The 29 Best Web Analytics Tools


Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.

How to Use Google Analytics to Create More Effective Content

Marketing Action

What do you think of when you think of Google Analytics? But Analytics also holds a treasure trove of data and insights into how you can create better content. There are a dozen ways to slice and dice the data in your Google Analytics account to come up with killer content ideas.

Trending Sources

The Only Analytics That Matter Are Your Own


As a marketer, I have heard and read all sorts of tips for marketing automation success and campaign effectiveness. There is access to endless discussion groups and “best practices” that encourage us to follow what works for other marketers in terms of effective demand generation planning.

Effective email marketing design


As I said in October , your analytics may not tell the whole story when it comes to mobile. That means testing on mobile devices to ensure your email lays out nicely on mobile devices and lays out in a way that makes it clear what value the message contains. Your decision between digest and deep-dive should be based on the A/B testing you’re doing. You are A/B testing, right?). The post Effective email marketing design appeared first on Biznology.

4 more ways to make your email marketing more effective


In my last article , I talked about how personalization, mobile-friendliness, social connectivity, and asking for action can make your email marketing a more effective part of your marketing toolkit. A/B test. You may think you write great headlines and that you send your emails at the optimal times, but if you’re not testing, you don’t really know. So test! Use your analytics.

7 User Experience Tests to Do When Redesigning Your Website


To ensure the process goes smoothly and that your end product is the best it can be, test early and test often. In order to be sure that you get the most out of your new website, here are seven user experience tests to do during the process of a website redesign. 6) User Testing.

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B2B Analytics: Accessing And Using Advanced B2B Marketing Metrics


We get to test new product features each month and it’s like being the test driver for every new Ferrari model. How do we gather, analyze and implement improvements based on B2B analytics in marketing? Building B2B Revenue Analytics With Attribution. Marketing Analytics

10 case studies show how web analytics prove ROI


Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. Here are 10 case studies of companies that used insights from web analytics and drove ROI.

29 Guides to Beautiful and Effective Website Design


Effectively convert visitors to sales prospects and buyers? Find the answers to those questions and many more here in more than two dozen guides to beautiful and effective website design from the past year. Long gone are the days when websites were essentially static online brochures.

Using email effectively in your content marketing


Used well, email is an incredibly effective marketing tool. Here are some tips how to use email effectively for your content marketing. This is something you should test to find your sweet spot. More on A/B testing below.). A/B Testing. Areas you can test include.

5 Ways to Uncover Powerful Website Analytics

Modern B2B Marketing

Author: Jamie Lewis If you’re not tracking your website analytics, it’s time to step it up. Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. So what exactly is website analytics?

4 Common A/B Testing Mistakes (And How to Fix Them)


Enter A/B testing : one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. The trouble is, small mistakes made during A/B testing can lead to round after round of incremental optimizations that fail to producing meaningful results.

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24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More


To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools. This tool is like Google Analytics meets SumoMe meets a CRM.

Pepsi vs Coke: Why Marketers Shouldn’t Be Fooled By the Technology ‘Taste Test’


Pepsi, in an attempt to undercut Coke, launched an infamous “taste test” campaign that drew a lot of attention and short-term gains. The basic premise of this challenge revolves around a blind taste test. Programs tested against model-sourced customer in given segments see upsell lift.

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An Overview of Google Analytics Goals & Conversion Metrics


It you’re monitoring Google analytics, you’re measuring goals. Google analytics measures website activity, with the goal to track visitor behavior. Many of these pages you can track anyway under the Content section of analytics as well. Google Analytics.

What “test and learn” looks like in practice


One of the core attributes of an effective digital team is a focus on creating a “test and learn” culture. Each is equally valid and provides a key building block for creating a test and learn culture. Creating a test and learn culture starts and ends with data.

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Twitter Rolls Out Tweet Performance Analytics to All Users


Back in July, Twitter rolled out early access to its new analytics dashboard to select advertisers and verified users -- and left the rest of us wondering whether we''d be able to access our own Twitter analytics dashboards, too. Why Twitter Analytics Are Helpful.

Analytics CEO makes a passionate case against marketing attribution


Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). Despite all of the above, I could never understate the beneficial side effects of this effort.

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16 Remarkable Web Analytics Guides, Tips and Techniques


There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing. Which Google Analytics (GA) metrics are most important? How can you take action on analytics reports?

How To Adopt ABM Predictive Analytics at Your B2B Organization


Predictive ABM analytics take a typical ABM strategy a step further. Organizations across the globe are counting the cost and realizing the high ROI of predictive analytics, and account-based marketers are no exception. Organizational Readiness Checklist Predictive ABM Analytics.

Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame


Do you remember your first A/B test on email? For instance, I knew that you needed a big enough sample size to run the test on. I knew I needed to run the test long enough to get statistically significant results. Theory vs. Reality of Sample Size and Timing in Email A/B Tests.

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19 Things We Can Learn From Numerous Heatmap Tests

delicious b2bmarketing

The big majority of companies use mousetracking heatmaps because of it’s price effectiveness. Let’s look into key findings from different heatmap tests. You should also remember the recency effect , which states that the last thing a person sees will stay on their minds longer.

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8 Steps To An Effective Social Media Strategy

Marketing Insider Group

An effective social media strategy will drive more web traffic for you, help you build deeper customer relationships, and improve your customer satisfaction, retention and ultimately sales. The most effective way to get followers is by following as many individuals as you can.

How to Run an A/B Test [FAQs]


One of the best ways to get out of that conversion rut is to embrace your mathematical side and run an A/B test. Bonus: You can use A/B tests in a ton of different ways in your marketing, and they''re relatively simple to execute.). Ready to run an A/B test? A/B testing

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The Ultimate Guide to Hiring Effective Marketers


If he’s heavily involved in digital efforts, he might be knee-deep in his marketing analytics. Here it is – the only guide you’ll ever need for how to hire effective marketers. So here it is: your guide to hiring an effective marketer.

The State of Digital Marketing 2015

Buzz Marketing for Technology

Whether that’s as simple as; how to write an effective tweet, to how to write for the web, or how to write a pay-per-click advertising the common denominator is content and writing.

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The Danger of Not Having the Right Testing and Optimization Technology

Modern Marketing

Poor A/B testing methodologies are costing online retailers up to $13 billion a year in lost revenue. Testing and Optimization Technology - What You Need To Know. In order to run an optimization test, companies have to create different versions of a website for each of its segments.

Anecdotal Analytics: How Storytelling Can Improve Your Measurement Structures

Content Standard

When this second narrative—that of the answer-seeking current customer—is measured and taken into account by the content team, the new hub’s short-term effectiveness becomes clear. Proper storytelling while implementing analytics can help fix this.

Want to Improve Your Blog's Conversion Rates? 11 Tests to Try


Because my role is focused on optimization and growth, I try to make sure we''re always testing something. That''s why testing is so critical -- it enables you to discover those groundbreaking strategies and tactics that lead to exceptional growth. Then export your blog analytics (e.g.

The disruptive effects of accelerating waves of marketing technology


Roughly speaking, we’ve had a major new wave of marketing innovation every five years: email marketing, followed by marketing automation, then predictive analytics, and now account-based marketing.

These Brands are Proving How Effective Periscope Can Be


The Problem with Testing. While “test, test, test” is always the mantra when skilled marketers are trying to figure out a new strategy and set of tactics, the most effective method for judging what works is still largely lacking on Periscope: quality analytics.

More Traffic? Or More Conversions? No Contest.

Buzz Marketing for Technology

Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. That’s precisely where site testing, optimization, and personalization come in.

The What, How, and WOW Factor of Effective Conversion

Modern Marketing

You can understand your buyer’s behavior with great analytics, and try to replicate the behavior that indicates purchase. And also – test, test, test. If you don’t know what behavior is best for conversion – there is always A/B testing that can help you figure it out.

The Button Color A/B Test: Red Beats Green


Fortunately, button color is extremely easy to test. Back in the day, we ran a button color test on the home page of Performable's website , and the results surprised us. Button color had a big effect on the overall conversion of the page. Button Test Results.

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The 5 laws of effective e-Commerce websites


This time, let’s take a deeper look at how you can do the “unsuck” part even more effectively. Invest a little bit of money into selecting the right analytics tool for your business, then a little bit more helping your team learn to use it.

How to Do a Landing Page A/B Test and Measure Results


If you have not implemented an A/B Testing program for your landing pages you may be missing out on a valuable opportunity to for conversion rate optimization. Although the name implies there are only two versions, A/B Testing compares the success rate for multiple variations of a single landing page. A/B Testing has recently gained in popularity simply due to the fact that it works. A/B Testing Basics.

The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond

Modern B2B Marketing

An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. A willingness to experiment, work outside established best practices, and test out ideas is one of the best attitudes a digital marketing team can have.—John

A Keyword Primer: Finding and Using Keywords Effectively

Marketing Action

Many experts in the field recommend examining tools, your own analytics, and even conducting your own polls to discover the best phrases possible. Using keywords effectively. Conduct keyword research and test out different tools during keyword discovery.

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. For example, testing and personalization insights can reveal that a particular product recommendation is effective at converting more visitors into buyers.

Why The Future of Your Agency Depends on Recruiting Analytics Talent


As a marketer with an affinity for analytics, I have a different hope. I hope my kid becomes an analytics superstar. Pursuing a career in analytics has never been more accessible. This allows agencies to build analytics departments with varying levels of technical expertise.