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Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems)

Crimson Marketing

The practice of using data analytics in go to market strategy, already par for the course online and in mobile, is finding its way into channel marketing and real world engagement. Jennifer can be found @jenniferdavis on Twitter and on LinkedIn at www.linkedin/in/jenniferbdavis.

The Top 10 Free Content Analytics Tools

Contently

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report.

Trending Sources

The 21 Best Content Curation Tools

Webbiquity

What’s more, the work of discovering and saving curation-worthy content—and in some cases, even displaying and sharing it—doesn’t have to be (entirely at least) a manual effort. Sample review: “One of the most important tools in a marketer’s tool belt is knowledge.

The 29 Best Social Media Monitoring Tools

Webbiquity

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — RazorSocial (Analytics).

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites.

The Eight Best Online Tools for Sales Professionals

Webbiquity

The eight tools here deliver a range of functionality such as email automation, automatic email and call logging, workflow scheduling, lead qualification, sales enablement, and personalized direct mail. Sales Tools. An email automation tool specifically for sales professionals.

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29 LinkedIn Tips for Professional Networking, Business & Marketing

Hubspot

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential? What Is LinkedIn? About LinkedIn.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity

While social media marketing is optimized through the use of social media monitoring and management tools, social campaigns are most effectively built and managed through the types of tools in this post. Optimizely is a neat tool for this.” — RazorSocial. Ad Monitoring Tools.

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The Five Best Pinterest and Instagram Marketing Tools

Webbiquity

As with other social networks, the right tools can help marketers use these platforms more effectively. Here are a handful of the best tools for growing your brand’s following and monitoring your results on Instagram and Pinterest. This is the tool for you!”

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38+ Cool Social Media and Web Tools and Reviews

Webbiquity

Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed.

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7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. LinkedIn Share Buttons. LinkedIn Groups.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Display a feed of brand-related comments from a variety of social networks on your website? Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools.

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20 Content Marketing Tools to Rely on From Start to Finish

KoMarketing Associates

Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Tools for Topic Generation. Tools for Writing. This tool allows users to upload content from Word and converts it to clean HTML code.

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The 28 Best Miscellaneous Online Tools for Marketers

Webbiquity

Welcome to the 47 th , and final (for now at least) post in the Best Online Business Tools series. Hopefully you’ve found the posts helpful and have perhaps even implemented some of the tools covered. Password Tools. And the beauty in this tool? PDF Tools.

The 17 Best Photo Editing Tools

Webbiquity

Use the tools here to retouch images, add layers, apply effects, overlay text, create collages, replace colors, optimize file sizes, crop images, add transparency, rotate, resize, blur, distort, add icons and stickers, cartoonize photos, drop backgrounds, and more.

Can a New LinkedIn Tool Accelerate Your Social Media Marketing?

Content Standard

Earlier this year, LinkedIn announced the launch of a new, full suite of tools to improve social media marketing efforts on its platform. So how does it work, and what does it mean for other marketers now being given access to these tools?

22 Free Content Marketing Tools To Drive Your Content Marketing Plans

Marketing Insider Group

And lucky for all of us, there are plenty of free content marketing tools to help drive your content marketing plans, no matter what size business you are in. I list out tools to help you determine which keywords you should be using. Hootsuite is my tool of choice for social sharing.

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Best Twitter Guides, Tips and Tools of 2010

Webbiquity

Which are the most helpful third-party tools for Twitter? Get the answers to these questions and more here in some of the best Twitter guides, tips and tools of the past year. 20 ways to increase the number of your followers on Twitter by Web SEO Analytics. Twitter Tools.

41 Top Lead Generation Tools of 2017

Leadfeeder

The tools you need to be successful will depend on your specific goals. That’s why we’ve broken this list of tools into categories that will best fit your lead generation strategy (with a detailed explanation of how you can use each tool). Lead Data Collection Tools These tools help collect data on your prospects such as who visited your site or contact information so that you can follow up/reach out to potential prospects.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year.

20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)

Hubspot

That you can add hidden relationship notes to your LinkedIn connections? To help you discover these hidden treasures, we rounded up 21 of the lesser-known features on Facebok, Twitter, LinkedIn, and Pinterest. Learn more about Twitter Analytics here.). LinkedIn.

How LinkedIn Sales Navigator Can Generate Qualified Leads

NuSpark

Launched in August 2014, LinkedIn’s Sales Navigator makes use of the social platform’s richly populated database of business profiles to identify the ideal prospective customer. Sales Navigator has extremely helpful tools and features: · Getting leads all in one place.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

A simple tool like Google Alerts would pick up most stray citations. The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. A rapidly proliferating collection of tools are being developed to meet the need. and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information.

Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” of LinkedIn’s total revenue.

Google Analytics Part 1: An Introduction for New Users

BOP Design

Enter Google Analytics, the search engine’s web traffic and website performance tracking tool. In this blog, we take a look at the essentials of Google Analytics for those new to the tracking platform or those who would like a quick refresh.

30 fascinating facts about organic vs paid social media

Biznology

36% of businesses use social media analytics for more than competitor analysis. 30% of marketers cite LinkedIn as their preferred social network. 27% of B2B marketers identify social media as an “indispensable” tool for content distribution ( Regalix ).

17 of the Best Tools to Find and Interview Remote Candidates

Hubspot

There’s a trove of online tools designed to help you easily find and confidently hire Kelsey. 17 Tools to Find & Interview Remote Candidates. They’re using a variety of tools that streamline how they find and connect with candidates, specifically knowledge workers.

The 26 Best WordPress Plugins

Webbiquity

Make it easy for your readers to join your email list, share your articles and optimize with analytics. There are lots of tools out there that do this, but the one we use is called SumoMe. A lead generation plugin for WordPress featuring A/B testing, customized targeting, and analytics.

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13 Brands Using LinkedIn Company Page Features the Right Way

Hubspot

Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Well, it's been several months now, and I wanted to give you LinkedIn marketers out there another chance.

The dashboard has finally been perfected

Biznology

I never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. A HUD the acronym for heads up display. Google Analytics. Google Analytics (Real Time). LinkedIn.

11 Reasons Your LinkedIn Company Page Sucks

Hubspot

Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. 11 Reasons Your LinkedIn Company Page Sucks. and company (HubSpot, LinkedIn, etc.).

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You can only win search by winning social

Biznology

Start a conversation, start a blog, post on LinkedIn and Medium and not just on your own site or own blog. Use tools like GroupHigh to discover and engage your influencers.

47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack

SnapApp

Below you’ll find a list of 47 different platforms, tools, and resources to consider for your marketing technology stack. Among several tools in its arsenal, gShiftlabs can help you identify which keywords to focus on and build your content around for your specific industry areas.

LinkedIn Company Page Checklist for B2B Marketing

MLT Creative

Your Company Page on LinkedIn is a powerful way to reach millions of professionals and reveal the human side of your company. million companies on LinkedIn. LinkedIn regularly informs members of Company Pages changes via email or network update. When LinkedIn members want to know about your company, they look to your Company Page. Assign Admins - LinkedIn wants to know who will administer your company page. Need help with your LinkedIn Company Page?

Web Presence Optimization Software Review: gShift Labs

Webbiquity

Unlike pure SEO management tools (e.g., Web CEO , SEO Powersuite ), social media monitoring tools (e.g., HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%).

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Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List

NuSpark

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. LinkedIn Lead Accelerator. LinkedIn Advertising Wish List. Maybe an option for LinkedIn?

The 23 Best Free Google Chrome Extensions for Digital Marketers

Webbiquity

To enhance and automate marketing functions, businesses need to invest in online tools, integration, and training. Even better—except where otherwise noted, all the tools below are free, or at least offer free versions. There are lots of tools that can help you achieve this.

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Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

I had a fascinating chat earlier this week with a client who described his vision for using DemandBase to tailor messages to Web site visitors from target accounts, using Bizo to further tailor messages to individuals by title, using all this data to synch inbound and outbound campaigns in Eloqua , and eventually driving everything with predictive model scores from a tool like Lattice Engines.

HG Data 2016 and Beyond

HG Data

It’s our good fortune that Rob Fox has come to us, bringing 20 years of commercial software and analytical experience, most recently at Liaison Technologies and MuleSoft. HG Focus is a Chrome extension that is also visible inside Salesforce, LinkedIn, Microsoft 365 and Gmail. HG Discovery is both a marketing tool to help you learn about the companies using the technologies you care about as well as an opportunity to raise the hood and see what’s inside our dataset.