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11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Why build individual landing pages? Web Page Tagging.

The Secret to B2B Landing Page Construction: Foundation and Framing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With the right supporting infrastructure and framework, landing pages can help B2B marketers increase the number and quality of leads. A landing page is a website page specifically designed to convert visitors to leads.

Trending Sources

Before and After: 3 Real-Life Landing Page Makeovers

Hubspot

Landing pages are the secret sauce to lead generation. But just having landing pages alone isn’t enough. They need to have all the right elements in order to generate high conversion rates. Page Design: Do you use all the right elements in the right place?

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. Analytics measures both visits and visitors in your account.

Good Forms, Great Leads: How to Use Web Forms Strategically

Marketing Action

Before they decide they trust you and need what you sell enough to let you know who they are, your audience is made up of anonymous numbers in an analytics report. Good examples of this type of content include pricing, demos, rates, comparative studies, and inventory.

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24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot

To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools. This tool is like Google Analytics meets SumoMe meets a CRM.

The Truth About Lead Generation: Busting 5 Common Conversion Myths

Hubspot

It''s amazing how after just a few months of regularly producing content and engaging with people online, your analytics software can show you definitively that inbound marketing is having a positive effect. 1) Creating unique landing pages is a waste of time. Lead Generation

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark

As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts. In the last two-three weeks, I participated in 3 webinars and 5 software demos, with more planned this week. I have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. White papers and eBooks are excellent lead generators. Happy New Year!

Want to Generate More Leads? Try These 6 Tips

Kapost

As we continue to see improvements in marketing automation, demand generation, and analytics, marketers are being held more and more accountable for generating leads. Related Content: 6 Fundamentals of B2B Demand Generation Marketing. The post Want to Generate More Leads?

18 Ways to Promote Your White Paper for Lead Generation

NuSpark

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Generate new leads. There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO.

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SAL is the Glue that Binds Sales and Marketing in Lead Generation

Industrial Marketing Today

Clearly defining and understanding the implications of MQL, SAL and SQL are critical to the success of B2B lead generation. They want to know how much revenue was generated from all that marketing activity. And a bulk of the leads generated will fall through the cracks.

How B2B Vendors Can Generate Trust and Credibility With Their Website

Hubspot

Design your website page templates with a built-in header and footer to feature your company’s physical address, contact information, quick links to your products and services page, and a summary of your About section. Are you offering your prospect a free demo or a quote?

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark

Determine offers: downloads, demos, trials, etc. Determine format: animated, whiteboard, talking head, interview, presentation, demo, case study. Distribution strategy: website for engagement; landing page for conversion; YouTube channel; Vimeo and video syndication, Brightcove, email.

Is Your Website Working for Lead Generation and Inbound Marketing?

NuSpark

Are you generating leads from your website? If you have a soft-sell “contact us” page, then driving immediate leads is harder. Landing pages and microsites are designed to generate leads. Take a look at your analytics’ engagement measures.

B2B Websites: How To Generate More Leads

The Forward Observer

Breaking News : A lot of B2B companies are not generating leads from their websites. For many B2B companies, lead generation is still rooted in more traditional methods such as referrals, advertising, direct mail and cold calling.

A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark

There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms. Analytics packages do this all the time to measure website performance.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. Generate increased digital visits to your website. Increase conversions; a defined action on your website/landing pages.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. Generate increased digital visits to your website. Increase conversions; a defined action on your website/landing pages.

80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing

bizible

It has to build trust, generate leads that are good fits for our business, nurture prospects, and ultimately, it has to generate revenue. If someone reads our blog post and then navigates to another page or two, and then eventually downloads something, we want to know that.

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How To Decide Whether Marketo RCA Is Right For You

bizible

In this article we’ll clarify some of the details around Marketo Revenue Cycle Analytics, i.e. Marketo RCA, so you can understand whether it is perfect for your needs, or whether a specialized marketing attribution solution fits the bill. What Is Revenue Cycle Analytics (i.e.

Traditional vs. Predictive Lead Scoring: Hard Math

IKO-Systems

As your business develops and you generate more leads, reaching out to every lead will not longer make sense. If you’re just starting out and your business isn’t generating many leads, you’re likely still figuring out what makes a lead qualified.

Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score

Hubspot

A sk demographic questions in the forms on your landing pages , and you can use your leads' answers to see how well they fit in with your target audience. Which pages -- and how many pages -- did they visit on your site before becoming a customer? Turn to the analytics.

A CMO’s Guide to Conversion Metrics with Google Adwords

NuSpark

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. They can’t be tracked as conversion goals with Google Analytics.

How Redesigning HubSpot.com Doubled Conversion Rates

Hubspot

An initial audit indicated that this would require a refactoring or redesign of around 70 critical pages on HubSpot.com. Our learning here was simple: we needed to consolidate our conversion flows and drastically reduce the steps from landing on HubSpot.com to being inside of the product.

What You Gain (and Lose) With Ungated Content

Contently

Eighty-five percent of B2B content marketers report> that lead generation is the most important KPI for their organization. After all, “lead generation” isn’t a measure of content quality. “If Brands ROI brand awareness gated content lead form lead generation

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5 Steps To Emails That Get You New Customers

B2B Marketing Insider

This usually requires some prior analytics or understanding of your target audience. The Landing Page is informative. People are prepared to spend more time on a Landing Page so this is your chance to give them the “WOW Factor”. Demand Generation

Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]

bizible

While they’re not the ones writing the lead nurturing sequences or designing landing pages and lead forms, they’re the behind-the-scenes operators who have mastered the setup, organization, and flow around marketing lead data. Marketing Channels / Channel Analytics.

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How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%

Hubspot

Analytics & User Journey Mapping. HubSpot's internal team consulted their analytics data and user journey maps and confirmed that clarity was an issue. How many responses mentioned specific benefits or outcomes (like saving money, generating leads or automating processes).

How do I Generate More Leads from my Website?

Anything Goes Marketing

How can we further optimize our practices to increase the amount of leads we generate? Here is a summary of the key points: While both marketers and users agree that registering for white papers, analyst reports and demos is acceptable, 45% of users are OK with registering to download product information. Don't just put the title of the webinar on your landing page with a "Download now!" What does this mean for marketers and online lead generation?

B2B Call Tracking: Get Credit for All B2B Leads By Caring About Phone Calls

KoMarketing Associates

According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. Generating Enough High Quality B2B Leads. Last Fall we crunched some numbers involving our own B2B landing pages and the landing pages of several B2B clients.

Unveiling The Pipeline Marketing Technology Stack

bizible

Each marketing channel also comes with its own channel analytics. This is managed through a content management system (CMS), which typically hosts your website, blog, and landing pages. Beneath both the traffic and experience technologies, it is critical to have web analytics.

50+ Video Marketing Stats that Prove You’re Doing it Right

Vidyard

The four most common video types for business are Explainers, Product Demos, How-Tos and Testimonials – Vidyard ( Tweet This ). Adding video to your site increases your chance of a front-page Google result by 50x – Forrester ( Tweet This ). Landing pages with video convert up to 80% better than those without – Vidyard ( Tweet This ). more likely to use advanced analytics – Vidyard ( Tweet This ).

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3 Reasons to Adopt a Scalable Marketing Automation Platform

Modern B2B Marketing

While our demand generation team celebrated this victory, we knew that with a lead database swelling to 70,000 entries and counting, we needed to embrace a more sophisticated, enterprise-grade marketing automation platform. Analytics, or It Didn’t Happen.

7 Video Marketing Best Practices Worth Fighting For

Vidyard

It boosts email click-through rates and on-page conversions. Is it intended to generate brand awareness? Or is it a lead generation campaign? Heck, it doesn’t even have to be a page-turning, edge-of-the-seat type of story. Dive Deeper: The Principles of Video Analytics.

14 Tips for a Hot Video Marketing Strategy

Sharpspring

Do you want to use video to generate more leads ? Once you determine your goals, you can begin creating specific types of videos, such as promotional demos or educational explainers to help onboard new clients. Add videos to landing pages to increase the opt-in rate.

Offers that work – 10 hints for success

Jackie Walts

In demand generation, the two things that make the most impact are list and offer. Unbreakable rule – every demand generation execution needs an offer – that’s how you generate the demand! Don’t get me started on “awareness demand generation”.). If you’ve developed a great white paper, use it to frame a webinar and then break it down into a couple of one page “cheat sheets”. More meaty offers like webinars, eBooks, whitepapers and demos should be.

15 Metrics Every Marketing Manager Should Be Tracking

Hubspot

It'll help you strengthen your analytical tool belt, and run marketing programs that work smarter -- not harder -- for your business. For example, are you on a mission to scale social media as a lead generation channel? 8) Leads Generated Per Offer.

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30+ Ideas for Measuring Conversions on a B2B Website

KoMarketing Associates

Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics. New to goal tracking in Google Analytics? Analytics Help: Create, Edit, and Share Goals via Google.

Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer

Hubspot

If you want to dig deeper in any one subject, the course pages are chock-full of links to supplemental reading material. And as you go through your 100 days, remember to check your analytics regularly and make appropriate adjustments to help you reach your goals.

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

A Look at Online Display Advertising for Lead Generation. Lead generation and lead nurturing both can be done via a targeted display campaign. Google technology scans millions of web pages, analyzing text, language, links and page structure to make sure your ad finds the best audience.