The 29 Best Web Analytics Tools

Webbiquity

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.

How to Use Google Analytics to Create More Effective Content

Marketing Action

What do you think of when you think of Google Analytics? But Analytics also holds a treasure trove of data and insights into how you can create better content. There are a dozen ways to slice and dice the data in your Google Analytics account to come up with killer content ideas.

Trending Sources

The Only Analytics That Matter Are Your Own

ANNUITAS

As a marketer, I have heard and read all sorts of tips for marketing automation success and campaign effectiveness. There is access to endless discussion groups and “best practices” that encourage us to follow what works for other marketers in terms of effective demand generation planning.

State Of Buyer Personas 2016: Strong Correlation Between Effectiveness And Goals

Tony Zambito

Nearly 30% of the respondents stated their buyer personas were very to significantly effective – this is double from the previous year. The struggle with buyer persona development being viewed as effective continues. Again, a correlation to effectiveness as well. by Scott Lewis.

The A/B Testing Checklist You'll Want to Bookmark

Hubspot

Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests. CRO testing can be valuable because different audiences behave, well, differently. But these tests can also be complex.

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10 case studies show how web analytics prove ROI

Biznology

Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. Here are 10 case studies of companies that used insights from web analytics and drove ROI.

29 Guides to Beautiful and Effective Website Design

Webbiquity

Effectively convert visitors to sales prospects and buyers? Find the answers to those questions and many more here in more than two dozen guides to beautiful and effective website design from the past year. Long gone are the days when websites were essentially static online brochures.

7 User Experience Tests to Do When Redesigning Your Website

Hubspot

To ensure the process goes smoothly and that your end product is the best it can be, test early and test often. In order to be sure that you get the most out of your new website, here are seven user experience tests to do during the process of a website redesign. 6) User Testing.

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5 Ways to Uncover Powerful Website Analytics

Modern B2B Marketing

Author: Jamie Lewis If you’re not tracking your website analytics, it’s time to step it up. Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. So what exactly is website analytics?

Testing Event Technologies at EventLab

Earnest about B2B

To test and explore what’s cutting edge in the event world to the benefit of organisers and attendees a like. Such a simple yet effective idea, ‘ Catchbox is the world’s first throwable microphone’, coming in a host of colours and sizes.

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4 Common A/B Testing Mistakes (And How to Fix Them)

Hubspot

Enter A/B testing : one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. The trouble is, small mistakes made during A/B testing can lead to round after round of incremental optimizations that fail to producing meaningful results.

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24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot

To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools. This tool is like Google Analytics meets SumoMe meets a CRM.

Pepsi vs Coke: Why Marketers Shouldn’t Be Fooled By the Technology ‘Taste Test’

Radius

Pepsi, in an attempt to undercut Coke, launched an infamous “taste test” campaign that drew a lot of attention and short-term gains. The basic premise of this challenge revolves around a blind taste test. Programs tested against model-sourced customer in given segments see upsell lift.

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What “test and learn” looks like in practice

Biznology

One of the core attributes of an effective digital team is a focus on creating a “test and learn” culture. Each is equally valid and provides a key building block for creating a test and learn culture. Creating a test and learn culture starts and ends with data.

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Analytics CEO makes a passionate case against marketing attribution

chiefmartech

Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). Despite all of the above, I could never understate the beneficial side effects of this effort.

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Twitter Rolls Out Tweet Performance Analytics to All Users

Hubspot

Back in July, Twitter rolled out early access to its new analytics dashboard to select advertisers and verified users -- and left the rest of us wondering whether we''d be able to access our own Twitter analytics dashboards, too. Why Twitter Analytics Are Helpful.

16 Remarkable Web Analytics Guides, Tips and Techniques

Webbiquity

There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing. Which Google Analytics (GA) metrics are most important? How can you take action on analytics reports?

How To Adopt ABM Predictive Analytics at Your B2B Organization

bizible

Predictive ABM analytics take a typical ABM strategy a step further. Organizations across the globe are counting the cost and realizing the high ROI of predictive analytics, and account-based marketers are no exception. Organizational Readiness Checklist Predictive ABM Analytics.

Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame

Hubspot

Do you remember your first A/B test on email? For instance, I knew that you needed a big enough sample size to run the test on. I knew I needed to run the test long enough to get statistically significant results. Theory vs. Reality of Sample Size and Timing in Email A/B Tests.

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19 Things We Can Learn From Numerous Heatmap Tests

delicious b2bmarketing

The big majority of companies use mousetracking heatmaps because of it’s price effectiveness. Let’s look into key findings from different heatmap tests. You should also remember the recency effect , which states that the last thing a person sees will stay on their minds longer.

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8 Steps To An Effective Social Media Strategy

B2B Marketing Insider

An effective social media strategy will drive more web traffic for you, help you build deeper customer relationships, and improve your customer satisfaction, retention and ultimately sales. The most effective way to get followers is by following as many individuals as you can.

The Ultimate Guide to Hiring Effective Marketers

Hubspot

If he’s heavily involved in digital efforts, he might be knee-deep in his marketing analytics. Here it is – the only guide you’ll ever need for how to hire effective marketers. So here it is: your guide to hiring an effective marketer.

An Overview of Google Analytics Goals & Conversion Metrics

NuSpark

It you’re monitoring Google analytics, you’re measuring goals. Google analytics measures website activity, with the goal to track visitor behavior. Many of these pages you can track anyway under the Content section of analytics as well. Google Analytics.

The State of Digital Marketing 2015

Buzz Marketing for Technology

Whether that’s as simple as; how to write an effective tweet, to how to write for the web, or how to write a pay-per-click advertising the common denominator is content and writing.

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How to Run an A/B Test [FAQs]

Hubspot

One of the best ways to get out of that conversion rut is to embrace your mathematical side and run an A/B test. Bonus: You can use A/B tests in a ton of different ways in your marketing, and they''re relatively simple to execute.). Ready to run an A/B test? A/B testing

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The Danger of Not Having the Right Testing and Optimization Technology

Modern Marketing

Poor A/B testing methodologies are costing online retailers up to $13 billion a year in lost revenue. Testing and Optimization Technology - What You Need To Know. In order to run an optimization test, companies have to create different versions of a website for each of its segments.

The disruptive effects of accelerating waves of marketing technology

chiefmartech

Roughly speaking, we’ve had a major new wave of marketing innovation every five years: email marketing, followed by marketing automation, then predictive analytics, and now account-based marketing.

Want to Improve Your Blog's Conversion Rates? 11 Tests to Try

Hubspot

Because my role is focused on optimization and growth, I try to make sure we''re always testing something. That''s why testing is so critical -- it enables you to discover those groundbreaking strategies and tactics that lead to exceptional growth. Then export your blog analytics (e.g.

These Brands are Proving How Effective Periscope Can Be

Hubspot

The Problem with Testing. While “test, test, test” is always the mantra when skilled marketers are trying to figure out a new strategy and set of tactics, the most effective method for judging what works is still largely lacking on Periscope: quality analytics.

More Traffic? Or More Conversions? No Contest.

Buzz Marketing for Technology

Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. That’s precisely where site testing, optimization, and personalization come in.

The What, How, and WOW Factor of Effective Conversion

Modern Marketing

You can understand your buyer’s behavior with great analytics, and try to replicate the behavior that indicates purchase. And also – test, test, test. If you don’t know what behavior is best for conversion – there is always A/B testing that can help you figure it out.

The 5 laws of effective e-Commerce websites

Biznology

This time, let’s take a deeper look at how you can do the “unsuck” part even more effectively. Invest a little bit of money into selecting the right analytics tool for your business, then a little bit more helping your team learn to use it.

The Button Color A/B Test: Red Beats Green

Hubspot

Fortunately, button color is extremely easy to test. Back in the day, we ran a button color test on the home page of Performable's website , and the results surprised us. Button color had a big effect on the overall conversion of the page. Button Test Results.

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Why The Future of Your Agency Depends on Recruiting Analytics Talent

Hubspot

As a marketer with an affinity for analytics, I have a different hope. I hope my kid becomes an analytics superstar. Pursuing a career in analytics has never been more accessible. This allows agencies to build analytics departments with varying levels of technical expertise.

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. For example, testing and personalization insights can reveal that a particular product recommendation is effective at converting more visitors into buyers.

SEO – rank is only half the story

Biznology

Just because you rank well does not mean that you are generating effective leads. Tap into your web analytics. Analytics are beautiful aren’t they? Do some A/B testing to see if alternative content reduces your bounce rates and drives more engagement.

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The 24 Best Email Marketing Tools

Webbiquity

But the potential payoff for effective email marketing is substantial; email messages are more likely to be seen and acted upon by decision makers than online content, social media, or advertising. 23) A/B Split and Multivariate Test Duration Calculator.

Google+ Now Allows Pages to Interact With All Users, Analytics Coming Soon

Hubspot

Furthermore, Google has also indicated that a new Google+ analytics platform is on its way, slated to be launched "in the coming weeks.". While there has been no official announcement from Google on this new update, the folks over at The Next Web tested it out for themselves with success.

6 Tips for Writing an Effective B2B Lead Building Email

PureB2B

Believe it or not, email is still, by far, one of the most effective ways to generate sales leads. Creating emails to generate business leads involves a lot of trial and error, and will require a great deal of A/B testing and a careful eye on your analytics, but don’t get discouraged.

How to Design a Blog to Explode Your Social Reactions: 11 Tested Tools

Writtent

Whether you’re in the beginning stages of figuring out how to design a blog or looking to revamp your site, here are some of the most effective ways to dramatically increase your site visibility on Facebook, Twitter, Google+ and Pinterest: Add Social Sharing Modules.

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