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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. Trial/demo requests. Webinar/event signups.

How to Create a Successful Webinar? Start by Asking These 7 Questions

Act-On

If you’re already creating blog content or white papers, you can turn those into a successful webinar. I’ve attended and managed many webinars over the years and have learned a lot. I don’t have all the answers, but I do have a lot of questions that can help you discover if webinars are a channel for you to add to your marketing mix. What is a webinar? I’m not referring to any kind of video content here, but specifically webinars. What makes a webinar different?

Trending Sources

A CMO’s Guide to Conversion Metrics with Google Adwords

NuSpark

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. They can’t be tracked as conversion goals with Google Analytics.

24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot

To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools. This tool is like Google Analytics meets SumoMe meets a CRM.

30+ Ideas for Measuring Conversions on a B2B Website

KoMarketing Associates

Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics. New to goal tracking in Google Analytics? Analytics Help: Create, Edit, and Share Goals via Google.

Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]

bizible

Marketing operations professionals strive to provide the information that improves decision making, implement the best technologies, and govern the analytics process. Build strong relationships with leadership team through the delivery of metrics and governance of analytic processes.

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Unveiling The Pipeline Marketing Technology Stack

bizible

Owned and earned includes social platforms, organic search (SEO), PR, hosted events, webinars, etc. Each marketing channel also comes with its own channel analytics. Beneath both the traffic and experience technologies, it is critical to have web analytics.

18 Ways to Promote Your White Paper for Lead Generation

NuSpark

There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Consider using a sub domain for the white paper, and make sure the words in your URL are separated by dashes so Google can read it better. Webinars and Slideshare.

Paper 101

Mapping Your Content to the Buyer’s Journey in 15 minutes

Act-On

You will also want to identify content that is evergreen, as well as content that you will be able to leverage into other formats, by, for example, turning that webinar into a video, podcast, infographic, comparison datasheet, or blog post. Identify the content you need, case studies, demo videos, billboards along a highway, and the like, and then work backward on what’s needed to get those created.

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Promote offers, content, webinars, or free demos/trials.

Why Your B2B Marketing Needs More Video [And How to Add It]

Act-On

But note how they broke out “video demos”. And while it’s owned by Google, it does not use the same search algorithm Google.com uses. It’s an SEMRush webinar called The Art of Ranking on YouTube with Brian Dean of Backlinko and Tim Schmoyer of VideoCreators.com.

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How to Define The Content Marketing Metrics that Matter

Modern Marketing

Lead nurturing activities can generate demos or free trials as you move into the middle of the funnel. Besides blog posts, ebooks and webinars providing high level education, most vendors provide some sort of training to learn how to apply data analysis best practices within their own tool.

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What the 2015 Holiday Shopping Season Can Teach Us about the New Buyer’s Journey

Act-On

The Internet analytics company comScore reported that Cyber Monday 2015 set a record as the biggest US shopping day of all time, with sales topping more than $3 billion. Review your existing business data analytics. A product demo is worth 40 points.

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What Mom Never Told You About How to Find B2B Customers

KoMarketing Associates

Whatever your call-to-action may be (downloading a whitepaper, filling out a form submission, requesting a demo, watching a product video, etc.), Oh, sure. We all remember the kinds of things that Mom told us growing up. Don’t judge a book by its cover. Don’t cry over spilled milk.

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17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark

In the last two-three weeks, I participated in 3 webinars and 5 software demos, with more planned this week. Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling. This year look for one on Marketing Analytics and an update on social media lead generation. Display advertising is more than just Google.

Want to Generate More Leads? Try These 6 Tips

Kapost

As we continue to see improvements in marketing automation, demand generation, and analytics, marketers are being held more and more accountable for generating leads. But do you know how you’re listed throughout the Internet, especially in places that aren’t Google, Bing, or Yahoo?

5 Power Players You Need On Your Lead Management Team

Marketing Action

Capture : Once a lead makes its way to the website, use forms (and prospecting and analytics tools) to collect email addresses and turn a prospect into a bona fide lead. Analytics tools (such as website visitor tracking apps) will give you immediate insights into the needs of your lead.

Is Your Website Working for Lead Generation and Inbound Marketing?

NuSpark

Take a look at your analytics’ engagement measures. Clues to the missing pages of the story can be found when looking at the content section of your analytics tool. Below is what the navigation report looks like on Google Analytics. How’s your website doing? .

So You Want to Create Content That Actually Converts?

KoMarketing Associates

When you dig into Google Analytics and see that your content has led to a conversion, you may be all like BOOM. To do that, you need to get comfortable in Analytics and be able to filter out the landing pages driving web visitors to your desired action. What a novel idea, right?

Creating Mini, Midi and Maxi Content To Spread Your Message

Biznology

Now that Google has made it perfectly clear that posting fresh content is the most important thing a company can do to make sure it stays at the top of the search rankings – not to mention how it can be used to attract attention from potential customers – a simple question emerges: which different types of content should you post? Maxi: Press releases, bylined articles, slide decks, podcasts, long-form videos, studies, white papers, speeches, webinars, online demos, one-pagers.

11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

Webinar Registrations. Request a Demo. Google Analytics goal and event tracking are a start but more B2B marketers are adopting marketing automation solutions that tie to their CRM as well.

5 Ways to Immediately Boost Account Based Marketing (ABM)

B2B Lead Generation Blog

Actually, last week did a webinar, and I was teaching a case study of a company that found 40% of their new business, their new revenue was coming from leads that were over a year old. What are the five ways you can immediately improve your account based marketing (ABM) and selling?

Herding cats? The Hidden Costs of Multiple Marketing Tools

Marketing Action

Email, web sites, social media (in all its many splendors), webinars, search engine optimization (SEO), pay-per-click (PPC) ads, website visitor tracking, and a host of other channels are all critical tactics in the marketer’s tool chest.

7 Steps to Brilliant B2B Marketing [Part 2]

LEADership

Use assisted conversion in Google Analytics to show what works: Refining your marketing strategy on an ongoing basis is very important. Webinars (33%). Free trials or demo offers (21%). Step 7: Analytics and improvement. Unfortunately, less than 50% of B2B marketers make effective use of analytic technologies. of B2B service marketers are fully using analytics. Which analytics tools does your company swear by?

Automated Personalization and the “Zero Moment of Truth”

ActiveDEMAND

Automated Personalization and the “Zero Moment of Truth” Google coined the phrase “Zero Moment of Truth” five years ago in an attempt to describe the moment someone decides he or she wants or needs something.

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SharpSpring Onboarding Part 4: Tracking Your Performance

Sharpspring

Offline events: Tradeshows, seminars, webinars, billboards, commercials, radio ads, flyers, etc. Organic campaigns already made for you: Google search, Bing, word of mouth, direct traffic, etc. Analytics. Sign up for a demo of SharpSpring today.

87 New (Really) Marketing Automation Stats

Marketing Action

Data & Analytics. Webinars (63%). B2B marketers say product demos are the most effective method for lead marketing, followed by educational webinars. use Google. Sites listed on the first Google search results page generate 91.5% DATA & ANALYTICS.

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The 15 Best Screencasting and Online Presentation Tools

Webbiquity

Some are designed primarily for creating software demos and tutorial videos, while others offer more sophisticated functionality for developing graphically rich marketing content. Google Review Count: 206. Google Review Count: 200. Google Review Count: 196.

10 Clever Ways Your Email Signature Can Support Your Marketing

Hubspot

For instance, HubSpot’s homepage suggests that you start a free, 30-day trial or receive a free product demo. You can either include a link to your personal accounts on sites such as Twitter, LinkedIn, Facebook, Google+, etc.,

70 New (Really) Marketing Automation Stats

Marketing Action

Data & Analytics. Webinars (63%). B2B marketers say product demos are the most effective method for lead marketing, followed by educational webinars. use Google. DATA & ANALYTICS. They’re getting old.

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The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Also, if you start using analytics buzzwords there’s a 65% chance you’ll sound really smart (source: unknown).

How to Assess Your B2B Website to Increase Lead Conversions

NuSpark

These are a mix of various promotions: assessments, demos, trials, free consultations, free evaluations, webinars and more. The cart-to-purchase process is something us conversion optimizers look at carefully with a fine tooth comb via analytics.

The Content Standard: How We Transformed from Content Marketers to Editors

Content Standard

Webinar: Learn How the Content Standard Shed its “Just Another Blog” Perception. Webinar: Learn how the Content Standard Team Went from Content Marketers to Editors. I remember my reaction the first time Skyword tried to recruit me from my last job.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

We’ll also help you with your RSS feeds, other channels that can house your content (Slideshare, for example), making you’re your content and blogs are sharable, and measuring your success via analytics and insights. Google ranks a site through a variety of factors. Even though copy needs to be optimized for Google and search engines, the writing needs to be written for the customer first. Preparing ongoing reports and make recommendations based on Adwords/Analytics results.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

We’ll also help you with your RSS feeds, other channels that can house your content (Slideshare, for example), making you’re your content and blogs are sharable, and measuring your success via analytics and insights. Google ranks a site through a variety of factors. Even though copy needs to be optimized for Google and search engines, the writing needs to be written for the customer first. Preparing ongoing reports and make recommendations based on Adwords/Analytics results.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? For example, Google and Oracle are primarily B2B companies. 38) Google+.

Short-form & Long-form: Where They Fit in Your Content Strategy

ScribbleLive

Examples include (bulkier) blog posts, whitepapers, e-books, case studies, and webinars. Create content that is highly data-driven, analytical and backed by a lot of research. Search engines, specifically Google, reward high-value, educational and informative content by ranking them higher on search result pages. A serpIQ study found that the average word count for content ranked in the top 10 of a Google search results page is more than 2,000 words.

Words 16

How to Recruit Top Talent Using an Inbound Framework

Hubspot

Instead, try inviting candidates to schedule a Google Hangout with members of your team. This worked particularly well with one of our customers: They set up a monthly Google Hangout between their head of engineering and all the engineering candidates that they'd encountered that month.

Creating a B2B Digital Marketing Plan

KEO Marketing

Rely on Google Analytics to show you what works. Webinars (33%). Demo Offers and Free Trials (21%). Using the Power of Analytics. Marketers employ analytics to test and improve their marketing programs.

Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer

Hubspot

And as you go through your 100 days, remember to check your analytics regularly and make appropriate adjustments to help you reach your goals. Do you already have an demo, trial, or free quote? Google Docs also works just fine. So, you''ve decided to become an inbound marketer.