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The 29 Best Web Analytics Tools


Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.

The Only Analytics That Matter Are Your Own


As a marketer, I have heard and read all sorts of tips for marketing automation success and campaign effectiveness. There is access to endless discussion groups and “best practices” that encourage us to follow what works for other marketers in terms of effective demand generation planning.

Trending Sources

The A/B Testing Checklist You'll Want to Bookmark


Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests. CRO testing can be valuable because different audiences behave, well, differently. But these tests can also be complex.

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4 Common A/B Testing Mistakes (And How to Fix Them)


Enter A/B testing : one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. The trouble is, small mistakes made during A/B testing can lead to round after round of incremental optimizations that fail to producing meaningful results.

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24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More


To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools. This tool is like Google Analytics meets SumoMe meets a CRM.

Analytics CEO makes a passionate case against marketing attribution


Beyond the combined power of algorithms, data, software and professional know-how, the concept is — at its foundation — flawed. A fictional “snapshot” is required when cause and effect reside in parallel realities — one that is defined by our even more arbitrary decision-making milestones.

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Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business

Modern B2B Marketing

Here are seven critical things that marketing automation software can do for your marketing: 1. Create Relationships with Buyers Through Engagement Marketing. As one of the consistently most popular and effective marketing tactics, email marketing cannot be ignored.

19 Things We Can Learn From Numerous Heatmap Tests

delicious b2bmarketing

The big majority of companies use mousetracking heatmaps because of it’s price effectiveness. Let’s look into key findings from different heatmap tests. You should also remember the recency effect , which states that the last thing a person sees will stay on their minds longer.

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How to Run an A/B Test [FAQs]


One of the best ways to get out of that conversion rut is to embrace your mathematical side and run an A/B test. Bonus: You can use A/B tests in a ton of different ways in your marketing, and they''re relatively simple to execute.). Ready to run an A/B test? A/B testing

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Get Over Your Fear of Marketing Automation Software


Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. And, they’re faster, better and smarter with much more sophisticated testing scenarios.

Beyond Buyer Profiling To Buyer Personification

Tony Zambito

We saw the influence of the Meyers-Briggs Testing philosophy extended into the business world. Predominantly, the majority of these efforts to understand the individual buyer were taking place to improve sales effectiveness. by Evan Shuster.

How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing

Hinge Marketing

Using Google Analytics or another analytics tracking system, you can show your C-suite exactly how many conversions your organization is getting each month. A/B Test Results. Test, test, test. Testing will always pay off, so never stop doing it.

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Swyft Offers Low-Cost Interaction Management Software as a Service

Customer Experience Matrix

Summary: Swyft offers a Software-as-a-Service real-time interaction manager. Indeed, effective interaction management requires a sophisticated mix of predictive modeling, business rules, flow management, response capture, data integration, real-time processing, simulation, and analytics.

Marketing Analytics Deep Dive: Bounce Rates and Why They Matter

Modern B2B Marketing

Follow this primer on what bounce rates are and how you can use marketing analytics to see how low you can go. This is where marketing analytics comes in. This information can and should be tested to see if it holds true across other visitor segments.

Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence


So let’s say you are a company that sells cloud-based security software. Every marketer at this point will tell you that you have to ‘nurture’ the account that shows the best firmographic characteristics via marketing campaigns to test for need and interest.

5 Ugly (But Effective) Pieces of Marketing Collateral


Ugly marketing is often just as effective as its beautiful counterparts. CrazyEgg is one of the most valuable marketing analytics tools out there. The company produces heat-mapping software to help website owners understand their visitors'' behavior.

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Answers to the 19 Most Frequently Asked Questions About A/B Testing


A/B testing, also known as "split testing," is one of the most effective ways to make measurable (and scientific) improvements to your online presence. Questions on how to run A/B tests properly , however, seem to abound across the internet. The test starts.

A new process to quantify content marketing success

grow - Practical Marketing Solutions

The result of two years of research and nine months of testing and development by my team, our process actually quantifies your content marketing effort and compares your success to your closest competitors. Headline effectiveness. Predictive analytics.

Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

Open source has been successful in related applications including analytics (R, Jaspersoft, Pentaho), CRM (SugarCRM, vTiger) and Web content management (WordPress, Joomla, Drupal). To judge whether Mautic is really a good deal, I set up a free account at and tested it for a bit.

Can Marketers Predict and Measure Influence, Down to the Dollar?

grow - Practical Marketing Solutions

” The Crowded Landscape The options abound for enterprises interested in a predictive analytics tool: with so many vendors in the space, it’s easy to find comprehensive articles like this one that compare the features and limitations of each possibility.

Using a Cannon to Kill a Mosquito? — 7 Reasons Your Marketing Automation is Failing


Still others have invested top dollars in automation software and are sitting with their shiny new cannons, waiting to kill a mosquito! Nearly one in four respondents found marketing automation systems too complex to be used effectively. ( “Should we or should we not automate?”

Email Marketing Trends and Stats


Read on to discover powerful trends and statistics or skip ahead to these three major categories: The effectiveness of personalized email marketing. Email A/B testing and engagement. The effectiveness of personalized email marketing. Email A/B testing and engagement.

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37 Big Data Case Studies with Big Results

grow - Practical Marketing Solutions

AETNA : Looks at patient results on a series of metabolic syndrome-detecting tests, assesses patient risk factors and focuses on treating one or two things that will have the most impact (statistically speaking) on improving their health. By Rob Petersen, {grow} Community Member.

The buzz around account-based marketing at MarTech


Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps. These vendors see analytics as key to any agile marketing operation. “If

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The 14 Best Marketing Automation Tools


Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Sample review: “The software, analytics, and support are amazing.

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Microsoft buys LinkedIn: the largest martech acquisition in history?


Client Software — the devices, operating systems, browsers, and apps that end-users use to access the web and Internet Services. Although this varies somewhat by device — switching smart cars is a more expensive proposition — in general client software wields little power over consumers.

Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate


Last year, we ran several tests on HubSpot's Marketing blog and determined that our sweet spot hovered around four posts a day (the articles themselves varied in terms of comprehensiveness). But lots had changed on the Marketing blog since that test was run.

How to Build a Winning Lead Gen Strategy, From Your Database Up


Building an effective, end-to-end lead generation strategy is far from simple. Related: 3 Essential Tips for Effective Territory Management. Every effective lead generation strategy starts with one thing: data.

Get Over Your Fear of Marketing Automation Software


Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. And, they’re faster, better and smarter with much more sophisticated testing scenarios.

3 Steps to Increasing Email Deliverability Performance


In fact, a Cvent study of marketing professionals worldwide found that the top three most effective marketing channels are email marketing, company website and social media. To use your marketing automation platform effectively, you will need to take steps to begin a thorough clean-up.

Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting

Customer Experience Matrix

I can think of several reasons for the discrepancy: GTCR isn’t a big software company looking to fill out an existing marketing suite; Vocus sells mostly to small business, not enterprises; Vocus hasn''t created enough buzz. The vendor will also increase the sophistication of its core marketing automation functions, adding features such progressive forms, dynamic content, a/b testing for landing pages, and synchronization with additional objects.

Want to Grow Your SaaS Company? Track These 12 Marketing Metrics


N ot only do they help measure the effectiveness of your marketing campaigns, but they also help diagnose risk and identify opportunities to accelerate growth. Once you know this number, you can use A/B testing software to run experiments that can influence your conversion rate.

Peter Mahoney, Nuance Communications CMO: People Still Buy Things— the Human Side of Marketing Technology

Crimson Marketing

“Businesses don’t buy things, people do,” says Peter Mahoney, CMO of voice and natural language software maker Nuance Communications. Effective marketing analytics, Mahoney says, is the key to doing just that. Testing, 1, 2, 3: Or 10, or 100!

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Big Data is Buzzing, But Small Data Packs a Punch [Q&A]

Sales Intelligence View

But as both sales and marketing organizations recognize a clear need to understand their prospects at a deeper, more analytical level, these teams are starting to employ a holistic data strategy. Rand: Some vendors have created very effective triangulation logic.

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5 Smart Ways to Automate Your Marketing


How about this, Smartypants: Have you hooked up your pay-per-click campaigns and your SEO analytics so that you can tell which keywords generate the most business for you? Have all forms automatically transfer information to your CRM software. The best way to do that is to test. There are thousands of things to test, though, and many ways to test them. This is why smart marketers check their analytics all the time. Lack of software?

How to Integrate Inbound Call Tracking With Online Analytics


A new class of software tools allows you to actually track incoming calls almost the same way as you track clicks. Here are some ways marketers can effectively leverage call tracking: 1) Get alerted when a phone lead returns to your site.

MarTech: Top 100 Influencers and Brands

Onalytica B2B

Marketers are integrating more technology thinking into their work, embracing data-driven decision-making and software-enabled capability development. Winners will be decided by how well we integrate martech across our organizations and use it to deliver results that stand the test of time.”

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Building a Marketing Technology Stack for Your Demand Generation Efforts


A set of software tools used to achieve a specific goal is referred to as a technology stack, and an effective marketing technology stack is important for the success of demand generation efforts. Analytics and tracking.

600+ marketers report on the blend of art and science in marketing


Familiarity with software dynamics and algorithmic thinking have become valuable parts of a marketer’s mental model in today’s environment. But we wanted to see how they would compare marketing on the art/science continuum relative to another profession: software development. (An

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63 Digital Advertising Terms Every Marketer Should Know


A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. A typical A/B test for ads involves running the two ads simultaneously and then measuring which version gets a better response from the audience. When running an A/B test, only one element of the ads should be changed at a time. Analytics : Data and statistics about the users of a website and how they interact with the website.