AI Tools Turn Analytics Data into Actionable Information
Vision Edge Marketing
FEBRUARY 1, 2022
The early 20th-century department store magnate, John Wanamaker, who famously said, “I know half the money I spend on advertising is wasted, but I can never find out which half,” couldn’t have imagined the analytical power of today’s innovative artificial intelligence (AI) tools for marketers. I’ve been in analytics for 15 years.
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