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How B2B Brands can benefit from Programmatic Marketing

Valasys

According to eMarketer, programmatic buying will amount to about $14.88 According to research published by ANA/Forrester responding to the issues of forgery & brand safety, 45% of the marketers have targeted the whitelists while 51% of them have aggressively updated blacklists. billion of approximately $58.6

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Three Signs That You Are Ready to Bring Programmatic Media Buying In-house

Digilant

You are determined to own every part of your company’s media budget as well data and analytics, rather than have it be a black box. Especially for US digital display ad buyers and sellers, programmatic is now the standard. Especially for US digital display ad buyers and sellers, programmatic is now the standard.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Google Analytics. Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Online blog needs various marketing methods to get converted into big business. Facebook Insights.

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9 Podcast Trends You Can’t Ignore in 2020

Single Grain

According to Dave Zohrob, the CEO of Chartable : “Based on Chartable analytics data, we predict that Spotify will reach at least 25% listener share by the end of 2020 — a huge win for Spotify and a clear warning to Pandora, Apple and other folks.”. of digital display ads in the U.S. will be programmatic by 2020.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

This incredible site displays real-time statistics on a variety of global internet metrics, including today’s “Intetnet mood poll,” the relative positions of the largest social networks, how time is spent online, and a constantly changing collection of “Fun Facts” (e.g. million followers”).

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Digital Future: Predictive Advertising, Chapter 2 – The 9 Biggest Challenges in Marketing Technology at a Glance

QuanticMind

Forrester Research suggests that “most search marketers track an array of metrics. For example, advertising ecosystems are changing rapidly: mobile Google searches surpassed queries from desktop in the summer of 2015, according to TechCrunch , and eMarketer predicts that in 2016, digital display ad spending will jump 39.7%