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3 Reasons Why SEO & PPC Are More Powerful Together

Fathom

We all know that SEO can be a longer term investment and PPC can be up and operating in a matter of days. Both digital strategies require research, analytics and weekly, if not daily, management. SEO and PPC work better together and there are distinct advantages for continuing both simultaneously. If you have specific keywords that have moved to position number one or two organically, this doesn’t mean it is time to turn off PPC.

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The Death of Pay Per Click Advertising (PPC)

Tomorrow People

Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. On the surface of it, PPC looks like an easy way to bring in new leads.

Click 87

18 (of the) Best Web Analytics Guides of 2011

Webbiquity

” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. Andrew Shotland concisely explains how to use Advanced Segments in Google Analytics (GA) to separately track mobile visitor behavior on your website—or even create specific segments by device (e.g.,

The Ultimate 2015 SEO Redesign Checklist

Fathom

We’ve compiled a website redesign checklist of the most important SEO tactics to consider when switching platforms, launching new content sections or completely overhauling your entire website. This is what SEO experts refer to as the “alt tag”. SEO Web Design & Development

SEO 49

5 Takeaways from Search Marketing Expo Advanced 2014

Vertical Response

Additionally, there is a wealth of information available to website owners from various paid and free tools and sources that can be used to make valuable business decisions as well including: Google Analytics. Utilize Display and Search in Tandem.

PPC Optimization: Conversion is Only Half the Battle

Modern B2B Marketing

In one campaign, we targeted Google’s Search and Display networks over the course of a month. Based on Google’s conversion reports, the Display Network seemed a pretty attractive option (all numbers are for example purposes only): Network. Display. Display. Display.

PPC V Influencer Marketing; Clicks V Sales

Onalytica B2B

Therefore, we’ve laid out the pros and cons for both influencer marketing and PPC so that you, as a marketer, can come to an informed conclusion of which tactic is best for you. Influencer marketing has a superior ROI compared to PPC; $6.50 PPC is being ignored.

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[New Guide] Avoiding Lumps of Coal: Marketing Strategy for Profitable Retail Holidays

Fathom

You will learn about: Using SEO to sell more. Incorporating mobile, automating PPC ads, boosting Google Shopping. Much like 2013, planning in 2014 is more critical than usual because the holiday shopping season is shorter.

Web Presence Optimization Software Review: gShift Labs

Webbiquity

Given that WPO is the fusion of SEO, social media, interactive PR , and online reputation management, that’s a tall order. Unlike pure SEO management tools (e.g., Web CEO , SEO Powersuite ), social media monitoring tools (e.g., Backlinks remain a key component of SEO.

How To Use Increasing Digital Marketing Budgets

Fathom

Increase your PPC allocation.*. Still, 72% of PPC marketers plan to increase PPC budgets in 2014 (via WebDAM ). Get good (clean) data and analytics; take action. So, you have more digital-marketing budget this year. Congratulations!

Lead Generation: Content among the most difficult tactics, but also quite effective

B2B Lead Generation Blog

Compared to say, PPC, content is really difficult. However, I can see that the way we displayed the chart, with mobile marketing almost looking like a little moon orbiting social media, one could easily deduce that we implied for mobile marketing to be seen as a subset of social media.

25 of the Best Web Presence Optimization Guides of 2012

Webbiquity

Influencer Marketing – What it is, and Why YOU Need to be Doing it by The Daily SEO Blog. The Real Relationship between Social Media and SEO by SocialMouths. Writing that “Everybody knows social media and SEO are connected, but how?…Unfortunately,

20 Tremendous Digital Marketing Stats and Facts

Webbiquity

The average click-through rate of online display ads is 0.6%, and more than half of Internet users say they won’t click on ads because they don’t trust them. Less than 30% of small businesses use Web site analytics, call tracking, or coupon codes.

Stats 138

Converting B2B Leads Through Social Content: 3 Keys to Success

NuSpark

In 2014, Ifbyphone conducted a Marketing Measurement Report that showed social media as one of the top three preferred channels for marketers for mid-to-bottom funnel lead conversion (right up there with email marketing and SEO/PPC—see the chart below).

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. ( WordPress Hosting SEO ). WordPress Hosting SEO ).

Stats 124

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Search Engine Optimization (SEO) and Search Facts. How big is the SEO industry? Well, there are 863 million websites globally that mention “SEO.” However, by a 5-to-3 margin, consumers preferred Google’s display of universal search results.

Stats 142

29 Guides to Beautiful and Effective Website Design

Webbiquity

Guides to Website Design for SEO. Infinite scroll: its impact on SEO and how to fix it by Econsultancy. While web designers aren’t necessarily (and shouldn’t have to be) SEO experts, the design of a site should never hinder optimization efforts.

5 warning signs that your website sucks

Biznology

Does your website offer clear, crisp images, designed to work well on “Retina-caliber” displays? Responsive sites rank better for SEO, usually cost less to maintain than a dedicated mobile site, and, as a general rule, work better across a wider range of devices.

May Brings New Products and Updates from Google

EMagine B2B Blog

While many of us were sitting back and eating tacos and sipping on margaritas in observance of Cinco de Mayo, Google was rolling out new products and functionalities for Digital Marketers in the SEO, PPC and Social Media world. Hello Search Analytics.

Content ROI Is a Myth

Hubspot

Understanding the return on tactics like PPC, SEO, and online advertising can be a lot easier; you can roughly work out your return for each dollar, euro, or pound spent. For example, with PPC it could be: If I spend €100 on PPC, I’ll make €250 in sales.

Book Review: Marketing in the Age of Google

Webbiquity

This is not just another “how to do SEO” book for practitioners. That’s why it’s important to buy branded terms in PPC campaigns—it increases clicks, plus the cost is generally low and the conversion rate high.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Online Display. Analytics.

57 Things You Can Do Right Now to Improve Your Website

delicious b2bmarketing

Target the content and tags of each product/service page of your site to a specific set of related keyword phrases–pay special attention to Title tags as Google and Bing/Yahoo display the Title tags in the search engine results pages. Google Analytics).

The 5-point plan: how to increase marketing ROI from call conversions

Webbiquity

Having this data means they can fine tune their PPC and SEO campaigns. Integrating call tracking with analytics software like Google Adwords tracking, Adobe SiteCatalyst , or DC Storm can further improve customer understanding and increase the conversion to the right kind of call.

Exploring 5 Essential Baidu Tools For B2B Online Marketers

KoMarketing Associates

In our last Baidu blog post , we introduced the basics for setting up a Baidu PPC account. Setting up a Baidu PPC account is just the beginning as B2B online marketers must consider the ongoing management and continued refinement of their Baidu advertising program. Baidu Analytics.

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8 Best Practices for Using Google AdWords

Salesfusion

When it comes to search engine marketing, there’s a lot that you can do organically, which is where a strong SEO strategy comes into play. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords.

What Is B2B Social Media Marketing?

KoMarketing Associates

Not only does social media serves as a key driver of link acquisition, but with more social elements being displayed in top search results on Google, it can help support your organic efforts as well. Dark Social: Dark social is the social sharing of content that can’t be measured through analytics tools – often from email and instant messaging. What is the relationship between social media, SEO and PPC? The Relationship Between SEO, PPC, and Social Media.

26 Awesome Search Engine Marketing Guides

Webbiquity

What common SEO pitfalls and mistakes should they avoid? 10 ways to get the most from PPC in a small-keyword category by eConsultancy. Your Guide to Targeting Prospects on Google’s Display Network (Part 1) by The Daily Egg. Should Every PPC Expert Know CRO? by PPC Hero.

10 Trends That Defined Digital Marketing in 2016

Modern B2B Marketing

The traditional PPC advertising model is transitioning into more of a PPS model, as several social media platforms have added finite targeting capabilities that allow marketers to hyperfocus their advertising on audiences that are more likely to convert. Big Data and Real-Time Analytics.

10 Marketing Terms You Need To Know – Pt. 1

EMagine B2B Blog

It organizes and automates the insight-focused capabilities from your CRM, lead management system, web analytics platform, and other campaign systems to create a smooth streamline across all channels.

How to Find the Best Keywords for Optimizing Your Website Content

Hinge Marketing

If you’re new to the world of SEO and online marketing , you may not remember a time when you were able to see every keyword that drove traffic to your site through search engines – and how much traffic each keyword was generating. 6) Google Analytics.

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

CPC: Cost-per-Click (See PPC). With CSS you can create rules to tell your website how you want it to display information. GA: Google Analytics. Find out why HubSpot and Google Analytics don''t match here. PPC: Pay-per-Click. SEO: Search Engine Optimization.

8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

Experience using social media analytics tools and the ability to tweak social strategies based on findings. An analytical mind and interest in using data to optimize/ scale blog marketing strategies and tactics. Conducting analytical projects to improve blog strategies/tactics.

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark

Analytics, hosting, and feature add-ons: Viewbix , Wistia , to name two I like. SEO: title tags with keywords; meta description, video site map, thumbnail image, links, sharable with social links. Include a transcript of your video within your website for SEO.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? Learn how to do keyword research for SEO here.). 70) Pay-per-Click (PPC).

7 Reasons Why Your Website Isn’t Performing

Hubspot

SEO Reasons. How to Diagnose: Utilize your website traffic tracking app (Google Analytics, HubSpot, etc.) How to Diagnose: Use Google Analytics to see how many people are coming to your website and within that demographic how many of them are bouncing.

10 Places You Can't Afford to Publish Mediocre Marketing Copy

Hubspot

You may think meta descriptions are a remnant of 1990s SEO. And conversion rates do matter for your SEO. Here's a screenshot of the CTA: While there isn't much copy in this CTA, there's plenty of opportunity to display your offer's value that we marketers cannot afford to miss out on.