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Most Exciting Marketing Technologies to Adopt in 2017


nor with re-tooled data-marts, nor with Master Data Management (MDM). The CMO must figure out how to reach their customers via the influencers in an analytical, automated, data-driven way. Category #4: Analytics rationalization, emergence of Attribution.

Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ).