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How Mature Is Your HubSpot Attribution Reporting?

SmartBug Media

HubSpot, as a top marketing and sales software service, has some of the most complete attribution reporting features out there (you must be a HubSpot Marketing Professional or Enterprise to access HubSpot attribution reporting features). To all HubSpot users, this blog is for you. Run, Forrest, Run!

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15 cutting-edge tools every B2B marketer should know

Martech

The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. Albert claims to cover 90% of the biddable ad universe, to optimize, personalize and maximize performance, without spending more.

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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. 11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. With predictive analytics, sales teams can assess future revenue with 96% accuracy.

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Sales Enablement: How to Improve Your SDR’s Productivity

PureB2B

Additional data from Forrester revealed that high-performing B2B companies grow their sales enablement budget 2 times faster than low-performing organizations. DemandScience also integrates with CRM platforms like Salesforce, Pipedrive, and HubSpot. Predictive Demand Generation. Custom Content Creation.

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What a Top-Notch Lead Management Program Looks Like

Hubspot

By using analytics to keep tabs of the content leads view and the interactions they have with your company, you can build a more relevant, personalized experience for each lead. With lead scoring, you can attach values to each of your leads based on their professional information and the behavior they’ve displayed on your website.

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The Ultimate Guide to SEO in 2018

Hubspot

And to stay up-to-date on SEO strategy and trends, check out HubSpot's Skill Up podcast.). For example, in recent survey from HubSpot Research , we found that 77% people research a brand before engaging with it. Forrester revealed that 60% of customers do not want any interaction with salespeople. Source: Forrester Research.

SEO 101
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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. The Vendors Here are six services that offer post-click marketing analytics: VisitorTrack , from netFactor -in the company's own words, VisitorTrack is"like caller ID for your website.(it)