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SEM Mystery: The Case of the Missing Leads

Webbiquity

Sugar wasn’t going to like this, and as the old saying goes, hell hath no fury like a woman with an underproducing SEM campaign. I’ll talk nice to the analytical data set and buy it a few drinks, but if that don’t work, I’ll take it out back and knock it around until it gives up the answers. Post on Google Buzz.

SEM 100
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Seven Expert Search Engine Marketing Guides

Webbiquity

SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Done properly, search engine marketing (a.k.a. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

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Best Search Engine Marketing Tips of 2009, Part 1

Webbiquity

What’s the real optimal cost per lead for your SEM program? Khalid Saleh provides helpful tips on how to improve conversion rates such as analyzing your analytics, viewing optimization as a long-term commitment, andstarting optimization during the initial site development process. How can you improve conversion rates? Tweet This!

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Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

Craig Danuloff clearly explains why the AdWords quality score is important, how it affects cost per click for SEM campaigns, and the factors that go into Google’s calculation of quality score. Learn How to Import Your Google Analytics Goals into AdWords Conversion Tracking by PPC Hero. by Search Engine Land. Post this on Diigo.

Adwords 100
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The Nine Best Reputation Management, RSS, and Social Search Tools

Webbiquity

Digg Reader is a tool for keeping up with sites and blogs. Sample review: “Digg is my go-to RSS reader and social bookmarking tool.” 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 23: The 29 Best Web Analytics Tools. #24: 23: The 29 Best Web Analytics Tools. #24: Google Review Count: 183.

RSS 229
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Best of 2008: Blogging for Business, Part 1

WebMarketCentral

7 Strategies to Invite More People Into Your Audience by Problogger Social media rockstar Chris Brogan details several strategies to not just grow your blog audience, but also attract the right kind of readers (these do not include getting on the first page of Digg).

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Best of 2008: SEO Guidance, Part 5

WebMarketCentral

StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated. There's lots more red meat for web analytics data junkies as well. Among his findings: organic search is the source of both the highest volume and best quality of traffic. Social traffic (e.g.

SEO 20