is a serious challenge. You may have also noticed that the lead generation form itself was shorter than you'd normally expect - simply name, email, and company. How do marketing platform companies use their own product?
    [Analytics, Email Campaign] B2B Online Marketing Extreme Makeover - From Zero to Hero in 6 Months
    Landing Pages – These are web pages that appear after clicking on an ad or call-to-action (CTA). Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns. The purpose of a landing page is to convert a visitor into a sales lead. Email Marketing – Once a visitor has been converted to a lead, there are a number of ways email marketing can be used to nurture the lead.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Analytics, Email Campaign] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    Experience using social media analytics tools and the ability to tweak social strategies based on findings. An analytical mind and interest in using data to optimize/ scale blog marketing strategies and tactics. Conducting analytical projects to improve blog strategies/tactics. They should also be able to execute strategies and tactics to improve your off-page SEO such as building inbound links. Building and executing link-building strategies to enhance off-page SEO.
    [Analytics, Email Campaign] A New Democracy for the Modern Marketer
    The modern marketing engineers at Marketo have set out to revolutionize the way companies interact with their customers – primarily through email marketing campaigns. The days of stale marketing campaigns that closely resemble spam are over for those of us that use Marketo. They can leverage the pre-built programs of other expert marketers with everything they need to get started, including pre-populated assets such as emails and landing pages.
    [Analytics, Email Campaign] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
    Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. Email and Online Marketing. Email marketing is often the most important online marketing channel. as well as landing pages, forms, and so on. emails).
    [Analytics, Email Campaign] The 3 Golden Rules of Peer-to-Peer Social Sharing
    Word-of-mouth marketing and peer recommendations are an extremely powerful way to increase brand visibility, as people will believe their network of peers vs. a brand driven campaign. And you want to know who is influential about your brand, your products, and your campaigns. A great way to get influencers is by making sure that your campaigns are conducive to social sharing. Once you have a piece of content or a campaign that you think is worth sharing, create incentives.
    [Analytics, Email Campaign] Remarketing Advertising Strategies with Google Analytics
    Retargeting or remarketing banner ad campaigns continue to be in my head as a lead generation and conversion tactic for internet marketing strategies. With Adwords remarketing, you can target audiences by which pages visited, and which pages not visited (like a “thank you” page) to target audiences who do not perform conversions the first time they visit your website or landing page. For more details on remarketing with Google Analytics, click here.
    [Analytics, Email Campaign] 17 Brilliant Sources of Content Hiding Right Under Your Nose
    But if you're a multi-tasking marketer -- creating email campaigns, building landing pages, managing a staff, tweaking your PPC budget, designing calls-to-action -- content creation has likely been elevated from a royal pain to a practical impossibility. We have a couple here at HubSpot, one of which is an internal wiki on which we post, among many things, educational pages with content we think others might benefit from. The thing's like, almost 100 pages.
    [Analytics, Email Campaign] OMG it’s HubSpot 3!
    Without the complex marketing analytics tools HubSpot software gives Tomorrow People and our clients, the inbound marketing and content marketing campaigns we carry out would be impossible. Tomorrow People uses HubSpot within all its marketing campaigns for blog and social media traffic analysis, lead generation and management, search engine optimisation and email campaign management.
  • HUBSPOT  |  MONDAY, JULY 9, 2012
    [Analytics, Email Campaign] The 4-Hour Marketing Workweek
    Create Your Offer's Landing Page - 20 Minutes. Now that you have an offer, you'll need a landing page to direct traffic to. Landing page creation doesn't have to be complicated -- we use our own tool in HubSpot that lets you literally drag and drop form fields onto your page, and use a WYSIWYG editor to input your copy. Finally, include a relevant image to help make your landing page more engaging and break up the monotony of the text.
  • HUBSPOT  |  TUESDAY, MAY 22, 2012
    [Analytics, Email Campaign] The 5-Step Guide to Executing an Outstanding Inbound Marketing Campaign
    We marketers are known for launching and running various campaigns. But like lots of other terms in our industry -- 'engagement,' 'brand equity,' 'virality' -- what an inbound marketing campaign actually is sometimes seems like sort of a mystery. It's not that it's a difficult concept -- an inbound marketing campaign is simply a concentrated effort to attract leads and customers who are interested in a particular topic, or have a specific need.
  • HUBSPOT  |  THURSDAY, APRIL 26, 2012
    [Analytics, Email Campaign] The Ultimate Glossary of Performance Metrics Every Marketer Should Know
    Marketers should have control of their own data, as well as determine what metrics they might need to track before starting any new campaign. Jump into this, the most comprehensive metrics and analytics glossary we've ever written. 2) Blog Subscribers - The number of people who are subscribing to your blog (via RSS or email) is an indicator of the value of your content. 7) Followers & Reach - Some marketers think of their social database like their email database.
  • HUBSPOT  |  THURSDAY, APRIL 19, 2012
    [Analytics, Email Campaign] Understanding How Your Marketing Analytics Gives Credit for Conversions
    When chatting with marketers, one of the most common questions we hear at HubSpot is regarding "first touch" versus "last touch" attribution in marketing analytics. What Are 'Attributions' in Marketing Analytics? Attribution' is a way of understanding which marketing channels or campaigns contributed to a conversion on your website. Now that we've gotten that out of the way, let's discuss the different attribution methods that can be used in your marketing analytics.
    [Analytics, Email Campaign] Deconstructing an Email Marketing Campaign
    What does it take to put together a successful email campaign? Segment your list, create the email, send it out, evaluate results, repeat. Although “email marketing” is the name of the game, there are actually many pieces you have to put into play and organize in order to make the most of it. There are landing pages, thank you pages, linking all to a CRM system and ensuring you are capturing leads and nurturing them. The Email.
    [Analytics, Email Campaign] 9 Ways to Make Your Marketing Analytics Actionable
    Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable. In fact, the true value of your analytics is what you can do with them. Good marketers use analytics for the first few things we mentioned. Use Your Analytics To.
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2012
    [Analytics, Email Campaign] How Customer-Centric Analytics Will Change the Future of Marketing
    We have no qualms about beating the following concept into the ground, which is why you've likely heard us say it before: Analytics are critically important to inbound marketing success. So if you're leaning toward the side of remarkable inbound marketing, you likely have some type of marketing analytics tool in place to track and measure how your marketing programs are performing. And that's all well and good, but there's a deficiency in many of these analytics platforms.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2012
    [Analytics, Email Campaign] 6 Lead Nurturing No-No's to Avoid in Your Email Campaigns
    This means lead nurturing campaigns are necessary to help move these 50% of leads through the sales cycle to make them better ready to make a purchasing decision. That said, implementing an effective lead nurturing email campaign can be much harder than it sounds. There are several variables to consider when understanding just what makes the perfect lead nurturing campaign for your business and its prospects. Don’t Lump All Your Leads Together In One Campaign.
    [Analytics, Email Campaign] 12 New Year's Marketing Resolutions You Can Actually Keep
    Whether you already have a strong marketing campaign in place or you're just starting out, there are always ways to improve your strategy to drive better business. A successfully optimized search campaign can help your business generate more leads and get found by potential customers. 2) I resolve to build more inbound links into my website to really rock my off-page SEO. Landing pages are one of the most important elements of lead generation.
    [Analytics, Email Campaign] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
    61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. How can I design my company’s Facebook page for maximum impact? The Best Facebook Page Strategies and the Pages That Use Them by Inside Facebook. Facebook Pages Just Got Easier for Brands by Dose of Digital.
    [Analytics, Email Campaign] Beyond Marketing Automation: Building a Complete Marketing Infrastructure
    This started as a post about Empathy Logic , a company that merges data from marketing automation, CRM, Web tracking, order processing, social monitoring, and other systems; lets marketers segment and select from this more complete set of data; and sends the resulting lists back to message delivery systems such as email and Web sites. But campaign management, which I think is email campaigns but might be Web ad campaigns, also rates as harder than marketing automation.
    [Analytics, Email Campaign] How to Fix 4 Toxic Marketing Problems With Analytics
    The beauty of doing marketing today is that tools like Google Analytics, Omniture, or HubSpot's data and insights make marketing easier. Here's how you can use marketing analytics to solve four of your most irksome marketing challenges! Search and analytics are no replacement for talking to your prospects and customers, but you can get a lot more efficient and targeted with keyword analytics. Fix It: Enter closed-loop analytics. Marketing is hard.
    [Analytics, Email Campaign] Your Complete Guide to Measuring Email Marketing Success
    The following post is an excerpt from our new ebook, An Introduction to Inbound Marketing Analytics. To assess your email marketing performance, you must conduct ongoing trend analysis of several key metrics. That way, you can compare each campaign’s performance against your own averages to know whether a specific campaign outperformed or underperformed your internal email benchmarks. How to Use: Your delivery rate sets the stage for email success or failure.
    [Analytics, Email Campaign] Adding Marketing Automation to your Digital Mix
    To illustrate, let’s look at a few ways marketing automation can help with a digital B2B marketing mix: Campaign Design. A marketing automation solution can simplify your campaign design process, decreasing the time and resources required for optimal campaign design, through features such as: • Sophisticated segments and lists. Email integration. Landing page optimization and development. Integrated analytics.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Analytics, Email Campaign] A Lead Generation Plan Begins With Content Marketing Strategy
    Increase conversions; a defined action on your website/landing pages. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. We’ll also help you with your RSS feeds, other channels that can house your content (Slideshare, for example), making you’re your content and blogs are sharable, and measuring your success via analytics and insights.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Analytics, Email Campaign] A Lead Generation Plan Begins With Content Marketing Strategy
    Increase conversions; a defined action on your website/landing pages. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. We’ll also help you with your RSS feeds, other channels that can house your content (Slideshare, for example), making you’re your content and blogs are sharable, and measuring your success via analytics and insights.
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2011
    [Analytics, Email Campaign] 3 Ways to Track Offline Lead Conversions With Call Tracking
    To maintain a successful inbound marketing campaign , marketers have to effectively track and record all lead conversions and associate them with specific marketing activities such as PPC advertising and lead nurturing campaigns. Platforms like HubSpot and Google Analytics make it is easy to track online conversion data (i.e. If the snippet is installed throughout your site, the tracking number will follow him or her from page to page. PPC Campaigns.
    [Analytics, Email Campaign] How Landing Pages Can Make or Break Lead Generation Campaigns
    Your landing page may be the culprit if your lead generation campaign is performing poorly. I realize that successful lead generation depends on many factors but the landing page is where your site traffic and email clicks convert into qualified prospects and leads. A poorly designed (layout and content) landing page can kill your lead conversion rate. What is a landing page? Bad landing pages kill conversions.
    [Analytics, Email Campaign] Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010
    Be Careful What Assumptions You Make with Analytics - B2B SEO , July 23, 2010. Calculating the Value of a B2B Marketing Campaign - Digital Body Language , March 17, 2010. With this checklist, you can build a compelling landing page - B2B Web Strategy , March 11, 2010. Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand - Fifth Gear Analytics , October 25, 2010. Email (1654).
    [Analytics, Email Campaign] Top 60 B2B Marketing Posts and Hottest Topics November 2010
    Google Analytics. Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages? an email newsletter). Campaign (141).
    [Analytics, Email Campaign] Treehouse Interactive Refines Its Features and Targets Larger Firms
    Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. The greatest divergence from industry norms is Treehouse contacts always enter campaigns by completing a form. Other systems select campaign members with rules that can access a broader set of data. Web analytics.
    [Analytics, Email Campaign] Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence
    While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there was an easy way to combine web analytics with email marketing. He was already using Google Analytics (GA) to monitor his Web site. However, there really wasn’t a good way for him to track site activity after each email campaign went out. How to add Google Analytics to Benchmark emails.
    [Analytics, Email Campaign] High-Performance Email Marketing for Attracting and Engaging.
    Home Marketing Matters About Contact B2B Marketing Store Company Website High-Performance Email Marketing for Attracting and Engaging Industrial Buyers by Achinta Mitra on October 2, 2010 in B2B E-Mail Marketing , B2B Lead Generation , Industrial Marketing Strategies In today’s “do more with less” industrial marketing environment, email marketing continues to be a productive marketing tool despite all the reports about its declining effectiveness.
  • HUBSPOT  |  FRIDAY, AUGUST 6, 2010
    [Analytics, Email Campaign] How to Use Web Analytics to Become a Better Marketer
    Strategic marketers are continually collecting data and web analytics on their website, but what do they do with all this information? 5 Ways To Leverage Web Analytics to Become a Better Marketer. 1) Measure Offline Data – All offline marketing campaigns should be tracked and measured as well as online campaigns. As a result, there could be an increase in traffic to that specific page.
  • WEBBIQUITY  |  MONDAY, JULY 26, 2010
    [Analytics, Email Campaign] 19 New Featured Sources on the B2B Marketing Zone
    SazBean ( Social Network Analytics Measurement Social Media ). Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ).
    [Analytics, Email Campaign] Aprimo Marketing Studio Supports Sophisticated Business Marketers
    This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, Salesforce.com integration, reporting and content management. The system then draws on Aprimo’s heritage in marketing management to add detailed cost tracking, project management, asset workflow including annotation and commenting on PDFs, and a flexible campaign calendar.
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