Customer Experience Matrix

JULY 22, 2010

As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. Will weaker marketing automation vendors merge with each other to establish a larger market presence?

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

NuSpark Consulting

JUNE 8, 2013

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Doubleclick. Paid Search.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Circle Studio

MAY 31, 2018

This would include marketing automation systems (e.g. Hubspot, Act-On, Marketo), advanced web analytics (e.g. Google/DoubleClick, Bing). Change your Google Analytics snippet to make IP addresses anonymous. HotJar, Crazyegg), and advertising-related cookies (e.g. Is your firm in a compliance-heavy industry (i.e.

Privacy Policies 60

Privacy Policies B2B Marketing Doubleclick Privacy Protection 60

Customer Experience Matrix

JANUARY 17, 2008

Loyal readers will recall a series of posts before New Years providing updates on the major marketing automation vendors: SAS , Teradata , and Unica. Over the past few years the company acquired additional technology from Doubleclick, picking up the SmartPath workflow system and Protagona Ensemble consumer-oriented campaign manager.

Work Management 120

Work Management Marketing Management Campaigns Allocation 120

Online Marketing Institute

NOVEMBER 16, 2012

Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. Sponsored by Doubleclick. 5 Tips to Empower Your Email Marketing. Strategies.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Martech Advisor

SEPTEMBER 19, 2019

Features such as transparency, interface, flexibility, and real-time analytics, are what you need to look for in an ideal platform. Some of the key DSP players are: DoubleClick Bid Manager. Advertisers and marketers rely on DMPs as they centralize first- and third-party data. The World of Programmatic. Adobe Media Optimizer DSP.

Advertising Agencies 72

Advertising Agencies Advertisements Advertising Paid Search Agency 72