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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 79% of small business owners on Twitter post just once per day or even less frequently, yet one out of three want to spend less time on social media.

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The Importance of Woozles in B2B Marketing

Digital B2B Marketing

To differentiate audience perception from logos and names (often referred to as brand elements) or branding (often referring to traditional advertising), we will refer to these behavior-changing perceptions as your Woozle. Share your view in the comments below or with me on Twitter.

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Trending Sources

What Is Digital Marketing?


Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.). The term ‘digital marketing’ doesn’t differentiate between push and pull marketing tactics (or what we might now refer to as ‘inbound’ and ‘outbound’ methods).

B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?


You'll probably tell your friends, post on Facebook or Twitter and in general try to get even like Dave Carroll in United Breaks Guitars. There are a variety of web analytics and web feedback solutions that can give you insight on how well the buying process is working for buyers.