Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

SmartBug Media

MAY 6, 2020

The most effective SaaS marketing departments employ paid, owned, and earned media channels. Here are six of the most effective paid marketing channels for SaaS companies: 1. There is a reason why nearly 90 percent of Google’s revenue comes from advertising: It’s effective for driving qualified visitors to your site.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic. But hard doesn’t mean impossible.

Twitter 100

Twitter Traffic Ad Building Tips 100

Valasys

JULY 31, 2023

With automated content generation and distribution, businesses can maintain a consistent online presence, engage their target audience, and nurture customer relationships effectively. Teams can collaborate more effectively, leading to faster content production. Advantages of Content Automation A.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

DAGMAR Marketing

JANUARY 5, 2022

In a perfect world, you would simply log in to your Google Analytics account and all of the information you need would be automatically available to you—but we don’t live in that ideal marketing world. UTM tracking is one of the easiest and most effective ways to track where your site visitors are coming from.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Hubspot

JUNE 11, 2020

Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. Whether it's a Twitter campaign, an email newsletter, or a new batch of offers, your strategy depends on content marketing to connect with customers. Google Analytics. HubSpot Marketing Hub.

Analytics 101

Analytics Work Management Planning Tools 101

SmarkLabs

JANUARY 6, 2023

As a B2B marketer, it’s essential to track the effectiveness of your marketing campaigns in order to understand what’s working and what isn’t. UTM codes consist of five parameters that you can add to a URL: utm_source : This parameter identifies the traffic source, such as social media, email, or a specific website.

B2B Marketing 52

B2B Marketing Marketing Analytics Tools Banner Ads B2B 52

Optinmonster

JULY 28, 2022

In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags. The easiest way to track your website traffic, conversions, and revenue is with an analytics plugin like MonsterInsights. Why You Should Track Marketing Campaigns.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Hubspot

APRIL 2, 2019

With 275 million monthly active users , Twitter is an undeniably good tool for engaging with an audience and expanding your brand's online reach. But it can be tricky to know whether you're truly successful on the site -- which is when a Twitter audit comes in handy. What is a Twitter Audit? What types of content are we posting?

Twitter 74

Twitter Click Rate Eye-Tracking Ideal Customer Profiles 74

Biznology

JULY 13, 2017

Hashtags are among the more popular channels to track the effectiveness of offline campaigns. TV commercials routinely nudge viewers to express their support for a cause or to participate in a contest by posting specific hashtags on social media channels like Facebook or Twitter. Google-forwarding phone number. Like this post?

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Sprout Social

MARCH 16, 2022

You want your time and effort to go toward content that is effective for your channels and your brand. Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social.

Video Marketing 124

Video Marketing Youtube Click Rate Allocation 124

Sprout Social

JUNE 7, 2016

Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. Get to Know Your Twitter Activity Dashboard. And why not?

Twitter 95

Twitter Comparison Ideal Customer Profiles Click Rate 95

KoMarketing Associates

DECEMBER 8, 2021

One of the most effective ways to do that? Organic search traffic can be tracked in search engine analytics platforms, such as Google Analytics, Bing, or Yahoo. Like organic traffic, this data can be viewed in most search engine analytics dashboards. Pay attention to crucial buyer’s journey benchmarks.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

Go Beyond SEO

FEBRUARY 20, 2023

Determining the best platforms to establish your firm’s social media presence and establishing an effective social media presence may seem overwhelming at first. Here are some effective tips to consider as you begin to develop your firm’s strategy.

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

Webbiquity

JUNE 7, 2018

According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel. Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. Connect with Twitter. Email Marketing. Content Marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Optinmonster

FEBRUARY 11, 2024

Plus it’s very cost effective. Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. And it’s likely part of the reasons why using an invite-only system for your company or for new feature releases is so effective.

Paid Content 91

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 91

ClearVoice

MARCH 26, 2024

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Analytics Tools for Tracking Performance Since the entire goal of KPIs is to track measurable data, analytics tools are necessary.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Writing on the Web

NOVEMBER 23, 2010

When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.&# Today’s post was written by Louise Baker, freelance blogger and journalist.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Sprout Social

AUGUST 16, 2016

It’s one of the main metrics marketers turn to when defining the impact and effectiveness of social marketing campaigns. Twitter Cards. Twitter Cards enable you to go beyond the 140-character limit of the platform and attach rich media experiences to your Tweets. — Twitter (@twitter) July 20, 2016.

Social Media 108

Social Media Effectiveness Media Social Networks 108

Go Beyond SEO

FEBRUARY 20, 2023

Determining the best platforms to establish your firm’s social media presence and establishing an effective social media presence may seem overwhelming at first. Here are some effective tips to consider as you begin to develop your firm’s strategy.

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

KoMarketing Associates

MARCH 29, 2018

This website crawler allows search marketers to dig into every URL on a website and analyze key SEO elements to consider. analyze html titles, meta descriptions and heading tags, find duplicate pages, generate sitemaps, review blocked URLs, and more. Google Analytics. Screaming Frog.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Hubspot

JANUARY 7, 2015

When it launched last year , Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for users. And since then, Twitter has continued to make upgrades to the tool, most recently by adding analytics access in its mobile app. and that''s about it.

Twitter 28

Twitter Analytics Click Rate Impressions 28

KoMarketing Associates

SEPTEMBER 11, 2015

Utilizing specific resources and tools when planning and implementing your campaigns can assist with facilitation and will also help you track results more effectively. Website Analytics. If you are a beginner to Google Analytics, take their free Academy certification course that explains the basics. URL Campaign Tracking.

Paid Content 120

Paid Content B2B Marketing Marketing Analytics Tools Advertising Agencies 120

Martech Advisor

AUGUST 21, 2019

84% of social sharing happens via “dark social,” which is impossible to capture via traditional analytics. Two hacks to monitor its effects on your content. Audience types to consider when tracking dark social analytics. Therefore, dark social analytics will reveal a highly targeted, conversion-ready audience.

Marketing Attribution 79

Marketing Attribution Social Marketing Activities Marketing Analytics Tools 79

illumin

DECEMBER 13, 2023

Tracking this data also lets marketers create more effective communications. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. Made for marketers Learn how illumin unlocks the power of journey advertising Get started!

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature.

Lead Generation 48

Lead Generation Twitter Paid Search Agency Sales Qualified Leads 48

Adobe Experience Cloud Blog

DECEMBER 16, 2015

Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. But was this ever really a good measure to begin with? Update your web design.

Twitter 48

Twitter API Thought Leadership Marketo 48

Envy

NOVEMBER 8, 2021

One of the main changes/updates/effects, is that you now need thought leadership to rank high on the SERP. To build an effective inbound marketing strategy , marketers need to think about ranking for keyword clusters instead of individual keywords. How to research topic clusters for inbound marketing B2B. Monitor your performance.

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

Buffer

JULY 23, 2019

Data from analytics firm InfluencerDB shows that influencer engagement on Instagram is at an all-time low. And influencers also shine when it comes to follower metrics and network effects. D: You can also go deeper on measuring the ROI by tracking direct sales from the campaign from custom URLs and by using UTM parameters.

Marketing Strategy 75

Marketing Strategy Marketing & Strategy Effectiveness Peer-to-peer 75

Launch Marketing

DECEMBER 23, 2020

When creating a social media strategy and content for Twitter , there are certain things to keep in mind to achieve established organization goals. Twitter’s character limit is 280 characters, but the most effective tweets are around 100 characters. Shortened URL’s. Shortening URL’s are important for many reasons.

B2B Marketing 121

B2B Marketing Tips Planning B2B 121

Adobe Experience Cloud Blog

APRIL 19, 2011

To ensure the effectiveness of such marketing mixes, it’s important to continue checking initiatives against overarching business goals, and allow time to calculate ROI of marketing efforts. The same holds true when developing strategies for Twitter. Encourage employees – Don’t look simply at one official presence on Twitter.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Adobe Experience Cloud Blog

MARCH 14, 2011

Because digital media has been proven so effective in the lead generation process, many companies are pouring dollars into the marketplace, believing they’ve found a demand generation goldmine. Leverage the following 3 must-have marketing analytics tricks to help turn over a new stone of opportunity: 1. Use Bit.ly

Analytics 48

Analytics Marketing Analytics Tools Demand Generation Agencies Demand Generation 48

Sprout Social

JUNE 22, 2016

A common misconception is that you need a data scientist, analyst or analytics professional. URL clicks. While this list doesn’t include everything, it could tell you a lot about the effectiveness of your social media strategy. With the data, you can then build social media analytics to make sense of the raw information.

Social Media 101

Social Media Media Jigsaw Marketing Analytics Tools 101

Convince & Convert

MAY 7, 2013

For instance, we did a webinar about Google analytics. Rather than call it “Advanced Analytics,” we called it, “The Lies and Truths of Google Analytics.” Using the URL of the landing page (not the URL of the webinar software registration), create a different link for each of the tactics using the Google URL Builder.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

Optinmonster

DECEMBER 8, 2023

Features: Visual editor with a drag-and-drop builder Visual effects to grab your users’ attention 200+ modules for practically any website element you could need Global editing of modules, rows, and, sections 2000+ premade design templates Divi is both a WordPress theme and a plugin, which means it is an extremely versatile tool.

Best Practices 105

Best Practices Landing Pages Template Work Management 105

Sprout Social

FEBRUARY 6, 2017

Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. 39% said a lack of analytics, expertise and/or resources. 35% said inconsistent analytical approaches. The easiest way to track your social media goals is by using Google Analytics.

Social Media 110

Social Media ROI Media Marketing Analytics Tools 110