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Beyond Views and Downloads: Use More Advanced Content Analytics

Modern B2B Marketing

This lack of analytics goes hand-in-hand with a recent statistic from the Content Marketing Institute, which found that only 38% of B2B companies felt their content marketing efforts were effective. Removing the Hassle from Content Marketing Analytics.

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Predictive Analytics: The Next Piece of the Social Puzzle

Modern B2B Marketing

That means that to stay relevant and effective, marketers need to stay on their toes. Today, I’d like to talk about the latest piece of the social marketing puzzle – predictive analytics. Predictive analytics, simply put, use past data and statistics to model and predict the future.

Trending Sources

4 Secret Weapons for Sales Enablement

Modern B2B Marketing

How, for example, is one supposed to “utilize effective sales collaboration and engagement techniques?” This is the killer asset for salespeople of all stripes and seniority, from SDRs up to AEs, and here’s why: people trust statistics.

How Can We Blend All of Our Customer Data into Actionable Profiles?


Often we talk with companies that don’t yet have enough leads or conversions to build a statistically accurate predictive model, but that no longer needs to hold them back. However, a downside is that neither Salesforce or Marketo can create a lead out of an anonymous site visitor.

Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement


A new Infer partnership with account-based marketing (ABM) platform Terminus extends the power of predictive analytics to business-to-business advertising. Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing. Infer Inc. ,

Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity

Modern B2B Marketing

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. It’s not just volume that is making marketing less effective, but the need for a personal relationship with the brand.

Survey: B2B Marketers to Invest More of Their Budget in Branding Initiatives

KoMarketing Associates

Statistics showed that over the past five years, 86.7 The “2016 State of B2B Digital Marketing” survey from Ascend2 and Marketo found that for the majority of marketers (43 percent of respondents), an inadequate marketing budget is the most significant barrier to digital marketing success. This was followed by a lack of internal skills and training (39 percent), lack of an effective strategy (36 percent), and inadequate analytics (29 percent).

How Predictive Lead Scoring Takes The Guesswork Out Of Identifying The Leads Most Likely To Buy

Modern B2B Marketing

We ended up partnering with several major CPA associations and we built a bunch of microsites with relevant messaging to more effectively reach this new market. statistical analysis, look-alike modeling, machine learning, etc.)

What Is B2B Social Media Marketing?

KoMarketing Associates

There are countless statistics to back this; however, one of my favorites is that 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. More Search Visibility: According to Marketo , marketers rate social media as the second-most important factor (64%) in organic search success, behind only effective web pages (82%). 5 Effective Options For B2B Advertising on Social Media.

32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust.

Moneyball for Marketers

Modern B2B Marketing

Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances.

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Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

Standard integrations are available for, Oracle Eloqua, Marketo , Google Analytics , Adobe Marketing Analytics , and other systems. The vendor plans to add statistically inferred weights in April.

Join the Big League: 7 Reasons to Go Digital with Your Advertising

Modern B2B Marketing

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. Reimagine long-form content by transforming key data points or statistics into an infographic or a SlideShare presentation.

A High-Level B2B Marketing Budget Breakdown

Modern B2B Marketing

first-touch, last-touch, or multi touch attribution), but whichever you choose, seeing that end result can inform your budget decisions so you can allocate budget to the most effective channels.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Marketo's Modern B2B Marketing. Have a new statistic that shows the opportunity is growing faster than ever? " tend to be most effective.

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Join the Big League: 7 Reasons to Go Digital with Your Advertising

Modern B2B Marketing

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. Reimagine long-form content by transforming key data points or statistics into an infographic or a SlideShare presentation.

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5 Steps to Optimizing a Lead Nurture Program

Bulldog Solutions

If you want to truly optimize a marketing program to make it as fully functional and effective as possible, you must think strategically every step of the way. Once created, promote your asset and allow enough time in market to get a statistically significant audience to review for reporting.

47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack


Exhale happily, though, because there are some amazing resources available that make scaling content creation much easier and much more effective. Also great for adding some flare to certain statistic displays without having to go full infographic. Marketo. Google Analytics.

Using a Purchase Funnel to Measure Marketing Effectiveness: Better than Last-Click Attribution But Far From Perfect

Customer Experience Matrix

The solution boils down to this: classify different contacts as related to the different stages in the buying process and then measure their effectiveness at moving customers from one stage to the next. Examples of vendors taking this approach include: - Marketo recently announced new " Revenue Cycle Analytics " marketing measurement features with its customary hoopla. Clear Saleing bills itself as an “advertising analytics platform”.

Improving Sales Efficiency and Productivity Crucial to Driving Revenue Growth

Modern B2B Marketing

The numbers prove how much room for improvement there is for corporations to raise their sales effectiveness metrics (which are a direct link to revenue performance results). Revenue Performance revenue performance management revenue process sales effectiveness

4 simple truths about content marketing re-imagined


Every day, we have access to new statistics , which are based on the increasingly fine and detailed data that can be collected. Have you invested seemingly endless hours poring over website analytics, while forgetting to check in on what your audience is actually saying about your webpage?

What to expect when you’re expecting #MarTech next month


and advanced analytics techniques to assess probability of martech adoption at each major stage of company growth. You’ll be entertained and educated on the many nuances of building an effective martech stack.

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Marketing Automation 101

Modern B2B Marketing

Statistics show that buyers don’t do that. There is so much you can do with the platform including email marketing , lead management, lead generation,social marketing, analytics, and resource management.

The Right Technographics for B2B Technology Marketers

HG Data

In fact, the method was so effective that some companies still use it today – only they use teams of highly skilled analysts to make the phone calls and extract the information. Why You Need Technographics.

How to Measure the ROI of Your Marketing Programs

Modern B2B Marketing

This blog post is all about how marketers can answer this challenging question – and build a sensible framework for measuring the effectiveness of their decisions. For more on testing statistics, see Marketo’s The Ultimate Guide to Test Statistics.

20+ Cool Social Media and Web Tools


Interested in an easy way to stay current on key Google Analytics traffic stats from your desktop? Visitors can rate posts and you also get click statistics. Want a quick snapshot of how your website—or any number of websites you track through Google Analytics—is performing?

Top 10 B2C Marketing Tactics to Use in B2B


Marketo reports some astounding statistics in their article How is Personalization Changing the Face of Marketing? A quiz is one of the most effective ways to get users engaged and moving down the funnel – and B2C marketers have done a bang-up job with them for years.

Shredded Wheat or Cap’n Crunch: Making Tough Decisions In Allocating Online Ad Spend

Modern B2B Marketing

With so many channels and vendors, it can be nearly impossible to spend effectively or efficiently. Creating An Analytical Allocation Model. Now, for something that appeals to those who love statistics, let me walk you through the process.

10 Content Marketing Resources for the B2B Marketer

KoMarketing Associates

Because statistics show 93% of B2B marketers create content from scratch, we’ve compiled a list of 10 online destinations to help B2B marketers find (and discuss) the latest in B2B content marketing. Marketo’s Content Marketing Page. As the saying goes, “content is king.”

Moneyball – Another Name for Marketing Automation

Modern B2B Marketing

But his new players statistically get on base more often. They call this analytical process “Moneyball.” He wanted the guy who statistically got on base more and put them in a position to score. This guy could be one of the most effective relief pitchers in all of baseball.

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Benefits of Online Surveys for B2B Marketers

Modern B2B Marketing

With instant access to online survey results, strategic planners have the information needed for effective and near real-time or at the least very timely campaigns. Gone are the days of waiting hours to generate deep-dive analytics on critical survey feedback.

Why Elevating Your Metrics’ Sophistication Matters

Modern B2B Marketing

To obtain optimal results, marketers need a powerful and efficient marketing analytics solution. To harness the abilities of marketing analytics, marketing should understand the reasons and specific opportunities such a solution provides.

How to Sell Digital Marketing to the C-Suite

Modern B2B Marketing

While digital marketing efforts in social channels, for example, won’t immediately tie to ROI you can show correlation between social statistics such as ‘Likes’ and increased traffic to the website from Facebook. Emphasize marketing analytics.

Marketing Metrics That Matter for High Performance Revenue

Modern B2B Marketing

According to a recent CMO Site survey , almost 50% of lead marketers devote less than 5% of their time and resources to marketing analytics. This is a staggering statistic, given the role of a marketing leader is to plan.

B2B Email Marketing 101: 7 Best Practices

Modern B2B Marketing

Analytics. To measure the success of an email marketing campaign, utilize reliable statistics and B2B marketing analytics. Relevant metrics help marketers understand successful and unsuccessful aspects of campaigns and iterate effectively.

When The Boss Has A Crazy Idea, It’s Time To Start Testing – An Interview with a Chief Data Officer

Modern B2B Marketing

In the end, most companies want to be successful and it’s hard to argue for an idea, no matter how good it seems, if the numbers don’t support its effectiveness. When I have more time and the luxury of automating analytics, I’ll move forward with a multivariate test.

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9 Twitter Tips for B2B Marketing Success

Modern B2B Marketing

To ensure the effectiveness of such marketing mixes, it’s important to continue checking initiatives against overarching business goals, and allow time to calculate ROI of marketing efforts. Promote others – One of the keys to an effective B2B social media program is sharing.

All Content is Not Created Equal – A Conversation with CMI Founder Joe Pulizzi

Modern B2B Marketing

They don’t want to see analytics. What tips do you have to do so effectively? . Are you looking at sharing statistics? Are you looking at analytics, opt- in, lead scoring?

Brand and Demand Convergence Required

Modern B2B Marketing

2009 and 2010 became the years of analytics, where marketers began to realize the necessity of possessing activity intelligence. This strategy of combining meaningful branding plus effective lead generation can have a monumental influence on both awareness and purchase intent.

How do You Sell Marketing Automation to Internal Stakeholders?

Modern B2B Marketing

You’ll also need to sell them on other investments, such as staffing, training, content, and analytics. Enhance our demand generation effectiveness by optimizing program spend based on true ROI. There is a question of whether budgets are being used effectively.