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11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Why build individual landing pages? Web Page Tagging.

The Secret to B2B Landing Page Construction: Foundation and Framing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With the right supporting infrastructure and framework, landing pages can help B2B marketers increase the number and quality of leads. A landing page is a website page specifically designed to convert visitors to leads.

Trending Sources

Before and After: 3 Real-Life Landing Page Makeovers


Landing pages are the secret sauce to lead generation. But just having landing pages alone isn’t enough. They need to have all the right elements in order to generate high conversion rates. Page Design: Do you use all the right elements in the right place?

Custom Reports: Measuring Lead Generation Conversions with Google Analytics


Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. Analytics measures both visits and visitors in your account.

Good Forms, Great Leads: How to Use Web Forms Strategically

Marketing Action

Before they decide they trust you and need what you sell enough to let you know who they are, your audience is made up of anonymous numbers in an analytics report. Good examples of this type of content include pricing, demos, rates, comparative studies, and inventory.

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An Overview of Google Analytics Goals & Conversion Metrics


It you’re monitoring Google analytics, you’re measuring goals. Remember this significant difference: Pay-per-click and online display is ADVERTISING, and the goal of advertising is to generate leads, sales, and revenue, and that means CONVERSIONS. Landing Page.

24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More


To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools. This tool is like Google Analytics meets SumoMe meets a CRM.

The Truth About Lead Generation: Busting 5 Common Conversion Myths


It''s amazing how after just a few months of regularly producing content and engaging with people online, your analytics software can show you definitively that inbound marketing is having a positive effect. 1) Creating unique landing pages is a waste of time. Lead Generation

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions


As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts. In the last two-three weeks, I participated in 3 webinars and 5 software demos, with more planned this week. I have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. White papers and eBooks are excellent lead generators. Happy New Year!

Important Lead Generation Lessons Learned from Over 1/4 Million SlideShare Views


The site receives 159 million page views per month, and has more than 70 million users. And it’s one of the most underutilized lead generation tools we marketers have in our quiver. Having a CTA to sign up for a free demo will get far less action than offering up an ebook.

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18 Ways to Promote Your White Paper for Lead Generation


A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Generate new leads. There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO.

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B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation


Determine offers: downloads, demos, trials, etc. Determine format: animated, whiteboard, talking head, interview, presentation, demo, case study. Distribution strategy: website for engagement; landing page for conversion; YouTube channel; Vimeo and video syndication, Brightcove, email.

Want to Generate More Leads? Try These 6 Tips


As we continue to see improvements in marketing automation, demand generation, and analytics, marketers are being held more and more accountable for generating leads. Related Content: 6 Fundamentals of B2B Demand Generation Marketing. The post Want to Generate More Leads?

How B2B Vendors Can Generate Trust and Credibility With Their Website


Design your website page templates with a built-in header and footer to feature your company’s physical address, contact information, quick links to your products and services page, and a summary of your About section. Are you offering your prospect a free demo or a quote?

Is Your Website Working for Lead Generation and Inbound Marketing?


Are you generating leads from your website? If you have a soft-sell “contact us” page, then driving immediate leads is harder. Landing pages and microsites are designed to generate leads. Take a look at your analytics’ engagement measures.

B2B Websites: How To Generate More Leads

The Forward Observer

Breaking News : A lot of B2B companies are not generating leads from their websites. For many B2B companies, lead generation is still rooted in more traditional methods such as referrals, advertising, direct mail and cold calling.

SAL is the Glue that Binds Sales and Marketing in Lead Generation

Industrial Marketing Today

Clearly defining and understanding the implications of MQL, SAL and SQL are critical to the success of B2B lead generation. They want to know how much revenue was generated from all that marketing activity. And a bulk of the leads generated will fall through the cracks.

A Primer on Website Visitor ID and Smart Form Technology for Lead Generation


There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms. Analytics packages do this all the time to measure website performance.

A Lead Generation Plan Begins With Content Marketing Strategy


Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. Generate increased digital visits to your website. Increase conversions; a defined action on your website/landing pages.

A Lead Generation Plan Begins With Content Marketing Strategy


Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. Generate increased digital visits to your website. Increase conversions; a defined action on your website/landing pages.

The 'Golden Path': What We Learned From All Customers' Web Session Data


Touchpoints are valuable online web sessions and offline engagements that drive brand discovery, form fills, demos and free trials. Finding a model that works so that marketing can create the demand generation engine that runs like a symphony. Analytics customer journey

Traditional vs. Predictive Lead Scoring: Hard Math


As your business develops and you generate more leads, reaching out to every lead will not longer make sense. If you’re just starting out and your business isn’t generating many leads, you’re likely still figuring out what makes a lead qualified.

80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing


It has to build trust, generate leads that are good fits for our business, nurture prospects, and ultimately, it has to generate revenue. If someone reads our blog post and then navigates to another page or two, and then eventually downloads something, we want to know that.

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Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score


A sk demographic questions in the forms on your landing pages , and you can use your leads' answers to see how well they fit in with your target audience. Which pages -- and how many pages -- did they visit on your site before becoming a customer? Turn to the analytics.

How To Decide Whether Marketo RCA Is Right For You


In this article we’ll clarify some of the details around Marketo Revenue Cycle Analytics, i.e. Marketo RCA, so you can understand whether it is perfect for your needs, or whether a specialized marketing attribution solution fits the bill. What Is Revenue Cycle Analytics (i.e.

A CMO’s Guide to Conversion Metrics with Google Adwords


Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. They can’t be tracked as conversion goals with Google Analytics.

5 Steps To Emails That Get You New Customers

Marketing Insider Group

This usually requires some prior analytics or understanding of your target audience. The Landing Page is informative. People are prepared to spend more time on a Landing Page so this is your chance to give them the “WOW Factor”. Demand Generation

What You Gain (and Lose) With Ungated Content


Eighty-five percent of B2B content marketers report> that lead generation is the most important KPI for their organization. After all, “lead generation” isn’t a measure of content quality. “If Brands ROI brand awareness gated content lead form lead generation

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How Redesigning Doubled Conversion Rates


An initial audit indicated that this would require a refactoring or redesign of around 70 critical pages on Our learning here was simple: we needed to consolidate our conversion flows and drastically reduce the steps from landing on to being inside of the product.

B2B Call Tracking: Get Credit for All B2B Leads By Caring About Phone Calls

KoMarketing Associates

According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. Generating Enough High Quality B2B Leads. Last Fall we crunched some numbers involving our own B2B landing pages and the landing pages of several B2B clients.

What We Learned From Spending $100k On Facebook Ads


On one hand this was an advantage -- since we could make changes to the program in seconds rather than days -- on the other hand, we were on our own for creative, landing pages, and analytics. Our commitment to the business: generate trials at a cost-effective rate of $50/trial.

How do I Generate More Leads from my Website?

Anything Goes Marketing

How can we further optimize our practices to increase the amount of leads we generate? Here is a summary of the key points: While both marketers and users agree that registering for white papers, analyst reports and demos is acceptable, 45% of users are OK with registering to download product information. Don't just put the title of the webinar on your landing page with a "Download now!" What does this mean for marketers and online lead generation?

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How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%


Analytics & User Journey Mapping. HubSpot's internal team consulted their analytics data and user journey maps and confirmed that clarity was an issue. How many responses mentioned specific benefits or outcomes (like saving money, generating leads or automating processes).

Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]


While they’re not the ones writing the lead nurturing sequences or designing landing pages and lead forms, they’re the behind-the-scenes operators who have mastered the setup, organization, and flow around marketing lead data. Marketing Channels / Channel Analytics.

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7 Video Marketing Best Practices Worth Fighting For


It boosts email click-through rates and on-page conversions. Is it intended to generate brand awareness? Or is it a lead generation campaign? Heck, it doesn’t even have to be a page-turning, edge-of-the-seat type of story. Dive Deeper: The Principles of Video Analytics.

15 Metrics Every Marketing Manager Should Be Tracking


It'll help you strengthen your analytical tool belt, and run marketing programs that work smarter -- not harder -- for your business. For example, are you on a mission to scale social media as a lead generation channel? 8) Leads Generated Per Offer.

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30+ Ideas for Measuring Conversions on a B2B Website

KoMarketing Associates

Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics. New to goal tracking in Google Analytics? Analytics Help: Create, Edit, and Share Goals via Google.

Offers that work – 10 hints for success

Jackie Walts

In demand generation, the two things that make the most impact are list and offer. Unbreakable rule – every demand generation execution needs an offer – that’s how you generate the demand! Don’t get me started on “awareness demand generation”.). If you’ve developed a great white paper, use it to frame a webinar and then break it down into a couple of one page “cheat sheets”. More meaty offers like webinars, eBooks, whitepapers and demos should be.

50+ Video Marketing Stats that Prove You’re Doing it Right


The four most common video types for business are Explainers, Product Demos, How-Tos and Testimonials – Vidyard ( Tweet This ). Adding video to your site increases your chance of a front-page Google result by 50x – Forrester ( Tweet This ). Landing pages with video convert up to 80% better than those without – Vidyard ( Tweet This ). more likely to use advanced analytics – Vidyard ( Tweet This ).

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3 Reasons to Adopt a Scalable Marketing Automation Platform

Modern B2B Marketing

While our demand generation team celebrated this victory, we knew that with a lead database swelling to 70,000 entries and counting, we needed to embrace a more sophisticated, enterprise-grade marketing automation platform. Analytics, or It Didn’t Happen.