83 Exceptional Social Media and Marketing Statistics for 2014


Find the answers to those questions and many, many more here in more than 80 social, content, search, and email marketing facts and statistics from the past few months. Analytics are least commonly used to fine-tune the marketing mix (14%).”

79 Remarkable Social Media Marketing Facts and Statistics for 2012


Wondering which social network is most effective at generating b2b leads? the five most popular topics on Pinterest are Venture Capital, Blogging Resources, Crafts, Web Analytics and SEO/Marketing. It shouldn’t be a surprise, but content has to be good in order to be effective.

Trending Sources

The 29 Best Web Analytics Tools


Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015


Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? 21 Social Media Statistics. 5 Digital Marketing Statistics.

30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year

KoMarketing Associates

83% also agree that videos are effective in meeting content marketing goals. 59% of respondents agree paid social is more effective than organic social. Sponsored social media effectiveness trumps traditional marketing tactics. It’s that time in the year again.

18 (of the) Best Web Analytics Guides of 2011


” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. Andrew Shotland concisely explains how to use Advanced Segments in Google Analytics (GA) to separately track mobile visitor behavior on your website—or even create specific segments by device (e.g.,

How B2B Marketers Find Value in Data and Analytics Tools [Interview]

KoMarketing Associates

Research has shown that B2B marketers appear to be growing more comfortable with using analytics tools and compiling data. About 86 percent also said they are “very” or “somewhat” successful at measuring the ROI of their analytics investments, which is 75 percent more than one year ago.

Analytics: The Essential Ace in Every Hand


Yet surprisingly, many marketers are willing to implement marketing programs sans analytics. Analytics is an essential card — actually an ace — in every marketer’s deck for enabling fact-based decisions and improving performance, and most importantly, for being smarter. And when it comes to analytics, the other card is data. To harness the power of your analytics card, identify your data issues and create a plan to address them. Statistical Analysis.

Analytics CEO makes a passionate case against marketing attribution


Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). Despite all of the above, I could never understate the beneficial side effects of this effort.

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Content marketing data: It’s not geeky and it’s not boring


Too often when we think of data, our eyes glaze over as we envision people with pocket protectors lecturing us on, say, the advantages of Bayesian inference in statistical analysis. Done right you’ll increase your marketing effectiveness and drive down your costs. Data gets a bad rap.

The Ultimate Guide to Hiring Effective Marketers


If he’s heavily involved in digital efforts, he might be knee-deep in his marketing analytics. Here it is – the only guide you’ll ever need for how to hire effective marketers. Some Statistics You Better Pay Attention To. Effective marketers are patient people.

8 Steps To An Effective Social Media Strategy

B2B Marketing Insider

An effective social media strategy will drive more web traffic for you, help you build deeper customer relationships, and improve your customer satisfaction, retention and ultimately sales. Keep in mind that not all of these statistics and descriptions may be relevant for your business.

Leveraging LinkedIn Group Analytics

EMagine B2B Blog

But how do you measure the effectiveness of your group, and learn how to improve over time? In April, LinkedIn expanded the functionality of its group statistics (located under the “more” navigation, under “Group Statistics”), giving you [.]. Many B2B businesses are beginning to understand the incredible power of LinkedIn, especially in creating a customized Group.

Beyond Views and Downloads: Use More Advanced Content Analytics

Modern B2B Marketing

This lack of analytics goes hand-in-hand with a recent statistic from the Content Marketing Institute, which found that only 38% of B2B companies felt their content marketing efforts were effective. Removing the Hassle from Content Marketing Analytics.

6 Traits of Highly Effective Data Analysts


In order to achieve these goals, marketers must master the ability to collect the right data and then glean insights to drive strategy and measure effectiveness. Statistical analysis is only one part of the job. Effective communication skills. Statistical and technical expertise.

87 More Vital Social Media Marketing Facts and Stats for 2012


LinkedIn Statistics. However, 71% of B2B marketers view in-person events as effective while only 31% say the same about social media excluding blogs. Mobile Marketing Statistics.

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24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More


To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools. This tool is like Google Analytics meets SumoMe meets a CRM.

Predictive Analytics: The Next Piece of the Social Puzzle

Modern B2B Marketing

That means that to stay relevant and effective, marketers need to stay on their toes. Today, I’d like to talk about the latest piece of the social marketing puzzle – predictive analytics. Predictive analytics, simply put, use past data and statistics to model and predict the future.

47 Superb Social Media Marketing Stats and Facts


Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow. Social is viewed as the second-most effective digital tactic for customer retention, behind only email.

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16 Enigmatic Business Blogging and Other Marketing Stats


Draw your own conclusions after checking out the these 16 intriguing business blogging and marketing statistics and facts. There are approximately 250 million blogs online today, and this number doesn’t even include blogs on Google’s Blogger platform, which does not disclose usage statistics.

7 Ways to Implement an Effective Omni-Channel Strategy


Social monitoring and marketing automation analytics will show you where your time and efforts can be best spent. A few revealing statistics about the importance of customer support: 54% of millennials will stop doing business because of poor customer service. Imagine a bike wheel.

Five levers of relevance for digital authors


Here I cover the five most effective content cognitive levers that I have used in my work. Here relevant statistics that put the page in the context of the topic tend to work the best.

3 Important Google Analytics Data Quirks

KoMarketing Associates

According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. Let’s take a look at a few of the most important Google Analytics nuances: Sampling.

Four Models Every Marketer Should Master


But as the need to add analytics and science to our work continues to increase, models have become one of the primary vehicles every marketer needs to know how to develop and leverage. These models enable us to study the effects of different actions, so we can begin to make predictions about behavior, such as purchasing behavior. There are all kinds of mathematical models-statistical models, differential equations, and game theory. We know–models can be intimidating.

Hacking Content Marketing With Predictive Analytics [Slideshare]


Last month, we co-hosted a Meetup with DNN to talk with Bay Area marketers about how predictive analytics can better inform their content marketing strategy. To learn more about how predictive analytics and content marketing go hand-in-hand, you can view the deck from the event below.

Is time running out for establishing your social media strategy?

grow - Practical Marketing Solutions

Analytics have also proven to be a powerful lure: robust audience data helps companies to better understand their customers’ needs and preferences. Internet marketing marketing strategy research data digital marketing SMBs statistics study survey

What Really Matters for Enterprise Marketers


Key areas of focus include building a Demand Generation Strategy, content development, effective use of core technology like marketing automation to enable programs, to use of analytics and continual optimization of the entire process.

Two questions to help you find the value of marketing

grow - Practical Marketing Solutions

Our data clearly showed a big increase in the number of customers from advertising, and that our approach was significantly more cost effective than the prior agency’s. Despite the advancements in data and analytics over the last 10 years, this same thing still happens every day.

What Does Data Analytics Have to do with F1 Racing? —How 0.1 Seconds Can Be the Difference Between Success and Failure!


At the recent VMWorld event in Europe, Michael Taylor, the deputy IT director for the Lotus F1 Team talked about the importance of trackside analytics and how it can give their race engineers a significant competitive edge. Lesson for B2B Marketers: Use Analytics to Improve Process.

The State of Digital Marketing 2015

Buzz Marketing for Technology

So I’d like to offer you some statistics I found eye-opening from a recent report published by Smart Insights: One half (50%) of businesses surveyed do not have a defined digital plan or strategy, although they are active in digital marketing.

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Four marketing mega trends nobody’s talking about

grow - Practical Marketing Solutions

These trends will be forcing dramatic change: Information density — You have undoubtedly seen the dizzying statistics about the amount of content flooding the web. A failure to launch — The 80-80-80 statistics are simply too bad to ignore. By Mark Schaefer.

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Three implications for Big Data and your marketing department

grow - Practical Marketing Solutions

Let’s look at three implications of this development and the new marketing opportunities provided by this emerging world of analytics. Nearly every week I am asked about the skills needed to succeed in marketing today and my number one answer is always “statistics.”

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What Will It Take for Marketing Enablement?


A few weeks ago, we published the post, “ A Call for Marketing Enablement ” to bring this issue to light based on some shockingly bad statistics from the ANNUITAS B2B Enterprise Demand Generation Study. of enterprise marketers rate themselves as effective in achieving goals of Demand Generation Programs/Campaigns. of respondents said the skill set of their Demand Generation team was highly effective, with 55.7% effectiveness in demand generation.

The 32 Best Twitter Marketing Tools


Sample review: “Twittercounter is a great Twitter service that offers updated statistics of your followers, the users you’re following, and daily tweets. Real-time monitoring and analytics for Twitter. 11) Twitter Analytics. RazorSocial (Analytics).

Metrics to Help You Track Brand, Demand, and Expand


How often a particular term, phrase, or reference is made (perhaps tied to a specific campaign/launch); used to measure effectiveness of positioning statement. Use content marketing metrics to tell a story and illustrate the before-and-after statistics for greater impact.

37 Big Data Case Studies with Big Results

grow - Practical Marketing Solutions

AETNA : Looks at patient results on a series of metabolic syndrome-detecting tests, assesses patient risk factors and focuses on treating one or two things that will have the most impact (statistically speaking) on improving their health. By Rob Petersen, {grow} Community Member.

9 Highly Reputable Resources for Compelling Marketing Stats


If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. However, not all statistics are worth citing. Analytics Marketing ROI Daily

Converting B2B Leads Through Social Content: 3 Keys to Success


For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. Statistics bear this out.

The A/B Testing Checklist You'll Want to Bookmark


But to evaluate how effective a change is, you'll want to isolate one, single variable and measure its performance -- otherwise, you can't be sure which one was responsible for changes in performance. To find out, you'll need to c onduct a test of statistical significance.

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Getting Started with A/B Testing: What, Why and How


Making Changes Based On Statistically Insignificant Results. That means that these results are statistically insignificant. In addition to differences due to chance (as in the coin example above), another factor that contributes to statistical significance is sample size.

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