Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements
OCTOBER 24, 2013
by Eloqua | Tweet this Is your organization customer obsessed? To be truly obsessed with customer experience is to commit to doing no harm,” noted Steve Woods, Eloqua Co-Founder. “To Oracle Eloqua Profiler. Eloqua AppCloud.
How 100+ Brands Use Video with Oracle Eloqua to Connect with More Buyers
AUGUST 2, 2016
In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. Oracle Eloqua provides some amazing tools to help marketers personalize the content journey for each prospect.
What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
OCTOBER 29, 2014
He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. Even Salesforce announced their own Analytics cloud.
Kicking Off Eloqua Experience Europe With The 5 Tenets of Modern Marketing
JUNE 25, 2013
by Eloqua | Tweet this Eloqua Experience Europe kicked off in London this week, where nearly 400 marketers are coming together at the Millennium Gloucester Hotel. Analytics – Measurement always has been a core component of determining marketing effectiveness.
Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar
DECEMBER 29, 2014
The most recent addition to this list is Mintigo’s latest Oracle Marketing AppCloud application that brings predictive lead scoring and data enrichment capabilities directly within Eloqua. Editor's Note: Today's post comes courtesy of Jeff Ogden, President of Find New Customers.
2 Key Tips To Help Rethink Your Marketing Analytics
JUNE 23, 2014
During the last #Eloquestions Twitter chat we fielding your questions about Oracle Marketing Cloud’s fourth tenet of Modern Marketing, “Analytics.” Analytics could reshape your sales funnel. Marketing Analytics and Public Relations are the same.
Your Analytics Questions Answered (Interview)
EMagine B2B Blog
OCTOBER 6, 2014
On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? I sat down with eMagine’s own VP of Digital Services and webinar presenter Alicia Hale to get the answers to some of your burning analytics questions!
What Web Analytics Don’t Tell You
JANUARY 18, 2013
by Nick Dennis | Tweet this Marketers love web analytics. Thanks to analytics we know how are sites and content are performing now – not just a month or quarter from now. But as valuable as these analytics can be, they only feed you numbers in the aggregate. With that in mind, I’ve drawn up a sampling of analytics we have today and where they fall short. Analytics are providing the kind of insight marketers would have begged for not all that long ago.
Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup
JUNE 14, 2011
Steve Woods , Eloqua. But few companies have sufficiently sophisticated analytics in place today to do this properly. • Use knowledge gleaned from analytics to scale up what works and kill what doesn’t.
How Beneficial is Your Time Spent Analyzing Marketing Data? [CHART]
JULY 20, 2013
We analyzed the number of times users who accessed their Eloqua reports and dashboard through Eloqua Insight and noticed some interesting data: Marketers who spend more time analyzing their programs and taking appropriate action do end up with a pay off.
Introducing the Oracle Marketing Cloud
APRIL 29, 2014
70% of marketing projects don’t leverage big data and analytics. Oracle Marketing Cloud combines the capabilities of Eloqua, BlueKai, Compendium, and Responsys with the social relationship management components of Oracle Social Cloud.
Predictive Marketing Vendors Look Beyond Lead Scores
Customer Experience Matrix
NOVEMBER 9, 2015
It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. The system also has connectors to import data from marketing automation and Google Analytics.
13 Events You Should Attend In 2013
DECEMBER 18, 2012
GAUGE (Google Analytics Users Great Event). Given the extensive Google Analytics user base, this unique user event offers the opportunity to engage with a variety of attendees across a broad spectrum of verticals and operations. Eloqua Experience.
The 5 Indispensable Requirements of Modern Marketing
NOVEMBER 7, 2012
That’s how Joe Payne , Eloqua’s CEO, opened his Eloqua Experience keynote on what modern marketing is, and what modern marketers need. The Internet, mobile, social media, and analytical tools available have flipped the equation. You Need Data and Analytics. Marketers need to focus in on the data and analytics most important to them. by Jesse Noyes | Tweet this “Marketing used to be pretty simple.” Not anymore.
Here Are 40 Charts Marketers Can’t Live Without
NOVEMBER 15, 2012
Earlier this week, I wrote how marketers have more access to data and analytics than ever, but Big Data can be as perplexing as it is enabling. Here Are 40 Charts Marketers Can’t Live Without is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
The 14 Best Marketing Automation Tools
JULY 12, 2016
An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Sample review: “The software, analytics, and support are amazing. 7) Oracle Eloqua.
What Makes a Tweet Engaging? [CHART]
NOVEMBER 17, 2013
Twitter offers some interesting analytics, so I dug into the @Eloqua handle to see what I could learn. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
The 5 New Must-Have B2B Marketing Skills
MARCH 8, 2012
Analytics. Even if you’re not a marketing automation pro or a web analytics guru, chances are your job requires technological know-how. Eloqua, Focus, the Marketing Automation Institute and Bulldog Solutions will explore how companies staff the demand generation function and the critical skills that are missing in many marketing departments. The 5 New Must-Have B2B Marketing Skills is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution
Customer Experience Matrix
DECEMBER 22, 2015
The system also has connectors to bring in data from Oracle Eloqua and Marketo , marketing automation, which will often include marketing programs and leads that never made it into Salesforce. b2b marketing lead generation marketing analytics marketing technology revenue attribution
4 Marketing Automation Must-Haves For Beginners
JULY 30, 2015
There are many important things to focus on when starting to use a marketing automation platform such as Marketo or Eloqua. Blog Analytics Lead scoring marketing automation marketing automation skills scoring
True Influence InsightBASE Simplifies Use of B2B Intent Data
Customer Experience Matrix
JANUARY 20, 2016
InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com. b2b marketing intent data lead scoring marketing automation predictive analyticsIntent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing.
Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue
JULY 5, 2011
In most organizations, the campaign analytics are in one data silo and the pipeline and closed deal information is in another. There are other sources like Marketing Sherpa , Marketing Profs and Eloqua. by Brian Kardon | Tweet this How are you measuring marketing’s performance?
Infer Extends Profile Management to the Oracle Marketing Cloud
MARCH 3, 2017
Customers can now use engagement data from Eloqua to build lead, contact and account-based profiles in Infer Profile Management. Bridge the sales and marketing divide by making Eloqua’s marketing engagement data more useful and accessible for sales.
10 Tips to Help You Become a ‘Superhero’ Marketer
MARCH 27, 2013
Considering 5 core competencies that comprise the ‘ideal’ Modern Marketer ( targeting; engagement; conversion; analytics; and marketing technology ) marketers gave themselves a score of 65% in proficiency.
8 Technologies Marketers Should be Thankful For
NOVEMBER 23, 2011
Analytics. Perhaps it’s just the marketing nerds who are thankful, but because of online analytics the uncertain art of marketing is becoming a well-refined science. 8 Technologies Marketers Should be Thankful For is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing crm Eloqua Email Marketing Lead Scoring marketing analytics marketing automation Marketing Measurement social media marketing webinar marketing
Secret Sauce: 8 Tips from Demand Generation “Master Chefs”
NOVEMBER 3, 2013
7) Set customer-centric analytics. Secret Sauce: 8 Tips from Demand Generation “Master Chefs” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
The 4 As of Sales Enablement Content Success
SEPTEMBER 16, 2013
Analytics - Finally, as with all content initiatives, sales enablement efforts need to be measurable. The 4 As of Sales Enablement Content Success is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
What Marketers Should Know About Big Data – and How to Put it to Use
JULY 8, 2013
Click here to learn more about how big data and analytics helps drive modern marketing efficiency, and to download a blueprint worksheet to test your data strategy. . What Marketers Should Know About Big Data – and How to Put it to Use is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Targeting & Segmentation analytics big data data Lattice Engines Lead Scoring marketing marketing analytics targeting
4 Steps to Maximize Your Marketing Data
APRIL 24, 2014
4 Steps to Maximize Your Marketing Data is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Cassie Hrushesky , Product Marketing Manager at Bluewolf.
Is Out-of-the-Box Reporting Enough? [CHART]
APRIL 7, 2013
Here at Eloqua, many cystomers have asked for the ability to customize their marketing reports to analyze data in a way that effectively reflects their particular needs. Approximately six months ago, we launched the Analyzer license in Eloqua Insight. Eloqua insight
5 Media Lessons Every Marketer Should Learn
SEPTEMBER 19, 2012
The level of data and analytics available to online marketers provides the ability to dive deep into performance. By the way, if you’re here for Dreamforce, join LinkedIn and Eloqua on “When Social Marketing and Social Selling Converge” at the LAM Theater on Thursday. 5 Media Lessons Every Marketer Should Learn is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
4 Ways to Improve Your Online Marketing Funnel
MARCH 21, 2013
Google Analytics offers a cheap and simple method of analyzing how people are getting to your web site. 4 Ways to Improve Your Online Marketing Funnel is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
3 Keys to Driving Demand with Video
AUGUST 15, 2012
And used properly with your marketing campaigns, video can be highly effective at engaging potential clients and generating valuable analytics. 3 Keys to Driving Demand with Video is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
Customer Experience Matrix
FEBRUARY 21, 2014
I had a fascinating chat earlier this week with a client who described his vision for using DemandBase to tailor messages to Web site visitors from target accounts, using Bizo to further tailor messages to individuals by title, using all this data to synch inbound and outbound campaigns in Eloqua , and eventually driving everything with predictive model scores from a tool like Lattice Engines. I’ll assume the Eloqua integration is most interesting to readers of this blog.
4 Must Haves To Enhance Your Marketing Analysis Strategy [New Guide]
APRIL 25, 2014
by Eloqua | Tweet this Are you reporting on the right information to support your organization’s efforts, and more importantly, maximized experiences with your brand?
Study Shows SMB Marketers Want to Communicate Value with Metrics
OCTOBER 10, 2013
BtoB’s study, sponsored by Oracle Eloqua , was based on an online survey fielded in May and June 2013 that generated 204 responses from companies with annual revenues of $25 million to $200 million. Join us for an October 29th webinar with Eloqua customers and BtoB leaders.
Go For the 2013 Markie Awards! 4 Reasons to Share Your Marketing Flair
AUGUST 13, 2013
We’re gearing up for Eloqua Experience 2013 , the Modern Marketing event that brings together marketers to learn, grow, and celebrate success! The winners will be announced at Eloqua Experience in San Francisco. Check out the Eloqua Experience event site for all things #EE13.