The 29 Best Web Analytics Tools
JANUARY 31, 2017
Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.
How to Use Google Analytics to Create More Effective Content
MAY 28, 2015
What do you think of when you think of Google Analytics? But Analytics also holds a treasure trove of data and insights into how you can create better content. There are a dozen ways to slice and dice the data in your Google Analytics account to come up with killer content ideas.
The Only Analytics That Matter Are Your Own
JULY 21, 2015
As a marketer, I have heard and read all sorts of tips for marketing automation success and campaign effectiveness. There is access to endless discussion groups and “best practices” that encourage us to follow what works for other marketers in terms of effective demand generation planning.
State Of Buyer Personas 2016: Strong Correlation Between Effectiveness And Goals
JANUARY 3, 2016
Nearly 30% of the respondents stated their buyer personas were very to significantly effective – this is double from the previous year. The struggle with buyer persona development being viewed as effective continues. Again, a correlation to effectiveness as well. by Scott Lewis.
Getting Started with A/B Testing: What, Why and How
JANUARY 4, 2016
It’s actually not as hard as it seems, it’s simply a matter of conducting some straightforward A/B testing. What & Why: Behind the Power of A/B Testing. That’s the whole idea behind A/B testing in marketing. A proper A/B testing strategy can help you achieve key goals (e.g.
10 case studies show how web analytics prove ROI
SEPTEMBER 7, 2015
Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. Here are 10 case studies of companies that used insights from web analytics and drove ROI.
7 User Experience Tests to Do When Redesigning Your Website
AUGUST 2, 2016
To ensure the process goes smoothly and that your end product is the best it can be, test early and test often. In order to be sure that you get the most out of your new website, here are seven user experience tests to do during the process of a website redesign. 6) User Testing.
29 Guides to Beautiful and Effective Website Design
MAY 20, 2014
Effectively convert visitors to sales prospects and buyers? Find the answers to those questions and many more here in more than two dozen guides to beautiful and effective website design from the past year. Long gone are the days when websites were essentially static online brochures.
4 Common A/B Testing Mistakes (And How to Fix Them)
NOVEMBER 22, 2016
Enter A/B testing : one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. The trouble is, small mistakes made during A/B testing can lead to round after round of incremental optimizations that fail to producing meaningful results.
5 Ways to Uncover Powerful Website Analytics
Modern B2B Marketing
NOVEMBER 24, 2015
Author: Jamie Lewis If you’re not tracking your website analytics, it’s time to step it up. Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. So what exactly is website analytics?
Testing Event Technologies at EventLab
Earnest about B2B
OCTOBER 2, 2015
To test and explore what’s cutting edge in the event world to the benefit of organisers and attendees a like. Such a simple yet effective idea, ‘ Catchbox is the world’s first throwable microphone’, coming in a host of colours and sizes.
24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More
FEBRUARY 17, 2016
To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools. This tool is like Google Analytics meets SumoMe meets a CRM.
What “test and learn” looks like in practice
MARCH 31, 2016
One of the core attributes of an effective digital team is a focus on creating a “test and learn” culture. Each is equally valid and provides a key building block for creating a test and learn culture. Creating a test and learn culture starts and ends with data.
Pepsi vs Coke: Why Marketers Shouldn’t Be Fooled By the Technology ‘Taste Test’
SEPTEMBER 15, 2016
Pepsi, in an attempt to undercut Coke, launched an infamous “taste test” campaign that drew a lot of attention and short-term gains. The basic premise of this challenge revolves around a blind taste test. Programs tested against model-sourced customer in given segments see upsell lift.
Analytics CEO makes a passionate case against marketing attribution
OCTOBER 30, 2016
Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). Despite all of the above, I could never understate the beneficial side effects of this effort.
How To Adopt ABM Predictive Analytics at Your B2B Organization
AUGUST 15, 2016
Predictive ABM analytics take a typical ABM strategy a step further. Organizations across the globe are counting the cost and realizing the high ROI of predictive analytics, and account-based marketers are no exception. Organizational Readiness Checklist Predictive ABM Analytics.
Twitter Rolls Out Tweet Performance Analytics to All Users
AUGUST 27, 2014
Back in July, Twitter rolled out early access to its new analytics dashboard to select advertisers and verified users -- and left the rest of us wondering whether we''d be able to access our own Twitter analytics dashboards, too. Why Twitter Analytics Are Helpful.
16 Remarkable Web Analytics Guides, Tips and Techniques
MAY 20, 2013
There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing. Which Google Analytics (GA) metrics are most important? How can you take action on analytics reports?
Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame
DECEMBER 11, 2014
Do you remember your first A/B test on email? For instance, I knew that you needed a big enough sample size to run the test on. I knew I needed to run the test long enough to get statistically significant results. Theory vs. Reality of Sample Size and Timing in Email A/B Tests.
8 Steps To An Effective Social Media Strategy
B2B Marketing Insider
OCTOBER 20, 2015
An effective social media strategy will drive more web traffic for you, help you build deeper customer relationships, and improve your customer satisfaction, retention and ultimately sales. The most effective way to get followers is by following as many individuals as you can.
The Ultimate Guide to Hiring Effective Marketers
OCTOBER 10, 2014
If he’s heavily involved in digital efforts, he might be knee-deep in his marketing analytics. Here it is – the only guide you’ll ever need for how to hire effective marketers. So here it is: your guide to hiring an effective marketer.
19 Things We Can Learn From Numerous Heatmap Tests
JANUARY 3, 2013
The big majority of companies use mousetracking heatmaps because of it’s price effectiveness. Let’s look into key findings from different heatmap tests. You should also remember the recency effect , which states that the last thing a person sees will stay on their minds longer.
An Overview of Google Analytics Goals & Conversion Metrics
MAY 25, 2013
It you’re monitoring Google analytics, you’re measuring goals. Google analytics measures website activity, with the goal to track visitor behavior. Many of these pages you can track anyway under the Content section of analytics as well. Google Analytics.
The State of Digital Marketing 2015
Buzz Marketing for Technology
MAY 27, 2015
Whether that’s as simple as; how to write an effective tweet, to how to write for the web, or how to write a pay-per-click advertising the common denominator is content and writing.
How to Run an A/B Test [FAQs]
DECEMBER 10, 2013
One of the best ways to get out of that conversion rut is to embrace your mathematical side and run an A/B test. Bonus: You can use A/B tests in a ton of different ways in your marketing, and they''re relatively simple to execute.). Ready to run an A/B test? A/B testing
The disruptive effects of accelerating waves of marketing technology
MAY 31, 2016
Roughly speaking, we’ve had a major new wave of marketing innovation every five years: email marketing, followed by marketing automation, then predictive analytics, and now account-based marketing.
The Danger of Not Having the Right Testing and Optimization Technology
MAY 25, 2016
Poor A/B testing methodologies are costing online retailers up to $13 billion a year in lost revenue. Testing and Optimization Technology - What You Need To Know. In order to run an optimization test, companies have to create different versions of a website for each of its segments.
These Brands are Proving How Effective Periscope Can Be
OCTOBER 12, 2015
The Problem with Testing. While “test, test, test” is always the mantra when skilled marketers are trying to figure out a new strategy and set of tactics, the most effective method for judging what works is still largely lacking on Periscope: quality analytics.
Want to Improve Your Blog's Conversion Rates? 11 Tests to Try
SEPTEMBER 26, 2014
Because my role is focused on optimization and growth, I try to make sure we''re always testing something. That''s why testing is so critical -- it enables you to discover those groundbreaking strategies and tactics that lead to exceptional growth. Then export your blog analytics (e.g.
More Traffic? Or More Conversions? No Contest.
Buzz Marketing for Technology
APRIL 10, 2013
Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. That’s precisely where site testing, optimization, and personalization come in.
The What, How, and WOW Factor of Effective Conversion
APRIL 22, 2014
You can understand your buyer’s behavior with great analytics, and try to replicate the behavior that indicates purchase. And also – test, test, test. If you don’t know what behavior is best for conversion – there is always A/B testing that can help you figure it out.
The 5 laws of effective e-Commerce websites
JUNE 20, 2014
This time, let’s take a deeper look at how you can do the “unsuck” part even more effectively. Invest a little bit of money into selecting the right analytics tool for your business, then a little bit more helping your team learn to use it.
The Button Color A/B Test: Red Beats Green
AUGUST 2, 2011
Fortunately, button color is extremely easy to test. Back in the day, we ran a button color test on the home page of Performable's website , and the results surprised us. Button color had a big effect on the overall conversion of the page. Button Test Results.
Why The Future of Your Agency Depends on Recruiting Analytics Talent
SEPTEMBER 13, 2016
As a marketer with an affinity for analytics, I have a different hope. I hope my kid becomes an analytics superstar. Pursuing a career in analytics has never been more accessible. This allows agencies to build analytics departments with varying levels of technical expertise.
The 24 Best Email Marketing Tools
FEBRUARY 2, 2017
But the potential payoff for effective email marketing is substantial; email messages are more likely to be seen and acted upon by decision makers than online content, social media, or advertising. 23) A/B Split and Multivariate Test Duration Calculator.
4 Ways Your Website Can Replace Focus Groups
Buzz Marketing for Technology
NOVEMBER 28, 2012
Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. For example, testing and personalization insights can reveal that a particular product recommendation is effective at converting more visitors into buyers.
6 Tips for Writing an Effective B2B Lead Building Email
MAY 2, 2016
Believe it or not, email is still, by far, one of the most effective ways to generate sales leads. Creating emails to generate business leads involves a lot of trial and error, and will require a great deal of A/B testing and a careful eye on your analytics, but don’t get discouraged.