How to Use Google Analytics to Create More Effective Content

Marketing Action

What do you think of when you think of Google Analytics? But Analytics also holds a treasure trove of data and insights into how you can create better content. There are a dozen ways to slice and dice the data in your Google Analytics account to come up with killer content ideas.

The 29 Best Web Analytics Tools

Webbiquity

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.

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4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

And in a recent study from Adestra , in partnership with Ascend2 , respondents indicated that both SEO and social media are some of the most effective, but also most difficult digital marketing tactics to execute. Enter Google Search Console’s Search Analytics Report.

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The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well?

Demand Generation’s Secret Weapon: Google Analytics

emedia

Most of us use Google Analytics, but you would be surprised at how many B2B demand generation marketers do not use it to its potential. (Or Google Analytics only shows you the activity on your website. ABM Demand Generation Marketing Analytics

16 Google Tools to Improve Marketing Effectiveness

Hubspot

Google has many assets that businesses can overlook or forget about. That is why we created a comprehensive list of Google's properties that could be used for marketing: 1. Google Places/Google Maps. Google Tags. Google AdWords. Google Gadgets.

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

And in a recent study from Adestra , in partnership with Ascend2 , respondents indicated that both SEO and social media are some of the most effective, but also most difficult digital marketing tactics to execute. Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. Enter Google Search Console’s Search Analytics Report.

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9 Google Analytics metrics every marketer should know

Biznology

The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going. Photo credit: Wikipedia.

Common Google Analytics Errors – Healthcare Websites

Fathom

One of the biggest mistakes you can make with Google Analytics, besides incorrect or nonexistent installation, is not taking full advantage of all of its features. Under-utilizing Analytics is not uncommon. Analytics / Big Data Blog Feed Healthcare

18 (of the) Best Web Analytics Guides of 2011

Webbiquity

” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. Andrew Shotland concisely explains how to use Advanced Segments in Google Analytics (GA) to separately track mobile visitor behavior on your website—or even create specific segments by device (e.g.,

Top B2B Website Metrics to Monitor Using Google Analytics

Hinge Marketing

In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration?

Understanding Google Analytics: 5 Basic Questions Answered

Hinge Marketing

Google Analytics is one of the most popular free tools used to reach your website. Understanding Google Analytics: 5 Basic Questions Answered from Hingemarketing. However, if you’re a beginner, the amount of data and unfamiliar terminology can be overwhelming.

3 Important Google Analytics Data Quirks

KoMarketing Associates

According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. Let’s take a look at a few of the most important Google Analytics nuances: Sampling.

10 of the Best Web Analytics Guides and Tips of 2013

Webbiquity

Find the answers to those questions and many more here in ten of the best posts and articles about web analytics from the past year. 9 downloadable custom Google Analytics reports by iMedia Connection. Google URL Builder: How to Track Links Shared by Razor Social.

Why You're Thinking About Digital Marketing Analytics All Wrong

Hubspot

Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations. Looking at top-level web analytics metrics like traffic is only part of the puzzle. Why Digital Marketing Analytics Matter More Than Web Analytics. From Google?

16 Remarkable Web Analytics Guides, Tips and Techniques

Webbiquity

There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing. Which Google Analytics (GA) metrics are most important? How can you take action on analytics reports?

How High Growth Companies Use Marketing Analytics to Their Advantage

Crimson Marketing

If you’re trying to identify the right marketing solutions for your business, it’s not enough to know what your competitors are doing – you need to understand what the most effective companies are doing. Usage and Effectiveness. Effectiveness Rating: High Growth vs. Average Firms.

5 Ways to Uncover Powerful Website Analytics

Modern B2B Marketing

Author: Jamie Lewis If you’re not tracking your website analytics, it’s time to step it up. Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. So what exactly is website analytics?

How to Leverage Google Analytics for Digital Marketing Success [Presentation]

KoMarketing Associates

Our presentation on Google Analytics Fundamentals for the John Deere Dealer Network in North America. The presentation focused on setting up and configuring goals and campaign tracking as well as shortcuts and tips for navigating Google Analytics a bit faster and more effectively.

Google has carnal knowledge of social

Biznology

Twitter and Google have made amends. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. Then Twitter cut Google completely off, blocking direct access to the pulse of the Internet.

57 Basic Marketing Analytics Terms Everyone Should Know

Hubspot

Never mind when you start using several different analytics platforms, you''ll find different terms for the same metric. So, we decided to put together a handy glossary of the most common marketing analytics terms you''ll find in your analytics software. Analytics Daily Weekly

Google+ Now Allows Pages to Interact With All Users, Analytics Coming Soon

Hubspot

Given its impact on Google search , it's been hard for marketers to ignore Google+ as a social media player. Furthermore, Google has also indicated that a new Google+ analytics platform is on its way, slated to be launched "in the coming weeks.".

How to Use Google Optimize to Find AdWords Success

KoMarketing Associates

When it comes to being successful in Google AdWords, it is essential to test and change elements in the account on a regular basis. While A/B testing for landing pages isn’t a new concept, Google created a free way to do so by launching Google Optimize earlier this year. In this blog post, we will discuss Google Optimize and why it is an essential tool for advertisers running AdWords accounts. Install the Google Optimize Chrome Extension.

The Secret Ingredient to Effective B2B Content Marketing Performance

KoMarketing Associates

However the key question is how to bridge the gap between effective content development and impactful marketing results. The secret ingredient is an effective distribution channel. That said, CMI/MarketingProfs did ask what PAID methods of content promotion were most effective.

What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

Here is what they had to say about their most effective B2B marketing tactics over the past year. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. EMAIL MARKETING EFFECTIVENESS. Depending on your marketing objectives, budget, industries and products, effective marketing tactics vary. The most effective marketing tactic has been word-of-mouth marketing.

How to Answer 11 Common Marketing Questions Using Analytics

Hubspot

To save you some time, we've put together a list of common marketing questions that you can answer with your analytics alongside tips on how to arrive at the answers you've been searching for. How to Get the Answers to These 11 Common Marketing Questions Using Analytics.

Why your analytics system doesn’t track your website search

Biznology

You probably use your web analytics system to track visitors to your site, where they come from, where they go, and whether they convert one of your offers at the end of their journey. There’s nothing wrong with your analytics system.

How To Create Killer Content With Google Analytics

Crimson Marketing

This is now easier than ever given the vast availability of data-driven tools, such as Google Analytics. This cost effective tool can help you glean insights from the content buyers research to help them make purchase decisions.

4 Google Chrome Extensions For Digital Marketers

Marketing Insider Group

Google Chrome extensions offer some great tools to help with digital marketing. Using this extension, you can view key analytics about a given page, such as how many social media shares it has, the presence of high-ranking keywords within the site, and link counts.

Advanced SEO Analytics Reports that Even Beginner SEOs Can Use

Modern B2B Marketing

One source of new ideas that may come as a surprise is SEO website analytics. Reviewing web analytics reports can help marketers find new uses for underperforming content, discover new audiences to engage and educate, and identify gaps in coverage that need to be filled.

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Why You Need Marketing Analytics, Not Web Analytics

Hubspot

Measuring marketing effectiveness has always been a challenge. The trouble is, when most marketers hear the word 'analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc.

8 Steps To An Effective Social Media Strategy

Marketing Insider Group

An effective social media strategy will drive more web traffic for you, help you build deeper customer relationships, and improve your customer satisfaction, retention and ultimately sales. For example, you can use Alexa or Google Adwords. Google+: No more than 3 times a day.

The Ultimate Guide to Hiring Effective Marketers

Hubspot

If he’s heavily involved in digital efforts, he might be knee-deep in his marketing analytics. Here it is – the only guide you’ll ever need for how to hire effective marketers. So here it is: your guide to hiring an effective marketer.

Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know

Hubspot

Google is no stranger to algorithmic change. Looking at a history of Google's product announcements , usability is usually at the heart of the modification. But two years later, Google has found that 85% of mobile search results are optimized that way. Source: Google.

8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. The Demise of Google+. Google’s Complete Search Quality Rater’s Guidelines.

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An Introductory Guide to Google’s Search Console

Act-On

Do you have a direct line to Google? You know, that “ red telephone ” you pick up that helps you cut to the front of the line for anything Google related? The next best thing may be the Google Search Console. What is Google’s Search Console? Search Console, formerly Webmaster Tools prior to May 2015, is a no-charge web service by Google for the individuals who manage website properties. Google’s Search Console can be daunting when you first access it.

8 (Free) Google Resources B2B Marketers Need To Know

KoMarketing Associates

Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. Google AdWords Features History.

How to integrate offline campaigns with your digital marketing strategy

Biznology

Hashtags are among the more popular channels to track the effectiveness of offline campaigns. Such techniques help marketers get a better grasp over the effectiveness of these different channels. Google-forwarding phone number.

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9 things you can do today to improve your Google search results

Biznology

OK, let’s start: Go Rewrite As Many Titles as You Have Time For Right Now : According to Moz , “Google typically displays the first 50-60 characters of a title tag. ” So, if you don’t actually write a meta description, Google will always steal your first 160 characters.

15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest

KoMarketing Associates

A recent study from Searchmetrics revealed that the growth rate of Google+ shares was approximately 18.5% Even though Facebook remains the primary social platform among users, the growing influence of Google+ cannot be understated. Google+ Page: https://plus.google.com/+GE/about.