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Why You're Thinking About Digital Marketing Analytics All Wrong

Hubspot

The trouble is, when most marketers hear 'digital marketing analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. So why exactly do digital marketing analytics matter?

How to Use Facebook Live: A Complete Guide

Hubspot

In their continued effort to promote video content in the News Feed, Facebook recently launched Facebook Live , a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed. How to Broadcast on Facebook Live.

Trending Sources

Top B2B Website Metrics to Monitor Using Google Analytics

Hinge Marketing

In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? For example, an executive search firm’s website draws both job candidates and employers looking for talent. Hinge’s library as a good example.

Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)

SnapApp

One of the keys to content marketing success is differentiation. You need to differentiate yourself, and find a more effective way to engage your readers. Sounds great, but let's see some examples of interactive storytelling in aciton to get a better understanding of it's potential. .

A High-Level B2B Marketing Budget Breakdown

Modern B2B Marketing

For instance, if your broad goal is awareness or branding, you might want to invest in a campaign that differentiates your brand from your competitors and offers value to your prospects so they come to associate your brand with value. Marketing Budget Samples, Examples, and Tips b2b

The “Marketing” Guide for Higher Education Content Marketing

Fathom

This infographic is a guide, a tool to visualize examples of digital avenues available online for content promotion. Integrating video into the right spots of your domain, for example the engineering department page, can be a crucial optimizing factor in getting students to convert.

10 Things to Double-Check Before You Begin Your Next Campaign Analysis

Hubspot

I've made my fair share of analytics mistakes in the past. For example, many of us do end of the month reporting on the first day of the next month. For example, let's say that you are running a promotion on Facebook and Twitter to drive traffic to your website.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. Share this on Facebook.

The one social media rule ALL businesses should follow

grow - Practical Marketing Solutions

What I mean is, YOU should own admin rights to your social media platforms, Google Analytics, WordPress site or blog, and other assets and data. The first example is for Google Analytics. The first example is for Google Analytics. By Brooke B.

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23 Outstanding Social Media Marketing Guides

Webbiquity

Basic presence and listening tactics will no longer suffice, and certainly won’t differentiate brands. Keri Jaehnig details two dozen tips and tools for planning, productivity, Facebook, Twitter, LinkedIn, G+, image editing (e.g.,

4 Content Promotion Strategies to Increase Engagement

Modern B2B Marketing

In order to get your content seen by your intended audience, you need to differentiate your brand and rise above the noise by offering value. In this example, you can see industry influencer Michael Brenner has pinned a blog article to the top of his Twitter profile. .

The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

Buzzfeed is a great example of a news organization that uses thousands of custom segments to determine what post will engage a specific audience segment. Google Analytics can be a useful (and free!) You can find him on Twitter , Facebook , and LinkedIn.

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Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

Sailthru is a good example. In any event, there are several differentiators that determine whether a product like Sailthru is suitable for a particular situation. Mongo is also fast and scalable and good for analytical processing in general. They can also export lists for Facebook promotions or to other channels.

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Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year

Act-On

You can integrate Facebook, Twitter, and LinkedIn into a single publishing interface, easily schedule and share your content, and measure the results. Keep teams focused and clients informed about campaign performance with easy-to-understand dashboards and analytics.

Five ways to calm down and not be overwhelmed by social media change

grow - Practical Marketing Solutions

So here are the top five networks being populated by marketers: Facebook. No matter what type of business you are in, your focus must be on the quality, rich content for your business before you ever start trying to master Facebook or Twitter.

Top 9 Professional Services Marketing Lessons Learned in 2014

Hinge Marketing

Through our interviews with 128 Visible Experts and survey of 1,028 buyers of professional services, we discovered: The 5 levels of Visible Experts Why and how clients seek them out How you can do it up to 5x faster than most Visible Experts One example of a Visible Expert is Joe Pulizzi.

The Four Pillars Of Revenue Performance Management

Modern Marketing

Analytics that drive action. Another key differentiator with the RPIs is that they drill-down to a level that allows someone to take action. As an example, you might discover early interest in a sales territory where you have no salespeople stationed. Facebook. Revenue Performance Management benchmarking forecasting Joe Payne lead management Lead Scoring marketing automation predictive analytics revenue revenue performance RPMby Paul Teshima | Tweet this.

How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy

Hubspot

The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers , getting them interested in your brand and what it's about, and showing off the human side of your business. Here's an example from WeWork: 8) When in doubt, keep it brief.

THE HACKIES: How to use your unique dataset to create valuable content

chiefmartech

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. For many companies, especially those in the martech space, a key product differentiator is a unique approach or a unique perspective on data. Other Examples.

The 28 Best Influencer Marketing Tools

Webbiquity

Bookmark an article by an influential journalist, for example, and BuzzStream will automatically pull in any email addresses and social profiles associated with that journalist. Sample review: “Looking to spy on competitors’ blog post analytics?

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

The loudest one with the biggest reach and the lowest cost is Facebook advertising. Use Facebook advertising's B2B targeting options including job title, seniority, etc. Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic. Facebook.

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity

Facebook “Likes” The article argues in his post that “the vast majority of people who click the ‘like’ button will never return to the site of their own accord. If the latter, then the “likes” differential truly doesn’t matter much.

10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm

Hinge Marketing

A specialization is a differentiator that proves itself. Web and graphic design can influence your audience’s perceptions, aid recall, and swiftly and intuitively differentiate a business. Google Analytics is an essential tool for measuring and analyzing your site traffic.

Using content-related quizzes to generate leads

grow - Practical Marketing Solutions

I’ll even throw in real-life examples to support each method in an effort to help marketers formulate ideas. Here’s an example from Ruby & Duke and a quiz titled “How Much of a Superstar Dog Parent Are You?” By JP Misenas, {grow} Community Member.

114+ Copywriting Formulas to Get Traffic & Leads

Writtent

To make it even easier for you, we’ve created a comprehensive collection of the best copywriting formulas, with simple examples, all in one place – a quick and easy reference for you to use. Example: How to Write Compelling Headlines. Example: How to Write Headlines Like David Ogilvy.

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Does Snapchat Marketing Measure up against Other Social Media?

Content Standard

A horizontal video is easily deployed to Facebook, YouTube, Twitter, and virtually every other major video player found online. Through Snapchat, for example, video views are always full-screen and developed for mobile users.

7 Components That Comprise a Comprehensive Brand Strategy

Hubspot

For example, Apple doesn’t just sell computers and music equipment; it sells well-designed products that are easy to use. Added a new photo to Facebook ? If it doesn’t tie back to your brand's message, you will have trouble differentiating yourself from competitors.

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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

March Madness is one of the most exciting times on the sports calendar and this post is a great example of how to compare content marketing to real-world events. This post does a great job describing some of the changes being made and providing detailed, real-world, examples for each.

Not Getting What You Want From Blogging? Ask These 11 Questions

Hubspot

To clarify, here are a few examples of both: Shoes (short tail) vs. Size 6 Black Pumps (long tail). The script sorted the posts from most shared to least shared and used social APIs (Twitter, Facebook, LinkedIn, and Google+) to determine the number of shares for each post. You did it.

What Is Digital Marketing?

Hubspot

Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.). BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’ -- for example, Facebook and Instagram advertising.

5 Excessive Marketing Tactics to Stop Wasting Your Time On

Hubspot

Fast forward to today, and most marketers are really scared of being the equivalent of the one who said “Facebook is dumb” back in 2007. Just make sure you’re making your decision based on marketing analytics , not gut feelings. That differential isn’t too big.

53 Questions to Help You Choose the Right Interactive Content Creation Platform

Modern Marketing

Are you looking to create a single poll for Facebook, or do you want to develop a range of content on a regular basis and publish that content across multiple channels? Does the platform integrate with platforms beyond CRM (such as Google Analytics, social networks, and CMS programs)?

10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

Marketers can learn a lot from P&G's example. First, they focused on the true feature differentiation between the two products; something that every potential buyer cares about but is not always emphasized in brands' marketing.

How B2B Organizations Can Create More Effective “About” Pages

KoMarketing Associates

Analytics supports this assumption: Just over two-thirds of the B2B companies we have access to analytics for have “About” or “Company” section pages in their top 10 most viewed pages reports for 2013 year to date. Examples of a few timelines I like: Moz.

The Symbiosis of Business Development and Marketing

Hinge Marketing

The marketing department’s main function is to understand the wants and needs of your company’s target market through research and analytics. An example would be a research analysis that shows the number of leads converting to sales based on what offers prospects respond to.

10 Places You Can't Afford to Publish Mediocre Marketing Copy

Hubspot

The same goes for social media updates, too -- if you're publishing a blog post to your Facebook Page, you better believe a compelling meta description is of the utmost importance. Let's continue with our example of the 27 pre-designed CTAs.

How to Design a Blog to Explode Your Social Reactions: 11 Tested Tools

Writtent

Whether you’re in the beginning stages of figuring out how to design a blog or looking to revamp your site, here are some of the most effective ways to dramatically increase your site visibility on Facebook, Twitter, Google+ and Pinterest: Add Social Sharing Modules.

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No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. According to TechRadar , engagement on Instagram is also seven times higher than on Twitter and Facebook.

The 31 Best Tools for Improving Your Writing Skills

Hubspot

Then, you can share those ideas with your network via Twitter, Facebook, email, and so on -- and ask your networks what they'd like to read most. Better examples and more comprehensive posts with less effort. One big differentiator, though? Words are hard.

THE HACKIES: The case for a cloud-enabled business advisor

chiefmartech

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. They rarely have the necessary analytics in place to inform a decision maker whether or not their current business strategy is working or where improvements are in order.

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