Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Sample review: “The software, analytics, and support are amazing. 7) Oracle Eloqua. Marketing can’t be automated.) 1) Marketo. 2) HubSpot. 6) InTouch.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Valasys

FEBRUARY 19, 2024

From email marketing campaigns and lead nurturing to analytics and social media management, automation platforms offer excellent features – enabling marketers to streamline workflow, segment the audience, and drive engagement across multiple channels.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

TrustRadius Marketing

JANUARY 8, 2020

The Hubspot marketing automation platform offers features that enable teams to deliver cross-channel inbound campaigns, manage leads and access key reporting and analytics insights. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

ViewPoint

MAY 5, 2011

CRM unites areas like sales force automation, lead management, customer service, and analytics. ERP unifies and extends materials requirements planning, computer-integrated manufacturing, and distribution. In a market driven by the shift of power to the buyer, RPM doesn’t help buyers buy or drive additional value for them.

Marketing Management 120

Marketing Management Marketing Automation Services Eloqua Demand Generation Agencies 120

Webbiquity

FEBRUARY 14, 2010

The company’s original focus was on web analytics. It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. Proper lead nurturing has become critical, which is where marketing automation systems come in. Privately held and self-funded, Manticore has grown at a 50+% clip since 2005.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Valasys

JULY 1, 2021

Marketers using automation solutions can benefit immensely from templates and pre-built programs for email, landing pages, webinars, trade shows, lead scoring and lead nurturing. b) Assistance With Lead Nurturing. Eloqua helps customers get the most out of its products by teaching and instructing them constantly.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Customer Experience Matrix

OCTOBER 17, 2012

The B2C products are generally built on a more powerful foundation than B2B systems, in terms of having a more flexible database structure, deeper marketing operations support, and more powerful analytics. B2B marketing automation systems are built for lead nurturing and provide a foundation adequate for that purpose.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Marketing Insider Group

JANUARY 8, 2013

Eloqua’s All About Revenue the @ Eloqua blog explores the role innovation plays in revenue generation. Marketo’s B2B Marketing and Sales Blog covers the latest trends and best practices in B2B marketing. You should also follow their co-founder @ JonMiller and their social and content guru @ JasonMillerCA.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

TrustRadius Marketing

NOVEMBER 14, 2019

Ideally, your team would define this process once, perform maintenance checkups, track the provided analytics, and take action on those insights. Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Lead Management Features.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Chris Koch

JULY 24, 2009

I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. We know from our research that we in marketing don’t do much with analytics—i.e., Even rarer is the ability to carry those analytics all the way through to a sale. Lead nurturing.

Lead Qualification 100

Lead Qualification Marketing Automation Services Lead Ranking Lead Scoring 100

markempa

FEBRUARY 18, 2013

Providing performance tracking and analytics on campaigns. Heidi Melin, CMO, Eloqua , obviously has a certain amount of vested interest as a MA software vendor, and she pointed out the value of MA for marketers. “By Lead Nurturing: 9 questions answered on lead qualification, nurturing, and Marketing-Sales alignment.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

Chris Koch

JULY 24, 2009

I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. We know from our research that we in marketing don’t do much with analytics—i.e., Even rarer is the ability to carry those analytics all the way through to a sale. Lead nurturing.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Marketing Automation Services 100

NuSpark Consulting

JANUARY 21, 2012

The definitive overview of lead generation strategies and tactics. The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI. Lead Nurturing.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Vidyard

AUGUST 7, 2015

Are you using video in your lead scoring model? 79% of B2B marketers have not established a lead scoring model If you don’t know where to start with lead scoring, you’re not alone. But that doesn’t mean you shouldn’t learn: companies that excel at lead nurturing have 9% more sales reps making quotas.

Lead Ranking 53

Lead Ranking Lead Scoring Video Marketing Eloqua 53

MLT Creative

MAY 19, 2010

Eloqua Eloqua provides you with contact management, campaign management, lead management and marketing measurement, all in one platform. Eloqua can work with a company that's just getting started, or improve the sophistication of existing marketing efforts. This is your chance to set the record straight!

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

markempa

DECEMBER 29, 2011

This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago. This year’s B2B Lead Roundtable webinars are testament to that. He defined the tenets of the new world of marketing in Revenue Performance Management.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Ranking Lead Scoring 120

Hinge Marketing

AUGUST 15, 2014

Early-stage leads, for example, may be interested in an offer for your new pieces of premium content. Leads further along in the sales process may find progressively closer engagements useful: think webinars and complimentary consultations. Important analytics to monitor and how to adjust accordingly. Infusionsoft.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

WebMarketCentral

NOVEMBER 17, 2009

The company's original focus was on web analytics. It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. Proper lead nurturing has become critical, which is where marketing automation systems come in. Privately held and self-funded, Manticore has grown at a 50+% clip since 2005.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

SendinBlue

JUNE 29, 2022

Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap. It can also evaluate the chances of converting this lead based on predefined rules. This is called lead scoring. An automated welcome email then can start a lead nurturing process with each new lead. What Is Marketing Automation Software?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

TrustRadius Marketing

DECEMBER 4, 2019

Email marketing products typically feature: Subscriber and list management List segmentation Design templates WYSIWYG editor Targeted Messaging A/B testing Mobile optimization Analytics and Reporting Compliance Integration capabilities with other marketing and sales tools. Lead Management. Reporting and Analytics. Scalability.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

B2B Marketing Directions

APRIL 7, 2019

Adoption - Eighty percent of the survey respondents said they already have a marketing automation solution in place, and those respondents indicated they were using at least one of these marketing automation solutions - HubSpot, Marketo, Eloqua, Pardot, SharpSpring, or Act-On.

Marketing Automation Services 58

Marketing Automation Services Marketing Automation Automation Marketing Management 58

Martech Advisor

OCTOBER 7, 2019

An essential part of the responsibilities includes email marketing, lead generation and nurturing, lead scoring, and analytics. In short, the role entails you to have both – creative and analytical attributes, i.e., a marketing automation specialist is part artist and part scientist. or equivalent degree.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

KoMarketing Associates

JULY 21, 2015

The “best results” do not necessarily translate into the highest number of conversions; the number of Quality/Qualified Leads is usually the key metric (though there is something to be said for allowing more overall leads into the system if you have a sophisticated lead nurturing program in place).

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

Convince & Convert

JANUARY 11, 2017

Few digital marketers entirely neglect marketing analytics. While your average tweeters usually take inventory of the basics, such as share counts and likes, very few are equipped to unravel deeper and more meaningful data that can be attributed to leads and sales. But are they seizing their full power? They left their information.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

LeanData

DECEMBER 28, 2015

Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued. Systems like Marketo, Oracle Eloqua and Hubspot are examples. This is someone who has appeared on your radar and might be interested in learning more about your product or solution.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

LeadSloth

JANUARY 12, 2010

The need for new analytical skills. Steve Woods , CTO, Eloqua. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If you aren’t recycling leads (and most marketers aren’t), you are wasting a significant percentage of your marketing dollars.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeanData

DECEMBER 28, 2015

Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued. Systems like Marketo, Oracle Eloqua and Hubspot are examples. This is someone who has appeared on your radar and might be interested in learning more about your product or solution.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

LeanData

DECEMBER 28, 2015

Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued. Systems like Marketo, Oracle Eloqua and Hubspot are examples. This is someone who has appeared on your radar and might be interested in learning more about your product or solution.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeanData

DECEMBER 28, 2015

Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued. Systems like Marketo, Oracle Eloqua and Hubspot are examples. This is someone who has appeared on your radar and might be interested in learning more about your product or solution.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

Online Marketing Institute

JULY 31, 2009

There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Martech

FEBRUARY 25, 2022

Delivers intuitive inbound and outbound multichannel marketing, contact capture, scoring, segmentation, targeting and lead nurturing. Offers rules-based or predictive lead scoring for any data point including email and website actions, social media metrics and form captures. Oracle Eloqua. Product overview.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118

SnapApp

DECEMBER 14, 2016

so you should definitely use research tools (including Google Analytics on your site, Facebook Audience Insights, and the Facebook Ad dashboard of who is responding to your ads and where) to find out who your customer is and what devices they use. Cognitive Marketing / Predictive Analytics. Social Media is only getting bigger.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62