8 (of the) Best Web Analytics Guides of 2010


Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? What common analytics mistakes should you avoid? Discover the answers to these questions and others here in eight of the best guides to web analytics of last year. Digg this!

What Could Kill Google and Facebook


And Facebook’s size may be no defense against ultimate demise; it wasn’t all that long ago the MySpace was the largest social network, and the experience of social news site Digg—once valued at $100 million but sold recently for just 5% of that —is a cautionary tale. Facebook Social Media Marketing Twitter Digg Facebook changes facebook killer Facebook privacy Google Gears google killer Google Knol LinkedIn MySpace Panda Penguin Picnik twitter killer user experience

Trending Sources

The Nine Best Reputation Management, RSS, and Social Search Tools


2) Digg. Digg Reader is a tool for keeping up with sites and blogs. Sample review: “Digg is my go-to RSS reader and social bookmarking tool.” 23: The 29 Best Web Analytics Tools. #24:

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Helpful Instagram Analytics Tools, and Other Marketing Stories of the Week


is improving its search feature, and even Digg is playing along. Hot #Instagram Analytics Tools to Optimize Brand PR Power, From Search Engine Watch. Besides any closed-loop marketing analytics you have set up to measure the impact of referral traffic from Instagram, of course.)

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Measuring Social Media ROI with Google Analytics: Part 4 – Standard Reports

EMagine B2B Blog

Google Analytics has recently expanded its reporting option to include social media outlets. Before some of these reports will function properly, you will need to set up your goals in Google Analytics. Google Analytics Social Media

Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue

Modern Marketing

In most organizations, the campaign analytics are in one data silo and the pipeline and closed deal information is in another. Marketing Measurement benchmarking campaign analytics CEO CFO COO Eloqua marketing analytics marketing credibility marketing effectiveness marketing performance MarketingProfs MarketingSherpa Revenude revenue revenue performance Revenue Performance Management sales and marketing alignment sirius decisions VP of Sales

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Google Analytics Upgrade Could Bode Well for Google Plus


This week Google introduced some significant changes to its widely used analytics offering. The Google Analytics blog tells us “The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business. They are trying to provide analytic proof that social media is a bottom-line contributor and not a lot of marketing hype. Analytics.

Best Web Presence Optimization Guides and Tips of 2010


making it as simply as possible for visitors to share your site content across multiple social networks), and social analytics. Digg this!

Best Web Analytics Tools and Tips of 2009


In the world of analytics, all information is, by its nature, backward looking (you can’t measure what hasn’t happened yet). In short, to be valuable, analytics must be actionable ; they should provide hard data to clarify what you should keep doing, what you should stop doing, and what you should do differently. Google Analytics 101, Part 1 by Search Engine Watch. Eyes on the Prize with Custom Reports by Google Analytics Blog. Digg this!

What’s the Best Social Media Monitoring Tool? It Depends


Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Digg this! Tags: Social Media Marketing Social PR Alterian SM2 analytics Andy Beal Bacon's clipping service Cision Forrester Research Google Alerts Nielsen BuzzMetrics pricing PRWeb Radian6 sentiment tracking social media monitoring tools Social Mention Techrigy Trackur UberVU Vocus

5 Social Media Tips From A Digital Native

Modern Marketing

Tools like Google Analytics and bit.ly Social Media analytics BlackBelt Strategies Chris Heggem Facebook marketing metrics social media marketing social media tips social metrics Twitterby Joe Chernov | Tweet this I’d been hearing a lot about some guy named Chris Heggem.

Best Email Marketing Tips, Tactics and Metrics of 2010


Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence by Industrial Marketing Today. Achinta Mitra provides step-by-step instructions for integrating Google Analytics with standard ESP email tracking, which produces much richer data to help optimize conversion rates.

11 of the Best Slack Apps & Integrations to Try


Discover great web content curated by Digg. Every day, Digg aggregates 10 million RSS feeds from virtually all publishers, and collects 200 million tweets daily -- 40 million of which include links. digg (keyword): Lets you search content by keyword. digg nytimes.com”).

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[Chart] 90% of Visitors to EU Cookie Law Site Don’t Opt-in

Modern Marketing

Last week, Google Analytics expert, Vicky Brock , posted this chart showing that since the UK implemented its own version of the law the ICO can only track 10% of visitors to its site with the Google Analytics cookie. by Elle Woulfe | Tweet this What a difference a month makes!

Best Social Media Management Tools for Small Business Owners

grow - Practical Marketing Solutions

Of course, if you want more versatility (additional profiles, analytics, etc.), Provides analytics for posts , so you can determine what kind of posts draw the best engagement from your audience, and when you should post to achieve the best reach.

7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)

Modern B2B Marketing

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right?

Does My Hair Look Good in this Metric?

Modern Marketing

Revenue Performance Management analytics data Eloqua marketing automation Marketing Measurement revenue performance sales funnel trafficby Jennifer Horton | Tweet this. Some hairstyles can make us look 10 years younger. Some jeans can make us look 10 pounds thinner (god love ‘em). But, if I were to base my New Year’s resolutions on being 10 pounds thinner and 10 pounds younger, then I am going to have a really hard time actually meeting my personal health goals. Let’s face it.

4 Conversation Starters for Selling Marketing Automation to the CEO

Modern Marketing

Revenue Performance Management analytics benchmarking CEO CFO CIO IT marketing marketing automation marketing ROI revenue revenue forecasting revenue growth Revenue Perfo RPMby Michael Martin | Tweet this Ever wonder what keeps your CEO awake at night?

22 Essential Mobile Apps for Your CMO

Modern Marketing

Analytics Pro : This one is simple: Google analytics on your iOS device for $6.99. Marketing Efficiency 100 Cameras in 1 37signals analytics pro Android android marketplace apps appstore Basecamp Battery Ultra Box.net Boxcar Chatter CMO Dropbox Eloqua Evernote FlightTrack Frenzapp Goodtodo Instapaper iOS iPad iPhone Locale marketing mobile Penultimate Qwiki Reeder Siri Trimit TripIt

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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

Moz’s Followerwonk tool allows users to grow their social graph by gaining insights into Twitter analytics such as followers, where followers are located, number of tweets, and much more. Digg Reader. Digg Reader is a news aggregation service operated by Digg.

8 Rules For Running Online Display Ads

Modern Marketing

To understand the effectiveness of your ads, you need a richer set of campaign analytics. by Jesse Noyes | Tweet this In olden days, when you wanted to drum up interest for your product or business, you could take an ad out in the paper, write a jingle for the radio or buy commercials on TV.

[Infographic] Inside The Busy Mind Of A Marketer

Modern Marketing

by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? In a word, lots. With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds.

The 4 Stand Out Aspects of Salesforce Summer 11

Modern Marketing

Analytics continuing to be a top level feature. Analytics. You’ll notice that analytics gets a top-level category in the release notes. The new report builder is just the beginning for analytics enhancements. I’ve talked with numerous people at Salesforce and they’re all excited about the analytics features that are to come. by Andrew Sinclair | Tweet this Saturday morning will mark the first time Salesforce users will be logging into Salesforce Summer 11.

Google-Backed Startup “Smarterer” Wants To Reinvent The Resume

Modern Marketing

Smarterer aims to change that by giving people the chance to prove their skills in areas as general as Facebook and Twitter to more specific platforms like Google Analytics, Dreamweaver and, yes, Eloqua.

14 Awesome Google Labs Experiments You May Have Missed

Modern Marketing

by Jesse Noyes | Tweet this Google+ has been the talk of the digital town the past couple of weeks. But while Google’s latest jump into social media is exciting, it can be easy to forget just how much cool stuff Google rolls out on a regular basis.

What Google+ Needs to Offer Businesses

Modern Marketing

That’s a strong reason for any business to join Google’s social media strategy, says Eric Swayne , Director of Social Analytics and Insights for M/A/R/C Research. “We Facebook analytics is focused primarily on Facebook and Twitter remains ad hoc.

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The Four Pillars Of Revenue Performance Management

Modern Marketing

Analytics that drive action. Revenue Performance Management benchmarking forecasting Joe Payne lead management Lead Scoring marketing automation predictive analytics revenue revenue performance RPMby Paul Teshima | Tweet this. Every revolutionary business strategy can usually be traced back to an initial challenge. For Eloqua that challenge was in 2002.

Revenue Performance Management: Webtrends Tackles Data Overload

Modern Marketing

A top provider of social and mobile analytics, Webtrends is an expert at helping organizations leverage and measure campaigns across blogs, Facebook, Twitter…the list goes on and on. by Jesse Noyes | Tweet this.

Search isn’t about search anymore, it’s about social


Search will never be the same as it was as recently as a few years ago. Google is severely penalizing sites that are buying links or are invested in private blog networks.

31+ of the Coolest Social Media, Search and Web Tools of 2010


A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Actionly also includes Twitter account management and analytics tools. Digg this!

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What Your Business Needs To Know About Google+

Modern Marketing

One of the pluses of, er, Google+ for brands is that Oestlien said the pages would feature “rich analytics” and the ability to connect to AdWords.

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Get Over That Fear of Commitment—Your Content Marketing Program Depends on It

Content Standard

Marketers can use analytics to understand which stories and topics are most likely to get people to spend time with the content, share it on social media, subscribe to a newsletter, or download an asset. Are you fully committed to your content marketing program?

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Are You Committing Content and Social Media Sabotage?

Vertical Response

There are also several third-party social sharing widgets and applications you can choose from such as AddThis , ShareThis , or WordPress plugins like Digg Digg. Most of these third-party applications are free, easy-to-implement, customizable, and even provide you analytics.

Change or Die | Fast Company

Buzz Marketing for Technology

My Bookmarks Digg Del.icio.us Unfortunately, that kind of emotional persuasion isnt taught in business schools, and it doesnt come naturally to the technocrats who run things -- the engineers, scientists, lawyers, doctors, accountants, and managers who pride themselves on disciplined, analytical thinking. ); document.write( ); FastCompany.com | Where ideas and people meet. Feedback. Find People. Find Groups. Find Blogs. Search. Fast Company. Google. SUBSCRIBE. CURRENT ISSUE.

Blogging with Personality and Tim Ferriss

Writing on the Web

Tim masters two things that make him credible and trustworthy: Research, data and analytics: he backs up what he says with numbers and facts. Digg this! How much personality should you show on your blog without becoming an ego-blogger ?

Best Twitter Guides, Tips and Tools of 2010


20 ways to increase the number of your followers on Twitter by Web SEO Analytics. 20 Top Twitter Monitoring and Analytics Tools by Pamorama. Digg this!

Blogging Is Good Business – 8 Tips To Get It Right

B2B Marketing Insider

I share once on Linkedin, StumbleUpon, Digg and sometimes Facebook. Last but not least, use analytics and reporting to see what articles drive organic (SEO) traffic and what articles work for Twitter.

High Quality Content Sites Is What Google Wants

Writing on the Web

For professionals who use online content to market their services, you need to keep an eye on your analytics , and continue to follow good advice for content marketing. Digg this! There’s been an important update to the way Google runs their search algorithms , designed to weed out the number of junk content farms. You and your pages shouldn’t be concerned, except if you’re trying to game the system.

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33 (of the) Best Marketing Strategy Guides and Insights of 2010


Bob Leonard details 14 key factors for developing an effective b2b social media plan, among them: include input from sales, develop target personas, have a realistic content development plan, and build in analytics. Digg this!

Best Social PR Guides and Tips of 2010 (So Far)


Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement). Digg this! Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years.

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