Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements

Modern Marketing

by Eloqua | Tweet this Is your organization customer obsessed? To be truly obsessed with customer experience is to commit to doing no harm,” noted Steve Woods, Eloqua Co-Founder. “To Oracle Eloqua Profiler. Eloqua AppCloud.

How 100+ Brands Use Video with Oracle Eloqua to Connect with More Buyers

Vidyard

In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. Oracle Eloqua provides some amazing tools to help marketers personalize the content journey for each prospect.

Trending Sources

What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon

The Point

He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. Even Salesforce announced their own Analytics cloud.

Kicking Off Eloqua Experience Europe With The 5 Tenets of Modern Marketing

Modern Marketing

by Eloqua | Tweet this Eloqua Experience Europe kicked off in London this week, where nearly 400 marketers are coming together at the Millennium Gloucester Hotel. Analytics – Measurement always has been a core component of determining marketing effectiveness.

4 Ideas to Ensure Success With Sales Analytics

Modern Marketing

by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance software company. Do not separate the analytics and the ability to drill into the data from the people who need it the most.

2 Key Tips To Help Rethink Your Marketing Analytics

Modern Marketing

During the last #Eloquestions Twitter chat we fielding your questions about Oracle Marketing Cloud’s fourth tenet of Modern Marketing, “Analytics.” Analytics could reshape your sales funnel. Marketing Analytics and Public Relations are the same.

Your Analytics Questions Answered (Interview)

EMagine B2B Blog

On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? I sat down with eMagine’s own VP of Digital Services and webinar presenter Alicia Hale to get the answers to some of your burning analytics questions!

What Web Analytics Don’t Tell You

Modern Marketing

by Nick Dennis | Tweet this Marketers love web analytics. Thanks to analytics we know how are sites and content are performing now – not just a month or quarter from now. But as valuable as these analytics can be, they only feed you numbers in the aggregate. With that in mind, I’ve drawn up a sampling of analytics we have today and where they fall short. Analytics are providing the kind of insight marketers would have begged for not all that long ago.

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Steve Woods , Eloqua. But few companies have sufficiently sophisticated analytics in place today to do this properly. • Use knowledge gleaned from analytics to scale up what works and kill what doesn’t.

5 (+ 1) Questions to Ask Predictive Analytics Vendors: SiriusDecisions Edition

Leadspace

Predictive analytics is a hot topic for B2B lead generation professionals, prominent on the event agenda and well represented by the sponsors in attendance. Most predictive analytics and scoring vendors say they combine thousands of attributes to build a model.

How Beneficial is Your Time Spent Analyzing Marketing Data? [CHART]

Modern Marketing

We analyzed the number of times users who accessed their Eloqua reports and dashboard through Eloqua Insight and noticed some interesting data: Marketers who spend more time analyzing their programs and taking appropriate action do end up with a pay off.

Introducing the Oracle Marketing Cloud

Modern Marketing

70% of marketing projects don’t leverage big data and analytics. Oracle Marketing Cloud combines the capabilities of Eloqua, BlueKai, Compendium, and Responsys with the social relationship management components of Oracle Social Cloud.

13 Events You Should Attend In 2013

Modern Marketing

GAUGE (Google Analytics Users Great Event). Given the extensive Google Analytics user base, this unique user event offers the opportunity to engage with a variety of attendees across a broad spectrum of verticals and operations. Eloqua Experience.

Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. The system also has connectors to import data from marketing automation and Google Analytics.

The 5 Indispensable Requirements of Modern Marketing

Modern Marketing

That’s how Joe Payne , Eloqua’s CEO, opened his Eloqua Experience keynote on what modern marketing is, and what modern marketers need. The Internet, mobile, social media, and analytical tools available have flipped the equation. You Need Data and Analytics. Marketers need to focus in on the data and analytics most important to them. by Jesse Noyes | Tweet this “Marketing used to be pretty simple.” Not anymore.

Salesforce Einstein and the Challenge of AI for B2B Marketing

Leadspace

The fact is, predictive analytics is the precursor of artificial intelligence for B2B. But B2B demand gen marketers need a complete understanding and approach across all channels, whether they use Eloqua, Marketo, HubSpot, BlueKai, Adobe or others.

Here Are 40 Charts Marketers Can’t Live Without

Modern Marketing

Earlier this week, I wrote how marketers have more access to data and analytics than ever, but Big Data can be as perplexing as it is enabling. Here Are 40 Charts Marketers Can’t Live Without is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Stats 129

The 14 Best Marketing Automation Tools

Webbiquity

An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Sample review: “The software, analytics, and support are amazing. 7) Oracle Eloqua.

Tools 48

What Makes a Tweet Engaging? [CHART]

Modern Marketing

Twitter offers some interesting analytics, so I dug into the @Eloqua handle to see what I could learn. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

The 5 New Must-Have B2B Marketing Skills

Modern Marketing

Analytics. Even if you’re not a marketing automation pro or a web analytics guru, chances are your job requires technological know-how. Eloqua, Focus, the Marketing Automation Institute and Bulldog Solutions will explore how companies staff the demand generation function and the critical skills that are missing in many marketing departments. The 5 New Must-Have B2B Marketing Skills is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution

Customer Experience Matrix

The system also has connectors to bring in data from Oracle Eloqua and Marketo , marketing automation, which will often include marketing programs and leads that never made it into Salesforce. b2b marketing lead generation marketing analytics marketing technology revenue attribution

4 Marketing Automation Must-Haves For Beginners

ANNUITAS

There are many important things to focus on when starting to use a marketing automation platform such as Marketo or Eloqua. Blog Analytics Lead scoring marketing automation marketing automation skills scoring

True Influence InsightBASE Simplifies Use of B2B Intent Data

Customer Experience Matrix

InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com. b2b marketing intent data lead scoring marketing automation predictive analyticsIntent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing.

Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue

Modern Marketing

In most organizations, the campaign analytics are in one data silo and the pipeline and closed deal information is in another. There are other sources like Marketing Sherpa , Marketing Profs and Eloqua. by Brian Kardon | Tweet this How are you measuring marketing’s performance?

MQL 34

10 Tips to Help You Become a ‘Superhero’ Marketer

Modern Marketing

Considering 5 core competencies that comprise the ‘ideal’ Modern Marketer ( targeting; engagement; conversion; analytics; and marketing technology ) marketers gave themselves a score of 65% in proficiency.

Help 118

8 Technologies Marketers Should be Thankful For

Modern Marketing

Analytics. Perhaps it’s just the marketing nerds who are thankful, but because of online analytics the uncertain art of marketing is becoming a well-refined science. 8 Technologies Marketers Should be Thankful For is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing crm Eloqua Email Marketing Lead Scoring marketing analytics marketing automation Marketing Measurement social media marketing webinar marketing

Infer Extends Profile Management to the Oracle Marketing Cloud

Infer

Customers can now use engagement data from Eloqua to build lead, contact and account-based profiles in Infer Profile Management. Bridge the sales and marketing divide by making Eloqua’s marketing engagement data more useful and accessible for sales.

Secret Sauce: 8 Tips from Demand Generation “Master Chefs”

Modern Marketing

7) Set customer-centric analytics. Secret Sauce: 8 Tips from Demand Generation “Master Chefs” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

The 4 As of Sales Enablement Content Success

Modern Marketing

Analytics - Finally, as with all content initiatives, sales enablement efforts need to be measurable. The 4 As of Sales Enablement Content Success is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

5 Media Lessons Every Marketer Should Learn

Modern Marketing

The level of data and analytics available to online marketers provides the ability to dive deep into performance. By the way, if you’re here for Dreamforce, join LinkedIn and Eloqua on “When Social Marketing and Social Selling Converge” at the LAM Theater on Thursday. 5 Media Lessons Every Marketer Should Learn is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Is Out-of-the-Box Reporting Enough? [CHART]

Modern Marketing

Here at Eloqua, many cystomers have asked for the ability to customize their marketing reports to analyze data in a way that effectively reflects their particular needs. Approximately six months ago, we launched the Analyzer license in Eloqua Insight. Eloqua insight

What Marketers Should Know About Big Data – and How to Put it to Use

Modern Marketing

Click here to learn more about how big data and analytics helps drive modern marketing efficiency, and to download a blueprint worksheet to test your data strategy. . What Marketers Should Know About Big Data – and How to Put it to Use is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Targeting & Segmentation analytics big data data Lattice Engines Lead Scoring marketing marketing analytics targeting

4 Steps to Maximize Your Marketing Data

Modern Marketing

4 Steps to Maximize Your Marketing Data is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Cassie Hrushesky , Product Marketing Manager at Bluewolf.

Field 112

4 Ways to Improve Your Online Marketing Funnel

Modern Marketing

Google Analytics offers a cheap and simple method of analyzing how people are getting to your web site. 4 Ways to Improve Your Online Marketing Funnel is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Funnel 105

3 Keys to Driving Demand with Video

Modern Marketing

And used properly with your marketing campaigns, video can be highly effective at engaging potential clients and generating valuable analytics. 3 Keys to Driving Demand with Video is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

I had a fascinating chat earlier this week with a client who described his vision for using DemandBase to tailor messages to Web site visitors from target accounts, using Bizo to further tailor messages to individuals by title, using all this data to synch inbound and outbound campaigns in Eloqua , and eventually driving everything with predictive model scores from a tool like Lattice Engines. I’ll assume the Eloqua integration is most interesting to readers of this blog.

4 Must Haves To Enhance Your Marketing Analysis Strategy [New Guide]

Modern Marketing

by Eloqua | Tweet this Are you reporting on the right information to support your organization’s efforts, and more importantly, maximized experiences with your brand?

Study Shows SMB Marketers Want to Communicate Value with Metrics

Modern Marketing

BtoB’s study, sponsored by Oracle Eloqua , was based on an online survey fielded in May and June 2013 that generated 204 responses from companies with annual revenues of $25 million to $200 million. Join us for an October 29th webinar with Eloqua customers and BtoB leaders.

SMB 37

Go For the 2013 Markie Awards! 4 Reasons to Share Your Marketing Flair

Modern Marketing

We’re gearing up for Eloqua Experience 2013 , the Modern Marketing event that brings together marketers to learn, grow, and celebrate success! The winners will be announced at Eloqua Experience in San Francisco. Check out the Eloqua Experience event site for all things #EE13.

3 Ways Marketing Automation is Like an 80?s Movie

Modern Marketing

As our own Doc Brown – Eloqua CMO Brian Kardon – prepares to look back on marketing automation in 2011 and forward to 2012, we thought we’d share some of our favorites. by Amy Bills | Tweet this Doc Brown , thought leader?