Hubspot

DECEMBER 14, 2012

2) 59% of new subscribers (who have subscribed within 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails. 3) Email open rates decreased in Q2, down slightly from 26.2% 6) Open rates for triggered emails hit 49.8% Source: Epsilon ) Tweet This Stat.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

6sense

DECEMBER 10, 2021

Further, marketing leverages 6sense’s robust segments to run display, retargeting, and LinkedIn advertising campaigns. Code42’s use of LinkedIn and display ads was limited, and its audience size was too small. Open rates” became engagement. Intent Data: Layered intent data and predictive analytics into digital marketing.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Terminus

DECEMBER 9, 2020

This digital shift has catalyzed technological advances that are helping B2B marketers engage with buyers more effectively through online channels such as display advertising, chatbots, sales engagement tools, and website personalization. Here are a few reasons why: 70% of the buyer’s journey is done before outreach to sales is made.

Account Based Marketing 55

Account Based Marketing ABM Marketing Budget Top of Funnel 55

Televerde

OCTOBER 30, 2019

trillion each year from competitors that don’t, according to Forrester. Triggered email messages have 71% higher open rates and 102% higher click-through rates than non-triggered. Forrester, 2017). conversion rate as compared to only 1.7% Strategy Analytics, 2019). Business Insider, 2018).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Hubspot

DECEMBER 5, 2012

Luckily, you can sniff them out with analytics. Using Analytics to Identify Rotten Lead Nurturing Workflows. Identify your poor performing campaigns by checking the following four metrics using your marketing analytics tools. Start with the open rate of each email in the workflow. Here are five places to check.

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28