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Why You're Thinking About Digital Marketing Analytics All Wrong


The trouble is, when most marketers hear 'digital marketing analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. So why exactly do digital marketing analytics matter?

Top B2B Website Metrics to Monitor Using Google Analytics

Hinge Marketing

In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? For example, an executive search firm’s website draws both job candidates and employers looking for talent. Hinge’s library as a good example.

How to Use Facebook Live: A Complete Guide


In their continued effort to promote video content in the News Feed, Facebook recently launched Facebook Live , a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed. How to Broadcast on Facebook Live.

Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)


One of the keys to content marketing success is differentiation. You need to differentiate yourself, and find a more effective way to engage your readers. Sounds great, but let's see some examples of interactive storytelling in aciton to get a better understanding of it's potential. .

This Week in Content Marketing: Honda Fails to Go the Distance

Junta 42

In this week’s episode, Robert and I ponder how Facebook’s dominance in online advertising is likely to grow with the debut of Instant Articles, and take issue with one author’s glowing prediction that it will become the “Pangaea of publishing.” This Old Marketing example of the week (51:27).

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A High-Level B2B Marketing Budget Breakdown

Modern B2B Marketing

For instance, if your broad goal is awareness or branding, you might want to invest in a campaign that differentiates your brand from your competitors and offers value to your prospects so they come to associate your brand with value. Marketing Budget Samples, Examples, and Tips b2b

This Week in Content Marketing: Content Marketing Budgets Still the Size of Pluto

Junta 42

In this week’s episode, Robert and I discuss the massive growth of how-to videos on YouTube and what marketers need to do to differentiate their video content. We wrap up the show with a #ThisOldMarketing example of the week from Disney. This Old Marketing example of the week (49:49).

7 Twitter Analytics Metrics You Should Check Right Now


Analytics. We’re here to show you that analytics aren’t all that scary. In fact, social networks have made a point of ensuring that analytics are simple and digestible for everyone, whether it’s your first day on the job or you’re the CEO. Twitter analytics are a prime example.

This Week in Content Marketing: Here’s What Verizon Should Have Done with SugarString

Junta 42

We wrap up the show with a #ThisOldMarketing example from Car Talk. According to the author, the company faces pressure on many fronts including changing consumer search habits and the rise of mobile and aggressive competitors like Facebook.

The “Marketing” Guide for Higher Education Content Marketing


This infographic is a guide, a tool to visualize examples of digital avenues available online for content promotion. Integrating video into the right spots of your domain, for example the engineering department page, can be a crucial optimizing factor in getting students to convert.

10 Things to Double-Check Before You Begin Your Next Campaign Analysis


I've made my fair share of analytics mistakes in the past. For example, many of us do end of the month reporting on the first day of the next month. For example, let's say that you are running a promotion on Facebook and Twitter to drive traffic to your website.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. Share this on Facebook.

The one social media rule ALL businesses should follow

grow - Practical Marketing Solutions

What I mean is, YOU should own admin rights to your social media platforms, Google Analytics, WordPress site or blog, and other assets and data. The first example is for Google Analytics. The first example is for Google Analytics. By Brooke B.

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What is a Marketing Technology Stack? Definitions, Stats and Examples.


In this post, we’ll not only answer that question, but also take a look at why marketers are investing more in the stack, and look at common frameworks and examples to get you going. . . Analytics tools like Kissmetrics or Google Analytics for tracking different marketing efforts.

4 Content Promotion Strategies to Increase Engagement

Modern B2B Marketing

In order to get your content seen by your intended audience, you need to differentiate your brand and rise above the noise by offering value. In this example, you can see industry influencer Michael Brenner has pinned a blog article to the top of his Twitter profile. .

23 Outstanding Social Media Marketing Guides


Basic presence and listening tactics will no longer suffice, and certainly won’t differentiate brands. Keri Jaehnig details two dozen tips and tools for planning, productivity, Facebook, Twitter, LinkedIn, G+, image editing (e.g.,

The 7 Building Blocks of a Solid Content Marketing Plan


Buzzfeed is a great example of a news organization that uses thousands of custom segments to determine what post will engage a specific audience segment. Google Analytics can be a useful (and free!) You can find him on Twitter , Facebook , and LinkedIn.

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Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

Sailthru is a good example. In any event, there are several differentiators that determine whether a product like Sailthru is suitable for a particular situation. Mongo is also fast and scalable and good for analytical processing in general. They can also export lists for Facebook promotions or to other channels.

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Five ways to calm down and not be overwhelmed by social media change

grow - Practical Marketing Solutions

So here are the top five networks being populated by marketers: Facebook. No matter what type of business you are in, your focus must be on the quality, rich content for your business before you ever start trying to master Facebook or Twitter.

Top 9 Professional Services Marketing Lessons Learned in 2014

Hinge Marketing

Through our interviews with 128 Visible Experts and survey of 1,028 buyers of professional services, we discovered: The 5 levels of Visible Experts Why and how clients seek them out How you can do it up to 5x faster than most Visible Experts One example of a Visible Expert is Joe Pulizzi.

Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year


You can integrate Facebook, Twitter, and LinkedIn into a single publishing interface, easily schedule and share your content, and measure the results. Keep teams focused and clients informed about campaign performance with easy-to-understand dashboards and analytics.

5 Reasons to Go All-In on Social Media in 2016

Haley Marketing

And it's certainly more than just setting up a page so that you can tell people your company has a Facebook page. As of the third quarter of 2015, Facebook had 1.55 Want to differentiate yourself? One more example? Evaluating your marketing spend for 2016?

The Four Pillars Of Revenue Performance Management

It's All About Revenue

Analytics that drive action. Another key differentiator with the RPIs is that they drill-down to a level that allows someone to take action. As an example, you might discover early interest in a sales territory where you have no salespeople stationed. Facebook. Revenue Performance Management benchmarking forecasting Joe Payne lead management Lead Scoring marketing automation predictive analytics revenue revenue performance RPMby Paul Teshima | Tweet this.

How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy


The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers , getting them interested in your brand and what it's about, and showing off the human side of your business. Here's an example from WeWork: 8) When in doubt, keep it brief.

THE HACKIES: How to use your unique dataset to create valuable content


You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. For many companies, especially those in the martech space, a key product differentiator is a unique approach or a unique perspective on data. Other Examples.

The 28 Best Influencer Marketing Tools


Bookmark an article by an influential journalist, for example, and BuzzStream will automatically pull in any email addresses and social profiles associated with that journalist. Sample review: “Looking to spy on competitors’ blog post analytics?

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017


The loudest one with the biggest reach and the lowest cost is Facebook advertising. Use Facebook advertising's B2B targeting options including job title, seniority, etc. Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic. Facebook.

Using content-related quizzes to generate leads

grow - Practical Marketing Solutions

I’ll even throw in real-life examples to support each method in an effort to help marketers formulate ideas. Here’s an example from Ruby & Duke and a quiz titled “How Much of a Superstar Dog Parent Are You?” By JP Misenas, {grow} Community Member.

Five Marketing Metrics that are Definitely NOT “Worthless”


Facebook “Likes” The article argues in his post that “the vast majority of people who click the ‘like’ button will never return to the site of their own accord. If the latter, then the “likes” differential truly doesn’t matter much.

10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm

Hinge Marketing

A specialization is a differentiator that proves itself. Web and graphic design can influence your audience’s perceptions, aid recall, and swiftly and intuitively differentiate a business. Google Analytics is an essential tool for measuring and analyzing your site traffic.

7 Components That Comprise a Comprehensive Brand Strategy


For example, Apple doesn’t just sell computers and music equipment; it sells well-designed products that are easy to use. Added a new photo to Facebook ? If it doesn’t tie back to your brand's message, you will have trouble differentiating yourself from competitors.

114+ Copywriting Formulas to Get Traffic & Leads


To make it even easier for you, we’ve created a comprehensive collection of the best copywriting formulas, with simple examples, all in one place – a quick and easy reference for you to use. Example: How to Write Compelling Headlines. Example: How to Write Headlines Like David Ogilvy.


Not Getting What You Want From Blogging? Ask These 11 Questions


To clarify, here are a few examples of both: Shoes (short tail) vs. Size 6 Black Pumps (long tail). The script sorted the posts from most shared to least shared and used social APIs (Twitter, Facebook, LinkedIn, and Google+) to determine the number of shares for each post. You did it.

Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

March Madness is one of the most exciting times on the sports calendar and this post is a great example of how to compare content marketing to real-world events. This post does a great job describing some of the changes being made and providing detailed, real-world, examples for each.

What Is Digital Marketing?


Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.). BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’ -- for example, Facebook and Instagram advertising.

5 Excessive Marketing Tactics to Stop Wasting Your Time On


Fast forward to today, and most marketers are really scared of being the equivalent of the one who said “Facebook is dumb” back in 2007. Just make sure you’re making your decision based on marketing analytics , not gut feelings. That differential isn’t too big.

10 of the Most Memorable Marketing Campaigns of 2012


Marketers can learn a lot from P&G's example. First, they focused on the true feature differentiation between the two products; something that every potential buyer cares about but is not always emphasized in brands' marketing.