NuSpark Consulting

JANUARY 12, 2012

I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. I was joined by Anna Talerico from Ion Interactive, Chris Goward from Wider Funnel, Justin England from ReachForce, Greg Ott from Demandbase, and Bob Leonard from acSellerant.

Landing Pages 100

Landing Pages Conversion Rate Conversion Optimization 100

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

SmartBug Media

NOVEMBER 21, 2022

Predictive Analytics. Beyond data enrichment, you can also identify target accounts through predictive analytics using lead scoring and account intelligence. Personalized content: When pursuing a 1:1 or 1:few targeting approach, your CMS can enable you to personalize imagery and copy throughout the page. Demandbase.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

SmartBug Media

MARCH 10, 2020

Predictive Analytics. Beyond data enrichment, you can also identify target accounts through predictive analytics such as lead scoring and account intelligence. DemandBase. You have to use data and analytics to measure performance and ensure you’re putting dollars where they will have the most significant impact.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97