• CONTENTLY  |  WEDNESDAY, MARCH 22, 2017
    [Analytics, Display] Storytelling Is Not a Strategy
    And one Forrester analyst estimated that global content spend topped $40 billion last year. Over the past decade, we saw a similar trajectory in display advertising and even social media. Through Contently’s analytics platform, our clients can measure how their stories influence and generate leads , and keep track of how much each lead costs. Voices ad blocking ad-tech benchmark data Content Analytics Content Strategy MarTech Native Advertising SiriusDecisions
  • CHIEFMARTECH  |  TUESDAY, MARCH 14, 2017
    [Analytics, Display] Mastering modern marketing technology leadership over 2 intense days
    The massive innovation underway in this space will be on full display and will be an eye-opening experience unto itself. The next session will be two back-to-back TED-style talks: Turning Your Marketing Team into a Profit Center a case study with Kerem Tomak , chief digital marketing and analytics officer at Sears , and then The 4 Cornerstones to Become a Universal (Marketing) Soldier in 2017 by Paul Gottsegen , chief marketing & strategy officer at Mindtree.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Analytics, Display] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    so you should definitely use research tools (including Google Analytics on your site, Facebook Audience Insights, and the Facebook Ad dashboard of who is responding to your ads and where) to find out who your customer is and what devices they use. In 2017 smart B2B marketers will be making their big data small with analytics solutions and personnel that can connect the dots between intent, experience and action. Cognitive Marketing / Predictive Analytics.
  • 6SENSE  |  THURSDAY, JULY 21, 2016
    [Analytics, Display] The Day of the Fish: B2B ESP 2016 Recap
    Continuing the trend, Forrester principal analyst Laura Ramos discussed the six ways predictive gives sales and marketing teams an unfair advantage and displayed a photo of a goldfish jumping from one bowl to another. Check out some of the top quotes coming out of last week’s event below: “Marketing needs to better understand sales’ priorities.” – Laura Ramos, Forrester Vice President, Principal Analyst.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 14, 2016
    [Analytics, Display] CMO Spotlight: 3 Trends That Will Drive Digital Transformation
    Google’s Display Benchmark Tool reveals that 99.4% A 2015 study by Forrester Research, “The Contextual Marketing Imperative,” revealed large gaps in delivering personalization. Over the last 12-18 months, Autodesk has completely revamped their hiring strategy and now looks for people who meet their C-A-A profile (Content, Analytics, and Automation). Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco.
  • IKO-SYSTEMS  |  THURSDAY, MAY 19, 2016
    [Analytics, Display] Lead Generation Tweaks for Building a Better Sales Pipeline
    Or perhaps you’ll align display ads with email messaging and custom calls. Predictive data analytics solutions can give you the time back to your people. If leads are conducting their own research on companies, smart companies can play right back and hyper-target the best leads that display the intent to buy. Speech analytics monitor sales conversions plus flag keyword for later review. Every business wants the most efficient sales process.
  • IKO-SYSTEMS  |  THURSDAY, MAY 19, 2016
    [Analytics, Display] Lead Generation Tweaks for Building a Better Sales Pipeline
    Or perhaps you’ll align display ads with email messaging and custom calls. Predictive data analytics solutions can give you the time back to your people. If leads are conducting their own research on companies, smart companies can play right back and hyper-target the best leads that display the intent to buy. Speech analytics monitor sales conversions plus flag keyword for later review. Every business wants the most efficient sales process.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 16, 2015
    [Analytics, Display] Polish up your best content to drive content marketing value
    According to Forrester , 50% of content from enterprises is not even being used. Dig into Google Analytics and see what has been working for you. Make sure your meta description is catchy, just below 150 characters (only 150 characters will be displayed in search engines), and an accurate representation of your post. According to Forrester, 50% of content from enterprises is not even being used. By Luke O’Kelly {grow} Community Member.
  • VIEWPOINT  |  TUESDAY, MAY 5, 2015
    [Analytics, Display] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)
    In the same blog he goes on to quote Forrester’s Laura Ramos: In earlier studies, Forrester found that at least half of B2B marketers surveyed did not have well defined L2RM processes or failed to follow the ones they did have in place for activities like lead scoring, nurturing and recycling and management. When someone leaves their website, they’ll be able to display relevant content as the prospect reviews other sites. This year I've been talking a lot about Nurturing.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Analytics, Display] 87 New (Really) Marketing Automation Stats
    You can find it in the Q2 2011 Forrester Wave™ report.). Data & Analytics. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Companies that have adopted marketing automation display notable advantages compared to companies that have not adopted a marketing automation system, as highlighted below. DATA & ANALYTICS.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Analytics, Display] Rise of the Marketing Platform
    This was true even for digital channels such as display ads and PPC – even the website was one-size fits all. Nearly half of the online adults globally are always addressable, and they expect marketers to meet their specific needs — always and everywhere — according to Forrester’s 2013 Interactive Marketing Predictions report. We have what Forrester calls “an ever-widening aperture of customer context” at our fingertips.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Analytics, Display] 70 New (Really) Marketing Automation Stats
    You can find it in the Q2 2011 Forrester Wave™ report.). Data & Analytics. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Companies that have adopted marketing automation display notable advantages compared to companies that have not adopted a marketing automation system, as highlighted below. DATA & ANALYTICS.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Analytics, Display] 70 New (Really) Marketing Automation Stats
    You can find it in the Q2 2011 Forrester Wave™ report.). Data & Analytics. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Companies that have adopted marketing automation display notable advantages compared to companies that have not adopted a marketing automation system, as highlighted below. DATA & ANALYTICS.
  • VIEWPOINT  |  THURSDAY, MARCH 6, 2014
    [Analytics, Display] Social media ROI sucks! (Or, you can prove anything if you send out a survey)
    Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. According to Forrester’s “Q3 2013 North American and UK Digital Maturity Online” report (based on an August online survey of 395 marketers), onsite ratings and reviews are rated No. Some of it is direct marketing, such as email, display, and PPC search. Some of it is pull (social), some push (display).
  • MARKETING ACTION  |  MONDAY, FEBRUARY 24, 2014
    [Analytics, Display] Digital Marketing Glossary, Part 2
    This is done through a mix of content marketing , search engine optimization, social media, and other tactics designed to attract attention, which Forrester Research has called “the fine art of being found.” The speedometer is the KPI: In a simple, unambiguous manner, it displays the information you need to make a judgment about whether your car is moving too fast. In the first installment of this series, I commented that I’d gotten “lead gen” and “demand gen” mixed up.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 22, 2014
    [Analytics, Display] 10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014
    The shift is a result of the evolution of CRM, marketing automation, cross-channel analytics, and data management. Jenny Wise , Mobile Marketing Analyst, Forrester Research. AOL Networks is seeing that with brand advertisers 45% of display spend is going cross-linkage, according to CEO Bob Lord. by Amanda Batista | Tweet this The start of the New Year in the marketing industry is a particularly exciting time.
  • FATHOM  |  TUESDAY, JANUARY 7, 2014
    [Analytics, Display] How To Use Increasing Digital Marketing Budgets
    Get good (clean) data and analytics; take action. And in prolonged sales cycles, where 4 or more nurturing interactions are required to mature a lead to sales-qualified status ( Forrester Research ), don’t you want to be communicating efficiently? Content Creation & Strategy Google Analytics Marketing Automation/Email Marketing Online Advertising/SEM/Display SEO stats So, you have more digital-marketing budget this year. Congratulations!
  • NUSPARK  |  SUNDAY, DECEMBER 29, 2013
    [Analytics, Display] Buying Online Display; Click-through Rate & Conversion Considerations
    The online display industry has gone through significant changes over the years. If you are running display campaigns, and showing a typical 80-90% bounce rate, you have a reason to be concerned. Keep in mind these considerations: You’re really buying impressions with display. Since many display networks sell inventory on a CPM basis, you should be buying based on targeting and efficiency. Thus, display can be considered a branding medium.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 14, 2013
    [Analytics, Display] How to Measure the ROI of Your Marketing Programs
    Fortunately, various marketing analytics exist to give companies insight into their various programs’ levels of effectiveness: Each sequential method on this list will give you a more accurate view into your customer value data – but this additional insight also comes with a corollary rise in cost and complexity. What happens if we double investment in display advertising? More sophisticated and analytical – reveals the true impact of a marketing program.
  • SAZBEAN  |  SATURDAY, MARCH 2, 2013
    [Analytics, Display] Top Internet strategy, marketing and technology links for the week of March 2, 2013
    Search Engine Watch) How to Generate Quality Traffic with Display Advertising (Search Engine Watch).
  • HUBSPOT  |  FRIDAY, DECEMBER 14, 2012
    [Analytics, Display] The Ultimate List of 2012 Email Marketing Stats
    35) 8 in 10 people say the marketing emails they receive go mainly into their primary personal email account, displayed alongside their personal emails. Source: Litmus Email Analytics, 2012 ) Tweet This Stat. Source: Forrester Research, “Email Marketing Forecast 2012 – 2017? Contrary to rumor, email is not dead. Nor is it dying in the wake of social media's rise in popularity.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 5, 2012
    [Analytics, Display] How to Diagnose and Repair Rotten Lead Nurturing Workflows
    Luckily, you can sniff them out with analytics. Using Analytics to Identify Rotten Lead Nurturing Workflows. Identify your poor performing campaigns by checking the following four metrics using your marketing analytics tools. Marketing Qualified Leads (MQLs) : According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads. Sales Accepted Leads: Use closed-loop analytics to make sure each campaign is contributing to earned customers.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2012
    [Analytics, Display] 20 (More of the) Best SEO Guides, Tips and Insights of 2011
    Discover how to use Google Analytics data, technical tweaks, website audits, keyword research, fresh content, social media activities and more for SEO success here in 20 more of the best SEO guides of 2011, a follow-up to 40 of the Best SEO Guides, Tips and Insights of 2011 (So Far) published last November. Ray “Catfish” Comstock explains how to divide the SEO data analytics process into three main phases–performance reporting, opportunity identification (e.g.,
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2012
    [Analytics, Display] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
    This incredible site displays real-time statistics on a variety of global internet metrics, including today’s “Intetnet mood poll,” the relative positions of the largest social networks, how time is spent online, and a constantly changing collection of “Fun Facts” (e.g. SEO Underused, Forrester Report Suggests by MediaPost Search Blog. Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks.
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2012
    [Analytics, Display] What a Top-Notch Lead Management Program Looks Like
    By using analytics to keep tabs of the content leads view and the interactions they have with your company, you can build a more relevant, personalized experience for each lead. With lead scoring, you can attach values to each of your leads based on their professional information and the behavior they’ve displayed on your website. According to Forrester Research , c ompanies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 27, 2011
    [Analytics, Display] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
    through Ping.fm [[link] how to specify which of your friends’ photos display on your Facebook profile page, how to create quizzes, block ads and more in this helpful post. Eric Vreeland addresses that gap in this excellent post, showcasing companies like Saleforce.com and Forrester Research , and also provides tips and guidance on how B2B marketers can make the most of the world’s largest social network.
  • SOCIAL MEDIA B2B  |  TUESDAY, JUNE 7, 2011
    [Analytics, Display] 7 Ways to Take Your B2B Marketing Mobile
    B2B mobile marketing spending will quadruple over the next five years, rising from $26 million in 2009 to $106 million in 2014, according to Forrester Research. That way you can announce or display the content in your various marketing channels such as email campaigns, social networks, mobile apps, blogs, text messages, etc. Review your analytics. Understand if mobile is impacting your marketing and make decisions based on analytics.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 9, 2011
    [Analytics, Display] Monitoring vs Analytics [Infographic]
    So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. I found a graphic created by Zach Hofer-Shall from Forrester that was similar in concept so I adapted it for this report. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS. ANALYTIC AGGREGATORS. BEYOND SENTIMENT ANALYTICS.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 7, 2011
    [Analytics, Display] 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
    McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. Forrester senior analyst Augie Ray distinguishes social media marketing success (creating online buzz, having lots of Facebook fams) from true social media success (delivering on brand promises, fostering genuine, even fanatical advocates online and off).
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, DECEMBER 1, 2010
    [Analytics, Display] Top 60 B2B Marketing Posts and Hottest Topics November 2010
    Google Analytics. New research puts Fortune 500 social media usage on display - grow - Practical Marketing Solutions , November 17, 2010 The Center for Marketing Research at the University of Massachusetts released a new study of the Fortune 500’s adoption of blogging and Twitter. Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics.
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 13, 2010
    [Analytics, Display] What’s the Best Social Media Monitoring Tool? It Depends
    Along with the monitoring and alert features you’d expect, Trackur also includes a proprietary algorithm for displaying the influence and reach of individuals discussing your brand or topic—so you can focus on power users and ignore trolls and spammers. Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics.
  • THE ROI GUY  |  MONDAY, OCTOBER 11, 2010
    [Analytics, Display] Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness
    According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Marketing Operations and Technology consists of the following services: Lead capture and scoring Collecting and analyzing on-site analytics data Optimizing creative “look-and-feel” (e.g., Every year, around Halloween, organizations meet to begin the battle for budget allocations for the New Year. For marketers, the news is good overall.
  • TOM PISELLO  |  MONDAY, OCTOBER 11, 2010
    [Analytics, Display] Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.
    According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Marketing Operations and Technology consists of the following services: Lead capture and scoring Collecting and analyzing on-site analytics data Optimizing creative “look-and-feel&# (e.g., Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo.
  • WEBMARKETCENTRAL  |  MONDAY, DECEMBER 8, 2008
    [Analytics, Display] Getting More Out of Each Click with "Post-Click Marketing"
    These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. The Vendors Here are six services that offer post-click marketing analytics: VisitorTrack , from netFactor -in the company's own words, VisitorTrack is"like caller ID for your website.(it) Opentracker is a simple yet powerful service that provides real-time visitor monitoring, search term analysis, online reporting and other analytical capabilities.